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Internet Marketing Strategies
- 2. Definition eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.
- 3. With other words… “…identifying, understanding, collaboratively creating, and meeting a segment of human and social needs, wants, desires, wishes digitally.”
- 4. Internet Marketing Trends Bulgaria Europe Households with Internet 30% 65% Online Shopping 5% 40%
- 8. Inbound Marketing E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007
- 9. Rethinking the Marketing • Telemarketing • Outdoor • Direct marketing • E-mail campaigns • Print Ads • TV/radio Ads • SEO/SEM • Blogs • Social Networks • RSS • Free books • Social PR Interruption Based Permission Based
- 10. Benefits of eMarketing • businesses now have a truly global reach • range of products and services • two-way communication channel • provide an immediate impact • greater buying power • access to the niche markets • relatively inexpensive • measurable
- 11. Website Development E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007
- 12. Website development • Lead Generator web site - promotional web site for branding, informational • E – commerce web site – help customer select the brand even if he will not buy it from store • Information architecture web site
- 13. Now WHAT? WOW, we have a site!
- 14. SEM E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007
- 15. What is SEO and SEM
- 16. 25% of SEO = onsite Title URL Text and links META Description
- 17. 75% of SEO = link building • The popularity of the pages that link to you influences your popularity • Collect quality links from good authority websites • Link> banner • Choose the rights text of the link
- 18. Online Display Ad & Rich Media Advertising E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007
- 19. Display Ads
- 20. Display Ad & Rich Media • Placement of text ad links, banners, expandable banners, rich media, video ads • Various targeting options – contextual, behavioral, geographical • Extensive reach through vertical web portals, ad networks, ad exchanges and CPA networks • Generates targeted sales, leads, builds brand awareness
- 21. Display Ad Price Models • CPM – cost per thousand (Mile) – Fixed price per 1000 views – Hard to monitor and verify • PPC – pay per click – Fixe price every time s.b. clicks on the link – Google Words • PPA – You pay per specific action
- 22. E-Mail Marketing E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007
- 23. E-Mail Marketing • No not a spam! • Highly targeted • Cost effective • Customizable
- 24. E-Mail Marketing Step by Step • List building and Management • Design • Newsletter Components • Deployment • Tracking and Reporting
- 25. Affiliate Marketing E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007
- 28. Social Marketing E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting WOMM Social Media Marketing & Optimization © Advanced Media Productions, 2007
- 30. Social Media Phenomenon • Huge amount of users • Based on permission not on interruption • Contagious • FREEEE!
- 31. Social Media in Plain English
- 32. Cross channel marketing integration • Mix the channels • Don’t fix the budget for one channel • Channels are blurred – tv on mobile • 67% of the brands run cross-channel marketing campaigns
- 33. The Most Common Mistakes of eMarketing???
- 34. Resources • http://www.slideshare.net/kameran/principles-of-internet-marketing • http://www.slideshare.net/AdvancedMediaProductions/email-social-media-and- search-in-the-overall-marketing-mix-presentation • http://video.google.com/videoplay?docid=- 6536094581177302180&ei=UXciS6euJZvE2wLcw- nlAw&q=Planning+and+Integrating+a+Targeted+Internet+Marketing+Campaign&hl =en&client=firefox-a# • http://www.slideshare.net/HubSpot/seo-101-search-engine-optimization-basics- hubspot • http://www.quirk.biz/resources/home • “Новите правила на маркетинг и PR” – Скот, РОИ Комюникейшънс