2. Andy Evens
• What advice is provided from a production point of
view on making music videos on a shoe string
budget?
• Andy Evens suggested that you should use gorilla
filming (it means you don‟t get permission to film in
a public place) if you have a low budget you can use
gorilla filming to get a location without paying or
permission to film there. Many people do this
because they don‟t have the money to pay for
locations, but it is illegal to film in a public place
without prior permission from the respective
council office, and the police may get involved.
3. • He also suggested that if you are doing gorilla filming you
need to keep watch the time; can‟t spend to much time in one
location.
• Andy Evens said that you don‟t need a top of the range HD
camera you can just use a basic HD camera you wont have the
same sound and picture quality but it will still do what you
want it to do.
• He suggested that you should create lots of music videos for
local bands who cant pay much for a music video and then
they will spread the word that you are doing good quality
music videos for a low budget.
• To advertise what you have done or what you are doing you
should create a Facebook page and show what you have done
and more bands will ask you to do there music videos.
• He also said that it depends how much the band wants to pay
and what they want for the money the more money they pay
the more they will get.
4. Kuda project
• In the Kuda project the self founded it themselves.
• What were the challenges of self financing?
• The video was shot in many different locations in
the north of the county.
• For an unsigned band such as Kuda to make a HD
music video was a bold and expensive move and
they had to think about it with much care.
• They had such a small crew limited funds and time
the had to do a lot of preparation before hand.
• Shoot dates when on for much longer than they
anticipated but they did this to make sure that they
got the whole story across.
5. • What were the benefits of the Kuda project?
• Making a music video Is a great way to get people to
listen to your song. If you have an interesting music
video people will watch the whole thing even if they
don‟t like the track at first.
• They used their own fund but they would happily do
it again.
• The video is a debut video and it worked really well.
They enjoyed working with the crew and they had
great people to come and act in the video.
• It cost the a couple thousand but they got a lot done
for free.
6. Dan Lucas Article
• What production advice does Dan offer?
• Dan Lucas says that you should write down any
ideas you have and then go back to them later on try
and improve them or change them to make them
more interesting.
• Keep story boarding ideas and keep adding to them
till you eventually have a music video.
• He recommends that you always carry a pad and
pen to write down your ideas. Your ideas will come
to you in the most unlikely times and places.
7. Research to locate a band
• Unsinged.com is a website that any unsigned artist
or band can put their music on and people can
listen to it.
• Unsigned.com splits all the artists and bands in to
genres of music for example
Rock, acoustic, Christian, emo, etc.
• I‟m using this site because it has helped me to find a
band so I can do our music video.
8. A New Day
• A New Day is a Essex based boy band made up of
four friends.
• They make pop/rock music, and try and make catchy
upbeat melodies. They are inspired by All Time
Low, Simple Plan, and The Darkness along with
many more other bands.
• They have played in several venues around London
and Essex. They are looking to become more
popular around the UK.
• They also hope to create a bigger fan base with their
music.
9. Secondary research through
Facebook
• A New Day has a Facebook page which has 631
likes they post what they are doing next, or
where, and when they are gigging. They also have
photos of them at gigs to.
10. Secondary research through
YouTube
• I went on YouTube to see what else A New Day has
done. I have found out that they have got more
songs. They have got a low budget music video for
their song „shields up‟. Because the music video is
low budget the sound is very quiet. Three of the four
tracks only have a still image represent the music.
This show me that they are in need of professionally
made music videos.
• They have a promotional interview which doesn‟t go
in their favour because sound is poorly recorded.
11. Spotify argument.
• Disadvantages:
• Bringing back the old music industry so it becomes main
stream.
• People think that what Spotify does for artists, artists can do
themselves.
Spotify is trying to take over some artists.
• „The majors are all over it because they see a way of re-selling
all their old stuff for free, make a fortune, and not die.‟
• Celebrities are not getting paid as much as the used to.
12. • Advantages:
• Spotify promotes artists in way they get noticed more.
• Spotify is the only company that pays artists properly.
• „As a songwriter you should worship Spotify, because they've
come along with a solution.‟ – People would stop ripping
celebrities off and go to Spotify instead because it‟s not illegal
and the music quality is better.
13. • Report:
• Spotify has a lot of disadvantages towards artists and more
advantages. One of the disadvantages are that celebrities are
not getting paid the same amount as they use to, they may not
be getting paid the same amount that they use to but in
hindsight they will get paid more because spotify is promoting
them which means a bigger fan base and more people to buy
tickets and merchandise. Spotify also pays artist for how many
royal‟s they get so in a way they are making more money. Some
people that hate spotify think that the artists can do all what
spotify does themselves and artists are just being lazy. Spotify
is cheaper than iTunes so people are going to go to the place
where they get more music for a cheaper price. Many artists
have actually got spotify themselves for example Aston
Kutcher, Britney spears, Mariah Carey, and snoop dog they all
use spotify so this music app can‟t be that bad if celebrities
are using it.
15. Location scouting
• The location I looked at was Beddington. I
contacted the London borough of Sutton and sent
Mr Thomas McDaniel an email he replied with a
filming application for me to fill in which was to tell
them how many people would be at that location at a
time, what dates we would be filming there and if we
needed to close off any roads.
thomas.mcdaniel@sutton.gov.uk
• https://www.sutton.gov.uk/index.aspx?articleid=531
7
17. What am I trying to find out?
• What gender would typically would watch the music
video
• What age group would listen to the music
• What the audience expect/ prefer
• Theme what themes are people particularly
interested in
• What social group would listen to the music
18. Which research will be
appropriate?
• Questionnaires to find out what the audience likes
• Survey monkey
• Social class/ focus group
• Leaflets
• Internet forum
19. Which samples am I going to
focus my research on?
• AS photography
• AS Media
• Beacon Media students
• Personal friends
• Beacon friends
• Social networking friends
• Family
• Wider youtube research
20. What will the size, scope and
time scale of the task be?
• How long will it take / time availability
• How much time will you need in the location
• How big will the group be 3-5 5-10 10-20
21. Questioning
• One to one interviews ( face to face, or via
telephone or email).
• Questionnaire to survey a larger audience.
• Organise a focus group.
• Internet forum.
22. One to one interview
• In an one to one interview you will be able to find out
more personal questions like what do you like about
music videos? This will become a personalized
answer from the interviewee. You can ask them
where they watch videos
youtube, itunes, vimeo, vevo, mtv, facebook.
23. Questionnaire
• How old are you?
• What gender are you?
• How much time do you spend listening to music?
• what genre of music do you listen to?
• Where do you listen to music youtube, itunes.
24. Organise a focus group
• This could be where I show a group music videos to
the genre I have been looking at, and have questions
based on the genre or videos and have a group
discussion about it.
25. Internet forum
• What type of story do people like to see in a music
video?
• What would you like the themes and issues to be in
a music videos?
• What themes do you think audiences prefer?
26. Closed questions
• Closed questions are easy to answer and normally
get a response with “yes, no or don‟t know” or an
answer give with a range of options.
• Closed questions normally start with “how old are
you?”, “ what gender are you” or “ what is your
marital status?” theses are simple quick questions
that get a grip on what your audience looks like.
27. Open questions
• Open questions are where you can ask more
personal questions that provide extended
qualitative answers. They normally start with;
what, why, when, how, who.
28. Focus group
• Getting a group together to discuss a certain topic.
• A gathering where I can get different opinions from
a target audience.
29. How would I plan my focus
group?
• Creating the right environment?
• Use social networking to advertise my ideas.(
page, advertising).
• Handing out flyers ( school, workplace, on the
street).
• Create a power point and show the video.
• Research and selecting your material.
• Know what number best suits the activity.
• Setting up a camera equipment.
• Selecting the songs and designing the content of
the focus group event.
30. How can I make sure that I et the
information I wanted?
• As the person the right question directly to the
person. (que cards)
• If it is a questionnaire add a comment box.
• Think about the follow up questions I will ask.
• Have a balance of open and closed questions.
• I can set up a blog after the focus group to see what
they thought about the focus group.
• Ask a range of people.
31. How cam I
record, collate, analyse and
present the findings?
• I can use a range of different ways to
present, record, collate, and analyse my findings(
pie charts, bar charts, tally chart, power
point, word, prezzie, and graph chart.
• I can record it by using a camera and mic.
• Analysing the open questions.
• I can make a video presentation where the analyses
is part of the video.
•
32. Observations
• Observations is another form of primary research. It
can develop my knowledge and understand of the
production processes and some of the technology
involved. This is a useful way of meeting and
interviewing industry practitioners for my research.
33. Audience research
• Demographics
• Geodemographics
• Psychographics
• My audience research will depend on the profile of
my target audience and their preferences and
buying pattern‟s. This will take up a lot of time and
research to help me understand my target audience
better.
• The 3 main classifications are
demographic, Geodemographics and
psychographic. They put my audience in different
groups.
34. Demographics
• Is a way for me to find out closed questions for
example their social class, age, gender, sexual
orientation, ethnicity.
• I can also use personal questions that will give me a
more in depth answer.
• It will help me find out the basics of my target
audience, which in the end will help me find out
what they want.
• Questionnaires are the best way to find out closed
questions, one to one interviews are the best way to
find out open questions.
35. Geodemographics
• Is a where I can make a profile of a certain location
or person, this is helpful for me so I will be able to
see where the location is how far my crew will have
to travel and what type of person am I looking for.
• It is useful because it can help me find out where
people live.
• Where I as a media producer will be able to help
other advertiser to get the information they want.
36. Psychographics
• I will use psychographics to find out they way
people live and what activities they are into and then
make my media product in a form that will appeal to
them.
• I as a media producer will be able to find out what
type of media products they buy, or attracted to and
why it appeals to them.
• For example if I find out that a target group has a
active lifestyle they will be more drawn to active
magazines, travel, and sports.
38. Why were lifestyles and location
important considerations for the
designers of the website?
• Locations are important considerations because if it
is a nice location people will walk more.
• Makes a change in peoples life and lifestyles.
• Will make people think differently about exercise.
• So people will know if the place is close or not.
• The website has a lot of green and this represents
the out doors.
• There are different locations because each location
will appeal to different people.
• The tools used will help people plan walking routes
if they have busy lifestyles.
39. How do the images used relate
to the target used?
• Shows people walking together. And can also be
used as a social meeting.
• It has a wide demographic.
• Gets people involved in the projects.
• That every age can enjoy walking.
• Families can enjoy spending time together and
meeting new people.
40. Online line survey
• The online survey I looked at was survey monkey. Survey
monkey allows you to put your survey‟s online and lets people
do them. Which gives you the primary data that you need.
41. Quantitative primary research
• Is all about the data you gathered and how you show it
whether it is in graphs or charts.
• You can use many techniques to find out this information:
• Online surveys
• Print survey
• Statistical modelling.
• Discrimination analysis
• Cluster analysis
45. Analysis of the graphs: In the graphs
you can see that many different types
of people listen to music in different
places with different people and these
graphs show me that not everyone has
the same taste in music.
The graphs also show me that have
people have different religions and still
have the same interest in music.
The graphs show me that many people don‟t pay for their music because it would be to
expensive if they kept paying for there music. This tells me that people cant afford to
pay for all there music.
Also in one graph it shows me that people have 80% of the people I asked have musical
interest they either play an instrument or interest in another musical area.
Many people listen to music for a lot of hours in a day the main hours people listen to
music in a day was 1 to 4 hours.
Most people listen to music with their friends this shows me that people in certain
groups have similar tastes in music.
I also found out that people who live in a certain area is most likely to listen to the same
music as everyone else to fit in with their friends.
I asked the question “where do you listen to music” and I found out that many people
listen to music either at home or everywhere.
46. Market research
• Describe low budget music videos.
• Mention local producers you have studied.
• Describe the competition. And what are they doing
with their products.
• How are they finding clients? What rates are they
charging
• Chris storrar and Christian Fenton and advertising
47. Chris storrar
• Chris storrar is an ex Beacon student. When he left Beacon he
got his own camera and started filming for free and then got
bands and artists to advertise for him.
• Work it out by Dominque saint FT Junior Brat
• http://www.youtube.com/watch?v=wF2qO43J3pI
• Dreamer Ft Troy
• http://www.youtube.com/watch?v=DzEA8QGGBpw
48. Christian Fenton
• Christian Fenton is also an ex beacon student. When he left he
got his own camera and started making no budget music
videos and slowly started to make his way to the top.
50. Silvertips
• http://www.silvertipfilms.co.
uk/
• Half day shoot= £1200 +
expenses (singers and
rappers) 4 hours 1 day‟s
preproduction ½ day shoot with
director and crew and ½ day
editing.
• Full day shoots = £1800 +
expenses (bands/ singers +
narrative) 10hours includes 1
day‟s preproduction 1 day‟s
pre-production 1 day shoot with
director and crew and 2 day
editing.
• Two days shoot = £3000 +
expenses. These shoots last
two days (10hours each) and
include 1 day‟s pre-production;
2 day‟s shooting including
Director and Cameraman
shooting in HD. The edit is 3
days.
• We looked at Chris Storrar and
Christian Fenton.
• Chris storrar started by
shooting videos out of school
charging £500 for everything.
• Christian Fenton got his own
camera and started filming
videos for no budget so bands
got their videos for free.
