As new types of data sources emerge from cloud, mobile devices, social media and machine sensor devices, traditional databases hit the ceiling due to today’s dynamic, data-volume driven business culture. Join us in this online webinar and learn how you can incorporate a modern, NoSQL platform into daily operations to optimize and simplify data performance. DataStax recently announced DataStax Enterprise 4.0, a production-certified version of Apache Cassandra with an in-memory option, enterprise search, advanced security features and visual management tools. Give your developers a simple and powerful way to deliver the information your customers care about most—unconstrained by the complexities and high costs of traditional database systems. Learn how to: - Easily assign data based on its performance needs on traditional spinning disk, SSD or in-memory. All in the same database instance - Leverage DataStax’s built-in enhancements for broader information search and analysis even with many thousands of concurrent requests - Visually monitor, manage, and fine-tune your environment to get the most of your online data

1. Don‘t Leave Your Data in the Dark –
Optimize and Simplify Database Performance with DataStax

2. Today‘s Speaker – Robin Schumacher
• VP Products
• Database geek/DBA for longer than will admit
• Author of many database articles and 3
database books
• Has Ph.D., but only makes wife call him ―Dr.‖
• Prior stints directing product lines for MySQL,
PostgreSQL, and DB tools for Oracle, SQL
Server, Sybase, and DB2
• Husband of one, father of two, forced-
against-his-will owner of one horse

3. Agenda
1. Today‘s Online World
2. How Relational Databases Fail
3. Why Cassandra for Online Applications?
4. Why DataStax Enterprise?
5. Increasing Performance with DataStax Enterprise 4.0
6. Key Takeaways
7. Questions

4. Always On Data is the
new currency
Dynamic
experience1 2 3
Today‘s Online World

5. 100% Uptime Slow is down Disaster avoidance
1. Always On

6. 75% of executives
say that technology
failures are rising
11-24 days average
time to recover
from failure
45% of executives say
failures are causing
damage to brand or
share
Application Outages Hurt Business

7. 2. Data is Your Most Valuable Asset

8. Customer-driven
innovation
Real-time
personalization
Agility
3. Dynamic Experience

9. Always on? Data Scale/Performance? Dynamic Experience?
Slower time to market
Lack of personalization
Modern Architecture?
Multi-DC/geo/cloud?
No single point failure?
High costs
Success outgrows database
How Relational Databases Fail
Loss of revenue
Loss of customers
Linear performance?
Elastically scalable?
Simple to manage?
Flexible schema?
Easy to change online?
Support all data types?

10. What is Apache Cassandra?
Cassandra is an open source, NoSQL, distributed
database built for modern, mission-critical online applications
C A S S A N
D R A

11. Cassandra – Unmatched Uptime, Performance, Flexibility
One Application. More than a trillion transactions per day. No problem.
(That‘s 10 million transactions every second!)
C A S S
A N D R
A
C A S S
A N D R
A
C A S S
A N D R
A

12. Messaging
Collections/
Product Catalogs
Fraud
detection
Recommendation/
Personalization
Internet of things/
Sensor data
Common Cassandra Use Cases

13. Always on Data Scale/Performance Dynamic Experience
Fast time to market
Easy personalization
Modern Architecture?
Multi-DC/geo/cloud?
No single point failure?
Low costs
Database > Success
Why Cassandra for Online Apps
Increase revenue
Gain customers
Linear performance?
Elastically scalable?
Simple to manage?
Flexible schema?
Easy to change online?
Support all data types?
DataStax Enables Organizations to Build Powerful Online Applications
100% Uptime Faster Time To Market Turn Data into $$

14. Outbrain Helps People Discover the Most Interesting, Relevant Content Out There
• Outbrain delivers 90 billion recommendations on over 10 billion page views per month
• Reach of 86% of the online U.S. population
• Cassandra is Outbrain‘s primary data store
• Cassandra chosen over HBase due to ease in spanning multiple data centers
During Hurricane Sandy, we
lost an entire data center.
Completely. Lost it.
Our application fail-over
resulted in us losing just a few
moments of serving requests
for a particular region of the
country, but our data in
Cassandra never went offline.
Always On?

15. World’s largest online marketplace, eBay uses DSE for fraud detection,
messaging, and displaying social data on product pages
• DataStax‘s scale out architecture enables eBay to deploy multiple DSE clusters
across several different data centers using commodity hardware. 250TBs+ of
storage—in DataStax Enterprise clusters; 1 40TB table.
• Using DataStax, eBay cost-effectively processes massive amounts of data at very
high velocities – 9 billion writes/5 billion reads per day
“We have to be ready for disaster
recovery all the time. It’s really
great that Cassandra allows for
active-active multiple data centers
where we can read and write data
anywhere.” -Jay Patel, Technical
Architect at eBay
Data Scale/ Performance

16. Cassandra Delivers Superior Scalability to the Largest Cloud Platform in the
World - Netflix
• Migrated from Oracle to Cassandra
• 95% of data stored on Cassandra including viewing history of its 36 million
customers
• Super scalability, no single point of failure, 100% uptime
Dynamic Experience

17. DataStax Delivers Cassandra to the Enterprise
Expert Support, Consulting, Software Updates, Health Checks
Developer IDE and
Drivers
In Memory
Analytics
Search
Security
Management
Services
Visual
Management and
Monitoring Tools
Certified, Enterprise-Ready Cassandra

18. RELATIONAL DATABASES
CQL SQL
Visual management and development tools Various management tools
DSE for search and analytics Analytic functions and full-text search
Security Security
Support, consulting & training 30-year-old ecosystem
Legacy RDBMS to Modern NoSQL is Easy
Automatic management services Built-in task management
DATASTAX

19. Simplified Management
A new, 10-node Cassandra (or Hadoop) cluster with OpsCenter running in 3 minutes…A new, 10-node DSE cluster with OpsCenter running on AWS in 3 minutes…
Done1 2 3

20. New in-memory option built on a production-certified version
of Apache Cassandra (2.0)
• Enhanced enterprise search
• Improved visual management and monitoring
What‘s New in DataStax Enterprise 4.0

21. • Dial-the-performance flexibility based on data
• Simple to use; transparent to developers
• Ideal for use cases requiring fast writes and low latency (Web,
financial, telecom)
• Internal testing shows 10-100x improvements
Same database cluster
In-memory SSD‘s Spinning Disk
Fastest
response
time for low-
latency
requests
Very fast
response
times for
‗hot‘ data
Good
performance
for large data
volumes
Increasing Performance with In-Memory

22. In-Memory for Increased Database Performance

23. • Certified Cassandra shortens development time
• New developer-enabling features
• Lightweight transactions
• CQL improvements
• Enhanced enterprise search delivers high throughput
• Certified Solr 4.6 with more developer features
• Faster internode communication has low latency even with thousands
of concurrent requests
Certified Cassandra 2.0 and Enterprise Search

24. • Improved visual interface to manage
and control production workloads
• Capacity planning analysis, with
enhanced trend analysis and
forecasting
• Supports multiple data centers
• Monitoring of in-memory tables
• Enhanced drill-downs for faster
troubleshooting on individual nodes
Simplified Management with OpsCenter 4.1

25. “DSE has made the
transition to an AWS-based
infrastructure much easier
than a traditional
RDBMS would have.”
―DataStax Enterprise has
become one of our highest
available systems with the lowest
cost of ownership.‖
Build Powerful Online Applications
―We have to be ready for disaster
recovery all the time. It‘s really
great that Cassandra allows for
active-active multiple data centers
where we can read and write data
anywhere.‖
―With Cassandra, we get better
business agility, and we don‘t have to
plan capacity in advance, we don‘t need
to ask permission of other people to
build things for us, and we don‘t worry
about running out of space or power.‖

26. Founded in April 2010
OUR INVESTORS
400+ customers
25% of the Fortune 100 200+ employees
38 countries worldwide Powering more than 1
trillion transactions a day
DATASTAX BY THE NUMBERS
About DataStax

27. The Fastest Way from Data to Online Business
Collect, store
and manage
data on premise
or in the Cloud
Increase
developer
productivity with
Developer IDE,
drivers and tools
Visually monitor
and
automatically
manage your
environment
Search and
analyze data to
optimize
customer
experience
100% data
availability in a
secure
environment
DataStax scales
as your business
grows

28. OS
Cassandra
DSE
Standard
DSE
Pro
DSE
Max
DATABASE MANAGEMENT / SERVICES
Advanced Security Option ✔ ✔ ✔
In-Memory Option ✔ ✔ ✔
Automatic Management Services ✔ ✔ ✔
Enterprise Search ✔ ✔
Batch Analytics ✔
MANAGEMENT
OpsCenter Basic Advanced Advanced Advanced
SUPPORT AND PROFESSIONAL SERVICES
Expert 24x7x365 Support ✔ ✔ ✔
Platform certification ✔ ✔ ✔
Certified service packs ✔ ✔ ✔
Hot fixes ✔ ✔ ✔
Bug escalation ✔ ✔ ✔
Health checks/Performance reviews ✔ ✔ ✔
Custom builds Option
DataStax Subscriptions

29. Key Takeaways
1. New rules for a new online world
• Today‘s online applications must be always available, data-driven and dynamic enough
to adapt to changing user requirements
2. Relational databases are not built for today’s online applications
• Outdated architecture, high costs and lack of agility drive online application failure and
negative customer experiences
3. DataStax is the best database choice for today’s online world
• Modern architecture for modern applications
• Always on, maximum scale/performance, and able to serve dynamic apps
• New in-memory speed, easier development, faster search, and simplified visual
management

30. Next Steps
1. Try DataStax Enterprise/OpsCenter/DevCenter for free
2. Visit our knowledge base on Datastax.com for online
documentation, tutorials, free online training, tech papers,
and more
3. Join our community at PlanetCassandra.org

31. Questions?
Thank You for Attending!