The DKS SOCIALSMART tool for SME

1. DKS SOCIALSMART SME VERSION
Marc Rodríguez
Marketing Assistant
MARCH 2014
BARCELONA | MADRID | SAN FRANCISCO

2. 2
Contents
1 DatKnoSys
2 DKS SocialSmart SME
3 Features
4 Infraestructure
5 Distribution
6 Value proposition

3. 3
DEMOGRAPHICS,
ECONOMIC, WORK MARKET,
LAND AND HOUSE, PRICES,…
The challenge: DatKnoSys
Experts giving a overview that a business need to improve their decisions.
DatKnoSys incorporates company data with external data from market.
COMPETITORS’ DATA
CUSTOMER OPINIONMY DATA
MY COMPANY
SALES, Nº COSTUMERS,
ADVERTISING INVERSION ,…
COMMENT IN SOCIAL MEDIA,
BLOG POSTS, SURVEYS,…
INDICATORS FROM THE OWN
SECTOR, Nº OF COMPETITORS,
MEDIA APPEARANCE,…
EXTERNAL DATA

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Presence of the company in the social networks
Accounts in multiple networks

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¿TO WHOM IS DESTINED SME VERSION ?
DKS SocialSmart SME version was thought for:
 It monitor (listen) and analyze everything about your brand in Facebook and Twitter,
therefore it’ll interact with your customers.
 It’s a software oriented platform to small and medium business due to its simplicity, the
facility to know what to listen and the intuitive structure to interpret the obtained results
and interaction

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¿WHAT DOES REACH DKS SOCIALSMART SME VERSION?
What promotions they
give me more return?
Fidelize customers
What different me from
the others?
Know my brand
How can I increase
customers and sales?
Increase customers
and sales
What my clients like and
what about they speak?
Know Customers
What does my competition
and the market?
Know Competitors
What and how they think
of my products?
Active Listening
A vision 360 º of the company across the different indicators :

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WHAT PROMOTIONS THEY GIVE ME MORE RETURN?
I adapt to the needs of
my customers and
achievement to fidelize
them
INTERACTION OF THE USERS ACCORDING
TO THE REACH: LOYALTY
DETAIL OF INTERACTION OF EVERY
MESSAGE (PROMOTION)

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WHAT MY CUSTOMERS LIKE AND WHAT ABOUT THEY SPEAK?
TRENDING TOPICS OF MY
BRAND
MENTIONS DETAILS
I follow the conversations
of me

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WHAT AND HOW THEY THINK OF MY PRODUCTS?
WHO THINKS ABOUT
MY BRAND
HOW THEY THINK ABOUT
MY BRAND
Who and how they speaks
about me. I amplify the
positive ones, act on the
negatives

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HOW I INCREASE CUSTOMERS AND SALES?
VARIATION OF POTENTIAL
CUSTOMERS
POTENTIAL CUSTOMERS AND
ADVERTISING IMPACTS
By my contents I see the
reach and how they increase
my leads

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WHAT DOES MY COMPETITION AND THE MARKET?
ACTIVITY PROFILES OF MY
COMPETITION
OPINION ABOUT COMPETITION
AND MARKET
Active listening of the
competition and of the
whole market

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WHAT DIFFERENCES ME FROM THE OTHERS?
WHAT THEY OPINION
ABOUT MY COMPETITORS
OPINION ABOUT MY
BRAND
Who think of me and of the
competition on the same topics
or different

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IT’S EASY TO USE?
DKS SocialSmart SME Versión was thinking for:
 Users with little technological knowledge.
 To speak about business for people who knows of his business.
 To obtain information of an easy and intuitive way.
 Listen, analyze and interact.

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WHAT INFRASTRUCTURE IT NEEDS?
DKS SocialSmart Versión Pyme está online en modo “Saas”.

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START BEING SOCIALIZED!
“¡ Social media is on the people! Not on your business. It provides the people
and the people will provide you.”

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Value proposition
We are experts in
integration and data analysis
We take advantage
from your company data and the market data
We provide a clear overview
To understand what are happening
We suggest you
the actions that you can realize
Leave you decide
with the maximum information

17. © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com
¡Thank you!
We are at your service
Marc Rodríguez| Marketing Assistant
mrodriguez@datknosys.com
www.datknosys.com
© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
BARCELONA | MADRID | SAN FRANCISCO