How Does Advertising in the Professional Scholarly Publishing Industry Work?
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This document provides an agenda for a seminar on advertising in the professional and scholarly publishing (PSP) industry. The agenda includes introductions from two speakers, announcements about upcoming seminars on digital and mobile advertising opportunities for PSPs, and a discussion of the current $29.8 billion PSP advertising market, which is growing at 7.5% annually or $2.2 billion, with close to $6 billion in digital advertising. Contact information is provided for the seminar chairs.
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How Does Advertising in the Professional Scholarly Publishing Industry Work?
- 1. How Does Adver,sing in the PSP Industry work? PSP EIC Spring Seminar Series John Purcell & Darrell Gunter – Co-‐Chair April 23, 2013
- 2. Our Agenda for Today • Introduc,ons – Carr Davis, Co-‐CEO, ASC Partners, LLC. – Luis Portero, VP Sales, Adver,sing, Elsevier • Upcoming seminars – Adver,sing Part II – June 13 • How changes in digital adver,sing present new opportuni,es for professional and scholarly publishers. – Adver,sing Part III – July 23 • The opportuni,es in mobile adver,sing: How can professional and scholarly publishers take advantage of this phenomenon. • Today’s topic
- 8. Thank you! John Purcell Johnpurcell@comcast.net +1.860.759.3621 Darrell W. Gunter d.gunter@guntermediagroup.com +1.973.454.3475