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Using Online Communities
To drive collaboration and engagement

                         Mike Collins

                 Head of Community development
                  & Online Learning at DPG plc


                 #DPGCommunity
                    #CIPD12
Gartner Hype Cycle
#DPGCommunity




 "If you want to make
 enemies, try to change
 something."
 Woodrow Wilson
Source : http://en.wikipedia.org/wiki/Gartner
1900                                2000   2012




              Wow lots of change
Source: Julie Wedgwood “21 Steps”
Trends in learning tools
                                                                               2012

                                                       2011               1)    Twitter
                                    2010                                  2)    YouTube
                                                       1)   Twitter       3)    Google Docs
                 2009                                  2)   YouTube       4)    Google Search
                                    1)   Twitter
                                                       3)   Google Docs   5)    Wordpress
                                    2)   YouTube
2008             1) Twitter                            4)   Skype
                                    3)   Google Docs
                 2) Delicious                          5)   Wordpress
                                    4)   Delicious
1) Delicious     3) YouTube         5)   SlideShare
2) Firefox       4) Google Reader
3) Google reader 5) Google Docs
4) Skype
                                    6) Skype
5) Wordpress                                                      Source : Jane Hart
                                    8) Wordpress
                 7) Slideshare                                    Top 100 Learning Tools
                                    9) Facebook
                 9) Firefox
11) Twitter      11) Skype
18) YouTube
20 ) Slideshare
Social is




            Everywhere?
Ghost Towns



Knowledge + Skills + Behaviours
START WITH


   WHY
   People buy
what you BELIEVE
Why          choose




as YOUR CIPD qualifications Provider?
“We’re the UK’s leading
  CIPD Qualifications
      provider”

    “Want to study with us?”
“We believe in providing a unique
personalised learning experience and work
hard to create conditions that support you
      throughout your programme”


     “We build capability that will help
    people and businesses transform and
          grow in the 21st century”


     “Want to study with us?”
What does a workplace
     In the 21st century:

         • Look like?
         • Feel like?

• How do people work together?
   • How do people learn?
Like this?
Or like this?
To

     You are what
      you share
70/20/10             90/9/1
Community Manager
Community Nurturer
Community Curator,
Personal profile   Community Events


    Groups              Blogs


                       Forum
Status Updates


   Online chat       PICK of the DAY

    Videos
Technology is transforming
                                the way we work. You can no longer
                                            ignore this.




   Do you think of your teams,
departments and organisations as a
     whole as communities ?




                                How are you engaging people and
                              giving people a voice. Do you provide
                             the ability to connect and do you enable
                                         open conversation
Come to stand 305 for a demo and see how
the DPG Community can support your professional development
Picture Credits
Slide 3
Geek - http://einfogames.com/news/the-geek-is-a-dying-persona/
Venn Diagram - http://www.neatorama.com/2009/09/16/are-you-a-nerd-dork-geek-or-dweeb/
Slide 5
Victorian Classroom - ttp://www.bbc.co.uk/schools/primaryhistory/victorian_britain/victorian_schools/
Social Media Policy - http://socialfresh.com/a-template-to-help-start-your-social-media-policy/
Slide 6
Terrified Man - http://thethingaboutflying.com/2012/05/17/a-terrified-mans-guide-to-theme-parks/
Celebrity - http://ctchannel.files.wordpress.com/2011/11/im-a-celebrity-get-me-out-of-here.jpg
Slide 14
Out of Control http://www.worshiphousemedia.com/mini-movies/14499/Out-Of-Control
Influence - http://www.vview.co.za/2012/09/to-win-more-friends-and-influence-people/
Slide 15
WIIFM - http://thesteepletimes.com/the-fog/please-use-please/
Value added - http://www.artquest.org.uk/valueadded/
Role Models - http://dailybibleplan.com/2011/06/30/the-importance-of-role-models/
Slide 16
Cygnet - http://cabinetofcuriosities-greenfingers.blogspot.co.uk/2012/07/ryton-willows-pond.html
Swan - http://www.newtownabbey.gov.uk/biodiversity/gallery7.asp
Chrysalis http://andalucianguides.blogspot.co.uk/2009_11_01_archive.html
Butterfly - http://ourlittlecornerofparadise.blogspot.co.uk/2009_09_01_archive.html
Slide 17
Change ahead - http://www.cpsu.org.au/agency/news/28662.html
Slide 18
Silo - http://www.artlies.org/article.php?id=2003&issue=67&s=1
Network - http://www.relenet.com/
Open sign - http://jbreazeale.com/2010/02/three-techniques-to-attract-retain-and-delight-your-customers/
Slide 24
Got Talent - http://news.ucajournalism.com/2012/05/13/feud-between-talent-shows-bgt-and-the-voice/
Slide 25
Bond - http://www.gamersbliss.com/2012/04/27/should-007-legends-have-kinect-support/

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CIPD 12 Using Online Communities

  • 1. Using Online Communities To drive collaboration and engagement Mike Collins Head of Community development & Online Learning at DPG plc #DPGCommunity #CIPD12
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Gartner Hype Cycle #DPGCommunity "If you want to make enemies, try to change something." Woodrow Wilson Source : http://en.wikipedia.org/wiki/Gartner
  • 9. 1900 2000 2012 Wow lots of change Source: Julie Wedgwood “21 Steps”
  • 10. Trends in learning tools 2012 2011 1) Twitter 2010 2) YouTube 1) Twitter 3) Google Docs 2009 2) YouTube 4) Google Search 1) Twitter 3) Google Docs 5) Wordpress 2) YouTube 2008 1) Twitter 4) Skype 3) Google Docs 2) Delicious 5) Wordpress 4) Delicious 1) Delicious 3) YouTube 5) SlideShare 2) Firefox 4) Google Reader 3) Google reader 5) Google Docs 4) Skype 6) Skype 5) Wordpress Source : Jane Hart 8) Wordpress 7) Slideshare Top 100 Learning Tools 9) Facebook 9) Firefox 11) Twitter 11) Skype 18) YouTube 20 ) Slideshare
  • 11. Social is Everywhere?
  • 12. Ghost Towns Knowledge + Skills + Behaviours
  • 13. START WITH WHY People buy what you BELIEVE
  • 14. Why choose as YOUR CIPD qualifications Provider?
  • 15. “We’re the UK’s leading CIPD Qualifications provider” “Want to study with us?”
  • 16. “We believe in providing a unique personalised learning experience and work hard to create conditions that support you throughout your programme” “We build capability that will help people and businesses transform and grow in the 21st century” “Want to study with us?”
  • 17. What does a workplace In the 21st century: • Look like? • Feel like? • How do people work together? • How do people learn?
  • 20.
  • 21. To You are what you share
  • 22. 70/20/10 90/9/1 Community Manager Community Nurturer Community Curator,
  • 23. Personal profile Community Events Groups Blogs Forum Status Updates Online chat PICK of the DAY Videos
  • 24.
  • 25. Technology is transforming the way we work. You can no longer ignore this. Do you think of your teams, departments and organisations as a whole as communities ? How are you engaging people and giving people a voice. Do you provide the ability to connect and do you enable open conversation
  • 26.
  • 27. Come to stand 305 for a demo and see how the DPG Community can support your professional development
  • 28. Picture Credits Slide 3 Geek - http://einfogames.com/news/the-geek-is-a-dying-persona/ Venn Diagram - http://www.neatorama.com/2009/09/16/are-you-a-nerd-dork-geek-or-dweeb/ Slide 5 Victorian Classroom - ttp://www.bbc.co.uk/schools/primaryhistory/victorian_britain/victorian_schools/ Social Media Policy - http://socialfresh.com/a-template-to-help-start-your-social-media-policy/ Slide 6 Terrified Man - http://thethingaboutflying.com/2012/05/17/a-terrified-mans-guide-to-theme-parks/ Celebrity - http://ctchannel.files.wordpress.com/2011/11/im-a-celebrity-get-me-out-of-here.jpg Slide 14 Out of Control http://www.worshiphousemedia.com/mini-movies/14499/Out-Of-Control Influence - http://www.vview.co.za/2012/09/to-win-more-friends-and-influence-people/ Slide 15 WIIFM - http://thesteepletimes.com/the-fog/please-use-please/ Value added - http://www.artquest.org.uk/valueadded/ Role Models - http://dailybibleplan.com/2011/06/30/the-importance-of-role-models/ Slide 16 Cygnet - http://cabinetofcuriosities-greenfingers.blogspot.co.uk/2012/07/ryton-willows-pond.html Swan - http://www.newtownabbey.gov.uk/biodiversity/gallery7.asp Chrysalis http://andalucianguides.blogspot.co.uk/2009_11_01_archive.html Butterfly - http://ourlittlecornerofparadise.blogspot.co.uk/2009_09_01_archive.html Slide 17 Change ahead - http://www.cpsu.org.au/agency/news/28662.html Slide 18 Silo - http://www.artlies.org/article.php?id=2003&issue=67&s=1 Network - http://www.relenet.com/ Open sign - http://jbreazeale.com/2010/02/three-techniques-to-attract-retain-and-delight-your-customers/ Slide 24 Got Talent - http://news.ucajournalism.com/2012/05/13/feud-between-talent-shows-bgt-and-the-voice/ Slide 25 Bond - http://www.gamersbliss.com/2012/04/27/should-007-legends-have-kinect-support/

Notas do Editor

  1. BehavioursLeadershipKnowledgeSkillsMind setAttitudePerceptionCulture