In January 2014, Datavail commissioned Forrester Consulting to evaluate the viability of a managed service approach to database administration. With the explosion in the variety, velocity and volume of data and databases, coupled with the scarcity of DBA talent, the time is right to consider an alternative approach to managing databases. Forrester Consulting conducted the survey of executives in mid to large enterprises who are using managed services to augment their in-house DBA. Forrester Principal Analyst Noel Yuhanna shares the results of the study which include: Improved SLAs – in some cases, dramatically improved Consistent 24×7 coverage Deep expertise in areas where in-house staff needed assistance Multi-platform expertise Improved retention of on-staff DBAs

1. Datavail Presents:
5 Reasons to Choose a Managed Services
Approach to Database Administration
With Noel Yuhanna, Principal Analyst,
Forrester Research
Sponsored by

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3. Featured Presenters
Our knowledgeable speakers today are:
Noel Yuhanna
Principal Analyst
Forrester
Mark Perlstein
President and CEO
Datavail

4. 5 Reasons to Choose a Managed
Services Approach to Database
Administration
Noel Yuhanna
Principal Analyst
Forrester Research
Datavail

5. Your Database Requirements are
Changing!
It’s time to act now or be left behind!

6. Drivers And Trends Impacting Databases
DBMS
STRATEGY
 Increased data volumes
 Strong data security controls
 Increased transaction volume
 Nonstop 24x7 availability
 All types of data storage
 New apps — social, mobile apps
 Cost control and stalled budget
 Faster real-time data access
 Integrated app/data
 Unpredictable workloads
© 2014 Forrester Research, Inc. Reproduction Prohibited

7. 7
› Social networking apps
› Mobile applications
› High-performance apps
› Real-time apps
› Real-time data mashups
› Departmental and collaboration
› Predictive analytics
New Apps Are Changing Database
Requirements . . .
Real-time data
Unstructured data
Faster access
Self-service
Automated
Many are building a dozen apps every week!!
© 2014 Forrester Research, Inc. Reproduction Prohibited

8. Polling Question
• What’s the total number of databases your firm utilizes
(production and non-production)?
– More than 5,000
– 2,500-5,000
– 1,000-1,999
– 500-999
– Fewer than 500
– Don’t know/NA

9. Source: A commissioned study conducted by Forrester Consulting on behalf of Datavail, January 2014
“What’s the total number of databases your firm utilizes (production and non-production)?"
Base: 50 US database administration decision-makers at firms with 1,000 or more employees who are currently outsourcing at
least some of their database administration.
Most Organizations Are Increasing The Number
Of Databases They Manage.
© 2014 Forrester Research, Inc. Reproduction Prohibited

10. Polling Question
• What are your biggest challenges you face in
database administration? (choose all that apply)
– Delivering improved performance
– Data integration issues
– Lack of people resources
– High data volume growth
– Delivering higher availability
– Too many databases
– Securing private data
– Other

11. Performance, Integration, And Resources Are Top
Database Challenges
© 2014 Forrester Research, Inc. Reproduction Prohibited

12. © 2014 Forrester Research, Inc. Reproduction Prohibited 12
IT Struggles To Keep Up With Database
Administration Requirements
› Performance – need for faster Apps, larger databases
are posing a bigger challenge
› Lack of staff – There is a Database-to-DBA ratio
challenge: each DBA is managing more databases than
ever
› Data integration issue – more sources, need for real-
time data is driving database administration issues
› High volume growth – Enterprises double the amount
of data for critical Apps… and more data means more
issues…

13. © 2014 Forrester Research, Inc. Reproduction Prohibited 13
The new database requirements ....
• Strong security requirements…
• Higher performance
• Improved availability of Apps
• On-demand scalability
• Backups for Tier-2 and Tier-3 Apps
• Better SLAs
• Faster provisioning of databases
• Faster migrations/upgrade to new versions
• And many other new requirements…

14. © 2014 Forrester Research, Inc. Reproduction Prohibited 14
What Are Your Choices To Lower Database
Administration Costs?
› Stop building new Apps - stopping to build more
databases… (not an option)
› Stop growing your databases – it’s complex by
archiving, spitting databases into many, but controlling
growth requires more DBAs.
› Buy more expensive database tools -- through
automation and control, but requires bigger investment
› Move to open source databases– but that isn’t a
straightforward migration…
› Hire more DBAs… but at a cost..

15. © 2014 Forrester Research, Inc. Reproduction Prohibited 15
Outsourcing Database Administration Offers
New Possibilities…
Outsourcing
Database
AdministrationDB
Outsourcing vendor
DBAs

16. © 2014 Forrester Research, Inc. Reproduction Prohibited 16
How Can Outsourcing Database Administration
Help?
• Database installation
• Upgrade
• Migrations
• Troubleshooting
• Tuning, optimization
• Backup and Recovery
• Account validation, creation…
• In-database code writing – PL.SQL/ T-SQL etc
• Improved security
• and More!

17. Source: A commissioned study conducted by Forrester Consulting on behalf of Datavail, January 2014
“What benefits have you achieved by moving some or all of your database administration (DBA)
management to an outsource vendor?"
Base: 50 US database administration decision-makers at firms with 1,000 or more employees who are currently outsourcing at
least some of their database administration.
Firms Realize Benefits in Outsourcing Database
Administration
© 2014 Forrester Research, Inc. Reproduction Prohibited

18. © 2014 Forrester Research, Inc. Reproduction Prohibited 18
Five Top Benefits of Outsourcing Database
Administration….
Outsourcing Database
Administration
DB
Outsourcing vendor
DBAs
Lower cost!
Improve quality
of service!
Focus on
business issues! Complement
existing staff!
Improve SLAs!

19. Source: A commissioned study conducted by Forrester Consulting on behalf of Datavail, January 2014
“How have your SLAs changed as a result of moving some or all of your database administration
(DBA) management to an outsource vendor?"
Base: 50 US database administration decision-makers at firms with 1,000 or more employees who are currently outsourcing at
least some of their database administration.
Most Enterprises Have Seen SLA Improvement
When Outsourcing Database Administration…
© 2014 Forrester Research, Inc. Reproduction Prohibited

20. Source: A commissioned study conducted by Forrester Consulting on behalf of Datavail, January 2014
“What are your plans with outsourcing your database administration
(DBA) in the future as compared to today?"
Base: 50 US database administration decision-makers at firms with 1,000 or more employees who are currently outsourcing at
least some of their database administration.
Outsourcing Database Administration Is
Becoming Strategic For All Organizations..
© 2014 Forrester Research, Inc. Reproduction Prohibited

21. © 2014 Forrester Research, Inc. Reproduction Prohibited
• Outsourcing has many business and technology
benefits that can help all organizations.
• Look at vendors offering – expertise, focus, tasks
they can help, automation, potential cost savings
• Start with a few databases and grow over time.
• Keep security and SLAs in mind when outsourcing.
• Enterprises that invest in outsourcing database
administration are more likely to respond quickly to
business needs and competitive threats, save money
and grow faster.
21
Recommendations…

22. Datavail
• It may be helpful to dig into an operationalized
view of database management.
• This is far less about a technical discussion and
more about the processes and approaches that
can help bring greater efficiency and capacity
planning to the database management function.
• In general we find that customers need about
double the DBA capacity they currently have to
effectively meet demand.
• Constrained budgets often prevent customers
from solving this on their own and the result is
often some combination of a stressful operating
environment and high DBA turnover.
Datavail.com
866-700-7128

23. Datavail.com
866-700-7128
• Architecture, Engineering,
Integration into apps teams
• Business hours –
unstructured
communication
• Not inherently 24x7
• Production support
• Requirement to execute
at all hours –
More about process than
unstructured communication
• Inherently 24x7
Inside A Database Management Operation

24. Datavail.com
866-700-7128
• Tier 3 DBAs end up doing Tier 2
work
• This leads to job dissatisfaction
& turnover
• Making the situation more
difficult is the shortage of DBAs
• A strong operational layer
actually helps make recruiting
and retention of in-house
DBAs easier
• Because of the lower cost it
eases budgetary pressure and
allows DBA capacity to match
required workload
• Architecture, Engineering,
Integration into apps teams
• Business hours –
unstructured
communication
• Not inherently 24x7
• Production support
• Requirement to execute
at all hours –
More about process than
unstructured communication
• Inherently 24x7
Inside A Database Management Operation

25. Datavail.com
866-700-7128
Perception versus Reality
• DBAs will inevitably be fearful of adding database managed services to their
team.
• Prior experiences of bad or poor quality of delivery, and fear of loss of control
are very present emotions when outsourcing is being considered.
• And it’s not just the DBAs – the managers of the database teams are also
fearful of the same thing.
• But this perception inevitably changes as trust is built and positive experiences
replace the perception.
• All of a sudden because of a lower average cost per unit of delivery capacity is
able to be expanded without major budgetary pressure, senior DBAs get to do
senior level work, and strategy replaces fire fighting.

26. Datavail
The largest pure-play provider of database
services in North America.
•Over 350 DBAs
•More than 300 clients
•On-shore / off-shore provider
•Deliver a real 24x7 managed services solution
for Oracle, Oracle EBS, SQL Server, MySQL,
DB2 & MongoDB
•Augment your team, use fractional resources,
achieve 24x7 coverage, or use project support
Datavail.com
866-700-7128
‘With as little as 20
hours a week Datavail
can deliver full 24x7
database management
via a 3-shift coverage
model.’

27. Questions?
Submit questions to the presenters via the on-screen text box
Noel Yuhanna
Principal Analyst
Forrester
Mark Perlstein
President and CEO
Datavail

28. Resources
• Forrester Consulting White Paper:
– “Outsourcing Database Administration Saves Money, Improves IT
Productivity”
• Video: Interview with Forrester Principal Analyst Noel Yuhanna
• Video: Is A Managed Services Approach to Database Administration
Right for Your Enterprise?
• Datavail.com
Additional resources about today’s topic

29. Thank you for attending
• www.informationweek.com/events
• White paper: Seven Options for Effective and Efficient Database Management:
http://www.datavail.com/datavail-resources/white-paper-7-options/
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