The document discusses strategies for integrating social media marketing with in-person customer interactions. It recommends converting existing customer behaviors, like taking photos or checking in, into social media actions by asking them to tag the business. Signage should be designed to promote social media networks and incentivize customers to take actions like posting photos. Employees should also verbally promote social media when interacting with customers and help them connect their real-world experiences to the business's social media profiles. The goal is to build the business's social media audience from existing customers and engage them further through social actions and incentives.

1. Integrating Social Media Marketing with the Real World By Danielle Glick @SocialMediaDFW @Dallas_Foodie

4. First, some context

6. Do you have similar clients? RAISE YO PAWZ Image courtesy flickr.com/photos/cgandolfo

7. Profile of a Social Marketer Image courtesy grahamten.files.wordpress.com Tweeting Checking in Texting Googling Emailing

8. Profile of a Customer They’re already interested in you, or they wouldn’t be here Image courtesy blog.chicagomobilemarketers.com Texting a friend about the tiny table Taking a food photo

9. Opportunities Convert existing behaviors into social actions Tagging photo with café name on Fsq, Fb, Tw Tweeting @Cafe about the tiny table

10. KEY THOUGHT: Convert actions that customers do naturally into actions that connect with your brand.

11. Convert Customers >> Social Followers

13. Goal 1. Build Your Social Audience from Existing Customers

16. Signage Design 2. Give a reason why, incentivize Image copyright DGdesign LLC

17. Signage Design 3. Make it super easy to find you QR code with instructions @Name Image copyright DGdesign LLC

20. Real Examples Sidewalk image courtesy Foursquare. Table and window images copyright DGdesign LLC. Sidewalk Table Top Window

25. Goal 2. Engage Customers with Your Social Media

28. Results of Real Examples Image copyright DGdesign LLC

32. Real Examples Image copyright DGdesign LLC

33. What should you do next?