My contribution to WordPress London Meetup on behalf of Jigoshop, the open source eCommerce solution for WordPress. My part of the talk concentrated on the business and community side of Jigoshop - to see the second part with Jigoshop Lead Developer Robert Rhoades talking about tips for working with Jigoshop, see

1. WordPress + eCommerce =
Jigoshop
WordPress London, April 2012

2. Who is Jigoshop built for?
Shopify> Jigoshop < Magento

4. • Jigowatt, an eCommerce design agency
developed Jigoshop as their own WordPress
solution.
• First software project, producing open source
software under a GNU licence.
• Released June 2011, 7 versions to date, 70,410
downloads.
• Great response:
'Well let me tell you boys and girls – eCommerce
for WordPress don’t suck no more!'
Themesforge

5. But it wasn't all good.
We got forked...

6. We're still here, and making
money
• Premium
Themes and
Plugins.
• Premium
Support
• Affiliate
Revenue
• 3rd party
sales
• Custom
design and

7. We've learnt...
• Open Source can
still be cut-throat
• Community and
reputation are
vital
• Open
Communication
• Customer data
not opinion
• Always be
optimising sales
channels

8. The future
Continue to make it easier for designers and
developers to build on Jigoshop
Work to improve 3rd party sales even more. If you
make money, we make a little, too :)
Evolve our support packages for agencies and
developers