The document lists 15 reasons why a business may be struggling or not reaching its full potential. These reasons include not updating the business plan often enough, only having one way to contact customers, using the same marketing message each week, not considering social media or smaller customers, and failing to properly measure or reinvest in the business. The document was created by Bonsai Interactive Marketing to highlight areas businesses should review to improve performance.

1. 15 Reasons Your Business
Sucks
presented by Bonsai Interactive Marketing
www.bonsaiinteractive.com

2. 1. You don't revisit
your business plan
often enough to align
with your current
needs
Copyright (c) 2011 Bonsai Interactive Marketing

3. 2. You have one way
and one way only to
contact you
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4. 3. You only promote
once a week and it's
the same message
every time
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5. 4. You silo your teams
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6. 5. You don't see
people; just the
numbers behind the
people
Copyright (c) 2011 Bonsai Interactive Marketing

7. 6. You haven't
updated your website
since 2004
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8. 7. You offer just one
payment option
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9. 8. You cut corners on
investment
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10. 9. You don't measure
results properly
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11. 10. Your reinvestment
budget is reinvested in
you and not your
company
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12. 11. Yours is the only
voice in the company
Copyright (c) 2011 Bonsai Interactive Marketing

13. 12. You think
automated phone
trees are the best
thing since sliced
bread
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14. 13. You don't consider
social media
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15. 14. You ignore the
smaller fish for the
bigger catches
Copyright (c) 2011 Bonsai Interactive Marketing

16. 15. You're recognizing
every single point on
this list...
Copyright (c) 2011 Bonsai Interactive Marketing

17. Questions?
info@bonsaiinteractive.com
www.bonsaiinteractive.com
Copyright (c) 2011 Bonsai Interactive Marketing