A Consultants Story

1. Consultants Story
(Educational/Professional
Profile, Challenges,
Accomplishments)

2. CONSULTANT STORY
Name: Ann Evanston, MA
Name of Company: Zena Enterprises
Reference: http://warrior-preneur.com

3. Ann Evanston, MA's Overview
Current: Influence Factor Business Consultant,
Coach and Keynote Speaker at warrior-
preneur Creator, consultant, coach an
speaker at The SNCC Way
Motivational Speaker, Coach, Consultant:
Leadership, Empowerment,
Ownership at AME Institute
Education: Antioch University Seattle Whitman
College Woodrow Wilson High School
Recommendations : 23 people have recommended Ann
Connections: 500+ connections

4. Ann Evanston, MA's Summary
Ann Evanston, MA has developed clients worldwide
for over a decade. Teaching techniques of the warrior, clients
learn to create “pull” to attract customer loyalty, channel
intrinsic motivators, create buy-in and ultimately, obtain
results. Understanding what makes you uniquely you online
is her secret.
Ann M. Evanston, M.A., has over 20 years speaking,
and consulting experience. With an extensive background in
developing new leaders from corporate America to those
starting their own business, she has developed programs and
presented seminars to diverse populations and workforces.

5. Ann’s speaking career began in seventh grade where she
participated in Toastmasters and competed in Oratory. She has
always dreamed of being a speaker and trainer! Ann has spoken in
front of audiences ranging from as small as ten to as large as five
thousand. Ann had the honor of speaking in front of 10,000 people
when she was the MC for the Push for Excellence Program at the
Tacoma Dome in 1985.
Her social psychology degrees have made her a master in
the web 2.0 social networking arena. Now she is able to teach
others how to connect and attract what you need whether in
person or online.

6. Tell Me About You and Your Background:
I have run my own business since
February 22, 1998. I live in the San Francisco
bay area, about 30 minutes from Napa (one
of my most favorite places in the world). Earl
and I have been together 14 years. I love to
cook and garden. I have a Master’s degree
in Psychology with a focus on Business
Development. I am actually the creator of 3
successful start-ups. One in college where I
started a sorority, a non-profit transitional
living program for pregnant and parenting
teens, now nationally modeled. And of
course my current business, where I have a
team of five.

7. How Did You Get Started as a Marketing
Consultant?
Marketing consulting started for me
when I worked with and created new
projects/businesses. I had to learn to
market the sorority; to market the non-
profit and to market my current
company. I have served on boards as a
volunteer to help with marketing and that
turned into companies wanting my help.
Prior to that I taught sales techniques to
companies.

8. How Long Have You Been a
Consultant?
Since 1998. I started speaking,
coaching and consulting
companies on leadership
marketing (internal marketing
strategy), brand building and sales
strategy. In 2005 I shifted from a
sales focus to a marketing focus
that leads to sales.

9. What Qualities Do You Feel Make You
Stand Out as a Marketing Consultant?
My sword! I think what makes my
consulting style truly unique is my
psychology background. I have an
uncanny ability to reach in and
understand what’s holding people back,
where their concerns and fears are,
sometimes even before they know. I also
use that psychology to help my clients
understand the psychology of why
people buy things, what makes brand
loyalty and a process to see it evolve.

10. What's a Typical Day for You?
When I am not traveling, my typical
day starts early- I love being in the office
5:30-6:30am. (I know some think that is
crazy, but I am most creative and focused
then, my office is the quietest and I love to
get out into the California sunshine in the
afternoon! Why be self-employed if you
cannot enjoy the things you love, true?
Every day starts with my own marketing for
my company. Then I do most of my
consulting online. I have built several
“consulting and coaching” portals where I
am able to work with my clients on their
brands, their voices, their unique selling
positions and their online marketing
strategy.

11. What is Your Consulting Specialty?
In 2007 I made the shift to
working with small business owners
who are women wanting to get off
the marketing “roller coaster”. This is
a personal passion; as I want
women to see the power of owning
their market and not just their
businesses. I specialize in teaching
them how to create a unique voice
that stands out among the chatter.

12. How Did You Define That Specialty?
Defining it comes truly from
who I am, over what I do
(interestingly a big part of what I
work with on clients on). Knowing
what I am good at, i.e.
understanding human behavior;
has really helped me to
differentiate myself.

13. What Challenges Do You Face and What
Advice Do You Have For Others?
Challenge: Consulting? Clients that
don't implement or do the work! Why pay
the money, get the feedback, know you
need to change and never implement
what you learned? It’s so frustrating for
me!
Advice for those wanting to be a
marketing consultant:
Be real. Be you. Don’t try and be
like other consultants. Your personality
matters. Practice what you teach.

14. Tips for those in the marketing
industry
Small business owners that
market when they need new
customers are always stressed out.
Build a plan; it works.
As a consultant, I recommend
you learn to become a great
speaker. Learn the art of dynamic
presentation.

15. “There are three constants in
life... change, choice and
principles.”
Stephen R. Covey