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Political Outreach Kit
Reaching out to both state and federal legislators has never been more important for DECA
members to do. The Perkins Act, which federally funds Career and Technical Education (CTE),
was cut by $140 million in 2011. State-level funding for CTE was also reduced in some states
during 2011. CTE classes are the basis for Career and Technical Student Organizations (CTSOs),
such as DECA. For this reason, legislation that affects CTE also impacts CTSOs. Therefore, if CTE
is weakened through reductions in funding, CTSOs will also be weakened.

The objectives of the resource are: (1) to guide you in reaching out to legislators, (2) to provide
you with creative ideas for reaching out to legislators, and (3) to show you samples of effective
documents aimed at legislators. The following is a list of the contents in this resource.

      Information on DECA’s Congressional Advisory Board (CAB)
      Three sample CAB letters
      Two handouts to accompany CAB invitations
      Information on the Congressional Career and Technical Education Caucus
      A sample CAB letter aimed at CTE Caucus members
      A request to join the CTE Caucus
      Information on starting a State CAB
      A sample State CAB invitation
      A sample document of “talking points” to use when preparing to meet with legislators
      Two sample newsletters for legislators
      Two sample handouts for legislators
      Information about recognizing supportive legislators as well as sample thank-you letters
      Links to five videos that discuss DECA and politics
      Two sample political outreach projects
      A “notes” section that contains important pieces of information and reminders

A comprehensive document that addresses DECA and politics can be found on
www.slideshare.net/DECAInc. You are strongly encouraged to read this document; it will help
you to understand how the government impacts DECA and why reaching out to legislators is
vital.

If you should have questions, please email me at decavpmicah@gmail.com. If you would like to
adapt and use any of the following documents, I will provide you with rewriteable versions.
Although my term as Central Region VP will end in May of 2012, I will assist you with political
outreach endeavors after I am out of office.


DECA Wishes,                                                       Note: This document is not necessarily
                                                                   designed for you to read in one setting.
                                                                   Rather, you can pick and choose the areas
                                                                   that are applicable to your situation.
DECA’s Congressional Advisory Board
      CTE is federally funded by the Perkins Act, which is currently appropriated at approximately $1.13 billion
      per fiscal year. The appropriation for the Perkins Act is determined by the members of the U.S.
      Congress. For this reason, gaining the support of federal legislators is vital to DECA’s future.
      DECA’s Congressional Advisory Board (CAB) is a voluntary, nonpartisan group of national decision-
      makers who are committed to supporting DECA as well as Career and Technical Education. Currently,
      nine U.S. Senators and twenty-one U.S. Representatives sit on the CAB. DECA does not require the
      members of the CAB to take any specific actions. Joining the CAB is simply a way for legislators to signify
      that they support both DECA and CTE. Members of the CAB are recognized in several ways. They are
      featured in DECA Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the
      International Conference program.
      Invitations to the CAB can be sent to legislators via email or hard-copy mail. Please note that hard-copy
      mail may take up to a month to arrive in a federal legislator’s office. If you send CAB invitations through
      these channels, you should follow-up with a phone call to recipients’ Washington D.C. office. However,
      the most effective way to get legislators to join the CAB is through face-to-face visits. When a federal
      legislator is in your community, arrange a meeting with them to discuss DECA and CTE. If they are
      receptive to your message, invite them to join the CAB. Also, giving legislators handouts with both
      quantitative and qualitative information can aid them in deciding to join the CAB.
      Although National DECA recognizes CAB members, it is important to create state-level recognitions.
      Submitting press releases, giving certificates of appreciation, or providing recognition at your State
      Conference are all great ideas.


      Current Members of DECA’s CAB
Senators (9):                                                    Norman Dicks - Washington
   Thad Cochran - Mississippi                                   Jeff Fortenberry - Nebraska
   Kent Conrad - North Dakota                                   Gene Green - Texas
   Mark Kirk - Illinois                                         Ralph Hall - Texas
   Carl Levin - Michigan                                        Vicky Hartzler - Missouri
   Richard Lugar - Indiana                                      Blaine Luetkemeyer -Missouri
   Ben Nelson, Nebraska                                         Kenny Marchant - Texas
   J.D. Rockefeller, IV - West Virginia                         Michael McCaul - Texas
   Jon Tester - Montana                                         Jerry McNerney - California
   Ron Wyden - Oregon                                           Devin Nunes - California
Representatives (21):                                            Gary Peters - Michigan
   Rob Bishop - Utah                                            Nick Joe Rahall, II - West Virginia
   John Boehner - Ohio                                          Denny Rehberg - Montana
   Dave Camp - Michigan                                         Sylvestre Reyes - Texas
   Shelly Capito - West Virginia                                Pete Sessions - Texas
   John Duncan, Jr. - Tennessee                                 Fred Upton - Michigan
Note: This is the CAB signature form that has been developed by National DECA. To
join the CAB, members of Congress need to mail or fax this form to DECA
Headquarters. A letter that provides more information about the CAB should always
accompany this signature form. Sample letters are found on the following pages.
Note: This is a general CAB
Date                                                                                 invitation that can be sent to
                                                                                     any member of Congress.
The Honorable John/Jane Doe
U.S. House of Representatives/United States Senate
House/Senate Office Building
Washington, DC 20515

Dear Representative/Senator Doe:

“Education is not preparation for life; it is life itself.” – John Dewy, American Philosopher

My name is Micah Melling, the Central Region Vice President of National DECA for 2011-2012. The
foregoing quote is an inspiration to me. When I read this quote, it reminds me of the impact that DECA
has had on my life. My involvement in DECA has inspired me to strive for a life of learning,
understanding, and excellence.

DECA is a Career and Technical Student Organization (CTSO) with over 200,000 members. DECA’s
mission is to prepare emerging leaders and entrepreneurs in marketing, management, hospitality, and
finance. DECA’s program of activities prepares students to be academically prepared, community
oriented, professional responsible, and experienced leaders. This organization is an integral part of
Career and Technical Education (CTE). By equipping students with skills in a variety of areas, CTE
specifically focuses on preparing tomorrow’s workforce to make a positive impact on the U.S. economy.
The CTE fields of marketing, management, hospitality, and finance are the areas on which DECA focuses.

DECA’s Congressional Advisory Board (CAB) is a voluntary, nonpartisan group of national decision-
makers who are committed to supporting DECA as well as Career and Technical Education. Currently,
nine U.S. Senators and twenty-one U.S. Representatives sit on the CAB. If you decide to join the CAB,
National DECA will recognize your commitment in several ways. They will list your name in Dimensions
(the organization’s bi-monthly magazine), on deca.org, and in the program for the International
Conference. These recognitions will spread your name to thousands of students, teachers, and
businesspersons, many of whom will be in your state or Congressional District. As a member of the CAB,
you will also have easy access to DECA members and staff for research and discussions. Please note that
outside of agreeing to have your name listed as a supporter of DECA, your commitment to join the CAB
has no obligations.

Should you have any questions, please feel free to contact me directly. My email address is
decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact John
Fistolera, Assistant Executive Director of Corporate and External Affairs, DECA, Inc., at (703) 860-5000.

Sincerely,




Micah Melling
Central Region Vice President
DECA, Inc.
2011-2012
Note: This is a CAB invitation that I
Date                                                                                have tailored for Missouri Senator
                                                                                    Roy Blunt. I have included specific
The Honorable Roy Blunt
                                                                                    information about the Missouri
United States Senate
260 Russell Senate Office Building                                                  association of DECA.
Washington, DC 20510

Dear Senator Blunt:

“Education is not preparation for life; it is life itself.” – John Dewy, American Philosopher

My name is Micah Melling, the Central Region Vice President of National DECA for 2011-2012. The foregoing
quote is an inspiration to me. When I read this quote, it reminds me of the impact that DECA has had on my
life. My involvement in DECA has inspired me to strive for a life of learning, understanding, and excellence.

DECA is a Career and Technical Student Organization (CTSO) with over 200,000 members. DECA’s mission is
to prepare emerging leaders and entrepreneurs in marketing, management, hospitality, and finance. This
organization is an integral part of Career and Technical Education (CTE). By equipping students with skills in a
variety of areas, CTE specifically focuses on preparing tomorrow’s workforce to make a positive impact on the
U.S. economy. The CTE fields of marketing, management, hospitality, and finance are the areas on which
DECA focuses.

Missouri DECA has been an affiliate of this national organization since 1946. With over 9,100 members in
more than 180 high schools, DECA has a large impact on many of Missouri’s youth and has prepared
thousands of students for successful futures.

DECA’s Congressional Advisory Board (CAB) is a voluntary, nonpartisan group of national decision-makers
who are committed to supporting DECA as well as Career and Technical Education. Currently, nine U.S.
Senators and twenty-one U.S. Representatives sit on the CAB. By joining the CAB, you will be investing in
Missouri’s future and showing young constituents that you support their educational programs. If you decide
to join the CAB, National DECA will recognize your commitment in several ways. They will list your name in
Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the program for the International
Conference. These recognitions will spread your name to thousands of students, teachers, and
businesspersons, many of whom will be in the state of Missouri. As a member of the CAB, you will also have
easy access to DECA members and staff for research and discussions. Please note that outside of agreeing to
have your name listed as a supporter of DECA, your commitment to join the CAB has no obligations.

Should you have any questions, please feel free to contact me directly. My email address is
decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact John Fistolera,
Assistant Executive Director of Corporate and External Affairs, DECA, Inc., at (703) 860-5000.

Sincerely,

                                                                             Note: Make sure to format your
                                                                             letter so that you have space to
                                                                             include a handwritten signature.
Micah Melling
Central Region Vice President
DECA, Inc.
2011-2012
Note: This is a CAB invitation aimed
                                                                        at my U.S. Representative. I have
Date
                                                                        included information about DECA
The Honorable Vicky Hartzler                                            chapters in her Congressional District.
U.S. House of Representatives
1023 Longworth House Office Building
Washington, DC 20515

Dear Representative Hartzler:

“Education is not preparation for life; it is life itself.” – John Dewy, American Philosopher

My name is Micah Melling, the Central Region Vice President of National DECA for 2011-2012. The foregoing
quote is an inspiration to me. When I read this quote, it reminds me of the impact that DECA has had on my
life. My involvement in DECA has inspired me to strive for a life of learning, understanding, and excellence.

DECA is a Career and Technical Student Organization (CTSO) with over 200,000 members. DECA’s mission is
to prepare emerging leaders and entrepreneurs in marketing, management, hospitality, and finance. This
organization is an integral part of Career and Technical Education (CTE). By equipping students with skills in a
variety of areas, CTE specifically focuses on preparing tomorrow’s workforce to make a positive impact on the
U.S. economy. The CTE fields of marketing, management, hospitality, and finance are the areas on which
DECA focuses.

Missouri DECA has been an affiliate of this national organization since 1946. With over 9,100 members in
more than 180 high schools, DECA has a large impact on many of Missouri’s youth. In fact, there are over 40
DECA chapters in your Congressional District. One of these chapters, Waynesville Career Center, is the top
fundraising chapter in the nation for the Muscular Dystrophy Association, having already raised $40,000 this
school year. Additionally, chapters such as Sedalia Smith-Cotton and Clinton have been nationally recognized
for many achievements over the past several years.

DECA’s Congressional Advisory Board (CAB) is a voluntary, nonpartisan group of national decision-makers
who are committed to supporting DECA as well as Career and Technical Education. Currently, nine U.S.
Senators and twenty-one U.S. Representatives sit on the CAB. By joining the CAB, you will be investing in
Missouri’s future and showing young constituents that you support their educational programs. If you decide
to join the CAB, National DECA will recognize your commitment in several ways. They will list your name in
Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the program for the International
Conference. These recognitions will spread your name to thousands of students, teachers, and
businesspersons, many of whom will be in Missouri’s 4th Congressional District. As a member of the CAB, you
will also have easy access to DECA members and staff for research and discussions. Please note that outside
of agreeing to have your name listed as a supporter of DECA, your commitment to join the CAB has no
obligations.

Should you have any questions, please feel free to contact me directly. My email address is
decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact John Fistolera,
Assistant Executive Director of Corporate and External Affairs, DECA, Inc., at (703) 860-5000.

Sincerely,
                                                                             Note: If I was sending this invitation
Micah Melling
                                                                             to a member of Congress, I would
Central Region Vice President
                                                                             decrease the margins and increase
DECA, Inc.
                                                                             the font size.
2011-2012
Note: The next two pages display informational documents to accompany any
CAB invitation. These documents further explain the value of CTE and DECA.
The Congressional CTE Caucus
Launched in 2007, the Career and Technical Education Caucus is committed to ensuring a bright
future for CTE programs across the nation. The caucus was originally co-chaired by U.S.
Representatives Brian Baird (D-WA) and Phil English (R-PA). Today, the caucus is co-chaired by
Glenn Thompson (R-PA) and Jim Langevin (D-RI). Currently, 56 members of the U.S. House of
Representatives sit on the CTE Caucus.
“Our main objective is to raise general awareness about the importance of CTE jobs and meet
the needs of the CTE community,” explains Congressman Thompson. “Another one of our main
focuses is educating legislators on CTE and its importance in the educational system.”
Also, it is important to note that the CTE Caucus is a bipartisan group.
“The CTE Caucus gives all members of Congress an opportunity to collaborate on a subject they
have a passion for,” says Congressman Jim Langevin.
All members of the CTE Caucus strongly encourage citizens to contact their U.S. Representative
and ask him/her to join the CTE Caucus. With more support, CTE will become stronger.
For more information on the CTE Caucus, please visit www.acteonline.org/ctecaucus.aspx.com.


Fast Facts about the CTE Caucus
   The CTE Caucus was launched in 2007 by Representatives Brian Baird (D-WA) and Phil English
    (R-PA).

   The caucus is now chaired by Representatives Glenn Thompson (R-PA) and Jim Langevin (D-RI).

   Fifty-six members of the U.S. House sit on the CTE Caucus.

   Their mission statement is: “The Career and Technical Education Caucus is a bi-partisan group
    of Members of Congress created to enhance awareness in Congress of the importance of
    Career and Technical Education in preparing a well-educated and skilled workforce in America.”
Members of the CTE Caucus
    Jason Altmire             Patrick McHenry
    Michele Bachmann          Mike McIntyre
    Andre Carson              Cathy Rodgers-McMorris
    Ben Chandler              Michael Michaud
    Tom Cole                  Mick Mulvaney
    Jim Costa                 Donald Payne
     Mark Critz               Collin Peterson
    Geoff Davis               Thomas Petri
    Norm Dicks                Todd Platts
    Michael Doyle             Jared Polis
    Bob Filner                David Price
    Bob Goodlatte             Denny Rehberg
    Gene Green                Laura Richardson
    H. Morgan Griffith        Harold Rogers
    Raul Grijalva             Mike Ross
    Tim Holden                C.A. Dutch Ruppersberger
    Rush Holt                 Linda Sanchez
    Jay Inslee                Mike Simpson
    Mike Honda                Adam Smith
    Lynn Jenkins              Mark A. Stutzman
    Hank Johnson              Betty Sutton
    Marcy Kaptur              Bennie Thompson
    Jim Langevin              Glenn Thompson
    Rick Larsen               Pat Tiberi
    Steven LaTourette         Henry Waxman
    Robert Latta              Ed Whitfield
    David Loebsack            Rob Wittman
    Jim McDermott             John Yarmuth
Note: This is a CAB invitation that I
                                                                          have written for members of the CTE
Date                                                                      Caucus. They have already pledged
The Honorable John/Jane Doe                                               their support for CTE, and joining the
U.S. House of Representatives                                             CAB is simply another way to
House Office Building                                                     demonstrate their advocacy.
Washington, DC 20515


Dear Representative Doe:

“In all 435 Congressional Districts, there are Career and Technical Education based jobs. CTE is a
national issue that all members of Congress should be vested in.” – Congressman Glenn
Thompson, Co-Chair of the Congressional CTE Caucus.

My name is Micah Melling, the Central Region Vice President of National DECA for 2011-2012.
DECA is a Career and Technical Student Organization with over 200,000 members. The
organization’s mission is to prepare emerging leaders and entrepreneurs in marketing,
management, hospitality, and finance.

As a member of the Congressional Career and Technical Education Caucus, you fully understand the
importance of CTE. Furthermore, being a part of this caucus demonstrates that you are an active
advocate for this branch of education. Since you are a strong supporter of CTE, I invite you to join
DECA’s Congressional Advisory Board (CAB). DECA’s CAB is a voluntary, nonpartisan group of
national decision-makers who are committed to supporting DECA and CTE. Joining DECA’s CAB will
allow you to further demonstrate your support for CTE, and it will also help students to recognize
you as an advocate for their educational programs.

If you decide to join the CAB, National DECA will recognize your commitment in several ways. They
will list your name in Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the
program for the International Conference. These recognitions will spread your name to thousands
of students, teachers, and businesspersons, many of whom will be in your Congressional District.
As a member of the CAB, you will also have easy access to DECA members and staff for research
and discussions. Please note that outside of agreeing to have your name listed as a supporter of
DECA and CTE, your commitment to join the CAB has no obligations.

Should you have any questions, please feel free to contact me directly. My email address is
decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact John
Fistolera, Assistant Executive Director for Corporate and External Affairs, DECA, Inc., at (703) 860-
5000.

Sincerely,



Micah Melling
Central Region Vice President
DECA, Inc.
2011-2012
Note: This is a request for federal legislators to join the CTE Caucus. This request can only be sent
  to members of the U.S. House. The handouts found on pages 7 and 8 can accompany this invitation.


       Join the Congressional Career and Technical Education Caucus
Dear Representative Doe:

My name is Micah Melling, the Central Region Vice President of National DECA for 2011-2012.
As a Career and Technical Education (CTE) student, I value having federal legislators that
support these programs. By preparing students to be college and career ready, CTE is a vital
part of our educational system. According to the Association of Career and Technical
Education, nearly 16 million students enroll in CTE courses each year. CTE spans many different
fields, such as marketing, agriculture, technology, healthcare, and business management.
Through CTE, students better understand the importance of their curriculum and how it to
relates to the “real world.” Specifically, CTE helps students to realize that their work in the
classroom directly correlates to success in their future profession. In fact, one of CTE’s main
objectives is to prepare tomorrow’s workforce to make a positive impact on the U.S. economy.

Career and Technical Student Organizations (CTSOs) are an integral part of CTE. CTSOs are
organizations such as DECA, Future Business Leaders of America (FBLA), the National FFA
Organization, and SkillsUSA. These organizations allow students to apply what they have
learned in the classroom to real-world situations. They also provide professional-development,
networking, and leadership opportunities for members. Over 1.5 million students hold
membership in CTSOs each year.

As a CTE student and DECA National Officer, I ask you to consider joining the Congressional
Career and Technical Education Caucus. This is a bipartisan group of over 50 federal legislators
who work to highlight the value and importance of CTE. The CTE Caucus has three main
objectives: (1) to enhance awareness in Congress of the importance of CTE, (2) to promote
policies concerning CTE, and (3) to support legislation that benefits CTE.

Your support will be valued by the many constituents in your district who are currently enrolled
in CTE courses or who have taken CTE courses. Should you have any questions or wish to join,
please contact either Congressman Glenn Thompson or Congressman Jim Langevin, who serve
as the co-chairs of the CTE Caucus.


Best Regards,
                                                                          Note: I have not included my contact
                                                                          information in this letter because I
Micah Melling                                                             want to encourage legislators to
Central Region Vice President                                             contact either Congressman
DECA, Inc.                                                                Thompson or Congressman Langevin.
2011-2012                                                                 I will, however, include a business
                                                                          card that will provide my contact
                                                                          information if it is needed.
State Congressional Advisory Board
Many state legislatures appropriate funding to support Career and Technical Education.
Therefore, it is also important to gain support from state legislators. In many cases, the state-
level funding for CTE monetarily exceeds the amount of Perkins funding a state receives.
Starting a State CAB is an effective way of reaching out to state legislators and encouraging
them to pledge their support for CTE. A State CAB is simply a nonpartisan group of legislators
who are supportive of CTE and DECA.

Invitations to your State CAB can be sent to legislators via email or hard-copy mail. Invitations
sent through these channels should preferably be followed up with a phone call to recipients’
capitol office. However, the most effective way to grow your State CAB is to meet with
legislators face-to-face. If possible, take a trip to your state’s capitol building and discuss the
importance of CTE and DECA with legislators. If they are receptive to your message, explain the
State CAB and invite them to join. Setting up appointments with legislators when they are in
your community can be highly effective, as well. Also, partnering with at least one state
legislator can be extremely helpful when starting and growing your State CAB. Having their
insight can be invaluable in many circumstances.

To help inform legislators about the importance of CTE and DECA, you should provide them
with different types of informational documents. Newsletters and handouts with both
quantitative and qualitative information are appealing to many legislators. Such information
will aid legislators in making a decision to join your State CAB.

If a legislator joins your State CAB, it is important to recognize them. Submitting press releases,
giving them a certificate of appreciation, or displaying their name at your State Conference are
all great ideas.

For more information on developing a State CAB, please see the following pages.


      Note: Not all state legislatures appropriate funding for CTE. Some states operate their CTE
      programs solely on Perkins funding. Even if your state legislature does not provide funding
      for CTE, it is still important to gain the support of state legislators. Legislators, in any state,
      are some of the most influential and important people. Having the support of such people
      can elevate the status of your organization and can serve as a pride point.
Note: Missouri DECA used this letter to ask legislators to join their State CAB
                                   during the 20102-2011 school year. Twenty-four legislators joined this State CAB.
Dear Representative/Senator:

Greetings from Missouri DECA. Missouri DECA is a state association of DECA Inc., and its mission is
to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and
management. With more than 200,000 members worldwide, DECA is one of the most powerful
Career and Technical Student Organizations (CTSOs). This organization specifically works to
prepare students to be academically prepared, community oriented, professionally responsible, and
experienced leaders.

Missouri DECA is one of the strongest state associations of DECA. With more than 9,000 members,
our state association ranks sixth in national membership. Last school year, we raised $87,500 for
the Muscular Dystrophy Association. Additionally, Missouri DECA chapters recorded over 13,500
hours of community service. More information about Missouri DECA is available at
http://dese.mo.gov/careered/deca.htm.

Through classroom instruction, a rigorous competitive-events program, and dynamic conferences,
DECA prepares thousands of students for successful futures. DECA helps its members polish
essential business and marketing skills, providing a firm foundation for success in any career. In our
opinion, DECA serves to develop citizens who help make Missouri economically prosperous.

“My involvement in DECA has shaped my future,” says Micah Melling, 2010-2011 Missouri DECA
State President. “DECA has been instrumental in helping me develop intangible tools I can use for
the rest of my life. Missouri DECA has helped prepare me for a successful career and future.”

We, as members of Missouri DECA, ask for your support for our organization. To pledge your
support, please sign the attached form. You can mail this form to (insert your address or your
school’s address) or fax it to (insert your fax number or your school’s fax number).

We also invite you to serve as a judge at our District or State Competition. Here are the dates and
locations.

       District – (insert start time and date) in (insert location)

       State – 10 a.m.-3:00 p.m., Monday, March 14; The Lodge of Four Seasons, Lake Ozark

Serving as a competitive-events judge would allow you to see firsthand that our organization is
unique and valuable. If you would like to be a judge or receive more information on judging, you
can reach my cell phone at (number), or you can send an e-mail to (insert email address).

Thank you for taking the time to read this letter and for your consideration in providing support.

Sincerely,



Micah Melling
Missouri DECA State President
2010-2011
I, ________________________________, pledge my support of Missouri DECA. I will use my
position as a member of Missouri’s General Assembly to serve as an influential advocate for this
organization. I understand the importance of Missouri DECA and will strive to make others aware
of the value of this Career and Technical Student Organization (CTSO).

__________________________________
Signature

_______________
Date


                                   Note: This State CAB letter is more
                                   focused on DECA as opposed to CTE.
                                   We felt that taking this approach
                                   would yield better results for our
                                   newly-developed State CAB.
                                   However, some states may be better
                                   served to focus more on CTE than
                                   DECA.
Note: The 2010-2011
MO DECA State Officer
Team used this
document as a guide
when preparing to meet
with legislators.



              Missouri DECA is a state association of DECA Inc., and its mission is to prepare emerging leaders and
              entrepreneurs in marketing, finance, hospitality, and management. With more than 200,000
              members worldwide, DECA is one of the most powerful Career and Technical Student Organizations
              (CTSOs).

              The international symbol of DECA is the DECA Diamond, which represents DECA’s mission and
              guiding principles. The organization’s priorities and standards center around competence,
              innovation, integrity, and teamwork. DECA, through its full range of opportunities, prepares
              students to be academically prepared, community oriented, professionally responsible, and
              experienced leaders.

                 Academically Prepared: DECA’s competitive events require students to apply the knowledge
                  they have gained in the classroom. Nearly every DECA competitive event combines a written
                  portion and a presentation portion. Written projects and tests allow members to demonstrate
                  marketing knowledge and savvy. Through role-play performances and oral presentations,
                  students develop critical-thinking skills and interpersonal skills. Participating in DECA events
                  helps high school students to prepare for postsecondary education and ambitious careers.
                 Community Oriented: Community-service activities are an integral part of DECA. The
                  community service that students perform while in high school helps to instill a sense of service
                  that can last a lifetime.
                 Professionally Responsible: Through conferences, chapter meetings, and competition, DECA
                  strives to teach students to be socially intelligent. Involvement in DECA educates students on
                  professionalism and how to act in a business setting with poise and confidence.
                 Experienced Leaders: DECA provides many opportunities for students to develop vital
                  leadership skills. Students have the opportunity to hold chapter, state, and national offices.
                  Students can also be the chairperson of a chapter project or can organize meetings and events.

              Pride Points

                 With more than 9,100 members, MO DECA is the 6th largest state association of DECA.
                 MO DECA is comprised of 178 chapters in 12 DECA Districts.
                 More than 1,000 industry professionals contributed their time and talents to serve at District
                  and State Career Development Conferences in 2010.
                 MO DECA awarded $10,000 in scholarships at their 2010 State Career Development
                  Conference.
                 MO DECA raised $87,500 for the Muscular Dystrophy Association (MDA) in 2009-2010 and was
                  recognized for having the largest contribution to MDA in the international DECA organization.
                 MO DECA members served more than 13,500 hours of community service last school year.
                 MO DECA boasted 375 participants at the 2010 International Career Development Conference
                  (ICDC) in Louisville, Kentucky. Sixteen MO DECA members earned “Top 10” honors at the ICDC,
                  including seven students who won first place.
Note: The next two
pages comprise the first
newsletter the 2010-
2011 MO DECA State
Officer Team sent to
state legislators.
Note: The next two pages
comprise the second
newsletter the 2010-2011 MO
DECA State Officer Team sent
to state legislators.
Note: The next two
pages make up a
handout the 2010-2011
MO DECA State Officer
Team gave to state
legislators.



                        Missouri Legislators,

                        I hope you have enjoyed the materials we have given you about
                        Missouri DECA over the past few months. Our goal has been to help
                        inform you about our organization and the work we do. We hope
                        that we have shown you this is a great organization for students and
                        communities. We greatly appreciate the support we receive from
                        the Department of Elementary and Secondary Education, and we are
                        grateful for your support of MO DECA.

                        Sincerely,

                        Micah Melling
                        MO DECA State President


                             MO DECA Must-Know Facts
                           With more than 9,000 members, MO DECA is the 6th largest
                            state association of DECA.

                           More than 1,000 industry professionals contributed their time to
                            serve at District and State Career Development Conferences in
                            2010.

                           MO DECA awarded more than $10,000 in scholarships at the
                            2010 State Career Development Conference.

                         The organization raised $87,500 for the Muscular Dystrophy
                           Association in 2009-2010.
                        2010-2011




                         MO DECA members served more than 13,500 hours of community
                           service last school year



                                  Pictured is the 2010-2011 MO DECA State Action
                                 Team. These students provide leadership for more
                                                than 9,000 members.
Viewpoints on MO DECA
 Chris Young, Assistant Director of DECA Inc.— “Missouri DECA
 is one of the leading associations to integrate classroom
 instruction, DECA, and work-based learning in to a complete
 program that prepares students to become emerging leaders
 and entrepreneurs. Not only does Missouri DECA have thriving
 local chapters, but many of its members also achieve success at
 the annual International Career Development Conference. This
 demonstrates their mastery of knowledge and skills that will
 prepare them to be college and career ready.”

 Sophia Mullineaux, Former MO DECA State Officer —
 “Missouri DECA in unlike any other organization I have ever
 participated in. Throughout my three years in DECA, I saw
 myself grow as a person, both professionally and socially. DECA
 gave me countless wonderful experiences, life-lasting
 friendships, and knowledge that I am now using as a business
 major. DECA was my favorite component of high school and is
 something that I believe holds great value for every member.”
            How DECA Impacts Students

The international symbol of DECA is the DECA Diamond. The
Diamond represents DECA’s mission. DECA, through its full range
of opportunities, prepares students to be:

Academically Prepared: DECA’s competitive-events forum
integrates into classroom instruction and requires students to
apply the knowledge they have gained in the classroom.
Furthermore, nearly every DECA competitive event combines a
written portion and a presentation portion. This helps students to
become well-rounded and confident.

Community Oriented: Community service is a large part of DECA.
The community service that students perform while in high school
helps to instill a sense of service that can last a lifetime.

Professionally Responsible: Through conferences, chapter
meetings, and competition, DECA strives to teach students how to
be socially intelligent. DECA specifically works to educate
students about how to act in a business setting with poise and
confidence.

Experienced Leaders: DECA provides many opportunities for
students to develop vital leadership skills. Students have the
opportunity to hold chapter, state, or national offices. Students
also can be the chairperson of a chapter project or can organize
meetings and events.
Note: I customized this document for Missouri DECA members to use when they visited their
state capital in February of 2011. Each legislator they visited received one of these handouts.
Thank You Letters and Recognitions
If a legislator shows their support for CTE, it is important to thank them for their support and to
recognize their efforts. Demonstrating your appreciation will show legislators that you value their
support and will keep CTE at the forefronts of their minds. Also, if you plan to recognize legislators for
showing their support, let them know about your intentions. As public representatives, they appreciate
being visible to their constituents and will value your efforts.

The following bullet points provide ideas for recognizing and thanking legislators who endorse CTE and
CTSOs.

       If a federal legislator joins DECA’s CAB…
             o Send them a letter of appreciation. (See page 26 for more information).
             o Write a press release and send it to media outlets in the legislator’s district. (This
                 activity will only be applicable for members of the U.S. House as they represent a
                 specific district within their state; Senators represent the entire state).
             o Work with your state advisor to recognize the members of the CAB from your state. You
                 can list their name in the program for your State CDC, on your state association’s
                 website, or in a statewide email to DECA stakeholders.
             o Ask your state’s Association for Career and Technical Education (ACTE) to recognize
                 supportive legislators on their website and in publications.
             o Also, please note that National DECA recognizes CAB members in a number of ways, and
                 these recognitions are listed in the sample CAB letters.
       If a federal legislator joins the CTE Caucus…
             o Send them a letter of appreciation. (See page 27 for more information).
             o Write a press release and send it to media outlets in the legislator’s district. (This
                 activity will always be application as only members of the U.S. House can join the CTE
                 Caucus).
             o Ask your state’s Association for Career and Technical Education (ACTE) to recognize
                 supportive legislators on their website and in publications.
       If a state legislator joins your State CAB…
             o Send them a letter of appreciation. (See page 28 for more information).
             o Write a press release and send it to media outlets in the legislator’s district. (This
                 activity will always be applicable as all state legislators represent a specific district
                 within their state).
             o Work with your state advisor to recognize the members of your State CAB. You can list
                 their name on your state association’s website, in the program for your State CDC, or in
                 a statewide email to DECA stakeholders.
             o Ask your state’s Association for Career and Technical Education (ACTE) to recognize
                 supportive legislators on their website and in publications.
             o Ask them to attend a DECA event where they will be publicly recognized.
             o Have a DECA member present them with a plaque.
             o Give them DECA apparel and ask them to proudly wear it.
   If a legislator attends a CTE or CTSO function…
         o Send them a letter of appreciation.
         o Write a press release and send it to media outlets in the legislator’s district.
         o Submit a press release to media outlets in your community.
         o Publish the press release on your state association’s website.
         o Request that your state’s Association for Career and Technical Education (ACTE) publish
              the press release on their website and in a publication.
         o Of course, be sure to generously recognize the legislator at the event, too. For
              example, give the legislator a DECA shirt or a plaque.
Note: This is a thank-you letter for
Date                                                              federal legislators who have joined
                                                                  DECA’s CAB. This letter should be sent
The Honorable John/Jane Doe                                       within two weeks of the legislator’s
                                                                  commitment to join. If you plan to
U.S. House of Representatives/United States Senate
                                                                  publicly recognize this CAB member,
House/Senate Office Building
                                                                  include those intentions in this letter.
Washington, DC 20515

Dear Representative/Senator Doe:

Thank you for making the commitment to join DECA’s Congressional Advisory Board (CAB). As
you know, DECA is the premiere student organization for preparing emerging leaders and
entrepreneurs in marketing, management, hospitality, and finance. The support of
policymakers, businesspersons, alumni, and other stakeholders make DECA one of the most
beneficial opportunities for today’s students. Showing your support helps to reinforce the
power of our mission to our stakeholders and to the general public.

Your commitment to join DECA’s CAB will be recognized in several ways. DECA will list your
name in Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the program
for the International Conference. These recognitions will spread your name to thousands of
students, teachers, and businesspersons, many of whom will be in your state or Congressional
District. Additionally, as a member of the CAB, you have easy access to DECA members and
staff for research and discussions. Please note that outside of agreeing to have your name listed
as a supporter of DECA, your commitment to join the CAB has no obligations.

Please do not hesitate to contact me if I can be of assistance. My email address is
decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact
John Fistolera, Assistant Executive Director for Corporate and External Affairs, DECA, Inc., at
(703) 860-5000.



Sincerely,




Micah Melling
Central Region Vice President
DECA, Inc.
2011-2012
Note: This is a thank-you letter for federal
                                                              legislators who have joined the CTE
Date                                                          Caucus. This letter should be sent within
                                                              two weeks of the legislator’s commitment
The Honorable John/Jane Doe
                                                              to join. If you plan to publicly recognize
U.S. House of Representatives
                                                              this CTE Caucus member, include those
House Office Building
Washington, DC 20515                                          intentions in this letter.



Dear Representative Doe:

Thank you for joining the Congressional Career and Technical Education (CTE) Caucus. As you
know, CTE benefits millions of students each year by preparing them to be “college and career
ready.” Your support for today’s CTE students will help ensure that tomorrow’s workforce is
qualified, ambitious, and hard-working. By joining the CTE Caucus, you are also supporting
Career and Technical Student Organizations (CTSOs). CTSOs allow students to apply the lessons
they have learned in the classroom to real-world situations. Involvement in CTSOs also
provides students with networking, leadership, and professional-development opportunities.

With the recent cuts to the Perkins Act, CTE stakeholders need more members of Congress to
show their support for this valuable educational opportunity. For each fiscal year, we must
collectively work to maintain our funding. Having your assistance in this effort is greatly
appreciated by the millions of CTE stakeholders. We know that having your support will help
ensure a bright future for tomorrow’s workforce.

Please do not hesitate to contact me if I can be of assistance. My email address is
decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact
either Congressman Glenn Thompson or Congressman Jim Langevin, who serve as the co-chairs
of the CTE Caucus.



Sincerely,




Micah Melling
Central Region Vice President
DECA, Inc.
2011-2012
Note: This is a thank-you letter that
Date                                                                I sent to Missouri legislators who
                                                                    joined the State CAB while I served
The Honorable John/Jane Doe                                         as the MO DECA State President.
Missouri House of Representatives/Missouri State Senate
Missouri State Capitol
Jefferson City, Missouri 65109


Dear Representative/Senator Doe:

Thank you for making the commitment to join Missouri DECA’s State Congressional Advisory
Board (CAB). As you know, DECA is the premiere student organization for preparing emerging
leaders and entrepreneurs in marketing, management, hospitality, and finance. The support of
policymakers, businesspersons, alumni, and other stakeholders make DECA one of the most
beneficial opportunities for today’s students. Showing your support helps to reinforce the
power of our mission to our stakeholders and to the general public.

Your commitment to join Missouri DECA’s State CAB will be recognized in several ways.
Missouri DECA will list your name in an email to stakeholders, on their website, and in the
program for the State Conference. These recognitions will spread your name to thousands of
students, teachers, and businesspersons, many of whom will be in your district. Additionally,
as a member of Missouri DECA’s CAB, you have easy access to DECA members and staff for
research and discussions.

Please do not hesitate to contact me if I can be of assistance. My email address is
micahmelling@gmail.com, and my cell phone number is (insert number). You can also contact
Gayla Westergaard, State Advisor, Missouri DECA, at gayla.westergaard@dese.mo.gov.



Sincerely,




Micah Melling
State President
Missouri DECA
2010-2011
Videos
I’ve recorded five videos to assist you when reaching out to legislators. These videos can be accessed on
my YouTube account: http://www.youtube.com/user/MicahMelling.

       DECA and Politics Video. This video discusses how the government impacts DECA and why we
        must get involved in the political scene. This video can help motivate members to reach out to
        their legislators and fight for our funding.
       Federal Legislator Video. This is a video that I have recorded for federal legislators. This video
        was part of a CAB “package” I sent to some members of Congress. If you have the opportunity
        to meet with a federal legislator, this video will help you prepare for that meeting. Also, you can
        record a video similar to this one and package it with a CAB invitation. (Go to pages 2-8 for
        more information on sending CAB invitations to members of Congress) :
       CTE Caucus Video. This is a video that I have recorded for members of the Congressional CTE
        Caucus. This video was part of a CAB “package” I sent to members of the CTE Caucus. If you
        have the opportunity to meet with a member of the CTE Caucus, this video will help you prepare
        for that meeting. Also, you can record a video similar to this one and package it with a CAB
        invitation. (Go to pages 8-12 for more information on sending a CAB invitation to members of
        the CTE Caucus).
       CAB Member Video. This is a video that I have recorded for members of DECA’s CAB. This was
        part of a CAB “thank-you package” I sent to members of the CAB. If you have the opportunity to
        meet with a CAB member, this video will help you prepare for that meeting. Also, if one of your
        legislators is on the CAB, you can record a similar video and send it to them.
       State Legislator Video. This is a video that I have recorded for members of Missouri’s General
        Assembly. If you have the opportunity to meet with a state legislator, this video will help you
        prepare for that meeting. Also, you can record a video similar to this one and package it with a
        State CAB invitation. (Go to pages 13-23 for more information on State CABs).
Political Outreach Projects
I have developed two sample political outreach projects. One sample project is for chapters,
and the other is for state action teams. I have three goals for sharing these sample projects: 1)
to demonstrate how to organize an outreach project, 2) to display a sequence of activities, and
3) to show the extensive amount of time it takes launch an effective outreach program. These
plans will not be applicable for all situations. In fact, it would be difficult to exactly follow these
plans due to a number of variables. However, please use these sample outreach projects as
models or as “idea starters.” Additionally, please note that all state legislatures operate
differently. Many legislatures begin session in January, and I have built the following outreach
projects based on that timeframe. Please keep in mind, however, that not all state legislatures
begin session in January. The way your state legislature operates will affect the structure of
your outreach project. Furthermore, I have suggested that you ask state legislators to help
students prepare for competition. For this activity, I have based the timeline on having a
district competition that occurs in January or February. Of course, if your district competition
occurs prior to those times, you will need to adjust the timeframe for this sequence of events.

While not specifically focused on obtaining legislators’ support, the “Promoting Your DECA
Chapter” PowerPoint on www.slideshare.net/decainc can provide you with some useful
information as you organize your political outreach project.


Chapter Plan:
         Sample Goals: To personally interact with each of your state legislators at least twice.
         To contact all three of your federal legislators at least once. To build a lasting
         relationship with at least one legislator (either state or federal). To get at least one
         legislator (either state or federal) to pledge their support for CTE and CTSOs.

         Potential Leadership Structure: A dedicated, hard-working chapter member or chapter
         officer should serve as the chairperson for a political outreach project. The chairperson
         should work closely with the chapter advisor on all endeavors. Additionally, the
         chairperson should strongly consider forming an “action committee” that will assist with
         all aspects of the project.

         September
             o Select a chairperson and assemble a group of DECA members to assist with the
                project. The foregoing group of people should be a mix of chapter officers and
                dedicated chapter members.
             o Identify your state and federal legislators and research them. Know their
                biography, the committees they sit on, and what they do outside of politics.
             o Determine if you have any connections to your legislators. Having
                “connections” can provide an avenue for effectively reaching out to legislators.
o Research your state legislature and the U.S. Congress. Your goal should be to
         obtain a working knowledge of the legislative process and to know the most
         recent political news. Your high school’s government teacher or a history
         teacher might be able to provide you with useful information and facts.
       o Collect facts and statistics about the importance of Career and Technical
         Education (CTE) and Career and Technical Student Organization (CTSOs).
       o Read about how the government impacts CTE and CTSOs. This information can
         be found in the “DECA and Politics” document on www.slideshare.net/decainc.
       o Once your research has been completed, determine the specific vision for your
         project (goals, activities, and timelines).
   October
       o Share your project with the entire chapter.
       o Show them the “DECA and Politics” video that explains the importance of
          reaching out to legislators. (A link to this video can be found in the “videos”
          section of this document).
       o Develop a chapter “pride points” document that can be given to legislators as
          well as to other stakeholders. For more information on developing a “pride
          points” document, view the “Promoting Your DECA Chapter” PowerPoint on
          www.slideshare.net/decainc.
       o Invite your State Representative and/or Senator to a chapter event in
          November. (Please note that you need to invite legislators to an event at least
          a month before it occurs).
   November
       o Host your State Representative and/or Senator at a chapter event. Give them
          the chapter “pride points” document. Also, present them with a thank-you
          plaque, chapter t-shirt, or nice card. (Be sure to send a thank-you card after the
          event, as well).
       o Ask your state legislators to help chapter members prepare for competition.
          They can serve as a judge for role plays, listen to presentations, or read written
          projects. Ask them to spend 2-3 hours one afternoon with your chapter
          members. Aim for holding this event in January.
       o Reach out to your U.S. Representative’s local office. Request a meeting with
          your Representative when he/she is home for Congress’s Christmas Break. This
          meeting would most likely occur in early January, and your entire project team
          should attend this event.
   December
       o Re-contact your State Representative and/or Senator and finalize the details of
          having them help DECA members prepare for competition.
       o Prepare for the meeting with your U.S. Representative by reviewing the
          research that was conducted in September. Also, watch the “Federal
Legislators Video.” A link to the foregoing video can be found in the “videos”
         section.
       o Develop a chapter newsletter to give to your U.S. Representative.

    January
        o Meet with your U.S. Representative. Be sure that you have done thorough
           research for the meeting and that you are professionally dressed. Discuss the
           importance of CTE and CTSOs, and specifically explain the benefits of marketing
           education and DECA. Give them the chapter “pride points” document and the
           chapter newsletter. Ask them to join the CAB as well as the CTE Caucus and
           have the necessary paperwork on hand.
        o Have your State Representative and/or Senator help students prepare for
           competition. Their level of involvement for this event will be contingent on
           their schedule and prior commitments. To fully accommodate your legislator,
           be open to hosting this event on a Saturday. (Be sure to give them your newly-
           developed chapter newsletter).
        o Coordinate a trip to your state’s capitol. (Aim for visiting the capitol in
           February). Going to the state capitol will allow you to visit your state legislators
           and their staff while they are in “work mode.” It will also allow you to
           represent DECA in an important business setting. Also, keep in mind that some
           states have an ACTE Legislative Day at the state capitol. If your state has a
           Legislative Day, try to go to the state capitol on this day rather than on a date
           when only your chapter will be present.
        o Begin developing another chapter newsletter that will be given to your
           legislators when you visit the state capitol.
   February
        o Send CAB invitations to your U.S. Senators. If you weren’t able to meet with
           your U.S. Representative, send him/her a CAB invitation and a request to join
           the CTE Caucus. Remember to send a thank-you letter to legislators who join
           the CAB or the CTE Caucus. Also, be sure to publicly recognize supportive
           legislators. These activities should be done shortly after the legislators’ display
           of support for CTE and CTSOs.
        o In preparation for your visit to the state capitol, watch the “state legislators
           video.” (A link to this video can be found in the “videos” section).
        o Visit your legislators at the state capitol. Distribute the documents you’ve
           developed and continue to build a working relationship with your legislators.
           Additionally, while you’re at the capitol, ask for a tour and learn about your
           state government’s history.
   March
        o Write a press release about your chapter’s experience at state competition and
           send a copy to your state and federal legislators’ offices.
    May
           o Write a press release about your chapter’s experience at DECA’s International
             Career Development Conference and send a copy to your state and federal
             legislators’ offices.

Summary: From a chapter standpoint, you should work to develop personal relationships.
Strive to make your legislators strong supporters of your chapter who will be involved year after
year. Chapters are the “heart” of DECA, and allowing legislators to see your efforts will
demonstrate the power of the organization.


State Plan:
        Sample Goals: To convince two federal legislators to join the CAB. To get 25 state
        legislators to your join State CAB. To have five legislators judge at your state
        conference. To create three polished, formal documents to give to legislators.

        Potential Structure: One state officer should lead the political outreach project. They
        must work closely with the state advisor and other leaders in the state association.
        Reaching out to legislators should be one of the state action team’s top priorities, if not
        the top priority. Therefore, the entire team should be committed to this effort and
        should assist the lead officer as directed.

       During State Officer Training
           o Select the state officer that will lead the political outreach project.
           o Determine the specific vision for your project (goals, activities, and timelines).
           o Read about how the government impacts CTE and CTSOs. This information can
               be found in the “DECA and Politics” document on www.slideshare.net/decainc.
       September
           o Identify important state legislators as well as the federal legislators from your
               state. Know their biographies, the committees they sit on, and what they do
               outside of politics.
           o Research your state legislature and the U.S. Congress. Your goal should be to
               obtain a working knowledge of the legislative process and to know the most
               recent political news.
           o Collect facts and statistics about the importance of Career and Technical
               Education (CTE) and Career and Technical Student Organizations (CTSOs).
       October
           o Develop your State CAB letter and signature form. This letter should be
               approved by your state advisor and other key people in your state association.
               (See page 13 for information about starting a State CAB).
           o Connect with at least one legislator who is willing to provide advice and help
               grow your State CAB. If possible, get 2-3 legislators who will help with your
               endeavors. Any “connections” to legislators will be extremely helpful in this
situation. However, if you are not able to form a partnership with a legislator,
           you can still start a State CAB.
       o Contact chapters in your state and inform them about your endeavors. Also,
           encourage them to reach out to their legislators and provide them with helpful
           ideas and useful resources.
   November
       o Contact your state’s Association for Career and Technical Education (ACTE) and
           ask for their support. They may be able to assist with your efforts and provide
           valuable resources. Also, work with them to coordinate a day for DECA
           members to visit the state capitol and meet their legislators. (Under this
           timeline, set up this event for February). Please note that some states have an
           ACTE Legislative Day that allows CTSO members to visit their state capitol. If a
           Legislative Day is an annual event, offer to help your state’s ACTE with organizing
           this event.
       o Begin developing a polished “pride points” document about your state
           association. You should also develop a formal document of “talking points” that
           DECA members can use when preparing to meet with legislators.
       o Contact the chapters in your state and update them on your progress.
   December
       o Organize a visit to the state capitol for your state officer team. (Try to schedule
           this visit for some time in January). Make sure that each state officer contacts
           their legislators and requests a meeting. If applicable, contact the legislators you
           have partnered with and inform them about your team’s scheduled visit.
       o Develop a statewide DECA newsletter that will be given to legislators when your
           state officer team visits the capitol.
       o Begin to organize an outreach project aimed at your state’s members of the U.S.
           Congress. You should invite all of them to join the CAB; you should also ask the
           U.S. Representatives to join the CTE Caucus.
   January
       o Mail the CAB invitations and the CTE Caucus requests. Remember to send a
           thank-you letter to legislators who join the CAB or the CTE Caucus. Also, be sure
           to publicly recognize supportive legislators.
       o Visit the capitol as a state officer team. Have each state officer meet with their
           legislators. They should discuss the importance of DECA, share the newsletter
           and “pride points” document, and invite legislators to join the State CAB. After
           the scheduled meetings are completed, visit other offices and request to speak
           with legislators. If they are able to visit with you, discuss the importance of
           DECA, give them the documents you’ve created, and invite them to join your
           State CAB. If the legislator is unavailable, talk to their legislative assistant and
           leave the documents you’ve created.
o Develop another statewide DECA newsletter; this will be used when DECA
             members visit the state capitol in February.
      February
          o Have DECA members visit the state capitol and meet their legislators. Your state
             officer team should also attend this event. This event should have been planned
             and promoted for at least two months. Remember that some states have an
             ACTE Legislative Day where DECA members can visit their state capital. When
             members arrive at the capitol, have a short meeting with all attendees and share
             your political outreach expertise. Give them a copy of the “talking points”
             document to help them prepare for their legislative meetings. Also, provide
             them with copies of the “pride points” document, the most recent newsletter,
             and paperwork for the State CAB.
      March
          o Write a press release about your state conference and send a copy to all of your
             state’s members of Congress and as many state legislators as possible.
      May
          o Write a press release about your state’s experience at DECA’s International
             Career Develop Conference and send a copy to all of your state’s members of
             Congress and as many state legislators as possible.

Summary: Your ultimate focus should be to reach out to as many legislators as possible and to
inform them about DECA and CTE. All legislators are bombarded with competing interests; you
must find a way to stand out. Students who are well-informed, professional, and driven will
impress legislators and can potentially impact their viewpoints.

                            Note: I have developed this outreach
                            project based on the timeframe of
                            electing officers in the spring.
                            However, effective outreach projects
                            can certainly be developed if your
                            state elects officers in the fall.
Notes
Important Information

      Keeping your target audience in mind is extremely important. You cannot reach out
       state legislators and federal legislators in exactly the same way. When giving written or
       verbal information to state legislators, primarily focus on your state association of DECA
       and your local marketing classes. Remember, your state legislators will only impact CTE
       and DECA programs in your state; they want to specifically know why these entities are
       important. When giving written or verbal information to federal legislators, primarily
       focus on CTE and DECA on the national level. Federal legislators have the power to
       impact CTE and, by association, CTSOs in all 50 states. Therefore, they are interested in
       knowing the impact their policies will have on a national scale. However, including
       state-specific information can still be helpful; federal legislators will want to know how
       their stance on CTE affects their constituents, who have the power to reelect them. I
       have reflected these ideas in the sample materials for both state and federal legislators.

      Legislators are deeply concerned with the state of the U.S. economy. CTE specifically
       prepares students to make an impact on the economy. This concept is difficult to
       adequately explain in writing. However, if you have the opportunity to meet with a
       legislator, stress the positive impact that CTE can have on our economy.

      Asking legislators to get involved with your chapter is an excellent way to engage them
       with DECA and CTE. You can invite them to a chapter meeting or ask them to visit one
       of your marketing classes. Also, you can request their help in preparing students for
       competition. Legislators can serve as judges for practice role plays, or they can provide
       feedback on written project and presentations. (Please note that state legislators will
       have more availability than federal legislators when it comes to chapter involvement).

      Convincing legislators to serve as judges at district/regional or state competitions can be
       a highly effective way to garner their support. Most likely, federal legislators will not
       have the availability to serve as a judge. However, some state legislators may be able to
       judge. Asking state legislators to serve as judges can be a segment in your State CAB
       invitation letter.
Important Reminders

      Keep in mind the objectives of this resource: (1) to guide you in reaching out to
       legislators, (2) to provide you with creative ideas for reaching out to legislators, and (3)
       to show you samples of effective documents aimed at legislators.

      Remember, if you would like to adapt and use any of the documents in this resource, I
       will provide you with rewriteable versions. My email address is decavpmicah@gmail.
       com.

      To better understand the importance of reaching out to legislators, please read the
       “DECA and Politics” document found on www.slideshare.net/DECAInc. In this
       document, I explain how the government impacts DECA and why we must get more
       involved in the political scene.

      A PowerPoint titled “Obtaining Legislators Support” is also found on DECA’s SlideShare
       Account. This presentation concisely combines the information found in this resource
       and in the “DECA and Politics” document.

      A PowerPoint about the Perkins Act can be found on DECA’s SlideShare Account, too.

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Political Outreach Kit

  • 1. Political Outreach Kit Reaching out to both state and federal legislators has never been more important for DECA members to do. The Perkins Act, which federally funds Career and Technical Education (CTE), was cut by $140 million in 2011. State-level funding for CTE was also reduced in some states during 2011. CTE classes are the basis for Career and Technical Student Organizations (CTSOs), such as DECA. For this reason, legislation that affects CTE also impacts CTSOs. Therefore, if CTE is weakened through reductions in funding, CTSOs will also be weakened. The objectives of the resource are: (1) to guide you in reaching out to legislators, (2) to provide you with creative ideas for reaching out to legislators, and (3) to show you samples of effective documents aimed at legislators. The following is a list of the contents in this resource.  Information on DECA’s Congressional Advisory Board (CAB)  Three sample CAB letters  Two handouts to accompany CAB invitations  Information on the Congressional Career and Technical Education Caucus  A sample CAB letter aimed at CTE Caucus members  A request to join the CTE Caucus  Information on starting a State CAB  A sample State CAB invitation  A sample document of “talking points” to use when preparing to meet with legislators  Two sample newsletters for legislators  Two sample handouts for legislators  Information about recognizing supportive legislators as well as sample thank-you letters  Links to five videos that discuss DECA and politics  Two sample political outreach projects  A “notes” section that contains important pieces of information and reminders A comprehensive document that addresses DECA and politics can be found on www.slideshare.net/DECAInc. You are strongly encouraged to read this document; it will help you to understand how the government impacts DECA and why reaching out to legislators is vital. If you should have questions, please email me at decavpmicah@gmail.com. If you would like to adapt and use any of the following documents, I will provide you with rewriteable versions. Although my term as Central Region VP will end in May of 2012, I will assist you with political outreach endeavors after I am out of office. DECA Wishes, Note: This document is not necessarily designed for you to read in one setting. Rather, you can pick and choose the areas that are applicable to your situation.
  • 2. DECA’s Congressional Advisory Board CTE is federally funded by the Perkins Act, which is currently appropriated at approximately $1.13 billion per fiscal year. The appropriation for the Perkins Act is determined by the members of the U.S. Congress. For this reason, gaining the support of federal legislators is vital to DECA’s future. DECA’s Congressional Advisory Board (CAB) is a voluntary, nonpartisan group of national decision- makers who are committed to supporting DECA as well as Career and Technical Education. Currently, nine U.S. Senators and twenty-one U.S. Representatives sit on the CAB. DECA does not require the members of the CAB to take any specific actions. Joining the CAB is simply a way for legislators to signify that they support both DECA and CTE. Members of the CAB are recognized in several ways. They are featured in DECA Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the International Conference program. Invitations to the CAB can be sent to legislators via email or hard-copy mail. Please note that hard-copy mail may take up to a month to arrive in a federal legislator’s office. If you send CAB invitations through these channels, you should follow-up with a phone call to recipients’ Washington D.C. office. However, the most effective way to get legislators to join the CAB is through face-to-face visits. When a federal legislator is in your community, arrange a meeting with them to discuss DECA and CTE. If they are receptive to your message, invite them to join the CAB. Also, giving legislators handouts with both quantitative and qualitative information can aid them in deciding to join the CAB. Although National DECA recognizes CAB members, it is important to create state-level recognitions. Submitting press releases, giving certificates of appreciation, or providing recognition at your State Conference are all great ideas. Current Members of DECA’s CAB Senators (9):  Norman Dicks - Washington  Thad Cochran - Mississippi  Jeff Fortenberry - Nebraska  Kent Conrad - North Dakota  Gene Green - Texas  Mark Kirk - Illinois  Ralph Hall - Texas  Carl Levin - Michigan  Vicky Hartzler - Missouri  Richard Lugar - Indiana  Blaine Luetkemeyer -Missouri  Ben Nelson, Nebraska  Kenny Marchant - Texas  J.D. Rockefeller, IV - West Virginia  Michael McCaul - Texas  Jon Tester - Montana  Jerry McNerney - California  Ron Wyden - Oregon  Devin Nunes - California Representatives (21):  Gary Peters - Michigan  Rob Bishop - Utah  Nick Joe Rahall, II - West Virginia  John Boehner - Ohio  Denny Rehberg - Montana  Dave Camp - Michigan  Sylvestre Reyes - Texas  Shelly Capito - West Virginia  Pete Sessions - Texas  John Duncan, Jr. - Tennessee  Fred Upton - Michigan
  • 3. Note: This is the CAB signature form that has been developed by National DECA. To join the CAB, members of Congress need to mail or fax this form to DECA Headquarters. A letter that provides more information about the CAB should always accompany this signature form. Sample letters are found on the following pages.
  • 4. Note: This is a general CAB Date invitation that can be sent to any member of Congress. The Honorable John/Jane Doe U.S. House of Representatives/United States Senate House/Senate Office Building Washington, DC 20515 Dear Representative/Senator Doe: “Education is not preparation for life; it is life itself.” – John Dewy, American Philosopher My name is Micah Melling, the Central Region Vice President of National DECA for 2011-2012. The foregoing quote is an inspiration to me. When I read this quote, it reminds me of the impact that DECA has had on my life. My involvement in DECA has inspired me to strive for a life of learning, understanding, and excellence. DECA is a Career and Technical Student Organization (CTSO) with over 200,000 members. DECA’s mission is to prepare emerging leaders and entrepreneurs in marketing, management, hospitality, and finance. DECA’s program of activities prepares students to be academically prepared, community oriented, professional responsible, and experienced leaders. This organization is an integral part of Career and Technical Education (CTE). By equipping students with skills in a variety of areas, CTE specifically focuses on preparing tomorrow’s workforce to make a positive impact on the U.S. economy. The CTE fields of marketing, management, hospitality, and finance are the areas on which DECA focuses. DECA’s Congressional Advisory Board (CAB) is a voluntary, nonpartisan group of national decision- makers who are committed to supporting DECA as well as Career and Technical Education. Currently, nine U.S. Senators and twenty-one U.S. Representatives sit on the CAB. If you decide to join the CAB, National DECA will recognize your commitment in several ways. They will list your name in Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the program for the International Conference. These recognitions will spread your name to thousands of students, teachers, and businesspersons, many of whom will be in your state or Congressional District. As a member of the CAB, you will also have easy access to DECA members and staff for research and discussions. Please note that outside of agreeing to have your name listed as a supporter of DECA, your commitment to join the CAB has no obligations. Should you have any questions, please feel free to contact me directly. My email address is decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact John Fistolera, Assistant Executive Director of Corporate and External Affairs, DECA, Inc., at (703) 860-5000. Sincerely, Micah Melling Central Region Vice President DECA, Inc. 2011-2012
  • 5. Note: This is a CAB invitation that I Date have tailored for Missouri Senator Roy Blunt. I have included specific The Honorable Roy Blunt information about the Missouri United States Senate 260 Russell Senate Office Building association of DECA. Washington, DC 20510 Dear Senator Blunt: “Education is not preparation for life; it is life itself.” – John Dewy, American Philosopher My name is Micah Melling, the Central Region Vice President of National DECA for 2011-2012. The foregoing quote is an inspiration to me. When I read this quote, it reminds me of the impact that DECA has had on my life. My involvement in DECA has inspired me to strive for a life of learning, understanding, and excellence. DECA is a Career and Technical Student Organization (CTSO) with over 200,000 members. DECA’s mission is to prepare emerging leaders and entrepreneurs in marketing, management, hospitality, and finance. This organization is an integral part of Career and Technical Education (CTE). By equipping students with skills in a variety of areas, CTE specifically focuses on preparing tomorrow’s workforce to make a positive impact on the U.S. economy. The CTE fields of marketing, management, hospitality, and finance are the areas on which DECA focuses. Missouri DECA has been an affiliate of this national organization since 1946. With over 9,100 members in more than 180 high schools, DECA has a large impact on many of Missouri’s youth and has prepared thousands of students for successful futures. DECA’s Congressional Advisory Board (CAB) is a voluntary, nonpartisan group of national decision-makers who are committed to supporting DECA as well as Career and Technical Education. Currently, nine U.S. Senators and twenty-one U.S. Representatives sit on the CAB. By joining the CAB, you will be investing in Missouri’s future and showing young constituents that you support their educational programs. If you decide to join the CAB, National DECA will recognize your commitment in several ways. They will list your name in Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the program for the International Conference. These recognitions will spread your name to thousands of students, teachers, and businesspersons, many of whom will be in the state of Missouri. As a member of the CAB, you will also have easy access to DECA members and staff for research and discussions. Please note that outside of agreeing to have your name listed as a supporter of DECA, your commitment to join the CAB has no obligations. Should you have any questions, please feel free to contact me directly. My email address is decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact John Fistolera, Assistant Executive Director of Corporate and External Affairs, DECA, Inc., at (703) 860-5000. Sincerely, Note: Make sure to format your letter so that you have space to include a handwritten signature. Micah Melling Central Region Vice President DECA, Inc. 2011-2012
  • 6. Note: This is a CAB invitation aimed at my U.S. Representative. I have Date included information about DECA The Honorable Vicky Hartzler chapters in her Congressional District. U.S. House of Representatives 1023 Longworth House Office Building Washington, DC 20515 Dear Representative Hartzler: “Education is not preparation for life; it is life itself.” – John Dewy, American Philosopher My name is Micah Melling, the Central Region Vice President of National DECA for 2011-2012. The foregoing quote is an inspiration to me. When I read this quote, it reminds me of the impact that DECA has had on my life. My involvement in DECA has inspired me to strive for a life of learning, understanding, and excellence. DECA is a Career and Technical Student Organization (CTSO) with over 200,000 members. DECA’s mission is to prepare emerging leaders and entrepreneurs in marketing, management, hospitality, and finance. This organization is an integral part of Career and Technical Education (CTE). By equipping students with skills in a variety of areas, CTE specifically focuses on preparing tomorrow’s workforce to make a positive impact on the U.S. economy. The CTE fields of marketing, management, hospitality, and finance are the areas on which DECA focuses. Missouri DECA has been an affiliate of this national organization since 1946. With over 9,100 members in more than 180 high schools, DECA has a large impact on many of Missouri’s youth. In fact, there are over 40 DECA chapters in your Congressional District. One of these chapters, Waynesville Career Center, is the top fundraising chapter in the nation for the Muscular Dystrophy Association, having already raised $40,000 this school year. Additionally, chapters such as Sedalia Smith-Cotton and Clinton have been nationally recognized for many achievements over the past several years. DECA’s Congressional Advisory Board (CAB) is a voluntary, nonpartisan group of national decision-makers who are committed to supporting DECA as well as Career and Technical Education. Currently, nine U.S. Senators and twenty-one U.S. Representatives sit on the CAB. By joining the CAB, you will be investing in Missouri’s future and showing young constituents that you support their educational programs. If you decide to join the CAB, National DECA will recognize your commitment in several ways. They will list your name in Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the program for the International Conference. These recognitions will spread your name to thousands of students, teachers, and businesspersons, many of whom will be in Missouri’s 4th Congressional District. As a member of the CAB, you will also have easy access to DECA members and staff for research and discussions. Please note that outside of agreeing to have your name listed as a supporter of DECA, your commitment to join the CAB has no obligations. Should you have any questions, please feel free to contact me directly. My email address is decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact John Fistolera, Assistant Executive Director of Corporate and External Affairs, DECA, Inc., at (703) 860-5000. Sincerely, Note: If I was sending this invitation Micah Melling to a member of Congress, I would Central Region Vice President decrease the margins and increase DECA, Inc. the font size. 2011-2012
  • 7. Note: The next two pages display informational documents to accompany any CAB invitation. These documents further explain the value of CTE and DECA.
  • 8.
  • 9. The Congressional CTE Caucus Launched in 2007, the Career and Technical Education Caucus is committed to ensuring a bright future for CTE programs across the nation. The caucus was originally co-chaired by U.S. Representatives Brian Baird (D-WA) and Phil English (R-PA). Today, the caucus is co-chaired by Glenn Thompson (R-PA) and Jim Langevin (D-RI). Currently, 56 members of the U.S. House of Representatives sit on the CTE Caucus. “Our main objective is to raise general awareness about the importance of CTE jobs and meet the needs of the CTE community,” explains Congressman Thompson. “Another one of our main focuses is educating legislators on CTE and its importance in the educational system.” Also, it is important to note that the CTE Caucus is a bipartisan group. “The CTE Caucus gives all members of Congress an opportunity to collaborate on a subject they have a passion for,” says Congressman Jim Langevin. All members of the CTE Caucus strongly encourage citizens to contact their U.S. Representative and ask him/her to join the CTE Caucus. With more support, CTE will become stronger. For more information on the CTE Caucus, please visit www.acteonline.org/ctecaucus.aspx.com. Fast Facts about the CTE Caucus  The CTE Caucus was launched in 2007 by Representatives Brian Baird (D-WA) and Phil English (R-PA).  The caucus is now chaired by Representatives Glenn Thompson (R-PA) and Jim Langevin (D-RI).  Fifty-six members of the U.S. House sit on the CTE Caucus.  Their mission statement is: “The Career and Technical Education Caucus is a bi-partisan group of Members of Congress created to enhance awareness in Congress of the importance of Career and Technical Education in preparing a well-educated and skilled workforce in America.”
  • 10. Members of the CTE Caucus  Jason Altmire  Patrick McHenry  Michele Bachmann  Mike McIntyre  Andre Carson  Cathy Rodgers-McMorris  Ben Chandler  Michael Michaud  Tom Cole  Mick Mulvaney  Jim Costa  Donald Payne  Mark Critz  Collin Peterson  Geoff Davis  Thomas Petri  Norm Dicks  Todd Platts  Michael Doyle  Jared Polis  Bob Filner  David Price  Bob Goodlatte  Denny Rehberg  Gene Green  Laura Richardson  H. Morgan Griffith  Harold Rogers  Raul Grijalva  Mike Ross  Tim Holden  C.A. Dutch Ruppersberger  Rush Holt  Linda Sanchez  Jay Inslee  Mike Simpson  Mike Honda  Adam Smith  Lynn Jenkins  Mark A. Stutzman  Hank Johnson  Betty Sutton  Marcy Kaptur  Bennie Thompson  Jim Langevin  Glenn Thompson  Rick Larsen  Pat Tiberi  Steven LaTourette  Henry Waxman  Robert Latta  Ed Whitfield  David Loebsack  Rob Wittman  Jim McDermott  John Yarmuth
  • 11. Note: This is a CAB invitation that I have written for members of the CTE Date Caucus. They have already pledged The Honorable John/Jane Doe their support for CTE, and joining the U.S. House of Representatives CAB is simply another way to House Office Building demonstrate their advocacy. Washington, DC 20515 Dear Representative Doe: “In all 435 Congressional Districts, there are Career and Technical Education based jobs. CTE is a national issue that all members of Congress should be vested in.” – Congressman Glenn Thompson, Co-Chair of the Congressional CTE Caucus. My name is Micah Melling, the Central Region Vice President of National DECA for 2011-2012. DECA is a Career and Technical Student Organization with over 200,000 members. The organization’s mission is to prepare emerging leaders and entrepreneurs in marketing, management, hospitality, and finance. As a member of the Congressional Career and Technical Education Caucus, you fully understand the importance of CTE. Furthermore, being a part of this caucus demonstrates that you are an active advocate for this branch of education. Since you are a strong supporter of CTE, I invite you to join DECA’s Congressional Advisory Board (CAB). DECA’s CAB is a voluntary, nonpartisan group of national decision-makers who are committed to supporting DECA and CTE. Joining DECA’s CAB will allow you to further demonstrate your support for CTE, and it will also help students to recognize you as an advocate for their educational programs. If you decide to join the CAB, National DECA will recognize your commitment in several ways. They will list your name in Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the program for the International Conference. These recognitions will spread your name to thousands of students, teachers, and businesspersons, many of whom will be in your Congressional District. As a member of the CAB, you will also have easy access to DECA members and staff for research and discussions. Please note that outside of agreeing to have your name listed as a supporter of DECA and CTE, your commitment to join the CAB has no obligations. Should you have any questions, please feel free to contact me directly. My email address is decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact John Fistolera, Assistant Executive Director for Corporate and External Affairs, DECA, Inc., at (703) 860- 5000. Sincerely, Micah Melling Central Region Vice President DECA, Inc. 2011-2012
  • 12. Note: This is a request for federal legislators to join the CTE Caucus. This request can only be sent to members of the U.S. House. The handouts found on pages 7 and 8 can accompany this invitation. Join the Congressional Career and Technical Education Caucus Dear Representative Doe: My name is Micah Melling, the Central Region Vice President of National DECA for 2011-2012. As a Career and Technical Education (CTE) student, I value having federal legislators that support these programs. By preparing students to be college and career ready, CTE is a vital part of our educational system. According to the Association of Career and Technical Education, nearly 16 million students enroll in CTE courses each year. CTE spans many different fields, such as marketing, agriculture, technology, healthcare, and business management. Through CTE, students better understand the importance of their curriculum and how it to relates to the “real world.” Specifically, CTE helps students to realize that their work in the classroom directly correlates to success in their future profession. In fact, one of CTE’s main objectives is to prepare tomorrow’s workforce to make a positive impact on the U.S. economy. Career and Technical Student Organizations (CTSOs) are an integral part of CTE. CTSOs are organizations such as DECA, Future Business Leaders of America (FBLA), the National FFA Organization, and SkillsUSA. These organizations allow students to apply what they have learned in the classroom to real-world situations. They also provide professional-development, networking, and leadership opportunities for members. Over 1.5 million students hold membership in CTSOs each year. As a CTE student and DECA National Officer, I ask you to consider joining the Congressional Career and Technical Education Caucus. This is a bipartisan group of over 50 federal legislators who work to highlight the value and importance of CTE. The CTE Caucus has three main objectives: (1) to enhance awareness in Congress of the importance of CTE, (2) to promote policies concerning CTE, and (3) to support legislation that benefits CTE. Your support will be valued by the many constituents in your district who are currently enrolled in CTE courses or who have taken CTE courses. Should you have any questions or wish to join, please contact either Congressman Glenn Thompson or Congressman Jim Langevin, who serve as the co-chairs of the CTE Caucus. Best Regards, Note: I have not included my contact information in this letter because I Micah Melling want to encourage legislators to Central Region Vice President contact either Congressman DECA, Inc. Thompson or Congressman Langevin. 2011-2012 I will, however, include a business card that will provide my contact information if it is needed.
  • 13. State Congressional Advisory Board Many state legislatures appropriate funding to support Career and Technical Education. Therefore, it is also important to gain support from state legislators. In many cases, the state- level funding for CTE monetarily exceeds the amount of Perkins funding a state receives. Starting a State CAB is an effective way of reaching out to state legislators and encouraging them to pledge their support for CTE. A State CAB is simply a nonpartisan group of legislators who are supportive of CTE and DECA. Invitations to your State CAB can be sent to legislators via email or hard-copy mail. Invitations sent through these channels should preferably be followed up with a phone call to recipients’ capitol office. However, the most effective way to grow your State CAB is to meet with legislators face-to-face. If possible, take a trip to your state’s capitol building and discuss the importance of CTE and DECA with legislators. If they are receptive to your message, explain the State CAB and invite them to join. Setting up appointments with legislators when they are in your community can be highly effective, as well. Also, partnering with at least one state legislator can be extremely helpful when starting and growing your State CAB. Having their insight can be invaluable in many circumstances. To help inform legislators about the importance of CTE and DECA, you should provide them with different types of informational documents. Newsletters and handouts with both quantitative and qualitative information are appealing to many legislators. Such information will aid legislators in making a decision to join your State CAB. If a legislator joins your State CAB, it is important to recognize them. Submitting press releases, giving them a certificate of appreciation, or displaying their name at your State Conference are all great ideas. For more information on developing a State CAB, please see the following pages. Note: Not all state legislatures appropriate funding for CTE. Some states operate their CTE programs solely on Perkins funding. Even if your state legislature does not provide funding for CTE, it is still important to gain the support of state legislators. Legislators, in any state, are some of the most influential and important people. Having the support of such people can elevate the status of your organization and can serve as a pride point.
  • 14. Note: Missouri DECA used this letter to ask legislators to join their State CAB during the 20102-2011 school year. Twenty-four legislators joined this State CAB. Dear Representative/Senator: Greetings from Missouri DECA. Missouri DECA is a state association of DECA Inc., and its mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. With more than 200,000 members worldwide, DECA is one of the most powerful Career and Technical Student Organizations (CTSOs). This organization specifically works to prepare students to be academically prepared, community oriented, professionally responsible, and experienced leaders. Missouri DECA is one of the strongest state associations of DECA. With more than 9,000 members, our state association ranks sixth in national membership. Last school year, we raised $87,500 for the Muscular Dystrophy Association. Additionally, Missouri DECA chapters recorded over 13,500 hours of community service. More information about Missouri DECA is available at http://dese.mo.gov/careered/deca.htm. Through classroom instruction, a rigorous competitive-events program, and dynamic conferences, DECA prepares thousands of students for successful futures. DECA helps its members polish essential business and marketing skills, providing a firm foundation for success in any career. In our opinion, DECA serves to develop citizens who help make Missouri economically prosperous. “My involvement in DECA has shaped my future,” says Micah Melling, 2010-2011 Missouri DECA State President. “DECA has been instrumental in helping me develop intangible tools I can use for the rest of my life. Missouri DECA has helped prepare me for a successful career and future.” We, as members of Missouri DECA, ask for your support for our organization. To pledge your support, please sign the attached form. You can mail this form to (insert your address or your school’s address) or fax it to (insert your fax number or your school’s fax number). We also invite you to serve as a judge at our District or State Competition. Here are the dates and locations.  District – (insert start time and date) in (insert location)  State – 10 a.m.-3:00 p.m., Monday, March 14; The Lodge of Four Seasons, Lake Ozark Serving as a competitive-events judge would allow you to see firsthand that our organization is unique and valuable. If you would like to be a judge or receive more information on judging, you can reach my cell phone at (number), or you can send an e-mail to (insert email address). Thank you for taking the time to read this letter and for your consideration in providing support. Sincerely, Micah Melling Missouri DECA State President 2010-2011
  • 15. I, ________________________________, pledge my support of Missouri DECA. I will use my position as a member of Missouri’s General Assembly to serve as an influential advocate for this organization. I understand the importance of Missouri DECA and will strive to make others aware of the value of this Career and Technical Student Organization (CTSO). __________________________________ Signature _______________ Date Note: This State CAB letter is more focused on DECA as opposed to CTE. We felt that taking this approach would yield better results for our newly-developed State CAB. However, some states may be better served to focus more on CTE than DECA.
  • 16. Note: The 2010-2011 MO DECA State Officer Team used this document as a guide when preparing to meet with legislators. Missouri DECA is a state association of DECA Inc., and its mission is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. With more than 200,000 members worldwide, DECA is one of the most powerful Career and Technical Student Organizations (CTSOs). The international symbol of DECA is the DECA Diamond, which represents DECA’s mission and guiding principles. The organization’s priorities and standards center around competence, innovation, integrity, and teamwork. DECA, through its full range of opportunities, prepares students to be academically prepared, community oriented, professionally responsible, and experienced leaders.  Academically Prepared: DECA’s competitive events require students to apply the knowledge they have gained in the classroom. Nearly every DECA competitive event combines a written portion and a presentation portion. Written projects and tests allow members to demonstrate marketing knowledge and savvy. Through role-play performances and oral presentations, students develop critical-thinking skills and interpersonal skills. Participating in DECA events helps high school students to prepare for postsecondary education and ambitious careers.  Community Oriented: Community-service activities are an integral part of DECA. The community service that students perform while in high school helps to instill a sense of service that can last a lifetime.  Professionally Responsible: Through conferences, chapter meetings, and competition, DECA strives to teach students to be socially intelligent. Involvement in DECA educates students on professionalism and how to act in a business setting with poise and confidence.  Experienced Leaders: DECA provides many opportunities for students to develop vital leadership skills. Students have the opportunity to hold chapter, state, and national offices. Students can also be the chairperson of a chapter project or can organize meetings and events. Pride Points  With more than 9,100 members, MO DECA is the 6th largest state association of DECA.  MO DECA is comprised of 178 chapters in 12 DECA Districts.  More than 1,000 industry professionals contributed their time and talents to serve at District and State Career Development Conferences in 2010.  MO DECA awarded $10,000 in scholarships at their 2010 State Career Development Conference.  MO DECA raised $87,500 for the Muscular Dystrophy Association (MDA) in 2009-2010 and was recognized for having the largest contribution to MDA in the international DECA organization.  MO DECA members served more than 13,500 hours of community service last school year.  MO DECA boasted 375 participants at the 2010 International Career Development Conference (ICDC) in Louisville, Kentucky. Sixteen MO DECA members earned “Top 10” honors at the ICDC, including seven students who won first place.
  • 17. Note: The next two pages comprise the first newsletter the 2010- 2011 MO DECA State Officer Team sent to state legislators.
  • 18.
  • 19. Note: The next two pages comprise the second newsletter the 2010-2011 MO DECA State Officer Team sent to state legislators.
  • 20.
  • 21. Note: The next two pages make up a handout the 2010-2011 MO DECA State Officer Team gave to state legislators. Missouri Legislators, I hope you have enjoyed the materials we have given you about Missouri DECA over the past few months. Our goal has been to help inform you about our organization and the work we do. We hope that we have shown you this is a great organization for students and communities. We greatly appreciate the support we receive from the Department of Elementary and Secondary Education, and we are grateful for your support of MO DECA. Sincerely, Micah Melling MO DECA State President MO DECA Must-Know Facts  With more than 9,000 members, MO DECA is the 6th largest state association of DECA.  More than 1,000 industry professionals contributed their time to serve at District and State Career Development Conferences in 2010.  MO DECA awarded more than $10,000 in scholarships at the 2010 State Career Development Conference.  The organization raised $87,500 for the Muscular Dystrophy Association in 2009-2010. 2010-2011  MO DECA members served more than 13,500 hours of community service last school year Pictured is the 2010-2011 MO DECA State Action Team. These students provide leadership for more than 9,000 members.
  • 22. Viewpoints on MO DECA Chris Young, Assistant Director of DECA Inc.— “Missouri DECA is one of the leading associations to integrate classroom instruction, DECA, and work-based learning in to a complete program that prepares students to become emerging leaders and entrepreneurs. Not only does Missouri DECA have thriving local chapters, but many of its members also achieve success at the annual International Career Development Conference. This demonstrates their mastery of knowledge and skills that will prepare them to be college and career ready.” Sophia Mullineaux, Former MO DECA State Officer — “Missouri DECA in unlike any other organization I have ever participated in. Throughout my three years in DECA, I saw myself grow as a person, both professionally and socially. DECA gave me countless wonderful experiences, life-lasting friendships, and knowledge that I am now using as a business major. DECA was my favorite component of high school and is something that I believe holds great value for every member.” How DECA Impacts Students The international symbol of DECA is the DECA Diamond. The Diamond represents DECA’s mission. DECA, through its full range of opportunities, prepares students to be: Academically Prepared: DECA’s competitive-events forum integrates into classroom instruction and requires students to apply the knowledge they have gained in the classroom. Furthermore, nearly every DECA competitive event combines a written portion and a presentation portion. This helps students to become well-rounded and confident. Community Oriented: Community service is a large part of DECA. The community service that students perform while in high school helps to instill a sense of service that can last a lifetime. Professionally Responsible: Through conferences, chapter meetings, and competition, DECA strives to teach students how to be socially intelligent. DECA specifically works to educate students about how to act in a business setting with poise and confidence. Experienced Leaders: DECA provides many opportunities for students to develop vital leadership skills. Students have the opportunity to hold chapter, state, or national offices. Students also can be the chairperson of a chapter project or can organize meetings and events.
  • 23. Note: I customized this document for Missouri DECA members to use when they visited their state capital in February of 2011. Each legislator they visited received one of these handouts.
  • 24. Thank You Letters and Recognitions If a legislator shows their support for CTE, it is important to thank them for their support and to recognize their efforts. Demonstrating your appreciation will show legislators that you value their support and will keep CTE at the forefronts of their minds. Also, if you plan to recognize legislators for showing their support, let them know about your intentions. As public representatives, they appreciate being visible to their constituents and will value your efforts. The following bullet points provide ideas for recognizing and thanking legislators who endorse CTE and CTSOs.  If a federal legislator joins DECA’s CAB… o Send them a letter of appreciation. (See page 26 for more information). o Write a press release and send it to media outlets in the legislator’s district. (This activity will only be applicable for members of the U.S. House as they represent a specific district within their state; Senators represent the entire state). o Work with your state advisor to recognize the members of the CAB from your state. You can list their name in the program for your State CDC, on your state association’s website, or in a statewide email to DECA stakeholders. o Ask your state’s Association for Career and Technical Education (ACTE) to recognize supportive legislators on their website and in publications. o Also, please note that National DECA recognizes CAB members in a number of ways, and these recognitions are listed in the sample CAB letters.  If a federal legislator joins the CTE Caucus… o Send them a letter of appreciation. (See page 27 for more information). o Write a press release and send it to media outlets in the legislator’s district. (This activity will always be application as only members of the U.S. House can join the CTE Caucus). o Ask your state’s Association for Career and Technical Education (ACTE) to recognize supportive legislators on their website and in publications.  If a state legislator joins your State CAB… o Send them a letter of appreciation. (See page 28 for more information). o Write a press release and send it to media outlets in the legislator’s district. (This activity will always be applicable as all state legislators represent a specific district within their state). o Work with your state advisor to recognize the members of your State CAB. You can list their name on your state association’s website, in the program for your State CDC, or in a statewide email to DECA stakeholders. o Ask your state’s Association for Career and Technical Education (ACTE) to recognize supportive legislators on their website and in publications. o Ask them to attend a DECA event where they will be publicly recognized. o Have a DECA member present them with a plaque. o Give them DECA apparel and ask them to proudly wear it.
  • 25. If a legislator attends a CTE or CTSO function… o Send them a letter of appreciation. o Write a press release and send it to media outlets in the legislator’s district. o Submit a press release to media outlets in your community. o Publish the press release on your state association’s website. o Request that your state’s Association for Career and Technical Education (ACTE) publish the press release on their website and in a publication. o Of course, be sure to generously recognize the legislator at the event, too. For example, give the legislator a DECA shirt or a plaque.
  • 26. Note: This is a thank-you letter for Date federal legislators who have joined DECA’s CAB. This letter should be sent The Honorable John/Jane Doe within two weeks of the legislator’s commitment to join. If you plan to U.S. House of Representatives/United States Senate publicly recognize this CAB member, House/Senate Office Building include those intentions in this letter. Washington, DC 20515 Dear Representative/Senator Doe: Thank you for making the commitment to join DECA’s Congressional Advisory Board (CAB). As you know, DECA is the premiere student organization for preparing emerging leaders and entrepreneurs in marketing, management, hospitality, and finance. The support of policymakers, businesspersons, alumni, and other stakeholders make DECA one of the most beneficial opportunities for today’s students. Showing your support helps to reinforce the power of our mission to our stakeholders and to the general public. Your commitment to join DECA’s CAB will be recognized in several ways. DECA will list your name in Dimensions (the organization’s bi-monthly magazine), on deca.org, and in the program for the International Conference. These recognitions will spread your name to thousands of students, teachers, and businesspersons, many of whom will be in your state or Congressional District. Additionally, as a member of the CAB, you have easy access to DECA members and staff for research and discussions. Please note that outside of agreeing to have your name listed as a supporter of DECA, your commitment to join the CAB has no obligations. Please do not hesitate to contact me if I can be of assistance. My email address is decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact John Fistolera, Assistant Executive Director for Corporate and External Affairs, DECA, Inc., at (703) 860-5000. Sincerely, Micah Melling Central Region Vice President DECA, Inc. 2011-2012
  • 27. Note: This is a thank-you letter for federal legislators who have joined the CTE Date Caucus. This letter should be sent within two weeks of the legislator’s commitment The Honorable John/Jane Doe to join. If you plan to publicly recognize U.S. House of Representatives this CTE Caucus member, include those House Office Building Washington, DC 20515 intentions in this letter. Dear Representative Doe: Thank you for joining the Congressional Career and Technical Education (CTE) Caucus. As you know, CTE benefits millions of students each year by preparing them to be “college and career ready.” Your support for today’s CTE students will help ensure that tomorrow’s workforce is qualified, ambitious, and hard-working. By joining the CTE Caucus, you are also supporting Career and Technical Student Organizations (CTSOs). CTSOs allow students to apply the lessons they have learned in the classroom to real-world situations. Involvement in CTSOs also provides students with networking, leadership, and professional-development opportunities. With the recent cuts to the Perkins Act, CTE stakeholders need more members of Congress to show their support for this valuable educational opportunity. For each fiscal year, we must collectively work to maintain our funding. Having your assistance in this effort is greatly appreciated by the millions of CTE stakeholders. We know that having your support will help ensure a bright future for tomorrow’s workforce. Please do not hesitate to contact me if I can be of assistance. My email address is decavpmicah@gmail.com, and my cell phone number is (insert number). You can also contact either Congressman Glenn Thompson or Congressman Jim Langevin, who serve as the co-chairs of the CTE Caucus. Sincerely, Micah Melling Central Region Vice President DECA, Inc. 2011-2012
  • 28. Note: This is a thank-you letter that Date I sent to Missouri legislators who joined the State CAB while I served The Honorable John/Jane Doe as the MO DECA State President. Missouri House of Representatives/Missouri State Senate Missouri State Capitol Jefferson City, Missouri 65109 Dear Representative/Senator Doe: Thank you for making the commitment to join Missouri DECA’s State Congressional Advisory Board (CAB). As you know, DECA is the premiere student organization for preparing emerging leaders and entrepreneurs in marketing, management, hospitality, and finance. The support of policymakers, businesspersons, alumni, and other stakeholders make DECA one of the most beneficial opportunities for today’s students. Showing your support helps to reinforce the power of our mission to our stakeholders and to the general public. Your commitment to join Missouri DECA’s State CAB will be recognized in several ways. Missouri DECA will list your name in an email to stakeholders, on their website, and in the program for the State Conference. These recognitions will spread your name to thousands of students, teachers, and businesspersons, many of whom will be in your district. Additionally, as a member of Missouri DECA’s CAB, you have easy access to DECA members and staff for research and discussions. Please do not hesitate to contact me if I can be of assistance. My email address is micahmelling@gmail.com, and my cell phone number is (insert number). You can also contact Gayla Westergaard, State Advisor, Missouri DECA, at gayla.westergaard@dese.mo.gov. Sincerely, Micah Melling State President Missouri DECA 2010-2011
  • 29. Videos I’ve recorded five videos to assist you when reaching out to legislators. These videos can be accessed on my YouTube account: http://www.youtube.com/user/MicahMelling.  DECA and Politics Video. This video discusses how the government impacts DECA and why we must get involved in the political scene. This video can help motivate members to reach out to their legislators and fight for our funding.  Federal Legislator Video. This is a video that I have recorded for federal legislators. This video was part of a CAB “package” I sent to some members of Congress. If you have the opportunity to meet with a federal legislator, this video will help you prepare for that meeting. Also, you can record a video similar to this one and package it with a CAB invitation. (Go to pages 2-8 for more information on sending CAB invitations to members of Congress) :  CTE Caucus Video. This is a video that I have recorded for members of the Congressional CTE Caucus. This video was part of a CAB “package” I sent to members of the CTE Caucus. If you have the opportunity to meet with a member of the CTE Caucus, this video will help you prepare for that meeting. Also, you can record a video similar to this one and package it with a CAB invitation. (Go to pages 8-12 for more information on sending a CAB invitation to members of the CTE Caucus).  CAB Member Video. This is a video that I have recorded for members of DECA’s CAB. This was part of a CAB “thank-you package” I sent to members of the CAB. If you have the opportunity to meet with a CAB member, this video will help you prepare for that meeting. Also, if one of your legislators is on the CAB, you can record a similar video and send it to them.  State Legislator Video. This is a video that I have recorded for members of Missouri’s General Assembly. If you have the opportunity to meet with a state legislator, this video will help you prepare for that meeting. Also, you can record a video similar to this one and package it with a State CAB invitation. (Go to pages 13-23 for more information on State CABs).
  • 30. Political Outreach Projects I have developed two sample political outreach projects. One sample project is for chapters, and the other is for state action teams. I have three goals for sharing these sample projects: 1) to demonstrate how to organize an outreach project, 2) to display a sequence of activities, and 3) to show the extensive amount of time it takes launch an effective outreach program. These plans will not be applicable for all situations. In fact, it would be difficult to exactly follow these plans due to a number of variables. However, please use these sample outreach projects as models or as “idea starters.” Additionally, please note that all state legislatures operate differently. Many legislatures begin session in January, and I have built the following outreach projects based on that timeframe. Please keep in mind, however, that not all state legislatures begin session in January. The way your state legislature operates will affect the structure of your outreach project. Furthermore, I have suggested that you ask state legislators to help students prepare for competition. For this activity, I have based the timeline on having a district competition that occurs in January or February. Of course, if your district competition occurs prior to those times, you will need to adjust the timeframe for this sequence of events. While not specifically focused on obtaining legislators’ support, the “Promoting Your DECA Chapter” PowerPoint on www.slideshare.net/decainc can provide you with some useful information as you organize your political outreach project. Chapter Plan: Sample Goals: To personally interact with each of your state legislators at least twice. To contact all three of your federal legislators at least once. To build a lasting relationship with at least one legislator (either state or federal). To get at least one legislator (either state or federal) to pledge their support for CTE and CTSOs. Potential Leadership Structure: A dedicated, hard-working chapter member or chapter officer should serve as the chairperson for a political outreach project. The chairperson should work closely with the chapter advisor on all endeavors. Additionally, the chairperson should strongly consider forming an “action committee” that will assist with all aspects of the project.  September o Select a chairperson and assemble a group of DECA members to assist with the project. The foregoing group of people should be a mix of chapter officers and dedicated chapter members. o Identify your state and federal legislators and research them. Know their biography, the committees they sit on, and what they do outside of politics. o Determine if you have any connections to your legislators. Having “connections” can provide an avenue for effectively reaching out to legislators.
  • 31. o Research your state legislature and the U.S. Congress. Your goal should be to obtain a working knowledge of the legislative process and to know the most recent political news. Your high school’s government teacher or a history teacher might be able to provide you with useful information and facts. o Collect facts and statistics about the importance of Career and Technical Education (CTE) and Career and Technical Student Organization (CTSOs). o Read about how the government impacts CTE and CTSOs. This information can be found in the “DECA and Politics” document on www.slideshare.net/decainc. o Once your research has been completed, determine the specific vision for your project (goals, activities, and timelines).  October o Share your project with the entire chapter. o Show them the “DECA and Politics” video that explains the importance of reaching out to legislators. (A link to this video can be found in the “videos” section of this document). o Develop a chapter “pride points” document that can be given to legislators as well as to other stakeholders. For more information on developing a “pride points” document, view the “Promoting Your DECA Chapter” PowerPoint on www.slideshare.net/decainc. o Invite your State Representative and/or Senator to a chapter event in November. (Please note that you need to invite legislators to an event at least a month before it occurs).  November o Host your State Representative and/or Senator at a chapter event. Give them the chapter “pride points” document. Also, present them with a thank-you plaque, chapter t-shirt, or nice card. (Be sure to send a thank-you card after the event, as well). o Ask your state legislators to help chapter members prepare for competition. They can serve as a judge for role plays, listen to presentations, or read written projects. Ask them to spend 2-3 hours one afternoon with your chapter members. Aim for holding this event in January. o Reach out to your U.S. Representative’s local office. Request a meeting with your Representative when he/she is home for Congress’s Christmas Break. This meeting would most likely occur in early January, and your entire project team should attend this event.  December o Re-contact your State Representative and/or Senator and finalize the details of having them help DECA members prepare for competition. o Prepare for the meeting with your U.S. Representative by reviewing the research that was conducted in September. Also, watch the “Federal
  • 32. Legislators Video.” A link to the foregoing video can be found in the “videos” section. o Develop a chapter newsletter to give to your U.S. Representative.  January o Meet with your U.S. Representative. Be sure that you have done thorough research for the meeting and that you are professionally dressed. Discuss the importance of CTE and CTSOs, and specifically explain the benefits of marketing education and DECA. Give them the chapter “pride points” document and the chapter newsletter. Ask them to join the CAB as well as the CTE Caucus and have the necessary paperwork on hand. o Have your State Representative and/or Senator help students prepare for competition. Their level of involvement for this event will be contingent on their schedule and prior commitments. To fully accommodate your legislator, be open to hosting this event on a Saturday. (Be sure to give them your newly- developed chapter newsletter). o Coordinate a trip to your state’s capitol. (Aim for visiting the capitol in February). Going to the state capitol will allow you to visit your state legislators and their staff while they are in “work mode.” It will also allow you to represent DECA in an important business setting. Also, keep in mind that some states have an ACTE Legislative Day at the state capitol. If your state has a Legislative Day, try to go to the state capitol on this day rather than on a date when only your chapter will be present. o Begin developing another chapter newsletter that will be given to your legislators when you visit the state capitol.  February o Send CAB invitations to your U.S. Senators. If you weren’t able to meet with your U.S. Representative, send him/her a CAB invitation and a request to join the CTE Caucus. Remember to send a thank-you letter to legislators who join the CAB or the CTE Caucus. Also, be sure to publicly recognize supportive legislators. These activities should be done shortly after the legislators’ display of support for CTE and CTSOs. o In preparation for your visit to the state capitol, watch the “state legislators video.” (A link to this video can be found in the “videos” section). o Visit your legislators at the state capitol. Distribute the documents you’ve developed and continue to build a working relationship with your legislators. Additionally, while you’re at the capitol, ask for a tour and learn about your state government’s history.  March o Write a press release about your chapter’s experience at state competition and send a copy to your state and federal legislators’ offices.
  • 33. May o Write a press release about your chapter’s experience at DECA’s International Career Development Conference and send a copy to your state and federal legislators’ offices. Summary: From a chapter standpoint, you should work to develop personal relationships. Strive to make your legislators strong supporters of your chapter who will be involved year after year. Chapters are the “heart” of DECA, and allowing legislators to see your efforts will demonstrate the power of the organization. State Plan: Sample Goals: To convince two federal legislators to join the CAB. To get 25 state legislators to your join State CAB. To have five legislators judge at your state conference. To create three polished, formal documents to give to legislators. Potential Structure: One state officer should lead the political outreach project. They must work closely with the state advisor and other leaders in the state association. Reaching out to legislators should be one of the state action team’s top priorities, if not the top priority. Therefore, the entire team should be committed to this effort and should assist the lead officer as directed.  During State Officer Training o Select the state officer that will lead the political outreach project. o Determine the specific vision for your project (goals, activities, and timelines). o Read about how the government impacts CTE and CTSOs. This information can be found in the “DECA and Politics” document on www.slideshare.net/decainc.  September o Identify important state legislators as well as the federal legislators from your state. Know their biographies, the committees they sit on, and what they do outside of politics. o Research your state legislature and the U.S. Congress. Your goal should be to obtain a working knowledge of the legislative process and to know the most recent political news. o Collect facts and statistics about the importance of Career and Technical Education (CTE) and Career and Technical Student Organizations (CTSOs).  October o Develop your State CAB letter and signature form. This letter should be approved by your state advisor and other key people in your state association. (See page 13 for information about starting a State CAB). o Connect with at least one legislator who is willing to provide advice and help grow your State CAB. If possible, get 2-3 legislators who will help with your endeavors. Any “connections” to legislators will be extremely helpful in this
  • 34. situation. However, if you are not able to form a partnership with a legislator, you can still start a State CAB. o Contact chapters in your state and inform them about your endeavors. Also, encourage them to reach out to their legislators and provide them with helpful ideas and useful resources.  November o Contact your state’s Association for Career and Technical Education (ACTE) and ask for their support. They may be able to assist with your efforts and provide valuable resources. Also, work with them to coordinate a day for DECA members to visit the state capitol and meet their legislators. (Under this timeline, set up this event for February). Please note that some states have an ACTE Legislative Day that allows CTSO members to visit their state capitol. If a Legislative Day is an annual event, offer to help your state’s ACTE with organizing this event. o Begin developing a polished “pride points” document about your state association. You should also develop a formal document of “talking points” that DECA members can use when preparing to meet with legislators. o Contact the chapters in your state and update them on your progress.  December o Organize a visit to the state capitol for your state officer team. (Try to schedule this visit for some time in January). Make sure that each state officer contacts their legislators and requests a meeting. If applicable, contact the legislators you have partnered with and inform them about your team’s scheduled visit. o Develop a statewide DECA newsletter that will be given to legislators when your state officer team visits the capitol. o Begin to organize an outreach project aimed at your state’s members of the U.S. Congress. You should invite all of them to join the CAB; you should also ask the U.S. Representatives to join the CTE Caucus.  January o Mail the CAB invitations and the CTE Caucus requests. Remember to send a thank-you letter to legislators who join the CAB or the CTE Caucus. Also, be sure to publicly recognize supportive legislators. o Visit the capitol as a state officer team. Have each state officer meet with their legislators. They should discuss the importance of DECA, share the newsletter and “pride points” document, and invite legislators to join the State CAB. After the scheduled meetings are completed, visit other offices and request to speak with legislators. If they are able to visit with you, discuss the importance of DECA, give them the documents you’ve created, and invite them to join your State CAB. If the legislator is unavailable, talk to their legislative assistant and leave the documents you’ve created.
  • 35. o Develop another statewide DECA newsletter; this will be used when DECA members visit the state capitol in February.  February o Have DECA members visit the state capitol and meet their legislators. Your state officer team should also attend this event. This event should have been planned and promoted for at least two months. Remember that some states have an ACTE Legislative Day where DECA members can visit their state capital. When members arrive at the capitol, have a short meeting with all attendees and share your political outreach expertise. Give them a copy of the “talking points” document to help them prepare for their legislative meetings. Also, provide them with copies of the “pride points” document, the most recent newsletter, and paperwork for the State CAB.  March o Write a press release about your state conference and send a copy to all of your state’s members of Congress and as many state legislators as possible.  May o Write a press release about your state’s experience at DECA’s International Career Develop Conference and send a copy to all of your state’s members of Congress and as many state legislators as possible. Summary: Your ultimate focus should be to reach out to as many legislators as possible and to inform them about DECA and CTE. All legislators are bombarded with competing interests; you must find a way to stand out. Students who are well-informed, professional, and driven will impress legislators and can potentially impact their viewpoints. Note: I have developed this outreach project based on the timeframe of electing officers in the spring. However, effective outreach projects can certainly be developed if your state elects officers in the fall.
  • 36. Notes Important Information  Keeping your target audience in mind is extremely important. You cannot reach out state legislators and federal legislators in exactly the same way. When giving written or verbal information to state legislators, primarily focus on your state association of DECA and your local marketing classes. Remember, your state legislators will only impact CTE and DECA programs in your state; they want to specifically know why these entities are important. When giving written or verbal information to federal legislators, primarily focus on CTE and DECA on the national level. Federal legislators have the power to impact CTE and, by association, CTSOs in all 50 states. Therefore, they are interested in knowing the impact their policies will have on a national scale. However, including state-specific information can still be helpful; federal legislators will want to know how their stance on CTE affects their constituents, who have the power to reelect them. I have reflected these ideas in the sample materials for both state and federal legislators.  Legislators are deeply concerned with the state of the U.S. economy. CTE specifically prepares students to make an impact on the economy. This concept is difficult to adequately explain in writing. However, if you have the opportunity to meet with a legislator, stress the positive impact that CTE can have on our economy.  Asking legislators to get involved with your chapter is an excellent way to engage them with DECA and CTE. You can invite them to a chapter meeting or ask them to visit one of your marketing classes. Also, you can request their help in preparing students for competition. Legislators can serve as judges for practice role plays, or they can provide feedback on written project and presentations. (Please note that state legislators will have more availability than federal legislators when it comes to chapter involvement).  Convincing legislators to serve as judges at district/regional or state competitions can be a highly effective way to garner their support. Most likely, federal legislators will not have the availability to serve as a judge. However, some state legislators may be able to judge. Asking state legislators to serve as judges can be a segment in your State CAB invitation letter.
  • 37. Important Reminders  Keep in mind the objectives of this resource: (1) to guide you in reaching out to legislators, (2) to provide you with creative ideas for reaching out to legislators, and (3) to show you samples of effective documents aimed at legislators.  Remember, if you would like to adapt and use any of the documents in this resource, I will provide you with rewriteable versions. My email address is decavpmicah@gmail. com.  To better understand the importance of reaching out to legislators, please read the “DECA and Politics” document found on www.slideshare.net/DECAInc. In this document, I explain how the government impacts DECA and why we must get more involved in the political scene.  A PowerPoint titled “Obtaining Legislators Support” is also found on DECA’s SlideShare Account. This presentation concisely combines the information found in this resource and in the “DECA and Politics” document.  A PowerPoint about the Perkins Act can be found on DECA’s SlideShare Account, too.