Nonprofit Branding Document Example
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Our branding presentation was created to help people understand who we were and why it would benefit community groups to partner. It's been a successful and engaging tool when meet new companies and soliciting interest in our nonprofit community center. We wanted to share this model with others since it's worked so well for us!
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Nonprofit Branding Document Example
- 1. Marketing 2015 – Rosen JCC Rosen JCC Brand Presentation Nonprofit Branding Examples
- 2. Visual Brand This is our title font. Ubuntu - Crisp This is our body font. Fira Sans - Book Branding Colors Tel Aviv – main palette Main logo – Poppy J
- 3. Sub-Brand Internal sub-brands Event sub-brands
- 4. Brand Badges Variety of brand badges
- 5. Brand Personality Smart Funny Cultural Successful Empathetic Intellectual Philanthropic Entrepreneurial Moral, but not preachy Doing good in the world Jewish Compassion/Heart Standards Flexibility/On MyTerms
- 6. Taglines The J is for you. Join your new community. A premiere community center in Central Florida.
- 8. Social Media Relies heavily on imagery Each site has a specific focus
- 9. Imagery Personal, fun, warm, real people including staff
- 10. Imagery Personal, fun, warm, real people including staff
- 11. Website
Notas do Editor
- Define color palette and font. Discuss choice of poppy J. Vibrant, exciting, modern, warm
- Try not to sub brand too often…event are fine CAMP J, JU and ECLC only area with their own logo
- Branding badges - variety
- Jewish Absolutely core to our brand. Identify proudly as Jewish, they say—but then leave it open-ended. Avoid defining it; more than ever, what it means to be Jewish is a personal decision. Compassion/Heart This heading covers many traits: inclusiveness, altruism, welcoming, warmth, etc… We are a strong and supportive community. Standards The rise of professionalism at JCCs is a critical part of our story over the past decade. People expect professionalism, competency, kindness Flexibility/On My Terms Flexibility is a critical component of a brand that is ripe for Millennials—and increasingly, for Boomers and Gen Xers as well. Everyone wants a personalized experience.
- For the next 12 months…good campaign….something about this place not my fav
- Working on print items still….12 months with the building…maybe 24?
- Cover each brand of social media
- Imagery from rooms/events/real people
- Staff headshots
- Discuss website and growth od site in next 12 months