SlideShare uma empresa Scribd logo
1 de 10
The Stand Alone Email is Dead: Now What?  Digital Publishing & Advertising Conference
Speakers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object]
[object Object],[object Object]
The Opportunity Well-executed multi-channel marketing campaigns generate a sales lift ranging form 7-34%. Source: Internet Advertising Bureau
… But Is It Happening?
Standalone Email is Alive and Well ,[object Object],[object Object],[object Object],[object Object]
One Example: Email is Replacing and Co-Existing
[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Semelhante a Loren Mc Donald

Driving email engagement for non-profits.
Driving email engagement for non-profits.Driving email engagement for non-profits.
Driving email engagement for non-profits.Sophia Latto
 
Direct marketing workshop Wazzap in Tallinn, Estonia
Direct marketing workshop Wazzap in Tallinn, EstoniaDirect marketing workshop Wazzap in Tallinn, Estonia
Direct marketing workshop Wazzap in Tallinn, EstoniaMichael Leander
 
Richard Evans: Social Media Integration into eMail Marketing
Richard Evans: Social Media Integration into eMail MarketingRichard Evans: Social Media Integration into eMail Marketing
Richard Evans: Social Media Integration into eMail MarketingLIFT Summit 2009
 
BlueHornet Research Study: Consumer Views of Email Marketing
BlueHornet Research Study: Consumer Views of Email MarketingBlueHornet Research Study: Consumer Views of Email Marketing
BlueHornet Research Study: Consumer Views of Email MarketingBlueHornet
 
Email marketing : past, present & future
Email marketing : past, present & futureEmail marketing : past, present & future
Email marketing : past, present & futureFlorence consultant
 
CCOF Webinar 22 Sep 2016-David Jaffe Presentation
CCOF Webinar 22 Sep 2016-David Jaffe PresentationCCOF Webinar 22 Sep 2016-David Jaffe Presentation
CCOF Webinar 22 Sep 2016-David Jaffe PresentationCeltycs
 
Moving from Transactional to Conversational Email Marketing
Moving from Transactional to Conversational Email MarketingMoving from Transactional to Conversational Email Marketing
Moving from Transactional to Conversational Email MarketingFind New Customers
 
An Email Marketing Overview
An Email Marketing OverviewAn Email Marketing Overview
An Email Marketing OverviewGeorge Adamidis
 
Social media and Email - 2013 release
Social media and Email - 2013 releaseSocial media and Email - 2013 release
Social media and Email - 2013 releaseGetResponse
 
2015 Essential Guide: Email Markerting
2015 Essential Guide: Email Markerting2015 Essential Guide: Email Markerting
2015 Essential Guide: Email MarkertingVictor Kong
 
Social email perfect partnership
Social email perfect partnershipSocial email perfect partnership
Social email perfect partnershipadverteaze.com
 
Email Marketing Goes Social
Email Marketing Goes SocialEmail Marketing Goes Social
Email Marketing Goes SocialSilverpop
 
Integrating social media into email marketing
Integrating social media into email marketingIntegrating social media into email marketing
Integrating social media into email marketingSilverpop
 
Online Fundraising Demystified
Online Fundraising DemystifiedOnline Fundraising Demystified
Online Fundraising DemystifiedMack Campbell
 
Voice of customer part 1 using voice of customer insights to drive your crm s...
Voice of customer part 1 using voice of customer insights to drive your crm s...Voice of customer part 1 using voice of customer insights to drive your crm s...
Voice of customer part 1 using voice of customer insights to drive your crm s...Vivastream
 
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...Vivastream
 

Semelhante a Loren Mc Donald (20)

Email is Media
Email is MediaEmail is Media
Email is Media
 
COG Inc., Inspired Communication
COG Inc., Inspired CommunicationCOG Inc., Inspired Communication
COG Inc., Inspired Communication
 
Email Talk at AdTech '12
Email Talk at AdTech '12Email Talk at AdTech '12
Email Talk at AdTech '12
 
Driving email engagement for non-profits.
Driving email engagement for non-profits.Driving email engagement for non-profits.
Driving email engagement for non-profits.
 
Direct marketing workshop Wazzap in Tallinn, Estonia
Direct marketing workshop Wazzap in Tallinn, EstoniaDirect marketing workshop Wazzap in Tallinn, Estonia
Direct marketing workshop Wazzap in Tallinn, Estonia
 
Richard Evans: Social Media Integration into eMail Marketing
Richard Evans: Social Media Integration into eMail MarketingRichard Evans: Social Media Integration into eMail Marketing
Richard Evans: Social Media Integration into eMail Marketing
 
BlueHornet Research Study: Consumer Views of Email Marketing
BlueHornet Research Study: Consumer Views of Email MarketingBlueHornet Research Study: Consumer Views of Email Marketing
BlueHornet Research Study: Consumer Views of Email Marketing
 
Email marketing : past, present & future
Email marketing : past, present & futureEmail marketing : past, present & future
Email marketing : past, present & future
 
CCOF Webinar 22 Sep 2016-David Jaffe Presentation
CCOF Webinar 22 Sep 2016-David Jaffe PresentationCCOF Webinar 22 Sep 2016-David Jaffe Presentation
CCOF Webinar 22 Sep 2016-David Jaffe Presentation
 
Moving from Transactional to Conversational Email Marketing
Moving from Transactional to Conversational Email MarketingMoving from Transactional to Conversational Email Marketing
Moving from Transactional to Conversational Email Marketing
 
An Email Marketing Overview
An Email Marketing OverviewAn Email Marketing Overview
An Email Marketing Overview
 
Social media and Email - 2013 release
Social media and Email - 2013 releaseSocial media and Email - 2013 release
Social media and Email - 2013 release
 
2015 Essential Guide: Email Markerting
2015 Essential Guide: Email Markerting2015 Essential Guide: Email Markerting
2015 Essential Guide: Email Markerting
 
Social email perfect partnership
Social email perfect partnershipSocial email perfect partnership
Social email perfect partnership
 
Email Marketing Goes Social
Email Marketing Goes SocialEmail Marketing Goes Social
Email Marketing Goes Social
 
Integrating social media into email marketing
Integrating social media into email marketingIntegrating social media into email marketing
Integrating social media into email marketing
 
Social email tylerwillis
Social email tylerwillisSocial email tylerwillis
Social email tylerwillis
 
Online Fundraising Demystified
Online Fundraising DemystifiedOnline Fundraising Demystified
Online Fundraising Demystified
 
Voice of customer part 1 using voice of customer insights to drive your crm s...
Voice of customer part 1 using voice of customer insights to drive your crm s...Voice of customer part 1 using voice of customer insights to drive your crm s...
Voice of customer part 1 using voice of customer insights to drive your crm s...
 
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...
Voice of Customer Part 1 Using Voice of Customer Insights to Drive Your CRM S...
 

Mais de DM2EVENTS

eXelate Networks
eXelate NetworkseXelate Networks
eXelate NetworksDM2EVENTS
 
Aperture Target
Aperture TargetAperture Target
Aperture TargetDM2EVENTS
 
iMirus Networks
iMirus NetworksiMirus Networks
iMirus NetworksDM2EVENTS
 
Rubicon Project Networks
Rubicon Project NetworksRubicon Project Networks
Rubicon Project NetworksDM2EVENTS
 
Audience Science Target
Audience Science TargetAudience Science Target
Audience Science TargetDM2EVENTS
 
Rubicon Project Target
Rubicon Project TargetRubicon Project Target
Rubicon Project TargetDM2EVENTS
 
Kohls Case Study (May 2009)
Kohls Case Study (May 2009)Kohls Case Study (May 2009)
Kohls Case Study (May 2009)DM2EVENTS
 
State Of Display 5 12
State Of Display 5 12State Of Display 5 12
State Of Display 5 12DM2EVENTS
 
R2i Spotlight Presentation
R2i Spotlight PresentationR2i Spotlight Presentation
R2i Spotlight PresentationDM2EVENTS
 
Pontiflex Spotlight
Pontiflex SpotlightPontiflex Spotlight
Pontiflex SpotlightDM2EVENTS
 
Patrick Keane Keynote
Patrick Keane KeynotePatrick Keane Keynote
Patrick Keane KeynoteDM2EVENTS
 
Media6 Degrees Spotlight
Media6 Degrees SpotlightMedia6 Degrees Spotlight
Media6 Degrees SpotlightDM2EVENTS
 
Jim Taylor Keynote
Jim Taylor KeynoteJim Taylor Keynote
Jim Taylor KeynoteDM2EVENTS
 
How To Survive And Thrive
How To Survive And ThriveHow To Survive And Thrive
How To Survive And ThriveDM2EVENTS
 
Federated Media Spotlight
Federated Media SpotlightFederated Media Spotlight
Federated Media SpotlightDM2EVENTS
 
Aperture & Ny Mag.Com
Aperture & Ny Mag.ComAperture & Ny Mag.Com
Aperture & Ny Mag.ComDM2EVENTS
 
Ad Meld Spotlight
Ad Meld SpotlightAd Meld Spotlight
Ad Meld SpotlightDM2EVENTS
 
Nokia Digiday Mobile
Nokia Digiday MobileNokia Digiday Mobile
Nokia Digiday MobileDM2EVENTS
 
Ripple 6 Digiday Social
Ripple 6 Digiday SocialRipple 6 Digiday Social
Ripple 6 Digiday SocialDM2EVENTS
 
Reality Digital Digiday Social
Reality Digital Digiday SocialReality Digital Digiday Social
Reality Digital Digiday SocialDM2EVENTS
 

Mais de DM2EVENTS (20)

eXelate Networks
eXelate NetworkseXelate Networks
eXelate Networks
 
Aperture Target
Aperture TargetAperture Target
Aperture Target
 
iMirus Networks
iMirus NetworksiMirus Networks
iMirus Networks
 
Rubicon Project Networks
Rubicon Project NetworksRubicon Project Networks
Rubicon Project Networks
 
Audience Science Target
Audience Science TargetAudience Science Target
Audience Science Target
 
Rubicon Project Target
Rubicon Project TargetRubicon Project Target
Rubicon Project Target
 
Kohls Case Study (May 2009)
Kohls Case Study (May 2009)Kohls Case Study (May 2009)
Kohls Case Study (May 2009)
 
State Of Display 5 12
State Of Display 5 12State Of Display 5 12
State Of Display 5 12
 
R2i Spotlight Presentation
R2i Spotlight PresentationR2i Spotlight Presentation
R2i Spotlight Presentation
 
Pontiflex Spotlight
Pontiflex SpotlightPontiflex Spotlight
Pontiflex Spotlight
 
Patrick Keane Keynote
Patrick Keane KeynotePatrick Keane Keynote
Patrick Keane Keynote
 
Media6 Degrees Spotlight
Media6 Degrees SpotlightMedia6 Degrees Spotlight
Media6 Degrees Spotlight
 
Jim Taylor Keynote
Jim Taylor KeynoteJim Taylor Keynote
Jim Taylor Keynote
 
How To Survive And Thrive
How To Survive And ThriveHow To Survive And Thrive
How To Survive And Thrive
 
Federated Media Spotlight
Federated Media SpotlightFederated Media Spotlight
Federated Media Spotlight
 
Aperture & Ny Mag.Com
Aperture & Ny Mag.ComAperture & Ny Mag.Com
Aperture & Ny Mag.Com
 
Ad Meld Spotlight
Ad Meld SpotlightAd Meld Spotlight
Ad Meld Spotlight
 
Nokia Digiday Mobile
Nokia Digiday MobileNokia Digiday Mobile
Nokia Digiday Mobile
 
Ripple 6 Digiday Social
Ripple 6 Digiday SocialRipple 6 Digiday Social
Ripple 6 Digiday Social
 
Reality Digital Digiday Social
Reality Digital Digiday SocialReality Digital Digiday Social
Reality Digital Digiday Social
 

Último

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...allensay1
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture conceptP&CO
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noidadlhescort
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 

Último (20)

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 

Loren Mc Donald