1. Social Media: The who’s the how’s
and the why’s?

2. Hello… I am

3. What is
Social
Media?

4. Social media is not technology

5. Social media is not about this guy

6. So then, why do we care?

7. SM is a set of tools…

8. (like these)

9. (these)

10. (and especially these)

11. that facilitates…

12. the creation ...

13. and sharing ...
Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/

14. of stuff.

15. “Communication tools
don’t get socially
interesting until they get
technologically boring.”
Clay Shirkey Here Comes Everybody

16. Where’s this all going?

17. Tradi&onal
Media Social
Media
Fixed,
unchangeable Instantly
updateable
Commentary
limited
and
not
real-­‐:me Unlimited
real-­‐:me
commentary
Limited,
:me-­‐delayed
bestseller
lists Instant
popularity
gauge
Archives
poorly
accessible Archives
accessible
Limited
media
mix All
media
can
be
mixed
Commi?ee
publishers Individual
publishers
Finite Infinite
Sharing
not
encouraged
or
actually
illegal Sharing
and
par:cipa:on
encouraged
Control Freedom

18. Let’s take a closer look

19. Facebook
101

20. What can people do on Facebook?
• Create a personal profile with information about
themselves
• Create a network of people that they can interact
with — usually people they know in the offline world
• Share photos and video (Facebook is the biggest
photo sharing site in the world)

21. What can people do on Facebook?
• Publish thoughts and activities as ‘status updates’
• Create event listings on Facebook and invite their
friends to attend
• Use Facebook applications (these can be games,
useful applications etc.)

22. What can people do on Facebook?
• Join online groups around specific interests or
causes
• Send private messages to friends and groups, like
email
• Post public messages on the ‘walls’ of friends and
pages

23. What can people do on Facebook?
• ‘Like’ any piece of content in Facebook, thereby
recommending that piece of content to their own
network
• ‘Like’ selected Internet pages/videos/other content
off Facebook, thereby recommending that piece of
content to their Facebook network
• ‘Like’ pages devoted to brands — thereby joining a
community of other users who have also ‘liked’ that
page and opting to receive messages from that page
in their ‘news feed’

24. The 3 main benefits of Facebook
1. You are able to have a twoway dialogue with your
customers and build a loyal community of
followers
2. You can engage with users in a very personal,
human way in a space where they are receptive to
fun content
3. Everything is trackable and measurable

25. Why?

26. 820 million global users
4.2 million South African users
3.2 million of these are checking
Facebook every day

30. Twitter
101

31. What can people do on Twitter?
• Share information as soon as an event occurs
• Search terms based on trends and hashtags
• Engage in real time with brands and customer
service

32. What can people do on Twitter?
• Follow people who post content that you find
interesting or see value in
• Build a network based on your niche
• Share information that you find interesting

35. Some lingo…

36. @

37. DM (D)

38. RT

39. #

41. search.twitter.com

42. URL shorteners

43. Why?

44. Over 383 million global users
1 100 000 South African users
40% of which engage daily

49. So
what?

50. Facebook — real world networks

51. Twitter — influencer network

53. Why
should I
care?

54. Two thirds of the global Internet
population visit social networks
Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/

55. 22% of total Internet
time is spent on
social networks
(and rising)
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/

56. Social media
recently displaced
email as the third
most popular
activity on the
Internet
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/

57. 100,000,000 videos
are watched on
YouTube every day
Credit: Jared http://www.flickr.com/photos/generated/

58. Minutes spent on
Facebook every day
Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/

59. Social
Media at its
worst #Fail

60. How to make 90 000 former fans hate you?

67. It was the week
before Easter
Online sentiment dropped 78%

68. On March 18th the share price
dropped by 0.95 (1.79%)

69. Never mess with
Greenpeace. They have cute
baby animals on their side.

70. Social Media
at its best
#Winning

71. Do you know who this guy is?
Do you know who this guy is?

73. Questions?