Socialmedia at work

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An overview of how and why to use social media in the workplace.

Technology Business

Social Media at Work 14 October 2010

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Thank you Darcie Tanner @Darcie A copy of this with links can be found on slideshare under Darcie Tanner.

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Socialmedia at work

1. Social Media at Work 14 October 2010

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22. Thank you Darcie Tanner @Darcie A copy of this with links can be found on slideshare under Darcie Tanner.

Editor's Notes

Who currently uses social media for work? - in what way? Who of you currently use use social media or social networking tools for personal use?
SM enables you to...
Recommended tools for businesses
Create a company profile: - add yourself - Keep photo & information professional - add your manager - write descriptive profile information - encourage others within the company to connect Discuss developing CEOs online presence - help for comapny se
Explain sections - about company, profile Importing your company blog or news feed into the company page will help keep others updated
Use the links to promote your organisation and use the option to change them from ‘my website’ to ‘Your company name’
Official page provides better search engine rankings Provide information for users who are searching for your brand/product ___ Is your manager a prominent figure? Would they benefit from having a profile page for people to like
Use the links to promote your organisation and use the option to change them from ‘my website’ to ‘Your company name’
- You can have an official twitter stream for your organisation - Have an official stream from your ‘CEO’ or someone high up in the organisation - Respond to issues relating to your brand
What is being said about you/your brand/your organisation/your boss? Set up searches with in your twitter application (tweetdeck, seesmic, twitter site) RSS Feeds
Develop as an intranet Allows microblogging, sharing of files, links & images, build communities, a company directory, groups, profiles & a knowledge base. Have a question, put it out to the company. Want to know how people feel about a new tool you might want to use or where does everyone want to go for drinks after work? There is a desktop & mobile app for yammer. Initially free. If you choose to upgrade, which allows you to have an admin & higher security and other control $3 - $5/per person per month.
A blog can be connected to a facebook page, auto post to your twitter, into yammer.
Can be completely bespoke. A good portal to link into to. A place to share. Also look into simple blog and link options such as Tumblr Posterous
Helps exposure in search engines Helps to keep PR stories in one searchable place Easily share Keep private Promote