Wearable Technology and the Future of Digital and Social Media ~ DR4WARD Social Media Professor Newhouse School of Public Communications, Syracuse University

1. Wearable Technology
and the Future
of Digital and
Social Media
Dr. William J. Ward aka @DR4WARD
Social Media Professor
S. I. Newhouse School of Public Communications
Syracuse University
Saturday, March 1, 14

2. Google Glass: Changing the way we see the future
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3. Explorer
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4. What does the future look like?
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5. When was the first
smartphone introduced?
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6. iPhone launched 2007
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7. How much power did the first iPhone have?
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8. 100,000 times as much ram as Apollo Guidance
Computer
1000+ times faster than the computer used to land the
orbiter on the moon
16 million colors vs calculator-like display of the AGC
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9. How quickly have Smartphones been adopted?
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10. Smartphone adoption is faster than any other technology shift in history?
58% Mobile Market penetration in the U.S. - 2013
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11. How quickly have tablets been adopted?
This year, tablet sales could surpass both desktops and laptops
Launched 2010
2013- 31% of adults have a tablet computer
- 26% own an e-reader
Source: Pew Research Center’s
Internet & American Life Project
2013
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12. What are people doing on theirSmartphones?
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13. How are our devices changing what we do?
88% of people who watch TV have a second screen in
front of them
62% of people use Social Media while they watch TV.
2012
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14. What does the future look like?
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15. What does the future look like?
~ Brian Solis, Principal at Altimeter Group
Author, The End of Business As Usual
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16. Digital Divide Is Every 6-12 months, Not Generational
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17. How has social media transformed politics?
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18. Spread of Earthquake Related Tweets 5.8 mag earthquake Epicenter VA
Aug. 23, 2011
30 secs.
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19. How fast are we moving today? Real-time
SB47 more than 22 million tweets. SB46 had 13 million.
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20. How quickly has Facebook grown?
Launched 2004
2008 - 100 million users
2013 - 1.1 billion users
79% of daily active users are
outside the U.S. and Canada
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21. How quickly has Twitter grown?
Launched 2006
2008 - 6 million users / 300,000 Tweets per day
2013 - Over 500 million users / 400 million
Tweets per day
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22. How quickly have new social media grown?
Launched
2013
2013
40 million users
# of users?
2011
users receive (not send) 400 million photo or video snaps
a day
88% of snaps sent to one person
70% of users are female
2011
2010
2010
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500 million users
150 million users
48.7 million users

23. Saturday, March 1, 14

24. How will wearable computers, devices and sensors
activated by voice and gesture change what we do
and how we use digital and social media?
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25. Smart Contacts
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26. Bionic Ears
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27. Glasses / Goggles
Google Glass
NTT SmartGlass
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Recon GPS Ski Googles
Glass Up

28. Smartwatches
Samsung Galaxy Gear
Qualcomm Toq
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Google
Apple

29. Fitness and Activity Bands
Jawbone Up
Nike Fuel
Bowflex Boost
Fitbit Flex
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Misfit Shine

30. NFC Ring
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31. Surface / Motion Sensors
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32. “…it’s not intended to watch a full-length movie or read
a book; it’s designed around what we call microinteractions. It’s designed for fast and brief
experiences.” – Google
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33. First Semester on Google Glass
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34. Student Created Google Glass Apps
#eyeCatch
A Google Glass word recognition app that gives
you two sets of eyes by reading and registering
specified words to assist the busy, the lazy, and/or
the unfortunately oblivious.
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35. Is Google Glass the future of news?
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36. How much data is there?
Our 15th Century counter parts
experienced less data in their entire lifetime
than we do in a a single day.
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37. How big is “Big Data” really?
“Every day, we create 2.5 quintillion bytes
of data -- so much so that
90% of the data in the world has been
created in the last two years alone.” ~
IBM
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38. What is “Big Data?”
We now leave a trail of digital exhaust, a
perpetual stream of text, location and other
data. ~ Human Face of Big Data
http://www.dr4ward.com/dr4ward/2012/09/how-to-measure-the-world-using-big-data-humanfaceofbigdata-video.html
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39. What is in your Digital Exhaust?”
http://www.youtube.com/watch?feature=player_embedded&v=x2eCAgQ1DTo
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40. What do you think the biggest issues
facing digital and social media are right
now?
False Tweet from hacked
@AP 's handle during
market hours wiped out ~
$136 Billion from the S&P
500 in less than 1.5
minutes. April 23, 2013
#NewhouseGLDSM
Trust
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41. How will you define Wearable Technology?
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