Have you ever had a dream you’ve always wanted to work on but couldn’t ever dedicate enough time to do it? Kickstarter is a great crowdfunding site that can help turn your favorite hobby into a profession. So how can you create a successful Kickstarter campaign for your next big project? http://dashburst.com/infographic/how-to-create-a-successful-kickstarter/

1. RISKS AND CHALLENGES
FAQ
STORY
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DashBurst: Where Social
Media Meets Design
A community of writers &
designers building you an app
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DashBurst: Where Social
Media Meets Design
A community of writers &
designers looking to build you an
app to see fresh news, photos,
videos and more in the most
beautiful way!
DataMap: The Dynamic
Visualization Tool
A community of writers &
designers building you an app
to see fresh news, photos,
videos & more in the most
beautiful way!
DashBurst: Where Social
Media Meets Design
A community of writers &
designers building you an app
to see fresh news, photos,
videos & more in the most
beautiful way!
GET NOTICED
SUMMARIZE
Boil your project down to its
core and give a compelling
summary that will make the
viewer want to learn more.
2 SELL IT
To ensure that you’ll have a great chance of getting
Kickstarted follow the tips below and you’ll have a
better chance of converting page visitors into backers.
DESCRIBE IT
What is the purpose of your
project? Avoid using words like
“help,” “support,” or “fund.”
3 KEEP IT UP
Creating a great campaign is only the beginning. Once you have it up and
running and are creating some buzz you need to keep momentum going.
Providing updates to your backers helps them stay excited about your
project and gives them more reasons to spread the word.
NETWORK
Your chances of success greatly
improve with the size of your
existing networks. Even if they
don’t back your project they can
help spread the word.
BACKERS
This is the community of
supporters you are looking to
build and back your project. Keep
them happy by updating them
with your progress.
BE REALISTIC
Most successful projects have a
goal of $10,000 or less.
Remember if you don’t reach
your goal you get none of the
money pledged.
SHORT AND SWEET
Kickstarter reduced the max
length a project can run
because the long projects were
failing at a high rate. 30 days is
ideal to generate buzz and
create a sense of urgency.
SUMMARIZE
You only have a couple seconds
to capture a user’s attention.
Focus on the thesis of the
project. You can add the details
in the story below.
GO VIRAL
Have a plan to get your
campaign heavily shared on
social media sites like Facebook
and Twitter. You can also embed
the Kickstarter widget on your
site for your followers to see and
pitch big blogs that might be
interested in your cause.
REWARD THEM
To date the most popular pledge
amount is $25 and the average
pledge is around $70. Small
amounts are where it’s at:
projects without a reward of $20
or less succeed 28% of the time,
while projects with a reward of
$20 or less succeed 45% of the
time.
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MR. BIG SHOT
Make a large reward that is 10%
of your goal. You won’t get many
or sometimes any of these, but
just one will push you closer to
success.
Make sure the reward justifies
the price tag. This person most
likely really loves your idea so
make them a key contributor to
its success.
4 DELIVER
Just because you met your goal doesn’t mean you
are done. All those people that helped you get to
where you wanted to go are expecting their rewards.
GIVE UPDATES ABOUT:
SHOOT A VIDEO
Projects with videos succeed at
a much higher rate than those
without (50% vs. 30%).
BUILDING
MOMENTUM
SHARING THE
PROCESS
CELEBRATING
SUCCESS
PROTOTYPE
USER
TESTING
MANUFAC-
TURING
Backers
Use bright colors and if
possible use red. If it’s a
product image make sure it’s
amazing.
CATCH THE EYE
Before you can start counting
pledges and backers you need
to get noticed.
BRAND IT
Create a distinct and unique
name for your project and avoid
using generic descriptions.
Make sure to include:
• Who are you?
• What’s the story behind your project?
• Where did you get the idea?
• What stage is it at now?
• How are you feeling about it?
• Clearly explain what the money will
be used for.
• Talk about how awesome your
rewards are, using any images
you can.
• Explain that if you don’t reach your
goal you don’t get any of the money
already pledged.
• Ask for their help and tell them
exactly how they can do that. If they
can’t back the project ask them to
share it with others.
• Thank everyone!
• Make it no longer than necessary.
TELL A GREAT
STORY
Show the audience who you
are and why you are passionate
about this project. Authentic
emotion will go a long way to
getting someone to click the
Back This Project button.
BE HONEST
Transparency is key to gaining
your backers’ trust. Give them
an honest depiction of the risks
and challenges that this project
faces.
YOU’VE HEARD IT
BEFORE
During development of your
project you have probably
heard the same questions over
and over. Add them here to
save yourself the headache of
answering indiviudal questions.
• Increases in pledges
• News coverage
• Celebrity pledges
• Updates on approval
• Pictures of prototypes
• Response from users
• Pledge milestones
• Backer milestones
• Reaching your goal
Be prompt in fulfilling
rewards
You are excited about fulfilling your dream,
but you have also promised rewards to your
backers. Be prompt to ensure your
advocates don’t turn into critics.
Communicate
Things don’t always go as planned. Even if
you exeperience delays in shipping rewards
make sure to communicate with your
backers on what the delays are and when
they should expect their rewards.
Get backer info AFTER
successful campaign
There’s no need to go through all the effort
of collecting names and addresses if your
campaign doesn’t succeed.
How To Create A Successful
Campaign
With an average success rate of 43% not everyone is guaranteed to reach their Kickstarter goals. It takes a lot of work,
but you can tip the scales in your favor. Follow the advice below and you’ll have a great chance of getting Kickstarted.
1
Brought to you by:
Kickstarter School - www.kickstarter.com
What successful Kickstarter campaigns have in common - www.smartblogs.com
5 Critical Steps to Getting Your Creative Project Funded on Kickstarter - www.fizzle.com
11 Tips for Crowdfunding: How to Raise Money From Strangers - www.www.socialmediaexaminer.com
DashBurst: Where Social Media Meets Design on Kickstarter at
bit.ly/DashBurst
DANIEL ZEEVI
Project by
Pittsburgh, PA
First created · 6 Backed
Daniel Zeevi · 1435 friends
www.dashburst.com
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DashBurst: Where Social Media Meets Design