2. INTRODUCTION
After conducting a review on the well known website Gumtree we discovered why it
attracts thousands of people each day. Gumtree is like your online swap meet, except
Australia wide. It offers a free service which allows users to buy and sell items. The
types of items listed are endless. Ads for cars, pets, beauty services, photography or
concert tickets. It’s easy to use and well organised. The popularity of Gumtree is
growing, so lets see what its all about.....
3. FIRST IMPRESSIONS
• Fast download, • Free to
• No buy and
interruptions. sell.
• Well
organised & • Attractive
easy to images.
understand.
• Categories, headings • Encourages user to
and sub headings to search for an item.
be easily accessed.
4. NAVIGATION
• Very user friendly.
• Search item, category and
location are viewable on all
pages for easy access.
• Able to change criteria at
any time.
• Tabs, headings and sub-
headings easily guide
users around the site.
• Ads are detailed and
informative, but simple and
structured.
5. CONTENT
• Buy and sell items in
Australia for free.
• Ads posted include
description, photos,
location and contact
details.
• Various items from cars to
books are available and all
listed in easy to find
categories
• Items are added daily and
the site is kept up-to-date.
6. ATTRACTORS
• Posting an ad and registering is all free.
• Registration is optional.
• Option to view item before purchase.
• Criteria based searches make items easy
to find.
• Thousands access the site everyday,
making it the ideal site to buy or sell.
• Well organised and structured site
encourages further use.
7. FINDABILITY
• Gumtree’s growing popularity means its
becoming increasingly more available.
• Now advertises on popular social
networking sites.
• Many sponsored links increase
findability.
• Partners with another popular website
shopping.com.au.
• Easy to find in Google search engine
with related keywords.
8. M C
A O
K N
I T
N A
G C
T
• Instant confirmation once placing an ad and confirmation the ad has been accepted
within 24 hours.
• Sellers phone and email contact details are easily accessible to buyers. Response
time varies.
9. T A
A U
R D
G I
E E
T N
C
E
• Although the website caters for a wide range of
audiences, the website it primarily targeting those
aged 18 plus as they are able to independently buy
and sell items.
10. • Free, easy to use, organised and fast
responses creates instant satisfaction for
the user.
• Countless positive feedback.
• Positive feedback encourages more
traffic to the site, making it more effective
and attractive to the user.
• No cost creates much more satisfaction
that it’s competitor's who charge for their
services.
USER SATISFACTION
11. KNOWLEDGE OF USERS
• Gumtree is easy to use and only requires basic computer skills to use the website.
12. Conclusion
Forget the old newspaper ads, Gumtree is the way of the future. It allows user to easily
access any item quickly and results find the item that best suits your chosen criteria.
You can view the item through photos, see the location of the seller, know the asking
price and more detailed description is an easy to follow format. The best part is you can
do all this searching without ever leaving the house. Gumtree is a progressive website
that is leading the way for online buying and selling
