My presentation from Mashable Connect 2011 where I talked about the ability of brands and startups to partner together for breakthrough marketing programs.

1. PARTNERSHIP 2.0 how brands and start-ups can create mutually beneficial partnerships @daveknox @rockfish

2. Start-ups don’t return our phone calls… …Big brands are impossible to navigate Start-ups aren’t structured to work with us… …Big brands move too slow Start-ups don’t understand brands… …Brands don’t understand start-ups

3. Start-ups believe that big brands think like this (and some brands do…)

5. But big brands are really dealing with this…

7. “Easy” is a word that’s used to describe other people’s jobs. - Jason Fried, Founder of 37Signals Photo courtesy of Alex Eylar http://www.flickr.com/people/hoyvinmayvin/

8. THE FACT IS THAT YOU HAVE TO WORK TOGETHER

9. A few tips for doing just that

10. Start-ups should not be shiny objects… and brands should not be dollar signs

11. There will always be a conflict in speed… work around it

12. Realize you are both coming from different levels of experience All Rights Reserved – Steven Anderson - http://www.flickr.com/photos/82202517@N00/3473770830/

13. You can help each other be better at business

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17. All Rights Reserved - http://www.flickr.com/photos/smash13/4740711241/ Just be prepared for a long and often uncertain journey. The good stuff doesn’t come easy.” - Tim Westergren, Founder of Pandora

18. Thank you E-mail: Dave@Rockfish.vc Twitter: @daveknox Blog: www.HardKnoxLife.com Facebook: www.facebook.com/DaveKnox