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Semelhante a Executive Briefing Final
Semelhante a Executive Briefing Final (20)
Executive Briefing Final
- 1. Chalk Talk Frozen Food Snacks Market General Mills Corporation
- 7. General Mills Corporation Pillsbury (which includes Totino’s) is in the top three Net US Sales by Division $8.5 Billion 23% Big G Cereals 22% Meals 19% Pillsbury 14% Yoplait 13% Snacks 8% Baking Products 1% Small Planet Foods
- 8. General Mills Annual Report Intelligence This is a corporate mandate for our new products like: VOD, .NET and Events! They really understand advertising, it’s an “investment”. Advertising success gives us a chance to enhance their winning formula Hmmm, I wonder if they’ll tell me the budgets have been cut?
- 9. Annual Report They Get It!!! Product Growth and Corporate alignment with Key Market Drivers They are on a roll
- 10. Annual Report If they are “Excited” we are excited!