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Cynthia Chin-Lee and Mary Martyak
Why are we here?
 Video is everywhere
 Innovate, or be left behind
 Chinese proverb:
“Tell me and I'll forget; show me and I may remember;
involve me and I'll understand.”
2#stc14, How to Get Started With Video and Animation
Animation Example
Installing a DIMM
3#stc14, How to Get Started With Video and Animation
Video (live action) Example
Automating Server Management
4#stc14, How to Get Started With Video and Animation
A Journey: Producing Video and
Animations
 Here is a story…
 About how a doc team delivered their first video and
animation as part of their customer documentation.
Based on…
 The Hero With a Thousand Faces, by Joseph Campbell (1949)
 The Writer’s Journey: Mythic Structure for Writers, by Christopher Vogler (2007)
5#stc14, How to Get Started With Video and Animation
The Ordinary World
6#stc14, How to Get Started With Video and Animation
Team is aware that something is missing or there is an
opportunity to do something new.
What Is vs. What Could Be….
 Ask why:
 What do I want to convey…concepts, instructions, or
entertainment?
 Give me a competitive advantage?
 Easier to follow and more interesting?
 Help the customer to understand how a product works?
 Help to maintain the product and reduce service calls?
 Will I be able to update content quickly via the web?
#stc14, How to Get Started With Video and Animation 7
Call to Action
8#stc14, How to Get Started With Video and Animation
A unique idea is spawned, but 0ur world becomes
unbalanced.
Choosing Animation or Video
 Animation
 When you don’t have access to the real product
(hardware or software)
 When it is more cost-effective to use (3D CAD model vs.
expensive server)
 Video
 When you have access to the real product
 When it’s more cost-effective (in-house vs. contractor)
#stc14, How to Get Started With Video and Animation 9
Refusal of the Call
10#stc14, How to Get Started With Video and Animation
Change is hard.
Justify the Project
 Why should we do this?
 Enhance (not replace) the documentation
 Ongoing demand for alternatives to standard docs
 Customers don’t like to wade through a lot of
documentation
 Demos increase awareness of products
 Fill the gap between marketing materials and product
documentation
 Customer and employee training can share best
practices
 Get feedback from customers and employees
#stc14, How to Get Started With Video and Animation 11
Find Allies
 Find allies from other groups who support the
project:
 Service
 Marketing
 Product mgt
 Customer training
 Employee training
#stc14, How to Get Started With Video and Animation 12
Meeting With the Mentor
13#stc14, How to Get Started With Video and Animation
I need a mentor with experience, valuable insights,
and magical tools.
Who Can Help Us?
 Where to look for mentors
 Attend an STC conference
 Look for other groups at your company who are using
multimedia
 Look on the web
#stc14, How to Get Started With Video and
Animation 14
Develop a Project Proposal
 Develop a video project proposal. Include:
 Purpose, benefits for viewers
 ROI
 Audience definition
 Concept and task overviews
 Accessibility and localization requirements
 Required hardware and software
 Budget
 Project schedule
 Contributors
#stc14, How to Get Started With Video and Animation 15
Sample Video Project Proposal
Sample Video Project Proposal
16
Page 1
Objectives
Proof of
Concept
HW/SW Resources
and Budget
#stc14, How to Get Started With Video and Animation
Sample Video Project Proposal
17
Page 2
Staff and
Roles
Mentors
Video
Procedures
Schedule
#stc14, How to Get Started With Video and Animation
Video Editing Software
 iMovie (Mac) $15
 Windows
Moviemaker (free)
 Techsmith
Camtasia ($299)
 Adobe Captivate
($899)
 Avid Media
Composer ($999)
18#stc14, How to Get Started With Video and Animation
Crossing the Threshold
19#stc14, How to Get Started With Video and Animation
I’m committed to this idea and ready to jump in.
How do I begin?
Identify Requirements for the
Animation or Video
 Write a concept document
 Staff are assigned for specific work
 Objectives are explained
 Content of the animation or video is described
 Components of the media are listed
 Concept document is approved by Pubs team and
management
#stc14, How to Get Started With Video and Animation 20
Sample Video Concept Template
Sample Video Concept Template
21
Video title
Script and storyboard writer
Objective
Duration
Video components
Topic overview
Main content
Conclusion
Staff
#stc14, How to Get Started With Video and Animation
Tests, Allies, and Enemies
22#stc14, How to Get Started With Video and Animation
Production work begins.
We meet some friend and foes.
Who will join us?
Production Begins
 Content is identified:
 Storyboard developed
 Script developed
 Detailed schedule for production work
#stc14, How to Get Started With Video and Animation 23
Sample storyboard
Sample script
Sample Storyboard
24#stc14, How to Get Started With Video and Animation
Sample Script
25
Script title
No. of lines in script
Front matter
Procedure overview
Main content
#stc14, How to Get Started With Video and Animation
Approach the Innermost Cave
26#stc14, How to Get Started With Video and Animation
Team encounters problems. Staff becomes discouraged.
We need to be proactive and confront the challenges.
Production In-Depth
 Issues can arise when:
 Shooting video/screencast
 Creating sequences
 Capturing screens
 Creating image files (jpg, png, etc.)
 Creating and revising front and back matter
 Recording audio narrations
 Creating captions
 Reviewing prototypes
#stc14, How to Get Started With Video and
Animation 27
The Ordeal
28
Results might not work out as expected.
How do I keep the team motivated?
#stc14, How to Get Started With Video and Animation
What Can Go Wrong?
 Need to prepare for when:
 Schedules are moved in
 People resources are lost
 Script is technically incorrect
 Tools are missing or inadequate
 Recording locations not available
#stc14, How to Get Started With Video and Animation 29
Seizing the Sword
30
The reward is within reach
#stc14, How to Get Started With Video and Animation
Your Reward
 Take possession of what you have earned so far
 What has been accomplished is clear and the goal
is in sight
 Realize the significance of what you are doing
 Share your accomplishments outside of your team
 Celebrate the team’s efforts
#stc14, How to Get Started With Video and Animation 31
The Road Back
32
Using their honed skills and tools, team pushes
the idea forward and are victorious.
#stc14, How to Get Started With Video and Animation
Assembly, Integration, and Proof
 Owners assigned, and resources available for:
 Reviewing script text for accuracy
 Reviewing script implementation
 Comparing audio narration to storyboard
 Comparing closed captions to narration
 Verifying audio narrations are in sync
 Soundtracks applied appropriately
 Revising video or animation, based on reviews and comparisons
#stc14, How to Get Started With Video and Animation 33
Resurrection
34
Any final ordeals are overcome.
#stc14, How to Get Started With Video and Animation
“Finishing” the Final Product
 Owners are assigned to:
 Attach front and back matter
 Render final file output
 Manage:
 File transfers
 Publication
 Archiving of files
#stc14, How to Get Started With Video and Animation 35
Return With the Elixir
36
The “ordinary world” becomes a better place.
#stc14, How to Get Started With Video and Animation
Your work Is Complete
 The video or animation is complete and
published for customers
 Documentation web sites
 Marketing web sites
 Training web sites
 Corporate media sites
 YouTube
 Facebook
 Twitter
 Blogs
#stc14, How to Get Started With Video and Animation 37
Video Library
38#stc14, How to Get Started With Video and Animation
Production phases and the finished product
How long should it be?
What makes a good tutorial?
What makes a good narration?
Accessibility and localization
File and publishing considerations
Be an evangelist
Oracle videos and animations
Resources and more information
39#stc14, How to Get Started With Video and Animation
Production Phases and Finished
Product
Production Timeline
Concept
10%
Pre-
Production
10%
Production
30%
Post-
Production
45%
Finish
5%
40
Finished Product Structure Proportioned Scale
Branded
Opening
~6 sec
Front
Matter
5% (~10 sec)
Intro and
Conceptual Content
20% (~36 sec)
Main Topic Content
60% (~110 sec)
Conclusion
10% (~20 sec)
Back
Matter
5% (~10 sec)
#stc14, How to Get Started With Video and Animation
How Long Should Videos Run?
41#stc14, How to Get Started With Video and Animation
What Makes a Good Tutorial?
 Informs user who the audience is, and purpose of the video or animation
 Provides user-friendly, concise, clear content
 Includes instructions that are easy to follow:
 Focused on essential features and one task
 Easy-to-follow solution for a particular task
 Short, sequential steps per screen build into a full procedure
 Terms and images are consistent
 Tutorials can be developed and compiled into a library of
related tasks
 Refers to additional, related documentation
 Recaps the tutorial, shows user what the task accomplished, and points
user where to go or what to do next
42#stc14, How to Get Started With Video and Animation
What Makes a Good Narration?
 Narrations complement the video or animation action
 Appropriate style:
 Simple text
 Fluid, conversational voice
 Simple declarative sentences with pictorial nouns and
action verbs
 Active voice
 Address the second person, “you”
 Keep a reasonably slow pace
43#stc14, How to Get Started With Video and Animation
Accessibility and Localization
 Accessibility
 Captions in Oracle technical videos required
 The 21st Century Communications and Video Accessibility Act
(CVAA) has guidelines for:
 Captions
 Audio descriptions
 Not necessarily so: As long as videos or animations have a
counterpart in documentation, the accessibility requirement is
satisfied. Confirm this with your accessibility representative.
 Localization
 Oracle is currently not translating narrations or localizing video or
animations
 Camtasia software can generate closed caption scripts files that can
be submitted to a translations group, edited, then re-imported to a
Camtasia project to generate closed caption videos in other
languages
44#stc14, How to Get Started With Video and Animation
File and Publishing Considerations
 File considerations:
 Video or animation use a consistent format and output is good quality
 Audio levels are consistent and output is good quality
 File format runs on a variety of browsers and platforms
 PC, MAC, Unix machines
 Firefox, Chrome, IE browsers
 HTML for browser access; MP4 for downloads
 Publishing considerations:
 Upload restrictions
 Findability
 Download capability
 Supported file formats
 User comments
45#stc14, How to Get Started With Video and Animation
Be a Publicist
 Promote your videos or animations in:
 Newsletters
 YouTube
 Oracle YouTube -- http://youtube.com/oracle
 Media Networks
 Oracle Media Network -- http://medianetwork.oracle.com
 Facebook
 YouTube
 Twitter
 Blogs
46#stc14, How to Get Started With Video and Animation
Oracle Videos and Animations
 Oracle Server Documentation Sites:
 Sun Server X4-2 animations
 Oracle Servers Video
 Oracle Learning Library:
 Sun Server X3-2 animations
 Oracle Endeca Information Discovery YouTube:
 Oracle Endeca Information Discovery Product Demos
 Oracle Endeca Information Discovery Screencast Series
 Oracle NetBeans Media Library:
 NetBeans IDE 7.4 Overview
 Setting Up a GitHub Repository Using NetBeans IDE
 Oracle Cloud Marketplace:
 Oracle Cloud Marketplace Tutorials and Videos
47#stc14, How to Get Started With Video and Animation
Resources
 General production
 Wikipedia:
http://en.wikipedia.org/wiki/Video_production
 Camtasia tutorials:
 To create, edit and produce videos:
http://www.techsmith.com/tutorial-camtasia-8.html
 Accessibility:
 21st Century Communications and Video Accessibility Act
(CVAA)
http://transition.fcc.gov/cgb/dro/cvaa.html
48#stc14, How to Get Started With Video and Animation
Comments
Thanks for attending!
49
Q & A
#stc14, How to Get Started With Video and Animation

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Getting Started with Video and Animation for STC Summit 2014

  • 1. Cynthia Chin-Lee and Mary Martyak
  • 2. Why are we here?  Video is everywhere  Innovate, or be left behind  Chinese proverb: “Tell me and I'll forget; show me and I may remember; involve me and I'll understand.” 2#stc14, How to Get Started With Video and Animation
  • 3. Animation Example Installing a DIMM 3#stc14, How to Get Started With Video and Animation
  • 4. Video (live action) Example Automating Server Management 4#stc14, How to Get Started With Video and Animation
  • 5. A Journey: Producing Video and Animations  Here is a story…  About how a doc team delivered their first video and animation as part of their customer documentation. Based on…  The Hero With a Thousand Faces, by Joseph Campbell (1949)  The Writer’s Journey: Mythic Structure for Writers, by Christopher Vogler (2007) 5#stc14, How to Get Started With Video and Animation
  • 6. The Ordinary World 6#stc14, How to Get Started With Video and Animation Team is aware that something is missing or there is an opportunity to do something new.
  • 7. What Is vs. What Could Be….  Ask why:  What do I want to convey…concepts, instructions, or entertainment?  Give me a competitive advantage?  Easier to follow and more interesting?  Help the customer to understand how a product works?  Help to maintain the product and reduce service calls?  Will I be able to update content quickly via the web? #stc14, How to Get Started With Video and Animation 7
  • 8. Call to Action 8#stc14, How to Get Started With Video and Animation A unique idea is spawned, but 0ur world becomes unbalanced.
  • 9. Choosing Animation or Video  Animation  When you don’t have access to the real product (hardware or software)  When it is more cost-effective to use (3D CAD model vs. expensive server)  Video  When you have access to the real product  When it’s more cost-effective (in-house vs. contractor) #stc14, How to Get Started With Video and Animation 9
  • 10. Refusal of the Call 10#stc14, How to Get Started With Video and Animation Change is hard.
  • 11. Justify the Project  Why should we do this?  Enhance (not replace) the documentation  Ongoing demand for alternatives to standard docs  Customers don’t like to wade through a lot of documentation  Demos increase awareness of products  Fill the gap between marketing materials and product documentation  Customer and employee training can share best practices  Get feedback from customers and employees #stc14, How to Get Started With Video and Animation 11
  • 12. Find Allies  Find allies from other groups who support the project:  Service  Marketing  Product mgt  Customer training  Employee training #stc14, How to Get Started With Video and Animation 12
  • 13. Meeting With the Mentor 13#stc14, How to Get Started With Video and Animation I need a mentor with experience, valuable insights, and magical tools.
  • 14. Who Can Help Us?  Where to look for mentors  Attend an STC conference  Look for other groups at your company who are using multimedia  Look on the web #stc14, How to Get Started With Video and Animation 14
  • 15. Develop a Project Proposal  Develop a video project proposal. Include:  Purpose, benefits for viewers  ROI  Audience definition  Concept and task overviews  Accessibility and localization requirements  Required hardware and software  Budget  Project schedule  Contributors #stc14, How to Get Started With Video and Animation 15 Sample Video Project Proposal
  • 16. Sample Video Project Proposal 16 Page 1 Objectives Proof of Concept HW/SW Resources and Budget #stc14, How to Get Started With Video and Animation
  • 17. Sample Video Project Proposal 17 Page 2 Staff and Roles Mentors Video Procedures Schedule #stc14, How to Get Started With Video and Animation
  • 18. Video Editing Software  iMovie (Mac) $15  Windows Moviemaker (free)  Techsmith Camtasia ($299)  Adobe Captivate ($899)  Avid Media Composer ($999) 18#stc14, How to Get Started With Video and Animation
  • 19. Crossing the Threshold 19#stc14, How to Get Started With Video and Animation I’m committed to this idea and ready to jump in. How do I begin?
  • 20. Identify Requirements for the Animation or Video  Write a concept document  Staff are assigned for specific work  Objectives are explained  Content of the animation or video is described  Components of the media are listed  Concept document is approved by Pubs team and management #stc14, How to Get Started With Video and Animation 20 Sample Video Concept Template
  • 21. Sample Video Concept Template 21 Video title Script and storyboard writer Objective Duration Video components Topic overview Main content Conclusion Staff #stc14, How to Get Started With Video and Animation
  • 22. Tests, Allies, and Enemies 22#stc14, How to Get Started With Video and Animation Production work begins. We meet some friend and foes. Who will join us?
  • 23. Production Begins  Content is identified:  Storyboard developed  Script developed  Detailed schedule for production work #stc14, How to Get Started With Video and Animation 23 Sample storyboard Sample script
  • 24. Sample Storyboard 24#stc14, How to Get Started With Video and Animation
  • 25. Sample Script 25 Script title No. of lines in script Front matter Procedure overview Main content #stc14, How to Get Started With Video and Animation
  • 26. Approach the Innermost Cave 26#stc14, How to Get Started With Video and Animation Team encounters problems. Staff becomes discouraged. We need to be proactive and confront the challenges.
  • 27. Production In-Depth  Issues can arise when:  Shooting video/screencast  Creating sequences  Capturing screens  Creating image files (jpg, png, etc.)  Creating and revising front and back matter  Recording audio narrations  Creating captions  Reviewing prototypes #stc14, How to Get Started With Video and Animation 27
  • 28. The Ordeal 28 Results might not work out as expected. How do I keep the team motivated? #stc14, How to Get Started With Video and Animation
  • 29. What Can Go Wrong?  Need to prepare for when:  Schedules are moved in  People resources are lost  Script is technically incorrect  Tools are missing or inadequate  Recording locations not available #stc14, How to Get Started With Video and Animation 29
  • 30. Seizing the Sword 30 The reward is within reach #stc14, How to Get Started With Video and Animation
  • 31. Your Reward  Take possession of what you have earned so far  What has been accomplished is clear and the goal is in sight  Realize the significance of what you are doing  Share your accomplishments outside of your team  Celebrate the team’s efforts #stc14, How to Get Started With Video and Animation 31
  • 32. The Road Back 32 Using their honed skills and tools, team pushes the idea forward and are victorious. #stc14, How to Get Started With Video and Animation
  • 33. Assembly, Integration, and Proof  Owners assigned, and resources available for:  Reviewing script text for accuracy  Reviewing script implementation  Comparing audio narration to storyboard  Comparing closed captions to narration  Verifying audio narrations are in sync  Soundtracks applied appropriately  Revising video or animation, based on reviews and comparisons #stc14, How to Get Started With Video and Animation 33
  • 34. Resurrection 34 Any final ordeals are overcome. #stc14, How to Get Started With Video and Animation
  • 35. “Finishing” the Final Product  Owners are assigned to:  Attach front and back matter  Render final file output  Manage:  File transfers  Publication  Archiving of files #stc14, How to Get Started With Video and Animation 35
  • 36. Return With the Elixir 36 The “ordinary world” becomes a better place. #stc14, How to Get Started With Video and Animation
  • 37. Your work Is Complete  The video or animation is complete and published for customers  Documentation web sites  Marketing web sites  Training web sites  Corporate media sites  YouTube  Facebook  Twitter  Blogs #stc14, How to Get Started With Video and Animation 37
  • 38. Video Library 38#stc14, How to Get Started With Video and Animation
  • 39. Production phases and the finished product How long should it be? What makes a good tutorial? What makes a good narration? Accessibility and localization File and publishing considerations Be an evangelist Oracle videos and animations Resources and more information 39#stc14, How to Get Started With Video and Animation
  • 40. Production Phases and Finished Product Production Timeline Concept 10% Pre- Production 10% Production 30% Post- Production 45% Finish 5% 40 Finished Product Structure Proportioned Scale Branded Opening ~6 sec Front Matter 5% (~10 sec) Intro and Conceptual Content 20% (~36 sec) Main Topic Content 60% (~110 sec) Conclusion 10% (~20 sec) Back Matter 5% (~10 sec) #stc14, How to Get Started With Video and Animation
  • 41. How Long Should Videos Run? 41#stc14, How to Get Started With Video and Animation
  • 42. What Makes a Good Tutorial?  Informs user who the audience is, and purpose of the video or animation  Provides user-friendly, concise, clear content  Includes instructions that are easy to follow:  Focused on essential features and one task  Easy-to-follow solution for a particular task  Short, sequential steps per screen build into a full procedure  Terms and images are consistent  Tutorials can be developed and compiled into a library of related tasks  Refers to additional, related documentation  Recaps the tutorial, shows user what the task accomplished, and points user where to go or what to do next 42#stc14, How to Get Started With Video and Animation
  • 43. What Makes a Good Narration?  Narrations complement the video or animation action  Appropriate style:  Simple text  Fluid, conversational voice  Simple declarative sentences with pictorial nouns and action verbs  Active voice  Address the second person, “you”  Keep a reasonably slow pace 43#stc14, How to Get Started With Video and Animation
  • 44. Accessibility and Localization  Accessibility  Captions in Oracle technical videos required  The 21st Century Communications and Video Accessibility Act (CVAA) has guidelines for:  Captions  Audio descriptions  Not necessarily so: As long as videos or animations have a counterpart in documentation, the accessibility requirement is satisfied. Confirm this with your accessibility representative.  Localization  Oracle is currently not translating narrations or localizing video or animations  Camtasia software can generate closed caption scripts files that can be submitted to a translations group, edited, then re-imported to a Camtasia project to generate closed caption videos in other languages 44#stc14, How to Get Started With Video and Animation
  • 45. File and Publishing Considerations  File considerations:  Video or animation use a consistent format and output is good quality  Audio levels are consistent and output is good quality  File format runs on a variety of browsers and platforms  PC, MAC, Unix machines  Firefox, Chrome, IE browsers  HTML for browser access; MP4 for downloads  Publishing considerations:  Upload restrictions  Findability  Download capability  Supported file formats  User comments 45#stc14, How to Get Started With Video and Animation
  • 46. Be a Publicist  Promote your videos or animations in:  Newsletters  YouTube  Oracle YouTube -- http://youtube.com/oracle  Media Networks  Oracle Media Network -- http://medianetwork.oracle.com  Facebook  YouTube  Twitter  Blogs 46#stc14, How to Get Started With Video and Animation
  • 47. Oracle Videos and Animations  Oracle Server Documentation Sites:  Sun Server X4-2 animations  Oracle Servers Video  Oracle Learning Library:  Sun Server X3-2 animations  Oracle Endeca Information Discovery YouTube:  Oracle Endeca Information Discovery Product Demos  Oracle Endeca Information Discovery Screencast Series  Oracle NetBeans Media Library:  NetBeans IDE 7.4 Overview  Setting Up a GitHub Repository Using NetBeans IDE  Oracle Cloud Marketplace:  Oracle Cloud Marketplace Tutorials and Videos 47#stc14, How to Get Started With Video and Animation
  • 48. Resources  General production  Wikipedia: http://en.wikipedia.org/wiki/Video_production  Camtasia tutorials:  To create, edit and produce videos: http://www.techsmith.com/tutorial-camtasia-8.html  Accessibility:  21st Century Communications and Video Accessibility Act (CVAA) http://transition.fcc.gov/cgb/dro/cvaa.html 48#stc14, How to Get Started With Video and Animation
  • 49. Comments Thanks for attending! 49 Q & A #stc14, How to Get Started With Video and Animation