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Semelhante a DOC Strategic Plan
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DOC Strategic Plan
- 2. Overview • DOC’s strategic plan: 2013-2016 • Four main pillars of activity support our mission (in no particular order) • Each pillar has a series of goals, desired outcomes and actions • Not an exhaustive list of what needs to be done • This is a living document: it CAN change!
- 3. Mission ADVOCACY MEMBERSHIP DOC is the champion and advocate for the creators of Canadian documentary. The organization respects the tradition and value of documentary creation, and the future of the genre by supporting creators in their work through research and advocacy, and by strengthening community through shared learning, services and benefits. (work in progress, not final) COMMUNICATIONS SUSTAINABILITY
- 4. ADVOCACY GOAL GOAL DOC works with other stakeholders to create new funding & distribution opportunities DOC advocates at all government levels on behalf of documentary filmmakers Desired Outcome More documentaries get made and seen Desired Outcome DOC is recognized as THE voice for documentary and leads innovative policy solutions Desired Outcome Docs are prioritized in policy decisions Desired Outcome Champion alternative funding policies Research and showcase models of alternative financing ACTION Build a case for documenta ry strands ACTION ACTION Present research to change the CMF trigger ACTION Create an advocacy toolkit ACTION Doc makers have a financing trigger that is an alternative to broadcasters
- 5. ADVOCACY Research and showcase models of alternative financing ACTION Champion alternative funding policies ACTION Build a case for documenta ry strands ACTION Present research to change the CMF trigger ACTION Create an advocacy toolkit ACTION Create case studies taken from our members’ own alternative funding strategies SUB-ACTION Gather research from international sources SUB-ACTION Create, package and present a new strand concept to broadcasters SUB-ACTION Build a case for documentary’s return on investment SUB-ACTION Develop a position on the NFB SUB-ACTION Create a roll-out strategy to communicate advocacy toolkit to decision- makers (including video elements) SUB-ACTION
- 6. ADVOCACY – ONGOING ACTIVITIES • Publishing Getting Real/Toute la vérité • Participating in CRTC hearings • Monitoring film and television policy • Participating in CMF working groups • Participate in industry conferences (ie, Doc Summit, Doc Circuit) • Continue NGO ground work
- 7. COMMUNICATIONS DOC has a value statement GOAL GOAL DOC has a strong reputation among its members and industry stakeholders GOAL Members are aware and informed of DOC’s advocacy work Desired Outcome DOC has strong branding and members know what it stands for Members are champions of their own issues Desired Outcome Industry stakeholders respect the organization Desired Outcome Members are proud to be part of the organization Desired Outcome Populate Working Groups with members Write a value statement ACTION Disseminate information on a variety of platforms Improve branding when doing web redesign ACTION ACTION ACTION Attract high profile documentary makers ACTION
- 8. COMMUNICATIONS - ONGOING ACTIVITIES • Animate the listserv • Issue press releases • Continue What’s DOC doing about? • Disseminate ED report to the chapters • Participate in industry conferences (ie Doc Summit, Doc Circuit) • Participate at festival events
- 9. MEMBERSHIP DOC continues to build its base of professional services and discounts GOAL GOAL DOC has a more diverse membership GOAL DOC celebrates the genre and its members’ achievements Desired Outcome Members see a greater value in their membership Membership increases Desired Outcome Event blogging ACTION More educational outreach is done ACTION Members have a greater sense of community Desired Outcome PD events are archived ACTION Create DOC Awards ACTION Documentary as National Art Form campaign ACTION Nation-wide audience engagement initiative ACTION Develop a festival distribution service ACTION
- 10. MEMBERSHIP – ONGOING ACTIVITIES • Highlight members’ achievements on the listserv • Continue outreach efforts to a broad spectrum of individuals and companies • Continue to search out member services opportunities • Maintain and improve Giving Voice program • Ongoing mentoring opportunities • Ongoing professional development activities
- 11. SUSTAINABILITY GOAL DOC is financially sustainable Desired Outcome DOC has the means to live up to its mandate Staff is adequately remunerated Desired Outcome Pursue sponsorship and revenue generation ACTION DOC is financially stable and grows Desired Outcome Estimate core funding required to be viable ACTION
- 12. SUSTAINABILITY – ONGOING ACTIVITIES • Deploy all efforts to maintain and increase membership levels • Maintain a positive relationship with Hot Docs • Maintain positive relationships with sponsors • Maintain existing operating funding and seek new opportunities for new sources of funding
- 13. Great ideas left on the cutting room floor • Negotiating a deal with Cineplex Odeon to show more docs • Revisiting DOCspace and see how it can be used • Looking into buying a share of documentary channel • Research tax credits across all provincial jurisdictions • More Roadshows
- 14. Next steps • Create Working Groups • Have Working Group Prioritize Actions • Develop metrics to see whether we have attained our goals or not • ROLL it out!
Notas do Editor
- The pillars are nothing new, they are – in no particular order: advocacy, communications, membership and organization sustainabilityWhat this strat plan wants to achieve is to set out to do things under these pillars in a new way, in a manner that benefits members. For example, the new approach we want to take with Advocacy is to put more time and money into concrete actions that will have a direct bearing on improving our members' ability to fund and make documentaries.But given the financial and human resources we have, we have to take a hard look at what we can realistically do with what we’ve got. Unless of course, we can find more money to hire more people and do more things. So one of the big questions is: what will we do less of in order to do more of what?The pillars have not been prioritized, but should they be?
- The goal is the “what is DOC going to do about?” The desired outcome the “why” The action is the ” how”In many instances we asked ourselves “what is the problem we want to solve?” and then rephrased it in a positive manner which translates into a desired outcome. For example, we know that the funding model for documentary is broken. So that got translated into “Getting more documentaries made and seen”. Some of these actions get further parsed out in sub-actions – and many more actions surely will be required to attain the goal.