1) The document discusses how mobile trends are impacting businesses and provides 5 key mobile trends with implications for enterprises. 2) It outlines IBM's mobile offerings including the MobileFirst platform, which allows organizations to quickly develop and deploy mobile apps across platforms while connecting apps to enterprise data. 3) The MobileFirst platform provides tools for building, testing, managing, securing and distributing mobile apps from IBM and partners across industries.

2. Put your business in Motion:
Become a Mobile Enterprise
Girish Dhanakshirur
STSM, Master Inventor, IBM Worklight Development

3. Five mobile trends with significant implications for the enterprise
1. Mobile is primary
91% of mobile users keep
their device within arm’s
reach 100% of the time
5. Mobile enables the Internet of
Things
Global Machine-to-machine
connections will increase from 2 billion
in 2011 to 18 billion at the end of 2022
2. Insights from mobile data
provide new opportunities
75% of mobile shoppers take
action after receiving a
location based messages
4. Mobile must create a
continuous brand experience
90% of users use multiple
screens as channels come
together to create integrated
experiences
3. Mobile is about transacting
96% year to year increase in mobile cyber
Monday sales between 2012 and 2011
Customers
Employees
Partners
Citizens

4. 125+ patents for wireless inventions in 2012, bringing the total to 270
1H
Emptoris Rivermine Telecom
Expense Management
2012
IBM announced:
IBM Mobile Foundation
IBM Endpoint Manager
Named leader in
interactive design
IBM acquired:
Tealeaf CX Mobile
2H
IBM announced:
Managed Mobility
and MAPM Services
and
IBM Security Access Manager
for Cloud and Mobile
IBM announced:
IBM Mobile
Development
Lifecycle Solution
IBM announced:
IBM Connections Mobile
IBM acquired:
IBM Cast Iron
2013
1H
IBM announced:
IBM acquired:
Urban Code DevOps
Platform
Expanding out mobile portfolio with new capabilities

5. Industry Solutions
IBM & Partner Applications
Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive
Application & Data Platform
Strategy&Design
Services
Cloud & Managed Services
Devices Network Servers
Development&
IntegrationServices
Management AnalyticsSecurity
IBM MobileFirst Offering Portfolio

6. Industry Solutions
IBM & Partner Applications
Banking Insurance Transport Telecom GovernmentRetail Healthcare Automotive
Strategy&DesignServices
Cloud & Managed Services
Devices Network Servers
Development&IntegrationServices
Management AnalyticsSecurity
IBM MobileFirst Offering Portfolio
Application & Data Platform

7. IBM MobileFirst Platform offers:
 Native, web, or hybrid app development
 Tools to build & test high quality apps for many devices
 Management, security, continuous delivery & distribution of apps
 Easy connectivity to existing data & services for mobile usage
 On-premises or managed service delivery
For clients who need to:
 Quickly develop and deploy high quality mobile apps across multiple platforms
 Seamlessly connect rich mobile applications to enterprise data and services
Key offerings:
 IBM Worklight
 IBM Rational Test
Workbench
 IBM Mobile Application
Platform Management
Services
IBM MobileFirst Platform

8. Challenges
Company estimated that up to 40 percent of its future business would
come from providing mobile accessibility to its products and
services. They sought a solution that would provide the scalability
needed to support high volumes of data, significant numbers of
users and a sizable development team.
Solution
Implemented IBM Worklight software to support its mobile-application-
development project. The Worklight software provides the
scalability the client needs to address the predicted increase in
data and user volumes anticipated once the project is completed.
Benefits
 Able to develop mobile apps quickly and efficiently, supporting
future business growth at a lower cost than its previous provider
could offer.
 Gained scalability to support higher data and user volumes once
the mobile apps were deployed.
“We utilize a hybrid/HTML5 approach to achieve our goals with
Worklight using web technologies (HTML, Java Scripting, CSS)
everywhere we can, and native code where we need to.”
#1 US digital bank has shipped industry-leading mobile capabilities and has
many more on the way

9. Scan & Certify
Instrument
Test
IntegrateObtain Insight
Manage
Deploy
Design & Develop
The IBM mobile application development lifecycle

10. Objective #1: Enhance enterprise productivity
 Enable anytime access to
enterprise data and functions
 Design for mobile: leverage
sensors, context, and convenience
to accelerate productivity
 Leverage new form factors to
optimize IT delivery for role-based
needs of the workforce
 Attract new millennial talent to the
enterprise
Product catalog and
order tablet application
for sales personnel

11. Objective #2: Transform processes for customer interaction
Scan equipment
at client sites
Access administrative
and technical
information
Find and fix location
discrepancies … (logged at B,
actually located at A)
Call time-and-location
aware support numbers,
open support tickets, view
SLA
Ecommerce integration:
View related products and
special offers—place
orders from smartphone
View contract terms,
technical and configuration
details
Example: Elmec IT equipment lease management

12. Objective #3: Extend the enterprise’s business network in
new ways
 Instant access to information
(orders, customer history, etc.)
provide a more seamless
experience to the end customer
when multiple parties participate in
a business process
 Provides new channels for 3rd
party goods & services to surface
to the end user [the “app store”
analogy is everywhere!]
Credit card provider
aggregates offers from retail
partners
Offers are scoped by geo-
location for “augmented
reality” experience

13. Web Mobile
Monolithic apps Many task-oriented apps
Mouse & keyboard driven Multiple sensors driven (touch, camera, GPS, etc.)
Least common denominator browser approach
(1) Many different endpoint combinations (type, OS, screen sizes, etc.); user experience highly tailored
to the device
Centralized server execution De-centralized intelligent endpoints
Centralized code distribution & controlled rollout (2) Loss of control over distribution (e.g., app stores) and environment (e.g., client OS versions)
Trusted execution behind the firewall (3) Code runs in an environment outside of the enterprise’s control (consumers, BYOD)
Always connected Many times offline or limited bandwidth
Optimized remote load Optimized local responsiveness
Static context Context (e.g., location, speed of travel) varies and is being exploited to create new experiences
IT delivery for mobile: how it differs from the web

14. The platform & analytics portfolio provides a technology platform
to meet these objectives by:
Enabling business & IT to deliver a multi-channel experience (form factors, device types,
and touch points) that is consistent, cost effective, and compelling
Enabling the marketing, line-of-business, and customer support leaders to deeply
understand the customer experience and improve it
Facilitating skills transition so talent can be sourced cost effectively
Providing an open technology approach to protect the enterprise from rapidly changing
delivery models
Protecting the enterprise from new forms of mobile risk
Transforming an organization’s innovation process & operational capabilities for rapid,
repeated mobile delivery

15. 15
Magic Quadrant for Mobile Application
Development Platforms
Ian Finley, Van L. Baker, Ken Parmelee,
David Mitchell Smith, Ray Valdes, Gordon
Van Huizen
Aug 7, 2013
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger
research note and should be evaluated in the context of the entire report. The
full report is available at http://ibm.co/13TU2Dm
Gartner has recognized IBM as a leader in the Magic Quadrant for Mobile
Application Development Platforms
“As unprecedented numbers of enterprises
build mobile applications, the
mobile application development platform
market continues to grow and
evolve rapidly.”