Forum Nokia Dev. Camp - Biz Dev_ Paris 17&18 Nov Final

Forum Nokia
Patrick Dalez
Business Development EMEA
Paris 17-18 Nov. 2009

Company Confidential
1 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

Amazing Experiences

Devices
+ Services
How Does
it All Add Up?
+ Apps

= Solutions
2 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials©2008 Nokia

Forum Nokia is Nokia for Developers
FORUM
NOKIA

Forum Nokia
accelerates the
development and
delivery of great 3rd
party applications
and services on
Nokia devices


Third party development creates a virtuous circle

Nokia Channels
(retail / operators)
Sells devices
through Sell devices to
channels consumers
Third party
Third party applications
developers Successful
Successful increase the
want to develop ecosystem
ecosystem value of devices
for successful benefitsall
benefits all and platforms to
devices and parties channels and
platforms parties consumers
Developers Consumers
Write Buy devices and
applications download or
for Nokia purchase
platforms applications


Who and Where are the Forum Nokia Members

EMEA
48.4%

Americas
16.2% China
7.9%

Forum Nokia has 4.4 million
active members; talented people
with various backgrounds and
skill sets: India
7.1%
• Prosumers
• Creative Professionals
• Students
• Operators
• Mobile & Web Developers
Rest of
• Flash Developers
Asia
• Open Source Community 20.3%
Source: Forum Nokia Registration Database, August 2009


Nokia Developer Community –
Nokia Developer Community – Large and Active
Large and Active
C++, Open C, Java, Python AJAX, Web Run Time, Flash

Web
Developers
Creative
Professionals Consumers
Operators

Mobile SW Flash
Prosumers Developers Developers

Students Open Source
Designers Community

6 © 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials©2008 Nokia

Forum Nokia Technical Services & Consultancy

Technical Technical
Consultancy Support
Knowledge base

University
& Documentation Communities
Training

Tools and
SDKs
Application Device
testing Access

world-
Tap into timely, world-class developer services. Whenever you need them.


Nokia Tiered Developer Programs
Free- Invite Only

• Preferred GTM
• Strategic Innovation Invitation-only program for top
• Dedicated Tech. support
• Periodic membership innovative companies
• New Device Access
• Proto Access
300€ annually

• Business Development Support
• Platform engagement
• Technical support
• GTM opportunities
For companies - fast track to success
• Marketing & Channel visibility
• Reduce development costs
• Early Access to SDK, discounted devices
Individual developer
• Public community for all developers Recognition and reward program
• Technical knowledge
Free

• Device specifications (Maemo ,S60 & S40)
• Technical Documentation library
• SDK, Code examples, Wikis
Developer portal with technical,
• Discussion Board
• Visibility to FN Champion program
marketing & business information


From Idea to realisation and market success
1. LaunchPad & PRO developer programs
accelerate development cycles.

6. Go-to-market programs 2. Platforms
accelerate the adoption of streamline the
applications. development process.

5. Channel distribution 3. Tools and SDKs
increases Profile with lower development
Nokia BUs and partners costs.

4. Technical services
shorten time to market.


Forum Nokia business opportunities

Ovi Store

Pre-Load

Operators

Content
Aggregators

10
10 © 2009 Nokia
© 2009 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials

WRT Compatible devices
Messaging
• Web Runtime widgets can access Platform Services (including
Messaging, PIM, Audio and etc) through JavaScript extensions for PIM
personalized & relevant services
• Anyone who can create web pages can be a mobile application Audio
developer using WRT technology
• To Date: 37 Devices and counting…
System
Existing Devices (Firmware Upgrade)on S60 3rd FP1 Devices
Broad-based Device Support S60 3rd FP2 & S60 5th Edition Imaging
• Enables live Internet content on home screen (weather updates, news)
Location


Show me the money!

…and the Spotlight

Ovi: Five inter-connected service areas

People, Places and Media.

Messaging Maps Media Games Music

Common functions and cross-discovery


Ovi Store – back to basics
• Global distribution possibilities
• Supported by 100 device models (S60, S40, Maemo)
• Credit Card and Operator Billing* (27 Operators)
• Active users from over 180 countries
• Developers from 65 countries
• Local content, local language support* (8 to date)
• August users bigger than June & July combined
• Over 5500 items for most popular devices
• Approving 500 content items a week
• Potential reach of 300Million Global customers
*For credit card: Less applicable taxes.
*For mobile billing: Less applicable taxes and fixed billing charges. 27 Operators covered to date
• English, German, Spanish, Italian, French, Russian, Portuguese, Chinese
• Examples of supported devices: Nokia 5220, 6300
14 © 2009 Nokia vvvvV1-Filename.ppt / YYYY-MM-DD / Initialsss

Promotional Opportunities
• Content publishers can gain increased
visibility from promotional opportunities
such as "Spotlight”, a sponsored placement
opportunity in the Ovi Store.

• Spotlight provides marquee exposure to a
targeted audience actively looking for
mobile content.

• Other co-marketing opportunities
available:
• Favorable placement for global and
regional marketing of content
• Publisher channel views: specific
publisher content can be filtered by
consumer to be visible in one view

15 © 2009 Nokia vvvvV1-Filename.ppt / YYYY-MM-DD / Initialsss

Publish to Ovi
• Self-service tool allowing publishers
to easily distribute and monetize
content on Ovi.

• Benefits of publishing on Ovi:
• Easy access to a single channel
reaching millions of consumers
• Monetize applications and content
• Fast time to market
• Real time sales and usage reports

• Enabling publishers to get content to
market.


Open Screen Fund = Money for you
• $10 million fund from
Nokia and Adobe to bring
great Flash apps & content
to market, across screens

• We’re looking for
innovation, and creative
use of FlashLite capabilities
on Nokia devices

• Anyone can apply for
funding; a great idea may
be a winner!

Get more information at http://openscreen.forum.nokia.com/


Calling All Innovators-Concours OVI
Grand Prize
15,000 EUR in cash.
The new N900
A developer competition that challenges developers to Paid travel and a ticket to a Nokia
create applications and content that are developer event in the spring
2010.
• Locally relevant for consumers living in France Nokia’s help to get the winning
• On their way to, or could be made available in Ovi application to Ovi Store.
Store One-year membership in Forum
Nokia Launchpad
Developers can submit applications in these categories:
• Social location
• Business and productivity
• Communications and social networking
• Games
• Just for fun
For anyone with some coding skills and an
understanding of what the consumers
in France want to have in their Nokia devices
Winners announced at Le Web Paris in December!!


Long Tail: X-Dancery and 5800 (China)
Sohu – consumer portal

• X-Dancery – on-the-fly “Dance Dance
Revolution” game, game based on the
song currently playing in Nokia Music

• Great device + service experience
Campaign Microsite Mogo – Gadget portal

In-box leaflet


Brand Partnership: Netflix (Americas)

Retail POS w/ Netflix

DVD mailer with CFA


TPO + Ovi Store: Metro News (EMEA)
• Verve enabled the “Metro News” Widget for
preload in N97 Mini - Europe

• Nokia and Metro in 6 countries are working
together to guarantee maximum visibility in
a joint campaign

Metro - mobile channel reaching
additional thousands of Nokia
consumers;

Locally relevant content to all Metro
readers - additional activities drive
retention

All Nokia and Metro properties used
for a winning cross-marketing mix


Future (ex.) - Consumer Touchpoints, Events:
Roskilde Festival “Survival Kit”
Midomi: Hum or
sing that song &
get it in NMS

MusicAic: Create
your own ringtones
with a few clicks
My Festival app: Find
friends, check schedule
& facilities etc Touch Piano: Create
your own ringtones
with a few clicks
Tune Wiki: Get real
time lyrics and sing
along the song
Mosh-it: Sync your
Nokia with iTunes
Clic2C: coupons and
Easter eggs in poster
watermarks … Also available to other
Nokias in Ovi Store!


Nokia will support the entire development
ecosystem, with a unified, seamless offer

OPERATORS
Sell devices to
Nokia devices Ovi Store
consumers
deliver essential connects
solutions to the developers with
consumer consumers Successful
Successful
ecosystem
ecosystem
Cross-platform Ovi API adds benefitsall
benefits all
parties
environments people and parties
reduce costs and places features CONSUMERS
speed to your apps, Buy devices and
innovation easily download or
purchase
applications


Forum Nokia Dev. Camp - Biz Dev_ Paris 17&18 Nov Final

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