Presentation about what is post demographic. Density design course 2013/14 www.digitalmethods.net

1. Post-demographic?
https://www.digitalmethods.net/
Group 7
+
Group 8

2. 01. Post-demographics?
Post-demographics is a way to study the
Two important means of gathering data
personal data in social method imported
are taking surveys (a networking platforms.
Instead of user-participation, observation,
from social science) and scraping data
surveying the methods now depart from a
directly from a site (a profiler’s approach).
non-user perspective, and strive to think
through what the profilers would do, and build
upon it.

3. 01. Post-demographics?
Two important means of gathering data
are taking surveys (a method imported
Demographics
from social science) and scraping data
directly- Survey population
from a site (a profiler’s approach).
- Official records
- Census-taking

4. 01. Post-demographics?
Two important means of gathering data
are taking surveys (a method imported
Demographics
from social science) and scraping data
directly- Survey population
from a site (a profiler’s approach).
- Official records
- Census-taking
- Anagraphics data
- Ethnicity
- Income
- Educational level

5. 01. Post-demographics?
Two important means of gathering data
are taking surveys (a method imported
Demographics
Post-demographics
from social science) and scraping data
directly- Survey population
from a site (a profiler’s approach).
- Capture information from users
- Official records
of online platforms
- Census-taking
- Anagraphics data
- Ethnicity
- Income
- Educational level

6. 01. Post-demographics?
Two important means of gathering data
are taking surveys (a method imported
Demographics
Post-demographics
from social science) and scraping data
directly- Survey population
from a site (a profiler’s approach).
- Capture information from users
- Official records
of online platforms
- Census-taking
- Anagraphics data
- Ethnicity
- Income
- Educational level
- Tastes
- Interests
- Other personal info

7. 02. Methods - Data, Methods, Findings
Two important means of gathering data
are taking surveys (a method imported
from social science) and scraping data
directly from a site (a profiler’s approach).

8. 02. Methods - Data, Methods, Findings
“Privacy paradox”
(Barnes, 2006)
People is not aware of the public nature
of the internet.

9. 02. Methods - Data, Methods, Findings
Quality profiles
- Find “public display of
connection” (friends)
- Check real photo vs fake photo
- Monitoring activity

10. 02. Methods - Data, Methods, Findings
SNS as source of behavioral data
- Recognizing patterns in friending and
messaging activities
- Using online data for network
visualizations
- Friendship classification scheme
- Studies on what motivates people to join
particular communities

11. 03. The tool: Elfriendo.com
Enter a single interest, and the tool
creates an entirely fresh profile on the
basis of the profiles of people with that
single interest.

13. Thanks!
group 7
+
group 8