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La philosophy Olio & Farina
Olio & Farina ,[object Object]
manages a growing network of deli-café-shops in UK, Italy, France and Ireland
offers only the most authentic Italian food, including coffee, wine and fresh produce
Produces the food both in its Kitchens facilities located in Genoa and in its 150 hectare estate in Tuscany near Pisa
sources products from small, artisan suppliers which have been selected by O&F experts
prides itself in supplying products which are non mass-produced and not available through other suppliers.
aims at creating a lifestyle in which our customers can enjoy an extensive variety of products from the Café-Deli to eat in, take away or to give as a gift.,[object Object]
Our History / 2 2008 – In partnership the Sogegross Group, Olio & Farina restructures its logistic departments moving to state-of-the-art F&B facilities. The new O&F warehouse and platform, in operation since September 2008, features: ,[object Object]
200 sqm Chilled Storage for Cheese, Meats and Wines
Automated Storage and Retrieval Systems
Bar Code Scanning
Food Portioning and Vacuum-Packing Facilities
Food Packaging Facilities
Qualified Staff specialised in the Daily Management of Freshest, Fresh and Dry Supplies.The O&F network continues to grow: in November 2008 the company inaugurates its York branch, while new openings for 2009 include new Deli Coffee in St.Albans and Cambridge.
Our History / 3 2009 – Acquisition of the Brand of Olio & Farina by Aurora S.r.L. Company of the Sogegross Group Aurora S.r.L. Operates in two different Business Channels under two Famous Brands: Esperya and Olio & Farina.  Aurora S.r.L. Represents a Network of Quality Excellence (NQE) both in the E-Commerce and Retail channels. The Sogegross Group masterminds a long-term Investment Plan in order to become Market Leader in Europe in the Gourmet Food Sector by targeting both Retail and E-Commerce channels. As a medium-term objective, the company is planning to increase its presence in the main European Cities by establishing flagships stores to boost growth and further develop its existing network of company and franchise stores.
The Sogegross Group by Numbers 1970				Year of Establishment 612.9 Mio € 			Net consolidated Turnover 2008 2,302				Employees on 31/12/2008 110 					Company Stores on 26/01/2009 99 					Franchises on 26/01/2009 209					Total Stores on 26/01/2009 87,300 sqm			Total Warehousing Space  3,400 sqm 			Total Office Space
Company Growth Trend 2000-2008 – Aggregated Turnover
Company Growth Trend 2000-2008 – Employees
Brand Portfolio / 1 Sogegross Cash & Carry Nationally established B2B format trading since the early 1970s. Now it counts 17 stores for  70,000 sqm Basko Chain of 50 Supermarkets and Superstores  (500-3,000sqm) with over 1,200 employees  nationwide. Ekom Discount Supermarket Format (300-1,500sqm)  established in 1993. 80 stores of which 50  franchises.
Brand Portfolio / 2 Dorocentry Superette chain (200-1,000 sqm) predominantly  in Franchising Esperya Fine Food Portal market leader in Italy Olio & Farina Fine Food Retail Chain operating in UK Ireland, France
Aurora S.r.L. Performances by Numbers July 2009			Year of Establishment 4 Countries  			Italy, United kingdom, Ireland and France 3 Mio € c.ca			Sell out of the shops 31/12/2008 4,2 Mio € c.ca			Budget 2010 Sell out Shops 9					Stores on 31/08/2009 44000				Web Customers on 31/12/2008 50					People involved in the Aurora Business. 1,500 sqm			Warehousing Space  300 sqm  			Total Office Space

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Olio & Farina Franchising

  • 2.
  • 3. manages a growing network of deli-café-shops in UK, Italy, France and Ireland
  • 4. offers only the most authentic Italian food, including coffee, wine and fresh produce
  • 5. Produces the food both in its Kitchens facilities located in Genoa and in its 150 hectare estate in Tuscany near Pisa
  • 6. sources products from small, artisan suppliers which have been selected by O&F experts
  • 7. prides itself in supplying products which are non mass-produced and not available through other suppliers.
  • 8.
  • 9.
  • 10. 200 sqm Chilled Storage for Cheese, Meats and Wines
  • 11. Automated Storage and Retrieval Systems
  • 13. Food Portioning and Vacuum-Packing Facilities
  • 15. Qualified Staff specialised in the Daily Management of Freshest, Fresh and Dry Supplies.The O&F network continues to grow: in November 2008 the company inaugurates its York branch, while new openings for 2009 include new Deli Coffee in St.Albans and Cambridge.
  • 16. Our History / 3 2009 – Acquisition of the Brand of Olio & Farina by Aurora S.r.L. Company of the Sogegross Group Aurora S.r.L. Operates in two different Business Channels under two Famous Brands: Esperya and Olio & Farina. Aurora S.r.L. Represents a Network of Quality Excellence (NQE) both in the E-Commerce and Retail channels. The Sogegross Group masterminds a long-term Investment Plan in order to become Market Leader in Europe in the Gourmet Food Sector by targeting both Retail and E-Commerce channels. As a medium-term objective, the company is planning to increase its presence in the main European Cities by establishing flagships stores to boost growth and further develop its existing network of company and franchise stores.
  • 17. The Sogegross Group by Numbers 1970 Year of Establishment 612.9 Mio € Net consolidated Turnover 2008 2,302 Employees on 31/12/2008 110 Company Stores on 26/01/2009 99 Franchises on 26/01/2009 209 Total Stores on 26/01/2009 87,300 sqm Total Warehousing Space 3,400 sqm Total Office Space
  • 18. Company Growth Trend 2000-2008 – Aggregated Turnover
  • 19. Company Growth Trend 2000-2008 – Employees
  • 20. Brand Portfolio / 1 Sogegross Cash & Carry Nationally established B2B format trading since the early 1970s. Now it counts 17 stores for 70,000 sqm Basko Chain of 50 Supermarkets and Superstores (500-3,000sqm) with over 1,200 employees nationwide. Ekom Discount Supermarket Format (300-1,500sqm) established in 1993. 80 stores of which 50 franchises.
  • 21. Brand Portfolio / 2 Dorocentry Superette chain (200-1,000 sqm) predominantly in Franchising Esperya Fine Food Portal market leader in Italy Olio & Farina Fine Food Retail Chain operating in UK Ireland, France
  • 22. Aurora S.r.L. Performances by Numbers July 2009 Year of Establishment 4 Countries Italy, United kingdom, Ireland and France 3 Mio € c.ca Sell out of the shops 31/12/2008 4,2 Mio € c.ca Budget 2010 Sell out Shops 9 Stores on 31/08/2009 44000 Web Customers on 31/12/2008 50 People involved in the Aurora Business. 1,500 sqm Warehousing Space 300 sqm Total Office Space
  • 24.
  • 25. A Wide Selection Of Traditional, Authentic And Artisan Made Top Quality Italian Food
  • 26. We Produce /Source Over 350 Products Under Our Brand
  • 27. We Have Received Excellent Recognition Within The Industry And Won Product Awards
  • 28. O&F Café And The O&F Shop Under the Same Roof
  • 29. We Deliver From Production Straight To The Stores, With No Intermediary.
  • 30. A Dynamic, Strong Brand Marketing
  • 31. An Ambitious PR Strategy To Bring About More And More Awareness About What We Do
  • 32. A Creative Team Within The Company
  • 33.
  • 34. Café. The engine of the business, implies easy preparation (no chef required), seasonal rotation of dishes around the core Italian Deli offer and excellent value for the customer. Both on premises and take away.
  • 35. Corporate, generated by business-to-business sales. After spending years in this field, Olio & Farina now has a strong know-how about this activity.
  • 36. Internet, sales generated by the Store section onwww.olioefarina.com.
  • 37.
  • 38. The O&F Format - Café
  • 41. The O&F Format – In Store Events / 1
  • 42. The O&F Format – In Store Events / 2
  • 43.
  • 48. Food Storage & Preparation
  • 57.