Welcome to the sexy resort retreat, tucked into the jungles of Panama that you and your friends and family have been looking for! Panama Hard Rock is ready for you to not only have a place to go and relax, but an opportunity to invest in the Hottest Real Estate deal available!

1. Hard Rock Hotel Panama
Executive Briefing

2. • One of the world’s most recognized, iconic
brands
• Founded in London in 1971, now in major
markets around the world
– 130 Restaurant locations in 20 countries
– 5 luxury hotels, 4 hotel casinos, with 6
additional (including Panama) scheduled to
open by 2012.
• Strong corporate identity and culture
– Mission: “To spread the spirit of rock and roll
by creating authentic experiences that rock”
– Key Attributes: Authentic, Passionate,
Irreverent, Unpredictable, Democratic
– Mottos: “Love All- Serve All,” “Take Time to
be Kind,” “All is One,” “Save the Planet”
Hard Rock Hotel Orlando

3. The Hard Rock edge
Higher Occupancy and ADR Performance
$400
Ritz Carlton Morgan Hotel Group
ADR: $240 ADR: $260
$350 Ritz Carlton International
ADR: $213
Rack Rate (per day)
$300
Starwood
$250 Intercontinental ADR: $160
Americas
ADR: $18
$200 Hard Rock Orlando
ADR: $224
Marriott Hotel and
Hard Rock Las Vegas
$150 Resort
ADR: $195
ADR: $113
$100 Marriott Courtyard
ADR: $89.53
Crowne Plaza
Americas
$50 ADR: $76
60% 65% 70% 75% 80% 85% 90% 95% 100%
Occupancy

4. Team Background
• Lagomar Panama
– Experienced in Central American development (Los Suenos, Costa
Rica)
• Milton Pate
– Design Architects with background working with resort brands:
• EDAW
– One of the world’s leading design firms, experience in landscape
design, master planning and ecological planning
• Cole Martinez Curtis
– Interior designers experienced with both resort experience creation
and Panamanian culture
• ACS
– Engineering and design firm with extensive background in Latin
American construction and project management
• Hard Rock International
– Design, Marketing and Operational consulting

5. Project History
• The project started with extensive
research resulting in the selection
of Panama as a location for
development and the Hard Rock
as the ideal brand
• Initial work through conceptual
design on a 34 acre site at Playa
Blanca
• Identified a superior 100 acre site
closer to the city, resulting in a
nearly complete reimagining of
the design
• Ready to begin land preparation,
launch detailed schematic phase
First Site Master Plan

6. New Location
• 100 acre site just south of Playa Coronado, a longtime
Panamanian tourist destination. Roughly an hour south
of Panama City
• Easy access from Pan-American Highway
• Close to other tourist attractions, golf courses, etc.
• Located in the “Dry Arch” – the “Southern California of
Panama” - a relatively rain-free part of tropical
rainforest-rich country.
• Ideal location incorporating a white sand beach,
bordering river, and large, elevated platform with
expansive ocean views

7. Land Plan

8. Land Plan (description)
• Enter through lush tropical road, across bridge, with teasing
glimpses of the resort through the flowering vegetation.
• Semi-secluded Spa section provides both serene environment
and easy access to the rest of the resort
• Mountain villas on the highlands overlooking the ocean
• Eco villas cantilevered on the riverbank
• 100 yard wide entry circle, centered on large, landmark
spreading tree
• Sense of discovery carried through Porte Cochere and into
Lobby/Check-in
• Building opens with dramatic, elevated vistas across the pool
area to the endless blue Pacific.

9. Hotel Plan

10. Renderings

13. Architectural Inspirations

14. Landscape Design

15. Interior Design

16. Rooms and Residences
The perfect place for every stay
• 411 rooms (Phase I) the vast majority have ocean views
• Varied inventory: Single Rooms, 1 ½ bay Mini-Suites,
Double Suites, Spa Suites, Villas and 4 exclusive Rock Star
Suites
• Distinct locations: Beach Wing, Tower, Arch, Spa Villas,
Eco Villas, Golf Villas and Beachfront
• Innovative “swim-out” rooms and suites with direct
access from patio to pool

17. Pool Area
Building an exciting pool scene is key to resort success.
The Hard Rock is a master of the art.

18. Pool Area
The Hard Rock Panama is building on lessons learned to create a
world-class, 200,000 square foot resort pool area

19. Features
Setting a new standard not just for Panama but for the entire Central
American/Caribbean region
• Two signature restaurants • Camp Lil’ Rock – Kid’s center
• Iconic Hard Rock Lobby Lounge • Quiet adult areas
• Rock Spa • Water sports/activity area
• World-class nightclub (LOI with • Private white sand beach
Gerber) • Wedding and special events areas
• Extensive white sand beach • Environmentally aware (LEEDS) design

20. Phase I
• 411 Rooms
– Includes main hotel building,
beach wing and tower and Spa
Suites
– Chosen to ensure that later
construction will not interfere
with hotel operation

21. Phase II
• Additional 200 rooms in
North Beach Wing, Golf
Golf Villas and Eco Villas
– Golf Villas on highlands
Eco
near entrance. Still have
Villas elevated ocean views
– Eco Villas cantilevered over
river
North
North • Each area has independent
Beach
Beach
access- construction will
not have major effect on
the rest of the resort.

22. Future
• Second five star resort on
remaining property
• Golf course on remaining and
adjoining property
• Additional residential
development
• Additional commercial
development

23. Current Status
Ready to rock
• Conceptual design complete and approved by
the Hard Rock
• Hotel condominium documents complete and
approved.
• Sale of condominium units open on small scale.
Website and collateral developed.
• Letter of Intent signed with Gerber Organization
for nightclub/signature bar. Other potential
partners identified and evaluated
• Panamanian zoning and other relevant
approvals acquired
• Project Plan, including schedule developed.
Interviewing/evaluating subcontractors for next
phase of design
• Ready to start site work

24. Next Steps
• Public Groundbreaking event – COMING SOON!
• Contact: Daniel Merandi, Founders Registry
• 305.720.7315
• info@foundersregistry.org