SlideShare uma empresa Scribd logo

Differentiation and positioning strategies for online businesses

•Transferir como PPT, PDF•
•
David Liu
David Liu

The document discusses differentiation and positioning strategies for e-marketing. It defines differentiation as adding meaningful differences to distinguish a company's offering. Five dimensions of differentiation are discussed: product, service, personnel, channel, and image. Dell's use of websites like IdeaStorm, Direct2Dell, StudioDell and forums to differentiate its image online through user engagement and customized content is described. Effective differentiation strategies outlined include being first to market, owning a product attribute in customers' minds, demonstrating product leadership, and communicating differences clearly.

NegóciosTecnologia
1 de 103
Chapter 9 Differentiation and Positioning Strategies ,[object Object],[object Object],[object Object]
E-Marketing Strategy Complete E-Marketing Strategy Differentiation & Positioning Strategies Consumer Behavior Online E-Marketing Research Segmentation & Targeting Strategies
Agenda ,[object Object],[object Object],[object Object],[object Object],Based and Strategies for Positioning Summary
Differentiation
Differentiation ,[object Object],[object Object],[object Object]
Differentiation ,[object Object],[object Object]
Differentiation ,[object Object]
Differentiation ,[object Object]
Differentiation
Differentiation Product Services Personnel Channel Image Five Dimensions
Product Differentiation ,[object Object]
Product Differentiation ,[object Object],[object Object]
Let’s Get Technical – iTunes iPod
Let’s Get Technical – iTunes iPod 1 2 3 1 2 600MB 160GB (300 Albums)
Let’s Get Technical – iTunes iPod
Let’s Get Technical – iTunes iPod
Product Differentiation ,[object Object],[object Object]
Product Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation Product Services Personnel Channel Image Five Dimensions
Service Differentiation Ability to respond more rapidly to customer concerns. Ability to receive customer feedback through e-mail 24 hours a day. Customer Service
Service Differentiation Features offered and service consumption experience. Distribution of products ordered online. Other Customer Service
Differentiation Product Services Personnel Channel Image Five Dimensions
Personnel Differentiation In the past Internet Personalized service and one-to-one relationships required costly skilled personnel. Internet auto process leads to a cost leadership advantage over off-line companies. Higher levels of service & lower prices! Also for the end users.
Differentiation Product Services Personnel Channel Image Five Dimensions
Channel Differentiation ,[object Object],[object Object],[object Object]
Channel Differentiation Entire distribution channel For digital products$ Music & Software downloads Specialized personal services “ Do it yourself” － Conduct activities Transaction and distribution channel Commercial transactions online Communication channel Product & Service information on the Web 4 1 2 3 Online Channel Multiple levels
Differentiation Product Services Personnel Channel Image Five Dimensions
Image Differentiation ,[object Object],[object Object],[object Object],[object Object]
Image Differentiation ,[object Object]
Image Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Image Differentiation ,[object Object],[object Object]
Image Differentiation - Dell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://elearning.iiiedu.org.tw/blog/term/1/20080508/54
Image Differentiation - Dell ,[object Object],[object Object],[object Object],Source: http://elearning.iiiedu.org.tw/blog/term/1/20080508/54 1 2 3 4
Image Differentiation - Dell ,[object Object],[object Object],Source: http://elearning.iiiedu.org.tw/blog/term/1/20080508/54
Image Differentiation - Dell ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://elearning.iiiedu.org.tw/blog/term/1/20080508/54
Image Differentiation - Dell ,[object Object],[object Object],Source: http://elearning.iiiedu.org.tw/blog/term/1/20080508/54
Image Differentiation - Dell ,[object Object],[object Object],[object Object],Source: http://elearning.iiiedu.org.tw/blog/term/1/20080508/54
Image Differentiation - Dell ,[object Object],[object Object],Source: http://elearning.iiiedu.org.tw/blog/term/1/20080508/54 Home 提供給廣大的消費者一些較為平易近人的資訊，例如一些教學性的影片：什麼是 Direct 10 、如何設定雙螢幕、什麼是藍芽等。 Small Business 根據一些小型企業需求，來拍攝相關的教學影片如：如何線上備份資料、觸控式螢幕的技術、你是否準備好接受 Vista 、無線網路的各種選擇等。 IT Pro 比較專業的一些 IT 相關影片，如：戴爾的 Techknow 計畫、設定 DRAC （ Dell Remote Access Controller ）、設定 RAID （ Redundant Array of Independent Disks ）等。
Image Differentiation - Dell ,[object Object],[object Object],Source: http://elearning.iiiedu.org.tw/blog/term/1/20080508/54
Image Differentiation - Dell ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://elearning.iiiedu.org.tw/blog/term/1/20080508/54
Differentiation Strategies
Differentiation Strategies (1/5) ,[object Object],1 Being the first to enter the market. 2 Owning a product attribute or quality in the consumer's mind. 3 Demonstrating product leadership. 4 Utilizing an impressive company history or heritage. 5 Supporting and demonstrating the differentiating idea. 6 Communicating the difference.
Differentiation Strategies (2/5) ,[object Object],[object Object]
Differentiation Strategies (3/5) ,[object Object],[object Object],[object Object],[object Object]
Differentiation Strategies (4/5) ,[object Object],[object Object],[object Object]
Differentiation Strategies (5/5) ,[object Object],resume posting job searches graduating students executives
Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
Site Environment / Atmospherics ,[object Object],[object Object],portrays accurate information clearly shows the products and services offered easily downloads easily navigated
Site Environment / Atmospherics ,[object Object],virtual tours 3-D images product image enlargements trial downloads customer reviews
Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
Build Trust (1/3) ,[object Object],[object Object],[object Object],Trust building should be an integral part of a web site's marketing strategy.
Build Trust (2/3) ,[object Object],encounter problems require personal assistance exchange or return a purchase
Build Trust (3/3) ,[object Object]
Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
Efficient and Timely Order Processing ,[object Object],[object Object],[object Object]
Efficient and Timely Order Processing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
Pricing (1/2) ,[object Object],[object Object],[object Object]
Pricing (2/2) ,[object Object],[object Object],[object Object]
Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
Customer Relationship Management ,[object Object]
Customer Relationship Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
User-generated Content (UGC) ,[object Object],[object Object]
Based and Strategies for Positioning
Based and Strategies for Positioning ,[object Object]
Based and Strategies for Positioning ,[object Object]
Based and Strategies for Positioning ,[object Object]
Based and Strategies for Positioning ,[object Object]
Based and Strategies for Positioning ,[object Object],Mediocrity deserves no praise.
Based and Strategies for Positioning ,[object Object],Marketing communication
Based and Strategies for Positioning ,[object Object]
Based and Strategies for Positioning ,[object Object],[object Object],[object Object]
Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
Product or Service Attribute ,[object Object],[object Object],[object Object]
Product or Service Attribute ,[object Object],[object Object],http://www.youtube.com/watch?v=l_I3br9m-68
Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
Technology Positioning ,[object Object],[object Object]
Technology Positioning ,[object Object]
Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
Benefit Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
User Category ,[object Object],[object Object],[object Object],[object Object]
Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
Competitor Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
Integrator Positioning (1/9) ,[object Object],[object Object],[object Object]
Integrator Positioning (2/9) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrator Positioning (3/9) ,[object Object],[object Object],[object Object]
Integrator Positioning (4/9) ,[object Object],[object Object],[object Object],[object Object]
Integrator Positioning (5/9) ,[object Object],[object Object],[object Object]
Integrator Positioning (6/9) ,[object Object],[object Object],[object Object],[object Object]
Integrator Positioning (7/9) ,[object Object],[object Object],[object Object]
Integrator Positioning (8/9) ,[object Object],[object Object],[object Object],[object Object]
Integrator Positioning (9/9) ,[object Object],Give web agents discounted rooms A hotel owner has two choices Let them sit empty
Repositioning Strategies (1/3) ,[object Object],[object Object],[object Object]
Repositioning Strategies (2/3) ,[object Object],[object Object],[object Object]
Repositioning Strategies (3/3) ,[object Object],Search Engine Life Engine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Goal ,[object Object],[object Object],[object Object]
Summary
Differentiation ,[object Object]
E-Marketing Strategy Complete E-Marketing Strategy Differentiation & Positioning Strategies Consumer Behavior Online E-Marketing Research Segmentation & Targeting Strategies
 

Recomendados

Differentiation and Positioning
Differentiation and PositioningDifferentiation and Positioning
Differentiation and PositioningRamakrishna Kongalla
 
Differentiation and positioning
Differentiation and positioningDifferentiation and positioning
Differentiation and positioningNadia Ahmed
 
Positioning & Differentiating The Market Offering Through the Product Life Cycle
Positioning & Differentiating The Market Offering Through the Product Life CyclePositioning & Differentiating The Market Offering Through the Product Life Cycle
Positioning & Differentiating The Market Offering Through the Product Life CycleAN_Rajin
 
Differentiation strategy
Differentiation strategyDifferentiation strategy
Differentiation strategymounika katagouni
 
Marketing Presentation
Marketing PresentationMarketing Presentation
Marketing Presentationnilesh.tr
 
Differentiation strategies
Differentiation strategiesDifferentiation strategies
Differentiation strategiesSameer Mathur
 
Channel differentiation & image differentiation
Channel differentiation & image differentiationChannel differentiation & image differentiation
Channel differentiation & image differentiationSyed Shah
 
Positioning
PositioningPositioning
PositioningGOEL'S WORLD
 

Recomendados

Differentiation and Positioning
Differentiation and PositioningDifferentiation and Positioning
Differentiation and PositioningRamakrishna Kongalla
 
Differentiation and positioning
Differentiation and positioningDifferentiation and positioning
Differentiation and positioningNadia Ahmed
 
Positioning & Differentiating The Market Offering Through the Product Life Cycle
Positioning & Differentiating The Market Offering Through the Product Life CyclePositioning & Differentiating The Market Offering Through the Product Life Cycle
Positioning & Differentiating The Market Offering Through the Product Life CycleAN_Rajin
 
Differentiation strategy
Differentiation strategyDifferentiation strategy
Differentiation strategymounika katagouni
 
Marketing Presentation
Marketing PresentationMarketing Presentation
Marketing Presentationnilesh.tr
 
Differentiation strategies
Differentiation strategiesDifferentiation strategies
Differentiation strategiesSameer Mathur
 
Channel differentiation & image differentiation
Channel differentiation & image differentiationChannel differentiation & image differentiation
Channel differentiation & image differentiationSyed Shah
 
Positioning
PositioningPositioning
PositioningGOEL'S WORLD
 
Product differentiation
Product differentiationProduct differentiation
Product differentiationEndro Catur
 
E Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation PositioningE Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation PositioningLargest Catholic University
 
Product Differentiation as Marketing Strategy
Product Differentiation as Marketing StrategyProduct Differentiation as Marketing Strategy
Product Differentiation as Marketing StrategyAkash Jauhari
 
Service branding
Service brandingService branding
Service brandingFarzad Kheiriasl
 
Product and Brand
Product and BrandProduct and Brand
Product and BrandMark Curphey
 
P Ositioning
P OsitioningP Ositioning
P Ositioningsantoshgwani
 
Utsav Mahendra : Designing the Communications Mix for Services
Utsav Mahendra : Designing the Communications Mix for Services Utsav Mahendra : Designing the Communications Mix for Services
Utsav Mahendra : Designing the Communications Mix for Services Utsav Mahendra
 
Product and brand management ppt sir
Product and brand management ppt sirProduct and brand management ppt sir
Product and brand management ppt sirinderrajsingh
 
Brand Management Lecture7
Brand Management Lecture7Brand Management Lecture7
Brand Management Lecture7Nagesh Pai
 
Product and brand managment
Product and brand managmentProduct and brand managment
Product and brand managmentHamid Hussain
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceControlEng
 
internet market segmentation
internet market segmentation internet market segmentation
internet market segmentationksverdze
 
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...Cibin Mathew
 
differentiation of products
differentiation of productsdifferentiation of products
differentiation of productsHome
 
Differentiate or die 021014
Differentiate or die 021014Differentiate or die 021014
Differentiate or die 021014Gian-Luca Cioletti, Helping people and companies to grow!
 
Chapter 12 – Setting Product Strategy
Chapter 12 – Setting Product StrategyChapter 12 – Setting Product Strategy
Chapter 12 – Setting Product StrategyMacky Villagarcia
 
12
1212
12Balmik Sahu
 
Brand Equity Presentation
Brand Equity PresentationBrand Equity Presentation
Brand Equity Presentationvijaydh
 
Choosing Brand Elements
Choosing Brand ElementsChoosing Brand Elements
Choosing Brand Elementsguest98aa8c
 
Setting Product Strategy / Marketing Management By kotler Keller
Setting Product Strategy / Marketing Management By kotler KellerSetting Product Strategy / Marketing Management By kotler Keller
Setting Product Strategy / Marketing Management By kotler KellerChoudhry Asad
 
Chapter 8 segmentation, targeting, differentiation, and positioning strateg...
Chapter 8 segmentation, targeting, differentiation, and positioning strateg...Chapter 8 segmentation, targeting, differentiation, and positioning strateg...
Chapter 8 segmentation, targeting, differentiation, and positioning strateg...Dr. Ankit Kesharwani
 
Differentiation strategy
Differentiation strategyDifferentiation strategy
Differentiation strategyMohamed Faiz
 

Mais conteúdo relacionado

Mais procurados

Product differentiation
Product differentiationProduct differentiation
Product differentiationEndro Catur
 
Product Differentiation as Marketing Strategy
Product Differentiation as Marketing StrategyProduct Differentiation as Marketing Strategy
Product Differentiation as Marketing StrategyAkash Jauhari
 
Utsav Mahendra : Designing the Communications Mix for Services
Utsav Mahendra : Designing the Communications Mix for Services Utsav Mahendra : Designing the Communications Mix for Services
Utsav Mahendra : Designing the Communications Mix for Services Utsav Mahendra
 
Product and brand management ppt sir
Product and brand management ppt sirProduct and brand management ppt sir
Product and brand management ppt sirinderrajsingh
 
Brand Management Lecture7
Brand Management Lecture7Brand Management Lecture7
Brand Management Lecture7Nagesh Pai
 
Product and brand managment
Product and brand managmentProduct and brand managment
Product and brand managmentHamid Hussain
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceControlEng
 
internet market segmentation
internet market segmentation internet market segmentation
internet market segmentationksverdze
 
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...Cibin Mathew
 
differentiation of products
differentiation of productsdifferentiation of products
differentiation of productsHome
 
Chapter 12 – Setting Product Strategy
Chapter 12 – Setting Product StrategyChapter 12 – Setting Product Strategy
Chapter 12 – Setting Product StrategyMacky Villagarcia
 
Brand Equity Presentation
Brand Equity PresentationBrand Equity Presentation
Brand Equity Presentationvijaydh
 
Choosing Brand Elements
Choosing Brand ElementsChoosing Brand Elements
Choosing Brand Elementsguest98aa8c
 
Setting Product Strategy / Marketing Management By kotler Keller
Setting Product Strategy / Marketing Management By kotler KellerSetting Product Strategy / Marketing Management By kotler Keller
Setting Product Strategy / Marketing Management By kotler KellerChoudhry Asad
 

Mais procurados (20)

Product differentiation
Product differentiationProduct differentiation
Product differentiation
 
E Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation PositioningE Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation Positioning
 
Product Differentiation as Marketing Strategy
Product Differentiation as Marketing StrategyProduct Differentiation as Marketing Strategy
Product Differentiation as Marketing Strategy
 
Service branding
Service brandingService branding
Service branding
 
Product and Brand
Product and BrandProduct and Brand
Product and Brand
 
P Ositioning
P OsitioningP Ositioning
P Ositioning
 
Utsav Mahendra : Designing the Communications Mix for Services
Utsav Mahendra : Designing the Communications Mix for Services Utsav Mahendra : Designing the Communications Mix for Services
Utsav Mahendra : Designing the Communications Mix for Services
 
Product and brand management ppt sir
Product and brand management ppt sirProduct and brand management ppt sir
Product and brand management ppt sir
 
Brand Management Lecture7
Brand Management Lecture7Brand Management Lecture7
Brand Management Lecture7
 
Product and brand managment
Product and brand managmentProduct and brand managment
Product and brand managment
 
Industrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial MarketplaceIndustrial Branding: The Lost Art in the Industrial Marketplace
Industrial Branding: The Lost Art in the Industrial Marketplace
 
internet market segmentation
internet market segmentation internet market segmentation
internet market segmentation
 
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...
Marketing management-by-philip-kotler-719-slides-1234238345990514-2 untitled9...
 
differentiation of products
differentiation of productsdifferentiation of products
differentiation of products
 
Differentiate or die 021014
Differentiate or die 021014Differentiate or die 021014
Differentiate or die 021014
 
Chapter 12 – Setting Product Strategy
Chapter 12 – Setting Product StrategyChapter 12 – Setting Product Strategy
Chapter 12 – Setting Product Strategy
 
12
1212
12
 
Brand Equity Presentation
Brand Equity PresentationBrand Equity Presentation
Brand Equity Presentation
 
Choosing Brand Elements
Choosing Brand ElementsChoosing Brand Elements
Choosing Brand Elements
 
Setting Product Strategy / Marketing Management By kotler Keller
Setting Product Strategy / Marketing Management By kotler KellerSetting Product Strategy / Marketing Management By kotler Keller
Setting Product Strategy / Marketing Management By kotler Keller
 

Destaque

Chapter 8 segmentation, targeting, differentiation, and positioning strateg...
Chapter 8 segmentation, targeting, differentiation, and positioning strateg...Chapter 8 segmentation, targeting, differentiation, and positioning strateg...
Chapter 8 segmentation, targeting, differentiation, and positioning strateg...Dr. Ankit Kesharwani
 
Differentiation strategy
Differentiation strategyDifferentiation strategy
Differentiation strategyMohamed Faiz
 
5 Levels of Market Differentiation Strategies
5 Levels of Market Differentiation Strategies5 Levels of Market Differentiation Strategies
5 Levels of Market Differentiation StrategiesGraham McInnes
 
Slide Marketing Mercubuana
Slide Marketing MercubuanaSlide Marketing Mercubuana
Slide Marketing Mercubuanarachmadi49
 
Focal hepatic lesions
Focal hepatic lesionsFocal hepatic lesions
Focal hepatic lesionsYasser Asiri
 
Brand positioning
Brand positioningBrand positioning
Brand positioningSimran Kaur
 
Differentiation strategy of The Voice US
Differentiation strategy of The Voice USDifferentiation strategy of The Voice US
Differentiation strategy of The Voice USHanh-Minh Nguyen
 
E-Marketing - Targeting Market Segments and communities
E-Marketing - Targeting Market Segments and communitiesE-Marketing - Targeting Market Segments and communities
E-Marketing - Targeting Market Segments and communitiesFilipe Mello
 
Marketing information system
Marketing information systemMarketing information system
Marketing information systemChaitu Royal
 
45907503 mrf-tyres
45907503 mrf-tyres45907503 mrf-tyres
45907503 mrf-tyresAmit Bishyer
 
Indirect Channel of International Distribution
Indirect Channel of International DistributionIndirect Channel of International Distribution
Indirect Channel of International DistributionKiran Prasad Naik
 
Product Assortment- Case Study Pepsi
Product Assortment- Case Study PepsiProduct Assortment- Case Study Pepsi
Product Assortment- Case Study PepsiTathagata Mahajan
 
Indian Tyre manufacturing industry
Indian Tyre manufacturing industryIndian Tyre manufacturing industry
Indian Tyre manufacturing industrySoma Giri
 
Building a successful differentiation and growth strategy 1 (2)
Building a successful differentiation and growth strategy 1 (2)Building a successful differentiation and growth strategy 1 (2)
Building a successful differentiation and growth strategy 1 (2)Further Learning Group
 

Destaque (20)

Chapter 8 segmentation, targeting, differentiation, and positioning strateg...
Chapter 8 segmentation, targeting, differentiation, and positioning strateg...Chapter 8 segmentation, targeting, differentiation, and positioning strateg...
Chapter 8 segmentation, targeting, differentiation, and positioning strateg...
 
Differentiation strategy
Differentiation strategyDifferentiation strategy
Differentiation strategy
 
5 Levels of Market Differentiation Strategies
5 Levels of Market Differentiation Strategies5 Levels of Market Differentiation Strategies
5 Levels of Market Differentiation Strategies
 
Mrf tyres india
Mrf tyres indiaMrf tyres india
Mrf tyres india
 
Intergrated marketing communications to build brand equity Leroy J. Ebert
Intergrated marketing communications to build brand equity Leroy J. EbertIntergrated marketing communications to build brand equity Leroy J. Ebert
Intergrated marketing communications to build brand equity Leroy J. Ebert
 
Slide Marketing Mercubuana
Slide Marketing MercubuanaSlide Marketing Mercubuana
Slide Marketing Mercubuana
 
Focal hepatic lesions
Focal hepatic lesionsFocal hepatic lesions
Focal hepatic lesions
 
Brand positioning
Brand positioningBrand positioning
Brand positioning
 
Differentiation strategy of The Voice US
Differentiation strategy of The Voice USDifferentiation strategy of The Voice US
Differentiation strategy of The Voice US
 
E-Marketing - Targeting Market Segments and communities
E-Marketing - Targeting Market Segments and communitiesE-Marketing - Targeting Market Segments and communities
E-Marketing - Targeting Market Segments and communities
 
Differentiation strategies for the generic industrry
Differentiation strategies for the generic industrryDifferentiation strategies for the generic industrry
Differentiation strategies for the generic industrry
 
Differentiation strategy
Differentiation strategyDifferentiation strategy
Differentiation strategy
 
Marketing information system
Marketing information systemMarketing information system
Marketing information system
 
E Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer BehaviorE Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer Behavior
 
45907503 mrf-tyres
45907503 mrf-tyres45907503 mrf-tyres
45907503 mrf-tyres
 
Ecommerce ppt
Ecommerce pptEcommerce ppt
Ecommerce ppt
 
Indirect Channel of International Distribution
Indirect Channel of International DistributionIndirect Channel of International Distribution
Indirect Channel of International Distribution
 
Product Assortment- Case Study Pepsi
Product Assortment- Case Study PepsiProduct Assortment- Case Study Pepsi
Product Assortment- Case Study Pepsi
 
Indian Tyre manufacturing industry
Indian Tyre manufacturing industryIndian Tyre manufacturing industry
Indian Tyre manufacturing industry
 
Building a successful differentiation and growth strategy 1 (2)
Building a successful differentiation and growth strategy 1 (2)Building a successful differentiation and growth strategy 1 (2)
Building a successful differentiation and growth strategy 1 (2)
 

Semelhante a Differentiation and positioning strategies for online businesses

Ttb eloqua slides stein ias v0.5 (final shared version)
Ttb eloqua slides stein ias v0.5 (final shared version)Ttb eloqua slides stein ias v0.5 (final shared version)
Ttb eloqua slides stein ias v0.5 (final shared version)Marc Keating
 
Cómo gestionar mi estrategia social para atención a clientes
Cómo gestionar mi estrategia social para atención a clientesCómo gestionar mi estrategia social para atención a clientes
Cómo gestionar mi estrategia social para atención a clientesMundo Contact
 
Tradelink Presentation 6
Tradelink Presentation 6Tradelink Presentation 6
Tradelink Presentation 6oliviastorelli
 
Business Plan Training Session 1: Defining the Business
Business Plan Training Session 1: Defining the BusinessBusiness Plan Training Session 1: Defining the Business
Business Plan Training Session 1: Defining the Businesscbehn1
 
Visual Matter: Our price point brings us clients, the end result keeps out cl...
Visual Matter: Our price point brings us clients, the end result keeps out cl...Visual Matter: Our price point brings us clients, the end result keeps out cl...
Visual Matter: Our price point brings us clients, the end result keeps out cl...Visual Matter
 
How digital can build your brand
How digital can build your brand How digital can build your brand
How digital can build your brand B2B Marketing
 
Melbourne IT - iStrategy Atlanta
Melbourne IT - iStrategy AtlantaMelbourne IT - iStrategy Atlanta
Melbourne IT - iStrategy AtlantaiStrategy
 
Managing Organization And Leading People Essay
Managing Organization And Leading People EssayManaging Organization And Leading People Essay
Managing Organization And Leading People EssayLorie Harris
 
Naming Architecture: A Blueprint for Portfolio Simplicity
Naming Architecture: A Blueprint for Portfolio SimplicityNaming Architecture: A Blueprint for Portfolio Simplicity
Naming Architecture: A Blueprint for Portfolio SimplicitySiegel+Gale
 
Mobile Insurance Marketing - Digital Insurance in Africa
Mobile Insurance Marketing - Digital Insurance in AfricaMobile Insurance Marketing - Digital Insurance in Africa
Mobile Insurance Marketing - Digital Insurance in AfricaThe Digital Insurer
 
Chp04 Thingking E Business Design
Chp04 Thingking E Business DesignChp04 Thingking E Business Design
Chp04 Thingking E Business DesignChuong Nguyen
 
5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.ppt5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.pptwebhostingguy
 
5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.ppt5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.pptwebhostingguy
 
5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.ppt5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.pptwebhostingguy
 
What Is Digital Transformation and How Can Nonprofits Benefit?
What Is Digital Transformation and How Can Nonprofits Benefit?What Is Digital Transformation and How Can Nonprofits Benefit?
What Is Digital Transformation and How Can Nonprofits Benefit?TechSoup
 

Semelhante a Differentiation and positioning strategies for online businesses (20)

Ideas
IdeasIdeas
Ideas
 
Ttb eloqua slides stein ias v0.5 (final shared version)
Ttb eloqua slides stein ias v0.5 (final shared version)Ttb eloqua slides stein ias v0.5 (final shared version)
Ttb eloqua slides stein ias v0.5 (final shared version)
 
Cómo gestionar mi estrategia social para atención a clientes
Cómo gestionar mi estrategia social para atención a clientesCómo gestionar mi estrategia social para atención a clientes
Cómo gestionar mi estrategia social para atención a clientes
 
Repurpose, Reuse, Refresh
Repurpose, Reuse, RefreshRepurpose, Reuse, Refresh
Repurpose, Reuse, Refresh
 
Presentation3
Presentation3Presentation3
Presentation3
 
Tradelink Presentation 6
Tradelink Presentation 6Tradelink Presentation 6
Tradelink Presentation 6
 
Business Plan Training Session 1: Defining the Business
Business Plan Training Session 1: Defining the BusinessBusiness Plan Training Session 1: Defining the Business
Business Plan Training Session 1: Defining the Business
 
Business Transformation Using TOGAF
Business Transformation Using TOGAF Business Transformation Using TOGAF
Business Transformation Using TOGAF
 
Visual Matter: Our price point brings us clients, the end result keeps out cl...
Visual Matter: Our price point brings us clients, the end result keeps out cl...Visual Matter: Our price point brings us clients, the end result keeps out cl...
Visual Matter: Our price point brings us clients, the end result keeps out cl...
 
How digital can build your brand
How digital can build your brand How digital can build your brand
How digital can build your brand
 
Melbourne IT - iStrategy Atlanta
Melbourne IT - iStrategy AtlantaMelbourne IT - iStrategy Atlanta
Melbourne IT - iStrategy Atlanta
 
Managing Organization And Leading People Essay
Managing Organization And Leading People EssayManaging Organization And Leading People Essay
Managing Organization And Leading People Essay
 
BizDevbox Columbia Univ 2020
BizDevbox Columbia Univ 2020BizDevbox Columbia Univ 2020
BizDevbox Columbia Univ 2020
 
Naming Architecture: A Blueprint for Portfolio Simplicity
Naming Architecture: A Blueprint for Portfolio SimplicityNaming Architecture: A Blueprint for Portfolio Simplicity
Naming Architecture: A Blueprint for Portfolio Simplicity
 
Mobile Insurance Marketing - Digital Insurance in Africa
Mobile Insurance Marketing - Digital Insurance in AfricaMobile Insurance Marketing - Digital Insurance in Africa
Mobile Insurance Marketing - Digital Insurance in Africa
 
Chp04 Thingking E Business Design
Chp04 Thingking E Business DesignChp04 Thingking E Business Design
Chp04 Thingking E Business Design
 
5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.ppt5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.ppt
 
5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.ppt5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.ppt
 
5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.ppt5Portals_and_future_trends_4.ppt
5Portals_and_future_trends_4.ppt
 
What Is Digital Transformation and How Can Nonprofits Benefit?
What Is Digital Transformation and How Can Nonprofits Benefit?What Is Digital Transformation and How Can Nonprofits Benefit?
What Is Digital Transformation and How Can Nonprofits Benefit?
 

Último

Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 

Último (20)

Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 

Differentiation and positioning strategies for online businesses

  • 1.
  • 2. E-Marketing Strategy Complete E-Marketing Strategy Differentiation & Positioning Strategies Consumer Behavior Online E-Marketing Research Segmentation & Targeting Strategies
  • 3.
  • 5.
  • 6.
  • 7.
  • 8.
  • 10. Differentiation Product Services Personnel Channel Image Five Dimensions
  • 11.
  • 12.
  • 13. Let’s Get Technical – iTunes iPod
  • 14. Let’s Get Technical – iTunes iPod 1 2 3 1 2 600MB 160GB (300 Albums)
  • 15. Let’s Get Technical – iTunes iPod
  • 16. Let’s Get Technical – iTunes iPod
  • 17.
  • 18.
  • 19.
  • 20. Differentiation Product Services Personnel Channel Image Five Dimensions
  • 21. Service Differentiation Ability to respond more rapidly to customer concerns. Ability to receive customer feedback through e-mail 24 hours a day. Customer Service
  • 22. Service Differentiation Features offered and service consumption experience. Distribution of products ordered online. Other Customer Service
  • 23. Differentiation Product Services Personnel Channel Image Five Dimensions
  • 24. Personnel Differentiation In the past Internet Personalized service and one-to-one relationships required costly skilled personnel. Internet auto process leads to a cost leadership advantage over off-line companies. Higher levels of service & lower prices! Also for the end users.
  • 25. Differentiation Product Services Personnel Channel Image Five Dimensions
  • 26.
  • 27. Channel Differentiation Entire distribution channel For digital products$ Music & Software downloads Specialized personal services “ Do it yourself” － Conduct activities Transaction and distribution channel Commercial transactions online Communication channel Product & Service information on the Web 4 1 2 3 Online Channel Multiple levels
  • 28. Differentiation Product Services Personnel Channel Image Five Dimensions
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
  • 49.
  • 50.
  • 51. Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
  • 52.
  • 53.
  • 54.
  • 55. Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
  • 56.
  • 57.
  • 58. Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
  • 59.
  • 60.
  • 61. Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
  • 62.
  • 63.
  • 64. Site Environment/ Atmospherics Invite User-generated Content Build Trust Efficient and Timely Order Processing Customer Relationship Management (CRM) Pricing
  • 65.
  • 66. Based and Strategies for Positioning
  • 67.
  • 68.
  • 69.
  • 70.
  • 71.
  • 72.
  • 73.
  • 74.
  • 75. Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
  • 76.
  • 77.
  • 78. Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
  • 79.
  • 80.
  • 81. Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
  • 82.
  • 83. Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
  • 84.
  • 85. Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
  • 86.
  • 87. Based and Strategies for Positioning Product or Service Attribute Technology Positioning Benefit Positioning User Category Competitor Positioning Five Positioning Bases
  • 88.
  • 89.
  • 90.
  • 91.
  • 92.
  • 93.
  • 94.
  • 95.
  • 96.
  • 97.
  • 98.
  • 99.
  • 101.
  • 102. E-Marketing Strategy Complete E-Marketing Strategy Differentiation & Positioning Strategies Consumer Behavior Online E-Marketing Research Segmentation & Targeting Strategies
  • 103.