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© 2013 Datameer, Inc. All rights reserved.
Big Data Analytics Use Case
Profile!
Self Service
Large Datasets
Structured and Unstructured Data
Multiple Data Sources

© 2013 Datameer, Inc. All rights reserved.
Business Use Cases!
Customer
Analytics

Fraud and 
Compliance

Operational
Analytics

EDW
Optimization

© 2013 Datameer, Inc. All rights reserved.
Business Use Cases!
Customer
Analytics

Fraud and 
Compliance

Operational
Analytics

EDW
Optimization

© 2013 Datameer, Inc. All rights reserved.
Legacy Modernization!
Traditional EDW!

18mo!

$1M+!

$1M!

Datameer on Hadoop!

12 wk!
3mo!

Time to Cost Per ! Salaries Time to
Build!
100TB! Required! Insights!

© 2013 Datameer, Inc. All rights reserved.

Time to
Build!

$400k!

$133k!

2d!

Cost Per
100TB!

Salaries
Required!

Time to
Insights!
Business Use Cases!
Customer
Analytics

Fraud and 
Compliance

Operational
Analytics

EDW
Optimization

© 2013 Datameer, Inc. All rights reserved.
Reduce Customer Acquisition
Costs
é

Customer acquisition
costs 30%

© 2013 Datameer, Inc. All rights reserved.

ê

Estimated $1.65M in savings
Optimize Funnel Conversion!
é

Customer Conversion 
Increased by 60%

© 2013 Datameer, Inc. All rights reserved.

é

Revenue Increased 
by $20M
Behavioral Analytics!
é

Increased 
revenue by 2x

© 2013 Datameer, Inc. All rights reserved.

ê

Reduced IT 
costs by 50%
Optimize Ad Impressions!
ê

Reduce ad impression costs $1M 

Impression

Activity

Click

© 2013 Datameer, Inc. All rights reserved.
Business Use Cases!
Customer
Analytics

Fraud and 
Compliance

Operational
Analytics

EDW
Optimization

© 2013 Datameer, Inc. All rights reserved.
Identifying Potential Fraud!
ê $2B Credit Card Fraud
?
?
?
?

© 2013 Datameer, Inc. All rights reserved.
Compliance and Risk Analysis!
ê

Reduced analysis time
of over 300 attributes

© 2013 Datameer, Inc. All rights reserved.
Business Use Cases!
Customer
Analytics

Fraud and 
Compliance

Operational
Analytics

EDW
Optimization

© 2013 Datameer, Inc. All rights reserved.
Predictive Support!
é Proactive Customer Support
Component
Planning

Logs

Services

Id’d Product
Issues

Network 
Data

Development
Unstructured
Logs

Accurate
Forecasting

111001	

110010	

01101001	

01100100	

10011101	

01101110	


Sales

© 2013 Datameer, Inc. All rights reserved.
Network Optimization!
é

$1M / hour 
in peak holiday times

© 2013 Datameer, Inc. All rights reserved.

ê

Reduced network failure 
by 30%, IT costs by 60%
Threat Prediction!
é

Avoid $5.5 M 
in data breach costs

© 2013 Datameer, Inc. All rights reserved.

ê

Predict security threats 
within hours instead of weeks
Optimizing Network Capacity!
ê

$150M in Savings in Capital Expenditures

© 2013 Datameer, Inc. All rights reserved.
@Datameer!

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Customer Case Studies of Self-Service Big Data Analytics