Trends in Communications: Telecommunications Economics ,

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ICT Industry, Positive and Negative feedback. Free Business Model: Direct cross-subsidies, Three party market, Freemium and Non monetary market. Negative pricing.

Technology Business

21/12/11 Daniele Antonioli 1
Trends in Communications
Telecommunications
Economics

21/12/11 Daniele Antonioli 2
Outline
● ICT Industry
● Positive and Negative feedback
● Free Business model
●Negative Pricing

21/12/11 Daniele Antonioli 3
ICT Industry
MARKET
E GOODS USERPROVIDER

21/12/11 Daniele Antonioli 4
ICT Industry
● Earn Money
● Make Business
● Return on their investment
● Reputation

21/12/11 Daniele Antonioli 5
ICT Industry
● Internet Usage
● Digital Era
● Information and Advertising
● E-Costs

21/12/11 Daniele Antonioli 6
Industrial vs Information Economy
Industrial Economy:
●Long Time Oligopolies
●Negative feedback
Information Economy:
● Temporary Monopolies
● Negative feedback + Positive feedback

21/12/11 Daniele Antonioli 7
Positive vs Negative feedback

21/12/11 Daniele Antonioli 8
Positive feedback
Adoption of new Technologies
●VHS vs Betamax
●AC vs DC supply
Competition in Markets
●Mobile telephony subscriptions
●Social Networks

21/12/11 Daniele Antonioli 9
Information Industry

21/12/11 Daniele Antonioli 10
Free Business Models
Business profit by giving
something for nothing
1. Direct cross-subsidies
2. Three party market
3. Freemium
4. Non monetary markets

21/12/11 Daniele Antonioli 11
1. Direct cross subsidies

21/12/11 Daniele Antonioli 12
2. Three party market

21/12/11 Daniele Antonioli 13
3. Freemium

21/12/11 Daniele Antonioli 14
4. Non monetary markets

21/12/11 Daniele Antonioli 15
Negative Prices

21/12/11 Daniele Antonioli 16
Conclusions
Special thanks to Harald Overby
Associate professor @ NTNU Trondheim
Norwegian University of
Science and Technology

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Trends in Communications: Telecommunications Economics ,

1. 21/12/11 Daniele Antonioli 1 Trends in Communications Telecommunications Economics

2. 21/12/11 Daniele Antonioli 2 Outline ● ICT Industry ● Positive and Negative feedback ● Free Business model ●Negative Pricing

3. 21/12/11 Daniele Antonioli 3 ICT Industry MARKET E GOODS USERPROVIDER

4. 21/12/11 Daniele Antonioli 4 ICT Industry ● Earn Money ● Make Business ● Return on their investment ● Reputation

5. 21/12/11 Daniele Antonioli 5 ICT Industry ● Internet Usage ● Digital Era ● Information and Advertising ● E-Costs

6. 21/12/11 Daniele Antonioli 6 Industrial vs Information Economy Industrial Economy: ●Long Time Oligopolies ●Negative feedback Information Economy: ● Temporary Monopolies ● Negative feedback + Positive feedback

7. 21/12/11 Daniele Antonioli 7 Positive vs Negative feedback

8. 21/12/11 Daniele Antonioli 8 Positive feedback Adoption of new Technologies ●VHS vs Betamax ●AC vs DC supply Competition in Markets ●Mobile telephony subscriptions ●Social Networks

9. 21/12/11 Daniele Antonioli 9 Information Industry

10. 21/12/11 Daniele Antonioli 10 Free Business Models Business profit by giving something for nothing 1. Direct cross-subsidies 2. Three party market 3. Freemium 4. Non monetary markets

11. 21/12/11 Daniele Antonioli 11 1. Direct cross subsidies

12. 21/12/11 Daniele Antonioli 12 2. Three party market

13. 21/12/11 Daniele Antonioli 13 3. Freemium

14. 21/12/11 Daniele Antonioli 14 4. Non monetary markets

15. 21/12/11 Daniele Antonioli 15 Negative Prices

16. 21/12/11 Daniele Antonioli 16 Conclusions Special thanks to Harald Overby Associate professor @ NTNU Trondheim Norwegian University of Science and Technology

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