2. Objective:
We will be taking a closer look into the following areas of
ebay..
• Functions of ebay
• Community
• Security & Trust

3. What is
ebay?

4. “eBay delivers one the the world’s largest online marketplaces to customers
via any connected device, connecting people with the things they need and
love.”
-eBay

5. ebay offers a range of over 500 million
items that can be listed online*
ebay constantly works on being able to
provide the next generation of commerce
Founded in 1995, eBay now has 128
million users that can buy and sell
anything.*
*www.ebay.com

6. The ebay
Process

7. Selling items on ebay

8. Before you can sell or list an item of
eBay you have to register as an eBay
member, Once that is done the seller
can post whatever items they wish to
sell.

9. As a buyer on eBay you can look through
the different items being sold and you
can watch the bids on various items at a
time or the buyer can select the buy now
button which allows you to bypass the
auction aspect of eBay

10. There is an information
exchange that goes on between
the buyer and seller which is a
way to build trust before buying
or selling any item.

11. Paying for
items on
eBay

12. PayPal is an eBay company that eBay utilizes as a
payment solution for their consumers and merchants.
PayPal is the faster and safer way buyers and sellers
on eBay get paid.
*www.paypal.com

13. PayPal is an example of global commerce
with 143 million active accounts in 193
markets and 26 currencies around the
world.
In 2013 PayPals revenues were as high as
$6.6 billion.
*www.paypal.com

14. Have you
checked out
ebay lately?

15. ebay is no longer
just about buying and
selling goods

16. ebay has recently added updates that
has dramatically changed the interface
of it’s site.

17. Out with the old

18. In with the new

19. Ebay’s new feed is what ebay users are greeted with when
they have selected item’s of interest after browsing on the site.
Users will see a large scrolling list of photos of the products
currently available on ebay that they may be interested in.

20. Also included in user’s feeds are
items found on collections that ebay
users have chosen to follow.

21. ebay users now have the option to
favorite and compile a list of items from other
users
Much like….

22. Can you tell the difference?

24. “Items on the site are now more like decent attention-
grabbing display ads - or even high street window displays -
than unified listings. Ebay won't look like the flea market of
the internet for much longer.”
-Lara O’Reilly, Corporate
Advisor Magazine on ebays
new feed and collection
features.

25. According to O’Reilly, ebay’s new redesign
was inspired by observations about how
people shop in store, where they browse,
how they shop online and where they
search.

26. Introducing ebay collections.

27. Lets take a look at a couple of
collections.

28. ebay user cherylds78 is a fashion blogger & stylist who
uses her collections page for women's fashion.

29. All items on cherylds78 collection are available items by different ebay sellers.
No items featured in these collections are being sold by cherylds78.

30. In fact cherylds78 has no seller record on her
ebay profile.
All feedback found for cherylds78 deals
with her as a buyer.

31. But Cherylds78 is indeed “selling”
something…

32. Cherylds78 primarily uses ebay as a resource to promote her fashion blog.

33. There are more ebay users just
like her…
ebay user gabi_fresh is another fashion blogger who has taken
advantage of the collections feature to promote her blog.

34. Its clear cherylds78 and gabbi_fresh are not you average
ebay user. They have taken advantage of these new
features as another way use to build their brand as a
fashion blogger.

35. Now of course popular sellers have taken advantage of the collections
feature to further push their products.
User fashion102030 is a popular seller for
Plus size women’s fashion with collections
Featuring items for items they are selling.

36. Of course there are “regular” users like us who use these collections just for
personal pleasure.
bbrgkristin uses her collections more as a wish list for herself. Lists in her
collection range from “bag lady” to “Kitchen Queen.”

37. Despite bbrgkristin not having a blog to promote or items, she has still
found
herself amongst bloggers, retailers, and popular sellers on the trending
collections page.

38. Something we noticed in observing both
Cherylds78 and bbrgkristin
collections is that both users created a
collection with the hashtag
#EbayMom

39. #’s on ebay?
Are we missing
something?

40. Turns out there was a reason behind the #eBayMom
Creating this collection not only gives you a chance to win a $500
ebay shopping spree but ebay will donate
$1 for every gift collection created AND SHARED.

41. The #eBayMom contest is not the first of it’s kind.
ebay also hosted a #ImBornTo contest encouraging
users to create a collection based off of this inspiration.
However, this contest gave the opportunity to win a
$5,000 ebay shopping spree.

42. Ebay user Cherylds78 wrote this post on
her fashion blog to announce the
contest to her followers.
She also featured the #eBayMom
contest too.
Found at the bottom of each blog post is
this disclosure.

43. So it turns out Cherylds78 was not just
using ebay to promote her blog.
ebay was also using Cherylds78 and
her community of followers to their
advantage to promote this new
feature.

44. And of course to use this new collection feature to tie it back to what ebay
has always been about.
Ebay auctions

45. Of course ebay collections
are not just about
fashion…

46. Collections can feature just about anything
From …

47. Cars

48. Tools

49. Household items

50. AMAZING comic book
collectables

51. Or random 90’s nostalgia

52. Ultimately what has always made ebay so
successful is the trust the
website offers to it’s buyers and sellers.

53. How does ebay build trust
among buyers and sellers?

54. Here is what buyers and sellers had
to say…

55. “We gain the trust of our eBay customers by
providing excellent customer service and by
communicating often and in a timely manner by
answering any and all inquiries about an item a
customer may have. We also pack each item with
care and ship it out as soon as possible usually
within 1 business day.”*
*www.ebay.com

56. “I try to gain the trust of my buyers by post plenty
of pictures of my product so they can see it in
detail and know its quality. Also, a lengthy
description is always good because it shows them
you aren't hiding any surprises about the product.
It helps to allow for returns of product, because
then they known if they aren't happy with the item
they can return it for a refund and that is always
comforting to the buyer.”

57. The quality of the pictures and a detailed description of the item or items
being sold also plays a role in building trust.

58. “Most sellers on eBay welcome questions before
you actually bid on items. This is a great way to
build trust between sellers and buyers. One of the
best ways to judge a seller is by the feedback they
have received. I usually go through a bunch of
feedback reviews and make a decision based on
that. It helps.”

59. Based off these interviews that were conducted it is clear that the
trust built among buyers and sellers is extremely important. A
buyer having positive feedback plays a vital role in whether or
not a seller will chose to buy an item from a particular seller.

60. In an article posted on ecommercebytes.com by Ina
Steiner, she writes that recent improvements made to the
buyer and seller feedback system helps buyers and
sellers develop security in the purchases they make.
Ebay was quoted in the article stating “"With this change,
sellers will be able to make much better use of the ratings
to continually refine their selling practices - and deliver
the great service you expect."

61. “The new changes include removing anonymity from Detailed
Seller Ratings(DSRs), which are a set of four criteria buyers
used to judge each transaction: Item as described;
Communication; Shipping time; and Shipping and handling
charges.”
-Ina Steiner
EcommerceBytes.com

62. Overall, ebay continues to move forward in making
changes to keep up with the growing social media
world around them. While still keeping true to the
original intent of the site.

63. We feel the new direction ebay has taken will
continue to bring them many more years of
success.

64. We are off to create our own #eBayMom
collections now.
THANK YOU!

65. Works Cited
eBay. (n.d.). Electronics, Cars, Fashion, Collectibles, Coupons and More.
Retrieved March 6, 2014, from http://www.ebay.com
Money at the speed of life.. (n.d.). Send Money, Pay Online or Set Up a
Merchant Account. Retrieved April 1, 2014, from http://www.paypal.com
O'Reilly, L. (2012, October 11). Ebay's redesign will make it a super store.
Marketing Jobs & Marketing News. Retrieved March 25, 2014, from
http://www.marketingweek.co.uk/opinion/ebays-redesign-will-make-it-a-super-
store/4004273.article
Stiener, I. (2014, March 25). Some Hail eBay's Latest Attempt to Improve
Feedback. Retrieved
March 26, 2014, from
http://www.ecommercebytes.com/cab/abn/y14/m03/i25/s01