08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Como criar e gerenciar com sucesso uma organização de dados
1. Mario Faria
1
How to Create and Manage a
Successful Data Organization
Mario Faria
fariamario@hotmail.com
+1 - (425) 628-3517
@mariofaria
2. Mario Faria
2
Who am I ?
• MIT recognition as one of the 1st Chief Data Officers and Lead Data
Scientists in the world (just Google “Mario Faria Chief Data Officer”)
• 20+ years working with Information Technology, Management
Consulting, Financial Services, Retail, CPG and Private Equity
• Proven expertise in Data Management, Data Science, Analytics and
Supply Chain Management
• Speaker at several conferences on the subject in USA, Europe and
Latin America
• Contributor to magazines and publications
• Big Data Advisor at the Bill and Melinda Gates Foundation
• Member of the MIT Data Science Initiative
3. Mario Faria
3
Objectives of this webinar
• Provide insights on how you should successfully create a
Data organization
• With that in place, you will be able to work effectively with
Big Data projects
6. Mario Faria
6
The 3 things:
• Situation : where the market is at this point
• Complication : current issues with data
management and Big Data
• Solution : what I recommend you to do and how
to do it
10. Mario Faria
10
The 4 driving factors that are
changing the technology industry as
we know it
• Social
• Mobile
• Cloud
• Information
11. Mario Faria
11
This brave new world we are living in
• How does success look like in a
world where consumers are now
marketers ?
• Where a trillion data points are
available, alive and transforming
decisions (preference /
purchase) and relationships as
we speak ?
• How to understand, connect and
consistently engage with
consumers and customers
creating loyalty and
recommendations ?
13. Mario Faria
13
“The balance of power in the 21st
century is influenced by the ability
to leverage information assets” –
Gwen Thomas, CEO of The Data
Governance Institute
14. Mario Faria
14
Data is about
• People
• Technology
• Processes
• Modeling
• Analytics
• Communication
• Decisions
• Actions
A data-driven culture is a disruptive factor for entire industries
19. Mario Faria
19
What is Analytics ?
“The extensive use of data, statistical
and quantitative analysis, explanatory
and predictive models, and fact-based
management to drive decisions and
actions” – Thomas Davenport
23. Mario Faria
23
Analytics is not just about :
• Large volumes
• Greater scope of information
• Real time access to information
• New kind of data and analytics
• Data influx from new technologies
• Non-traditional forms of media
• Variety of sources
It all of the above, plus a transformation in processes and
culture, and it is a disruptive factor for entire industries
25. Mario Faria
25
Predictive Analytics
• Prediction is powered by the world's most potent,
booming unnatural resource: data
• Predictive analytics is the science that unleashes the
power of data
Dr.Eric Siegel
26. Mario Faria
26
The 3 ingredients to make
Advanced Analytics work
• Choosing the right data and managing multiple data
sources
• Having the capability to build advanced models that turn
the data into insights
• Management must undertake a transformational-change
program so that the insights translate into effective action
32. Mario Faria
32
Some problems, at this point, in
most organizations
• Data is fragmented and scattered
• Silos of information hanging around
• Like the truth, data has many versions
• The Data Lifecycle is a complex process
• Data projects being managed by IT
• A formal process to manage data is a
requirement in order to do Analytics
37. Mario Faria
37
Confusion between Big Data and
Hadoop
• Hadoop is being wrongly treated as a synonym of
Big Data
• Hadoop is one of the technologies to be used at
Big Data projects
• Hadoop is a great technology for storing
unstructured data in an expensive and scalable
manner, in a high granularity
• What Linux did to Operating Systems, Hadoop is
bringing to Information Management
44. Mario Faria
44
And, unfortunately, technology alone will
not change the previous results
To succeed in Data & Analytics, an organization will be
required to change some of its current internal processes
45. Mario Faria
45
The catch : just a few companies (users
and consulting) understood the nits and
grits about Data Analytics : it requires you
to moving from a simple data management
vision (tactical) to an information
management vision (strategic)
50. Mario Faria
50
What is Data Quality ?
• Quality is a customer perception
• A few dimensions: freshness, coverage,
completeness, accuracy
• It is a never ending job
53. Mario Faria
53
More and more, Data Leaders are being hired
to think strategically think about all the steps
from getting raw data and making it useful to
business users
54. Mario Faria
54
Foundations of the Data team
responsibilities
• Data Strategy
• Data Analytics
• Data Insights
• Data Architecture
• Data Governance
• Data Quality
• Data Acquisitions
• Data Operations
• Data Policies
• Data Security
• Data Protection
58. Mario Faria
58
Chief Data Officer (CDO) /
Chief Analytics Officer (CAO) /
Lead Data Scientist
• A new profession that is becoming very common in
corporations
• He/she is a corporate officer who is the business
leader for enterprise-wide data processing and data
mining.
• The CDO typically reports to the CEO or the COO
and is a member of the executive management team
of a company or business unit.
• CDOs leverage their organization's data assets to
support the business strategy. He/she manages
enterprise-wide data administration and is the
champion of enterprise information management
• CIOs are very concerned with this new role, because
of the threat to their current power
59. Mario Faria
59
The role of a Chief Data Officer or
Lead Data Scientist
A data scientist is the one
who looks for insights
The insight is operationalized
in BI/DW products, by data architects
The insight is shared
with the enterprise
The CDO or Lead Data Scientist is the
executive responsible and accountable for
the data life cycle inside the organization,
managing the people involved in the data
activities, such as acquisitions, analytics,
processes, governance, quality, technology
and budget
60. Mario Faria
60
Why should not IT be managing
this transition ?
Because data projects are business
projects, not IT projects and the CDO/Data
teams are the bridge between IT and
Business Units
65. Mario Faria
65
Why do you need a Chief Data Officer ?
• Data is about business, it's not about
IT
• Data is an economic asset, so you
need a senior person to handle the
data initiatives.
• As an economic asset, data needs:
control, show value and monetization
• There is now way you can do
Advanced Analytics unless you have
some data management practices in
place.
66. Mario Faria
66
“Organizations are about to be
swamped with massive data
tsunamis. The Chief Data Officer
is responsible for engineering,
architecting, and delivering
organizational data success” –
Peter Aiken, PhD
67. Data
Science
The
process
of
taking
raw
data,
producing
informa6on
from
data,
and
using
this
informa6on
to
guide
ac6ons
that
will
bring
financial
benefits
to
business
71. Mario Faria
71
• A good CDO can implement a data organization
with success
• A great CDO has the ability to turn raw data into
large revenue streams for the business
• Components such as technology and
methodologies are important, but they are just
enablers
• The CDO focus is delivering enterprise value to the
business (not writing code or SQL scripts)
From good to great CDO
72. Mario Faria
72
The evolving CDO role will challenge structure, scope and power
relationships between executive committee members.
The scarcity of information leader talent will require executive
leaders to develop it as much as hire it.
73. Mario Faria
73
At the end, on Big Data, a CDO and the
team should
• Support the data initiatives, using the assets from
different sources, with quality as a requirement
• Drive business insights, so the users can act
promptly
• Execute his/her tasks fast, in real-time if possible
74. Mario Faria
74
The main drivers for
Data/Big Data projects
• Make more money
• Reduce current costs
• Improve efficiency
75. Mario Faria
75
What it takes to make Big Data projects
drive results
• Data – understand what they have and
how to be creative when it comes to
using internal and external data
• Models – focus on developing models
that predict and optimize
• People – transform their organizations
with tools and effective training so that
managers can take advantage of Big
Data's insights.
77. Mario Faria
77
To start an Analytics Team inside, there are 4
main things to consider
People
Technology
Process to
implement the
Practice
Methodology for
the Delivery
78. Mario Faria
78
From good to great, an analytics team
must have:
• Passion for analytics and data
• Never stop learning
• Always be there for tough analytics
questions
• Ask questions until everything makes sense
and you are satisfied with the answers and
analyses
• Learn how to develop prototypes quickly
• Be an advocate for building a strong
foundation in corporate analytics
• Be a "bridge builder" between IT and
business users
80. Mario Faria
80
Which companies will thrive in 2015?
• The ones which will understand how to adapt faster to
this new scenario
• The ones which will have successful Analytics
implementations
• The ones with great human capital, which understand
how to leverage their resources and with proven
methodologies to embrace this change
81. Mario Faria
81
Is your company going to lead,
influence or follow when using data
and analytics to drive results ?
83. Mario Faria
83
Major points on how to structure
a data governance program
• Upper management buying and support
• Do not reinvent the wheel : use and abuse of best
practices that already exist
• Communicate always and be transparent
• Quick wins
And …
86. Mario Faria
86
“Successful people shoot for the stars,
put their hearts on the line in every
battle, and ultimately discover that the
lessons learned from the pursuit of
excellence mean much more than the
immediate trophies and glory”
Josh Waitzkin, The Art of Learning
87. Mario Faria
87
Thank you
Mario Faria
Data Strategy Advisor
http://www.linkedin.com/in/mariofaria/
Founder of the Digital Mad Men
www.slideshare.com/fariamario
Twitter : @mariofaria
fariamario@hotmail.com
+1 (425) 628-3517