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How to Manage Conflict:




         An Inevitable Part of
          Data Governance
© 2009-2012 Universal Data Models, LLC - All Rights Reserved   1
Conflict is Inevitable!
•Enterprise versus project
•Data ownership
•“I am right”
•Politics!
     © 2009-2012 Universal Data Models, LLC - All Rights Reserved   2
SCENARIO 1
                          Enterprise versus Project
Enterprise Data Governance
                               Project Member:
Professional
                               We completely support enterprise
“We are chartered to work      wide data governance. However, we
together with projects like    have very tight deadlines and
yours so that projects define, budgets so we’ll work together as
integrate and use data in a    long as you don’t impact our deadline
common, consistent, and        dates, tasks, resources, or budgets
powerful way across the        in any way.”
enterprise.”




             © 2009-2012 Universal Data Models, LLC - All Rights Reserved   3
What is the first thing to do in a conflict?




       © 2009-2012 Universal Data Models, LLC - All Rights Reserved   4
Handling Conflict
Step 1. Don’t react

Step 2. Step to their side

Step 3. Reframe

Step 4. Build a golden bridge (truly win-win)

Step 5. Bring them to their senses, not their knees

                 From “Getting Past No: Negotiating with Difficult
                 People” By William Ury
          © 2009-2012 Universal Data Models, LLC - All Rights Reserved   5
Step 1.
Don’t React - Observe




    © 2009-2012 Universal Data Models, LLC - All Rights Reserved   6
Facts and Stories
  Facts - indisputable
  Stories – villain, victim, hopeless *




* From “Crucial Conversations: Tools for talking when
Stakes are High”, by Patterson et al.
          © 2009-2012 Universal Data Models, LLC - All Rights Reserved   7
Don’t React

                                                                  Thoughts
    Event                                                         /Feelings
                                                                            Stories (Tapes)
                                                                            Emotional
Mess!!!!                                                                    Physical

                                          Reaction

                                                              Outwards or
                                                              Inwards



   © 2009-2012 Universal Data Models, LLC - All Rights Reserved                               8
Respond
                                                                         Thoughts
        Event                                                            /Feelings
                                                                                     Stories (Tapes)
                                                                                     Emotional
                                                                                     Physical



        Response                                                         Awareness

Intelligent                                                                          Stop!!! –
Actions                                                                              observe.
          © 2009-2012 Universal Data Models, LLC - All Rights Reserved                                 9
Data Mining!                                                   SCENARIO 2




                                   “Mine”

© 2009-2012 Universal Data Models, LLC - All Rights Reserved                10
Step 2. Disarm
Step to the Other Side




   © 2009-2012 Universal Data Models, LLC - All Rights Reserved   11
Sponsorship/Motivation Model
              NAME AND ROLE OF PERSON


   What does this person want?

How will this program                                                 How is this program
help this person?                                                     an obstacle?


What is wanted from this person?

       © 2009-2012 Universal Data Models, LLC - All Rights Reserved                         12
SCENARIO 3

                I am right!




© 2009-2012 Universal Data Models, LLC - All Rights Reserved                13
Who’s Perspective Is “Right”?

Project View                                                         Enterprise Wide View




      © 2009-2012 Universal Data Models, LLC - All Rights Reserved                          14
Who’s Data Is “Right”?




© 2009-2012 Universal Data Models, LLC - All Rights Reserved   15
Step 3. Change the game


•Open it up
•Don’t get stuck!


     © 2009-2012 Universal Data Models, LLC - All Rights Reserved   16
Position Versus Interest
 INTERESTS A                                                      INTERESTS B




POSITION A                                                               POSITION B




Shared Purpose – Crucial Conversations
   © 2009-2012 Universal Data Models, LLC - All Rights Reserved                       17
POLITICS!                                                              SCENARIO 4




Cordial hypocrisy versus
honest assessment?
                                                                    Fernando Flores “Building Trust”
     © 2009-2012 Universal Data Models, LLC - All Rights Reserved                                      18
Step 4   Make it easy to say yes
  Build a golden bridge (truly win-win)




         © 2009-2012 Universal Data Models, LLC - All Rights Reserved   19
What did he do?

A.   Blame someone else
B.   Resign
C.   Fix issue first, then communicate
D.   Communicate openly (email everyone), then fix




          © 2009-2012 Universal Data Models, LLC - All Rights Reserved   20
Step 5
 Bring them to their senses, not their
                 knees
        (using power, not force)




         © 2009-2012 Universal Data Models, LLC - All Rights Reserved   21
Warn, Don’t Threaten!
               What will happen if we don’t reach agreement?




   © 2009-2012 Universal Data Models, LLC - All Rights Reserved   22
When All Else Fails?
Know your BATNA
 (Best alternative to a negotiated agreement)

                                                YA FIRED!




         © 2009-2012 Universal Data Models, LLC - All Rights Reserved   23
Will You Use This Framework?

Step 1. Don’t react

Step 2. Step to their side

Step 3. Reframe

Step 4. Build a golden bridge (truly win-win)

Step 5. Bring them to their senses, not their knees
    From “Getting Past No: Negotiating with Difficult People” By William Ury

              © 2009-2012 Universal Data Models, LLC - All Rights Reserved     24
What difficult conflict, issue, or
 situation have you encountered
 or are you encountering?

How can we apply this framework?

      © 2009-2012 Universal Data Models, LLC - All Rights Reserved   25
Questions and More Info?
   www.universaldatamodels.com

   lsilverston@univdata.com


Chapter on Human Dynamics in,
‘The Data Model Resource Book, Volume 3’

        © 2009-2012 Universal Data Models, LLC - All Rights Reserved   26

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How to Manage Conflict: An Inevitable Part of Data Governance

  • 1. How to Manage Conflict: An Inevitable Part of Data Governance © 2009-2012 Universal Data Models, LLC - All Rights Reserved 1
  • 2. Conflict is Inevitable! •Enterprise versus project •Data ownership •“I am right” •Politics! © 2009-2012 Universal Data Models, LLC - All Rights Reserved 2
  • 3. SCENARIO 1 Enterprise versus Project Enterprise Data Governance Project Member: Professional We completely support enterprise “We are chartered to work wide data governance. However, we together with projects like have very tight deadlines and yours so that projects define, budgets so we’ll work together as integrate and use data in a long as you don’t impact our deadline common, consistent, and dates, tasks, resources, or budgets powerful way across the in any way.” enterprise.” © 2009-2012 Universal Data Models, LLC - All Rights Reserved 3
  • 4. What is the first thing to do in a conflict? © 2009-2012 Universal Data Models, LLC - All Rights Reserved 4
  • 5. Handling Conflict Step 1. Don’t react Step 2. Step to their side Step 3. Reframe Step 4. Build a golden bridge (truly win-win) Step 5. Bring them to their senses, not their knees From “Getting Past No: Negotiating with Difficult People” By William Ury © 2009-2012 Universal Data Models, LLC - All Rights Reserved 5
  • 6. Step 1. Don’t React - Observe © 2009-2012 Universal Data Models, LLC - All Rights Reserved 6
  • 7. Facts and Stories Facts - indisputable Stories – villain, victim, hopeless * * From “Crucial Conversations: Tools for talking when Stakes are High”, by Patterson et al. © 2009-2012 Universal Data Models, LLC - All Rights Reserved 7
  • 8. Don’t React Thoughts Event /Feelings Stories (Tapes) Emotional Mess!!!! Physical Reaction Outwards or Inwards © 2009-2012 Universal Data Models, LLC - All Rights Reserved 8
  • 9. Respond Thoughts Event /Feelings Stories (Tapes) Emotional Physical Response Awareness Intelligent Stop!!! – Actions observe. © 2009-2012 Universal Data Models, LLC - All Rights Reserved 9
  • 10. Data Mining! SCENARIO 2 “Mine” © 2009-2012 Universal Data Models, LLC - All Rights Reserved 10
  • 11. Step 2. Disarm Step to the Other Side © 2009-2012 Universal Data Models, LLC - All Rights Reserved 11
  • 12. Sponsorship/Motivation Model NAME AND ROLE OF PERSON What does this person want? How will this program How is this program help this person? an obstacle? What is wanted from this person? © 2009-2012 Universal Data Models, LLC - All Rights Reserved 12
  • 13. SCENARIO 3 I am right! © 2009-2012 Universal Data Models, LLC - All Rights Reserved 13
  • 14. Who’s Perspective Is “Right”? Project View Enterprise Wide View © 2009-2012 Universal Data Models, LLC - All Rights Reserved 14
  • 15. Who’s Data Is “Right”? © 2009-2012 Universal Data Models, LLC - All Rights Reserved 15
  • 16. Step 3. Change the game •Open it up •Don’t get stuck! © 2009-2012 Universal Data Models, LLC - All Rights Reserved 16
  • 17. Position Versus Interest INTERESTS A INTERESTS B POSITION A POSITION B Shared Purpose – Crucial Conversations © 2009-2012 Universal Data Models, LLC - All Rights Reserved 17
  • 18. POLITICS! SCENARIO 4 Cordial hypocrisy versus honest assessment? Fernando Flores “Building Trust” © 2009-2012 Universal Data Models, LLC - All Rights Reserved 18
  • 19. Step 4 Make it easy to say yes Build a golden bridge (truly win-win) © 2009-2012 Universal Data Models, LLC - All Rights Reserved 19
  • 20. What did he do? A. Blame someone else B. Resign C. Fix issue first, then communicate D. Communicate openly (email everyone), then fix © 2009-2012 Universal Data Models, LLC - All Rights Reserved 20
  • 21. Step 5 Bring them to their senses, not their knees (using power, not force) © 2009-2012 Universal Data Models, LLC - All Rights Reserved 21
  • 22. Warn, Don’t Threaten! What will happen if we don’t reach agreement? © 2009-2012 Universal Data Models, LLC - All Rights Reserved 22
  • 23. When All Else Fails? Know your BATNA (Best alternative to a negotiated agreement) YA FIRED! © 2009-2012 Universal Data Models, LLC - All Rights Reserved 23
  • 24. Will You Use This Framework? Step 1. Don’t react Step 2. Step to their side Step 3. Reframe Step 4. Build a golden bridge (truly win-win) Step 5. Bring them to their senses, not their knees From “Getting Past No: Negotiating with Difficult People” By William Ury © 2009-2012 Universal Data Models, LLC - All Rights Reserved 24
  • 25. What difficult conflict, issue, or situation have you encountered or are you encountering? How can we apply this framework? © 2009-2012 Universal Data Models, LLC - All Rights Reserved 25
  • 26. Questions and More Info? www.universaldatamodels.com lsilverston@univdata.com Chapter on Human Dynamics in, ‘The Data Model Resource Book, Volume 3’ © 2009-2012 Universal Data Models, LLC - All Rights Reserved 26