1. where change goes to work
Downtown Berkeley
icle
hron g
s.f. c il din
bu david brower
center
Powell St
.
1

2. ethical supply chains
social venture funding
THERE IS NO SHORTAGE OF PEOPLE WITH GOOD IDEAS
worker owned cooperatives mobile technology services
school-based
for the developing world
health clinics
community service learning
food gardens education programs
But there is a crisis of ACCESS, INFRASTRUCTURE, SCALE, & IMPACT
So what would happen if there were places where you could go to access the necessary
KNOWLEDGE, CONNECTIONS, RESOURCES, and CAPITAL to transform your ideas for change into REALITY…
2

3. 5000changemaker
s
London
The Hub is a coworking space, event series
and business support tool for a global and local
community of changemakers. Members come to
It is a place-based and online community of entrepreneurs,
freelance professionals, artists, funders, students, mentors,
community leaders...amazing people doing incredible things. .
San F rancisco, Hubs across 5 continents to collaborate, access We borrowed from the best of a member’s club, idea lab,
Berkeley,
, Mumbai ... market opportunities and capital, and scale ideas and the comforts of home to create a different kind of space
Ca iro, Sao Paulo for social and environmental change. - a habitat for changemakers.
+
collaborative
work spaces ]
ts
[hos ted habita
+
event series
s]
[creative collision
+
business tools
and services d incubator]
[member-base
Michael eachey
P
solutions for
people and planet
b;
We invite you to be a member of The Hu
tner, funder, or muse.
where you will find your next project, par
where change goes to work 3

4. global network of Hubs
Amsterdam . Atlanta . Berlin . Berkeley . Bristol . Brussels . Cairo .
Halifax . Johannesburg . London (Islington & Kings Cross) . Madrid . Milan
Mumbai . Oaxaca . Porto . Riga . Rotterdam . San Francisco . Sao Paolo
Stockholm . Tampere . Tel Aviv . Toronto . Vienna
where change goes to work 4

5. RADICAL COLLABORATION AT THE HUB
We need new models that blend social and The Hub is the nexus point of entrepreneurship, Come join us. From San Francisco and Berkeley
environmental value with economic viability. funding, and mission. It is a place where non profit to London and Mumbai, innovative thinkers,
The system is broken. Together we can build a and for profit social change ideas build and scale value-driven entrepreneurs, intrapreneurs, activists,
better alternative. When faced with a task of this into viable enterprises that address the complex investors, freelancers and mentors go to work
magnitude, why not assemble great talent into a problems we face, from poverty to climate change, together, sharing ideas and resources. They find
common space? Together, we generate new ideas for people and planet. Change agents find the the people, ideas and tools they need to build and
for change. Then we combine tools and resources support they need at the Hub to reach their goals scale their solutions for change. Come be part of it.
to transform our ideas into action. We work faster, surrounded by a community that makes
collaboratively, sharing best practices to inspire everyone smarter and more effective. From seed
and grow. We build and scale together, forming a funding to professional services, from mentors to RADICAL COLLABORATION
values-driven, high-performing system that works peers who understand what they are doing, the
toward a better world. But where does this take Hub is the platform that helps you make it happen.
place? It’s where change goes to work.
Fundin
IDEA
It happens at The Hub. g
Legal tion
Inspira
NEW MODELS Strategy tunit
y
Oppor
Blended Value
rship
Marketing Mento
For Profit Non Profit
TIRED THINKING
For Profit Non Profit
ENTERPRISE COMMUNITY
Space E
For Profit Non Profit vents Network
5

6. (H )
s e t
Hub spaces
+ H
Hub events
+ H
Hub tools
+ c =
changemakers radical collaboration
6

7. (H )
s e t
Hub spaces
+ HHub events
+ HHub tools
+ c =
changemakers radical collaboration
Hub Spaces
Design Hosting Network
Hub spaces range from stimulating, collision-rich Hub spaces are professionally hosted environments The Hub network connects more than 5000
café and hot-desking environments that support that connect members to increase idea flow and changemakers working across 5 continents.
innovation, to quiet areas that foster focused collaboration. Hosts get to know what members Members can work in any of our 20+ global
concentration, to places where members work the are working on, who they are working with and locations, while also connecting virtually through a
phones for hours pushing their ideas forward. Hubs introduce them to the people they should know. member-based online social networking platform
also feature event spaces for large and small film (Hub+).
Hosts also work to bring members together for
screenings, art openings, and presentations.
group events and to transform member ideas into Our network is growing rapidly across the
Our spaces are built with sustainable materials that new opportunities for the community. Examples Americas, Europe, Africa, and Asia, providing
reflects the values of our members. Hub SoMa (at include peer-to-peer mentoring, professional members with productive spaces and amazing
SF Chronicle Building) is built to LEED standards consults, and brown bag dialogues. Hosts also community around the world. With the addition of
while Hub Berkeley is located at the Platinum LEED form member working groups around a specific San Francisco to our local Hub Bay Area collective,
certified David Brower Center. change sector, such as local food, environmental we are helping members work, connect, and build
solutions, international development, and more. their networks across the Bay.
Hubs are also designed for access. Both Bay Area
Hubs sit one block from BART and connect to Perhaps most importantly, Hosts respond to We also plan to open more Hubs throughout the
each other via a 25 minute direct train. Both Hubs members’ ‘just-in-time’ needs for resources, Bay Area over the next few years to interconnect a
are similarly situated within clusters of innovative capacity, and expertise. local and global community of changemakers.
enterprises. As a Hub member, you will have
access to diverse, green, and convenient work/
meet/event space, along with inspiring community
on both sides of The Bay.
7

8. eatures
Design F
Hub SoMa will open a 7200sq/ft work and event space + 1350 sq. ft. Howard St. In the next five years, Hearst, in conjunction with the
e art gallery in May at The SF Chronicle Building – one block south of the city, plan to make the area a headquarters for Bay Area innovation.
Ma at th
at Hub So
Powell Street BART. The Hub is part of the Hearst Corporation’s plan The Hub’s first floor neighbors include Intersection for the Arts and
g
le Buildin
to create a four acre ‘Innovation Campus’ between Mission and Twitter Founder - Jack Dorsey’s new company – Square.
S F Chronic
Nest
A semi-quiet, cozy “tree house” that sits
Memberland
above the main work area and serves
Memberland allows for small meet-
as a meet-up spot, nap room, and
ups and an entry landing for guests
pulpit for speakers during large events.
and events. The walls will feature
member profiles and community board
information, along with artwork by local Hub Office
Hub members. Spaces designated for teams
who need locked offices but also
want to be connected with the
Private Meeting Spaces larger Hub community. Rubicon
Hubble (8 person space) and Hub2 (two National, Mercy Corps, Hull
?
adjacent 12 person meeting spaces) all Family Enterprises, Exponent
feature writeable walls, polycom, and Partners, and Adaptive Edge are
large monitors. Hub2 is separated by a a few of our current office teams.
garage door that can open to create a
30 person conference space. 7 privacy
booths can each fit 1-4 people and Art Gallery
feature internet, white boards, and Intersection for The Arts partners
dedicated phones. with Hub on a 1,350 square foot
showcase space that is used for
Intersection and Hub member events.
Event Space Collaborate
Cafe
Hub SoMa transforms into “Collaborate” is the main work area that features around 70
Designed to encourage impromptu
an event space for small and permanent and hot desking spaces for members. Certain
meetings between members, the
large collaborative sessions, art areas are designated quieter for more focused workflows
café features a large community
openings, mixers, presentations, while others will be amenable to member engagement.
table, refrigerator, dishwasher, sink
board retreats, film screenings, etc. Space includes internet, copy/fax/scanner services,
and espresso.
mailboxes, and small locker/file storage.
8

9. Hub Berkeley is located at the David Brower Center – two blocks from It houses social and environmental change orgs, such as the Earth
the Downtown Berkeley BART station and across the street from UC Island Institute, Center for Ecoliteracy, and International Rivers, along
tures
D esign Fea Berkeley. The building is one of the Bay Area’s most advanced green with Gather Restaurant. Together, The Hub and its peer organizations
e
eley at th
buildings – exceeding LEED Platinum certification standards. are forming an inspiring destination for changemakers.
at Hub Berk er Center
w
David Bro Kitchen/Café
Collaborative Workspace Features an espresso machine, coffee/tea air pots, Lounge
Custom-made “petal” tables filtered water, sink, oven, cabinets, refrigerators, and A space for informal conversations. Walls
allow for organic site lines sponsored beverages and foods. Mobile tables in the serve as writeable surfaces for creative
and easy access for talking café supply additional counter space. The kitchen sessions, while the shelves showcase
Communications Station
with members. The tables are transforms into a bar/catering space for events. products and materials created by Hub
Printing, scanning, copying,
also designed to be mobile members. Comfy furniture is easily moved
faxing, and office supply area.
for events. around to fit any arrangement.
members also get individual
cubbies for their mail and
access to private storage. Away Room
A work in progress that
will not be fully defined
until Hub members find
Privacy Booths a collaborative solution.
Offer soundproof rooms Is it a library, Asian tea
for private chats, phone room, meeting space,
conversations and loud quiet work area, or ping-
skype calls. The booths pong palace…? Give us
hold 2-3 people and your ideas!
have a teleconference
line, a small tabletop, Additional Design Features Hubble
and writeable glass • The Hub quickly transforms into an event space for small and medium- A state-of-the-art, glass enclosed
surfaces. size collaborative sessions, catered mixers, lectures, parties, large board meeting space for up to nine
meetings, and film screenings. A large, drop down screen is available to people seated around the base
watch films and deliver presentations for audiences of up to 120 people. of an olive tree. The frosted glass
Window Workbar walls can be used as a large
Offers eight bar style • Carpet by Interface – the world’s most sustainable carpet manufacturer.
writeable surface. The room
workspaces perched Kitchen and Hubble flooring made of reused rubber tires.
also features a flat screen for
beside the window. • During the day, The Hub only uses natural light. presentations.
• Ergonomic chairs, couches and stools are provided by Steelcase.
9

10. (H )
s e t
Hub spaces
+ H
Hub events
+ H
Hub tools
+ c =
changemakers radical collaboration
Hub Events (ideas in motion) What are alternative meth
ods of fundraising?
Hub events investigate how ideas for change are built into viable enterprises
ethical supply chains?
that create a better world and new models for how change gets done. Events Who is at the forefront of
are curated by both Hub and SOCAP staff, along with members who use the
Hub platform to convey ideas, opportunities, and operational lessons learned. profit revenue
What for-profit and non-
ing?
models are currently thriv
Events
Hub and SOCAP Curated
SOCAP. Convened by Hub Co- Money, Mobs, Media. Matt Member Curated Events
founder Kevin Jones, SOCAP Flannery (Kiva), Steve Newcomb
brought together more than 1,000 (Virgance), and Ben Rattray (Change. Design for the Developing Cutting Edge Capital. Katovich
people from 32 countries in a global org) engaged in a provocative World: Energy. Created by the Law Group led an in-depth dialogue
gathering at the intersection of dialogue on methods to mobilize International Development Working about overcoming the legal barriers
money and meaning - the funds, large-scale social change through Group at The Hub, the event delved to raising capital for small social
foundations and agencies who are microfinance, idea incubation, and deep into sustainable energy enterprise. Featured speakers
the Social Capital Market. SOCAP media driven activism. More than methods for the developing world included Don Shaffer (RSF Social
featured over 160 speakers from the 250 people came to Hub Berkeley and its potential to provide significant Finance), John Katovich, and
federal Office of Social Innovation to for the idea exchange. economic, health and environmental Thomas Greco. The event resulted
Acumen Fund. More popular than benefits. Presenters included in the launch of a new enterprise
the experts was the self-organizing Heather Fleming (Catapult Design) (Cutting Edge Capital) spearheaded
community-driven open space on the and Andree Sosler (Darfur Stoves by Jenny Kassan.
final day. SOCAP is the once a year Project).
global gathering; The Hub is where
change goes to work every day. 10

11. (H )
s e t
Hub spaces
+ H
Hub events
+ H
Hub tools
+ c =
changemakers radical collaboration
Hub Tools and Services
Hub members need just-in-time tools and services to build and scale their ideas.
These resources are often inaccessible to rising enterprises and organizations
that do not have the capacity to develop comprehensive partnerships and
networks. Hub staff and members collaborate to offer easily accessible and
highly valuable professional tools and services.
(Examples)
Capital Access. Hub partnered
with Village Capital to offer 24 Online Collaboration. Members
Legal Consults with Hanson gain access to an online network
seed stage for- profit social
Bridgett. Hub members receive of Bay Area and international Hub
enterprises the peer support and
regular access to free legal consults start up funding needed to build members. Locally, members can Change Sector Working
with HB’s legal team. Hanson their venture. The Hub will also message each other individually Groups. Hub is developing
Bridgett also presents to the Hub be launching its own Member or collectively about their latest working groups with our members
community on legal aspects of investment fund – HubCap – in news, jobs, events, and other who wish to gather and exchange
social enterprise development, 2010. Stay tuned! useful info. Soon, we will be value around a specific change
such as negotiating term sheets launching a comprehensive online sector and/or mode of action.
and deciding between for-profit and social network (Hub+) that enables Each group is led by a seasoned
non-profit structures. Marketing Platform. The members across the globe to mentor. Example groups include
Hub acts as a marketing arm for create or join Hub groups, share international development,
Member-Driven Consults. members. We feature Member status, message members, engage local food, communications,
Members regularly offer each other enterprises on our website/blog, in online discussions, create or environmental solutions, and social
free consults and presentations distribute Member news through join mailing lists, view and publish justice.
on topics such as social media, our online media channels, connect news/events/calendars, and more.
accounting, community building, members to our media partners,
branding, effective communication, and promote Member events to our
and much more. local network of over 5,000 people.
11

12. (H )
s e t
Hub spaces
+ HHub events
+ HHub tools
+ c =
changemakers radical collaboration
Changemakers
Hub Bay Area has more than 300 local members that are building some of the Bay Area’s
most innovating social enterprises. Below are some of our members and their enterprises:
Aaron Schwartz, Refill Revolution Adam Arthur Bier, Bier Legal Alan Wells, Haku Wale Alana Lea, Rainforest Eco Alex Sasayama, NeighborWorks America Alexa Gregory, Collective Invention Inc. Alexandra Bernadotte, CollegeSUCCESS Amanda
MacLean, Imagine The Power Amanda West, Amanda’s Restaurant Amira Diamond, Women’s Earth Alliance Amy Barr, A2B Strategy Amy Wilson, Ashoka’s Youth Venture SF Bay Area Andree Sosler, Darfur Stoves Project Annie Burke,
Snapshots Consulting Anthony Radspieler, Lawrence Berkeley National Laboratory April Newman, West Coast Village Capital Ben Rattray, Change.org Betsy Burroughs, FocusCatalyst Betsy Crouch, Luminosity Bill Washburn, Berkeley Mobile
International Collaborative Bonny Meyer, Meyer Family Enterprises Brad Michaels, SociaLab Brad Presner, Acumen Fund Brett Beach, Mad_casse Britt Bravo, Big Vision Consulting Caelan Urquhart, UoP Global Center for Social Entrepreneurs
Casey Wilson, Wokai Chelsa Bocci, Kiva China Brotsky, Tides Chris Roberts, Trade Expressions Christine Lee, Skorman Productions Christine Sculati, Christine Sculati Consulting Chuck Soper, Vela Design Group Clark Kellogg, Collective Invention Inc.
Claudia Welss, NextNow CSR Wire Cynthia La Grou, Compathos Foundation Dana Harvey, Mandela MarketPlace Daniel Heath, Giant Rabbit David Adams, CauseShare David Hodgson, ideahive.com Dayle Smith, University of San Francisco
Deb Parsons, Investors’ Circle Deborah Cullinan, Intersection for the Arts Deborah Hirsh, B Lab Doug Vanisky, DVisMe Douglass Dixon, Already Working Eddy Hueso, Sarkey Technology Edouard Rollet, Alter Eco Elizabeth Doty, WorkLore Emily
Eisenhart, Handful of Salt Erika Gregory, Collective Invention Inc Gary Malkin, Wisdom of the World, Inc. Geoff Schwarten, Substance Integrated Marketing George Scharffenberger, UC Berkeley Greg Steltenpohl, Adina Guayaki Heng Ou, Turiya
Importers Ian Scanlan, Turiya Importers Icestone Jailan Adly, Rising Sun Energy Janelle Orsi, Law Office Jason Barbose, Better World Group Jason Young, Zindagi, LLC Jay Parkhill, Virtual Law Partners Jeff Perlstein, Grantmakers in Film &
Electronic Media Jeffrey Wescott, Munificent LLC Jen Boyton, Triple Pundit Jennifer Biringer, Sustainability Jennifer Nice, Good Capital Jennifer Pahlka, Code for America Jennine Cohen, Active Travel Consulting Jenny Kassan, Katovich Law
Group Jim Fruchterman, Benetech Jim Ware, Work Design Collaborative Jocelyn Wyatt, IDEO Jody Turner, Culture of Future John Kelly, Interactive Scenarios Jonathan Harrison, Rubicon National Jose Rivera, Level Playing Field Institute Joy
Mackay, MacKay Creative Web Solutions Jules Kragen, Food Forward Julie Holaday, Place Partners Juliet Lamont, Creekcats Environmental Partners Kari Saratovsky, The Case Foundation Karyn Barsa, Coyuchi Katie Drasser, Criterion Ventures
Katy Cryer, Square One Yoga Kaytea Petro, Neighborhood Fruit Keith Agoada, Sky Vegetables Kelli Peterson, Cheskin Consulting Kevin Braithwaite, RootSpace Kevin Casey, New Avenue Kevin Jones, Good Capital Kevin Starr, Mulago
Foundation Kevin Sweeney, Transforming Business Kristin Hull, North Oakland Community Charter School Kristine Maltrud, ArtSpark Laura Peck, Claros Group Lauren Augusta, MESA Program Lili Stiefel, Stiefel Family Foundation Linda Jenkinson,
WOW Linda Sills, Global Issues Network Lloyd Nimetz, Blitz Bazaar Lorna Lambert, Coyuchi Maggie Vashel, Localicious Marc Dangeard, Entrepreneur Commons Marie Beichert, granthelper.com Marisr Lamagna, East Bay Green Tours Mark Batson
Baril, Riverstone Resolutions, LLC Matt Bauer, Better World Telecom Matt Flannery, Kiva Matt Werner, Global Micro-Clinic Project Megan Amaral, Besider Melanie Cheng, Farms Reach Michael Moss, globescan Michael Straus, Straus
Communications Michel Gelobter, Cooler, Inc. Mike Del Ponte, Sparkseed Mike Liquori, TerraNovus Training Nancy Roberts, The Idea Hive Natalia Castaneda, Leadership Learning Community Nathaniel Whittemore, Assetmap Ned Schaub, Mission
Wise Nicole-Anne Boyer, Adaptive Edge Nikki Pava, EcoTuesday Otto Williams, Otto Williams LLC Patrice O’Neill, The Working Group/Not In Our Town Patrick Gleeson, Meyer Family Enterprises Penelope Douglas, Pacific Community Ventures
Pete Davies, Terrapass Pi Wen Looi, Novacrea Research Consulting Plyboo Premal Shah, Kiva Rafael Eugenio, ItsLikeCash Rahmin Sarabi, Unclasses.org Raines Cohen, Cohousing Coach Regina Connell, Saltcellar Productions Rick Moss, Sun
Microsystems Rick Randel, Katovich Law Group Rose Penelope Yee, Cathedral Financial Group, Inc. Ryan Mickle, Companiesandme Sabrina Klein, Creative Education Consulting Santiago Halty, Senda Sara Olsen, SVT Group Sarah Alvarez,
Ideamrkt Scott Smith, Hanson Bridgett Sean Foote, Labrador Ventures Sean Kline, Reach Global Sharon Hay Mueller, Spa Dog Botanicals Stacie Shepp, Earthsite Stephen Lee, AIDG Steven Chin, Native Treks Sundeep Ahuja, The
Extraordinaries Susan Hollingshead, B Lab Susan Mernit, Oakland Local Talis Apud, Feel Good World Teresa Kong, janga Terry Mandel, TerryMandel.com Terry Patten, Softlanding Enterprises, LLC Tiffany Picard, T Picard Consulting
Tim Freundlich, Calvert Foundation Transfair Valerie Casey, Designers Accord Vinny Lingham, Yola Vladislav Davidson, Common Circle Education Wes Selke, Good Capital Zachary Berke, Exygy Web Applications
12

13. Member Levels
MEMBERSHIP Membership Level
(number denotes Hub 5 Hub 25 Hub 50 Hub 100
Hub
Unlimited
Hub
Permanent
Desk***
Hub
Office
hours/mo.)**
With Hub SoMa at the SF Chronicle Building and Hub Berkeley 4 Month Trial Rate* $25 $119 $195 $255 $295 $445 Contact Us****
at the David Brower Center, Hub members will enjoy highly
accessible spaces and community separated by a 25 minute Regular Rate Contact Us****
$25 $119 $195 $345 $445 $545
after May 1
direct BART train. Membership can also access more than 20
Hubs across the world virtually and physically. MEMBER SERVICES
In celebration of our Hub SoMa launch, we are offering members Hub Host support weekdays 9am – 6pm; high speed wireless
General
discounted trial rates for Hub 100, Hub Unlimited, and Permanent internet; use of all hub working/event/café/meeting spaces
Desk*** memberships. If you want to be on the ground floor of our Printer/Copier/
N/A Available free of charge
emerging community in SF and Berkeley, then join us before the Scanner Services
May 1 deadline. Number of trial memberships is limited.
Mailbox N/A Available upon request
Hub membership in delineated into five levels that allow you to only
pay for the tools, services, and time you need. Hub 5 members Storage Locker N/A $10 Available upon request
pay a small monthly fee to access a valuable professional and
social network, hold meetings at The Hub, attend Hub events, and File Drawer N/A $10
produce their own events in Hub spaces. Access to Hub Consults: legal, branding, First priority access to Hub Consults: legal,
Hub Consults
Hub 25, 50, 100, Unlimited, Permanent Desk, and Office members accounting, IT, and more. branding, accounting, IT, and more.
gain this same access while also using The Hub as a part time or Professional
N/A Mentor matching available upon request
full time workspace. Your membership level can be changed on Mentoring
a monthly basis to accurately reflect your time usage of The Hub Hub Marketing
Strategic support from Hub staff. Priority access in
workspace. N/A Hub social media outlets: blog, newsletter, & media
Services
partnerships.
Notes:
Change Sector Access to various Change Sector Working Groups – Food,
*Early Bird membership opportunity ends May 1. Discounted rates good for 4 Working Groups International Development, Environmental Solutions, and more…
months whereupon tariff is subject to increase to regular rate.
**Discounts available for teams.
HUB MEETING AND EVENT SPACES
***Permanent Desk membership (Hub SoMa only) gives you a fixed desk for an
unlimited number of hours.
Berkeley Hubble $25 per hour $12 per hour
****Hub Office membership offers permanent, lockable office spaces for teams
(Hub SoMa only). Offices are 200 - 350 sqft. Contact us if you’re interested.
SF Meeting Spaces $30 / $40 / $60 per hour $15 / $20 / $30 per hour
Hub SoMa Hub Berkeley Access to attend Access to Hub events at free or discounted rates. Ability to throw your
sanfrancisco.hosts@the-hub.net berkeley.hosts@the-hub.net and host events own events at Hub spaces. Call us for details on spaces and rates.
415.624.5881 510.649.7700 13

14. Downtown Berkeley
where change goes to work
e
r onicl
s.f. childing
bu david brower
center
Powell St
.
Hub SoMa Hub Berkeley
901 Mission Street, Suite 105 2150 Allston Way, Suite 400
San Francisco, CA 94103 hubbayarea.com Berkeley, CA 94704
sanfrancisco.hosts@the-hub.net berkeley.hosts@the-hub.net
415.624.5881 510.649.7700
14