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YOUR NATURAL
FASCINATION STRENGTH

THE AVANT-GARDE
PRESTIGE  +  REBELLION

CUSTOM
REPORT FOR

CYLE MOORE
PRESTIGE
MYSTIQUE

POWER

TRUST
ALARM

PASSION
REBELLION

FASCINATE PROFESSIONAL ASSESSMENT. Copyright © 2013 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the
case of brief quotations embodied in critical articles and reviews. For information, contact Hello@HowToFascinate.com.
AT-A-GLANCE
MY ARCHETYPE

MY TRIGGERS

Your ARCHETYPE is a combination of your
primary and secondary TRIGGERS.

Your PRIMARY trigger is how you are most likely to fascinate others.
Of all 7 triggers, this is the one in which you score highest. Your
SECONDARY trigger is the trigger you are next most likely to use.
Your DORMANT trigger is the one you are least likely to use.

THE AVANT-GARDE
ORIGINAL
ENTERPRISING
FORWARD-THINKING

WATCH SALLY EXPLAIN YOUR ARCHETYPE

VIEW MY REPORT
CYLE, you're about to find out how
your personality is uniquely
hardwired to fascinate customers,
co-workers, and colleagues. You'll
also find out how your score
compares to our studies of 130,000
participants.
Log into your account to watch the
video on the left, in which Sally
describes your unique personality
advantage. Turn the page view your
Fascination Advantage Report.

YOUR “FASCINATION ADVANTAGE” IS THE WAY IN WHICH YOUR PERSONALITY IS
MOST LIKELY TO ADD DISTINCT VALUE.
WHEN YOU COMMUNICATE USING YOUR FASCINATION ADVANTAGE, YOU’RE
OPERATING AT YOUR PEAK PERFORMANCE-- AND YOU’RE DOING IT EFFORTLESSLY.
CYLE COHEN
1 / 14	 THE AVANT-GARDE  HOWARDMOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
TABLE OF CONTENTS

3

4

WELCOME FROM SALLY HOGSHEAD
A quick introduction on the research behind your Fascination Advantage Report

MY ARCHETYPE: THE AVANT-GARDE
Your archetype is the combination of your primary and secondary triggers. This is
your personality’s greatest competitive advantage. There are 49 potential archetypes,
and each embodies a different form of influence.

5

MATRIX OF 49 ARCHETYPES

6

MY PRIMARY TRIGGER

7

Your primary and secondary triggers are your 2 main personality advantages.

MY SECONDARY TRIGGER
Your primary and secondary triggers are your 2 main personality advantages.

8

MY DORMANT TRIGGER
Your dormant trigger is the one you are least likely to use in your personal brand.

9

ADVANTAGES & PITFALLS
Learn how you’re uniquely suited to succeed at work, and how you could unwittingly be
hindering your chances of success.

10

ACTION PLAN
A fast, 3-step action plan for utilizing your archetype at work.

11

ANALYTICS
Find out how your results compare to the 130,000 others who have taken this
test.

12

NEXT STEPS
Improve your results with Fascinate training on first impressions, building teams, hiring
more effectively, and identifying your customers’ personality triggers.

CYLE COHEN
2 / 14	 THE AVANT-GARDE  HOWARDMOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
HELLO SALLY,
HELLO CYLE,
You’re about to find out your personality’s greatest advantage… your
Fascination Advantage.
Other tests measure how you see the world.
This one measures how the world sees you.
YOU ARE

THE

AVANT-GARDE

Your report will describe how you’re most likely to add distinct value.
You’ll discover what makes your personal brand different— and better.
The 28 questions you’ve answered were not
based on psychology, but on branding. Each
one has been carefully calibrated according
to our national market studies, and results from
over 140,000 participants. Our findings also
include research in neurology, linguistics, and
marketing.
When you understand your natural personality traits, you can grow your
business around these strengths. You can be operating at your peak
performance, and do it effortlessly.
The greatest value you can add is to become more of yourself.
Now, let’s get started. I look forward to sharing your results with you!
Warm regards,

Sally Hogshead
CYLE COHEN
3 / 14	 THE AVANT-GARDE  HOWARDMOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
WHERE PRESTIGE MEETS REBELLION

ENTER:

THE AVANT-GARDE

THE AVANT-GARDE

YOU ARE THE AVANT-GARDE. YOU EMBODY A FRESH
INTERPRETATION OF THE DETAILS, TWEAKING THE GAME TO
INFLUENCE DIRECTION. YOUR CUSTOMERS AND CO-WORKERS
ARE FASCINATED BY YOUR ABILITY TO BE TAPPED INTO “THE NEXT
BIG THING” IN BUSINESS AND IN POP CULTURE.
•• Your distinctive thinking and perspective earns you
immediate respect from employees, clients and
colleagues.
•• You are perceived as being “in the know,” and an
expert in making recommendations to others.
•• Your inventive thinking inspires others to join you in
the pursuit of your goals.
•• You constantly seek ways change the status quo.

PRIMARY TRIGGER
PRESTIGE

SECONDARY TRIGGER
REBELLION

CYLE COHEN
4 / 14	 THE AVANT-GARDE  HOWARDMOORE

•• You have a dramatic communication style, which
keeps your audience engaged and delighted.

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
PRIMARY TRIGGER

PASSION
You connect with
emotion

TRUST

You build loyalty with
consistency

MYSTIQUE

You communicate with
substance

PRESTIGE

You earn respect with
higher standards

You lead
with command

POWER

ALARM

You prevent problems
with care

REBELLION
You change the game
with creativity

Agreeable • Accessible
Dependable

THE
AUTHENTIC

Theatrical • Emotive
Sensitive

THE
DRAMA

Observant • Assured
Unruffled

THE
WISE OWL

Predictable • Safe
Unmovable

THE
OLD GUARD

Nurturing • Loyal
Sincere

THE
BELOVED

Sterling • Skillful
Restrained

THE
ARCHITECT

Unemotional • Introverted
Concentrated

THE
STOIC

Analytical • Discreet
Understated

THE
VAULT

Perceptive • Nuanced
Selective

THE
INTRIGUE

Ambitious • Admired
Focused

THE
MAESTRO

Deliberate • Crisp
Uncompromising

THE
LAST WORD

Elegant • Astute
Reserved

THE
ROYAL GUARD

Impeccable • Subtle
Capable

THE
DIPLOMAT

Expressive • Stylish
Emotionally Intelligent

THE
TALENT

THE
SHERIFF

Dominant • Forceful
Emphatic

THE
AGGRESSOR

Respected • Competitive
Results-Oriented

THE
VICTOR

Rational •Intentional
Substantive

THE VEILED
STRENGTH

Dignified • Stable
Hardworking

THE
GRAVITAS

Dynamic • Inclusive
Engaging

THE
ADVOCATE

Vigilant • Exacting
Prepared

THE
HIGH ALERT

Proactive • Alert
Cautionary

THE
WATCHDOG

Driven • Disciplined
Standard-Bearer

Precise • Sharp
Under-the-Radar

THE
BULLSEYE

THE
CRAFTSMAN

Inventive • Vivid
Quick-Witted

THE
CHANGE AGENT

Original • Enterprising
Forward-Thinking

Clever • Unassuming
Independent

THE SECRET
WEAPON

Conscientious • Modest Curious • Open-Minded
Developing over Time
Preventative

THE
THE
GOOD CITIZEN EVOLUTIONARY

Attentive • Dedicated Outgoing • Experimental
Out-of-the-Box
Detail-Oriented

THE
ORCHESTRATOR

Strategic • Fine-Tuned
Judicious

THE
CATALYST

You change the game
with creativity

SECONDARY TRIGGER

THE
SUBTLE TOUCH

THE
BLUE CHIP

THE
MASTERMIND

THE
EDITOR-IN-CHIEF

Tireless • Decisive
Goal-Oriented

You prevent problems
with care

REBELLION

Profound • Discerning
Self-Sufficient

Classic • Timeless
“Best-in-Class”

Methodical • Intense
Self-Reliant

Productive • Detailed
Skilled

You lead
with command

ALARM

THE
CONNOISSEUR

THE
GUARDIAN

THE
INSPECTOR

You communicate with
substance

POWER

Astute • Discriminating
In-the-Know

Established • Genuine
Sure-Footed

Private • Efficient
Meticulous

PRESTIGE

THE
RINGLEADER

THE
SUSTAINER

THE
PROVOCATEUR

You earn respect with
higher standards

Motivating • Vigorous
Compelling

Steadfast • Composed
By-the-Book

Innovative • Witty
Unconventional

MYSTIQUE

THE
COORDINATOR

THE
ARTISAN

You build loyalty with
consistency

TRUST

Organized • Practical
Protective

You connect with
emotion

PASSION

THE
ROCKSTAR

Measured • Thoughtful
Craftsman-Like

Elite • Progressive
Advanced

Pioneering • Irreverent
Entrepreneurial

Thorough • Diligent
Imaginative

THE MAVERICK
THE
THE
LEADER
TRENDSETTER
QUICK-START

Startling • Unpredictable
Intensely Creative

THE
ANARCHIST

THE
THE
PERFECTIONIST AVANT-GARDE

Bold • Artistic
Unorthodox

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

CYLE COHEN
5 / 14	 THE AVANT-GARDE  HOWARDMOORE
PRIMARY TRIGGER

PASSION
You connect with
emotion

TRUST

You build loyalty with
consistency

MYSTIQUE

You communicate with
substance

PRESTIGE

You earn respect with
higher standards

You lead
with command

POWER

ALARM

You prevent problems
with care

REBELLION
You change the game
with creativity

Agreeable • Accessible
Dependable

THE
AUTHENTIC

Theatrical • Emotive
Sensitive

THE
DRAMA

Observant • Assured
Unruffled

THE
WISE OWL

Predictable • Safe
Unmovable

THE
OLD GUARD

Nurturing • Loyal
Sincere

THE
BELOVED

Sterling • Skillful
Restrained

THE
ARCHITECT

Unemotional • Introverted
Concentrated

THE
STOIC

Analytical • Discreet
Understated

THE
VAULT

Perceptive • Nuanced
Selective

THE
INTRIGUE

Ambitious • Admired
Focused

THE
MAESTRO

Deliberate • Crisp
Uncompromising

THE
LAST WORD

Elegant • Astute
Reserved

THE
ROYAL GUARD

Impeccable • Subtle
Capable

THE
DIPLOMAT

Expressive • Stylish
Emotionally Intelligent

THE
TALENT

THE
SHERIFF

Dominant • Forceful
Emphatic

THE
AGGRESSOR

Respected • Competitive
Results-Oriented

THE
VICTOR

Rational •Intentional
Substantive

THE VEILED
STRENGTH

Dignified • Stable
Hardworking

THE
GRAVITAS

Dynamic • Inclusive
Engaging

THE
ADVOCATE

Vigilant • Exacting
Prepared

THE
HIGH ALERT

Proactive • Alert
Cautionary

THE
WATCHDOG

Driven • Disciplined
Standard-Bearer

Precise • Sharp
Under-the-Radar

THE
BULLSEYE

THE
CRAFTSMAN

Inventive • Vivid
Quick-Witted

THE
CHANGE AGENT

Original • Enterprising
Forward-Thinking

Clever • Unassuming
Independent

THE SECRET
WEAPON

Conscientious • Modest Curious • Open-Minded
Developing over Time
Preventative

THE
THE
GOOD CITIZEN EVOLUTIONARY

Attentive • Dedicated Outgoing • Experimental
Out-of-the-Box
Detail-Oriented

THE
ORCHESTRATOR

Strategic • Fine-Tuned
Judicious

THE
CATALYST

You change the game
with creativity

SECONDARY TRIGGER

THE
SUBTLE TOUCH

THE
BLUE CHIP

THE
MASTERMIND

THE
EDITOR-IN-CHIEF

Tireless • Decisive
Goal-Oriented

You prevent problems
with care

REBELLION

Profound • Discerning
Self-Sufficient

Classic • Timeless
“Best-in-Class”

Methodical • Intense
Self-Reliant

Productive • Detailed
Skilled

You lead
with command

ALARM

THE
CONNOISSEUR

THE
GUARDIAN

THE
INSPECTOR

You communicate with
substance

POWER

Astute • Discriminating
In-the-Know

Established • Genuine
Sure-Footed

Private • Efficient
Meticulous

PRESTIGE

THE
RINGLEADER

THE
SUSTAINER

THE
PROVOCATEUR

You earn respect with
higher standards

Motivating • Vigorous
Compelling

Steadfast • Composed
By-the-Book

Innovative • Witty
Unconventional

MYSTIQUE

THE
COORDINATOR

THE
ARTISAN

You build loyalty with
consistency

TRUST

Organized • Practical
Protective

You connect with
emotion

PASSION

THE
ROCKSTAR

Measured • Thoughtful
Craftsman-Like

Elite • Progressive
Advanced

Pioneering • Irreverent
Entrepreneurial

Thorough • Diligent
Imaginative

THE MAVERICK
THE
THE
LEADER
TRENDSETTER
QUICK-START

Startling • Unpredictable
Intensely Creative

THE
ANARCHIST

THE
THE
PERFECTIONIST AVANT-GARDE

Bold • Artistic
Unorthodox

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

CYLE COHEN
6 / 14	 THE AVANT-GARDE  HOWARDMOORE
1

MY PRIMARY TRIGGER

PRIMARY PERSONALITY DESCRIPTORS:

PRESTIGE

PRESTIGE

•	 Rapidly earns respect
•	 Focuses on adding value through better
execution
•	 Conscientious of the smallest details
•	 Motivated by a competitive spirit and
determined outlook
•	 Expects highest quality deliverables from self
and others
You earn respect for your higher standards.

WHO YOU ARE:
•	
•	
•	
•	
•	

Ambitious
Detail-oriented
Recognized
Uncompromising
Focused

HOW YOU ADD VALUE:
•	 People recognize you as an achiever and/or
expert.
•	 You influence people through your high
expectations of yourself and others.
•	 You constantly envision ways to improve and
upgrade.

EXAMPLES OF LEADERS WHO USE
PRESTIGE:
Ralph Lauren, Lady Diana, James Bond,
Anderson Cooper, Enzo Ferrari,
MIchael Bloomberg, Wolfgang Puck

My primary trigger is PRESTIGE.
17% of the people who took the
Fascination Advantage test also use
PRESTIGE as their primary trigger.

COMBINE PRESTIGE WITH:
POWER to sharpen admiration
MYSTIQUE to hint at hidden benefits
REBELLION to set the rules on your terms
ALARM to heighten demand for luxury
PASSION to increase the value of irrational
purchase
TRUST to embody timeless fine living

MY PRIMARY TRIGGER: PRESTIGE

HOW TO APPLY PRESTIGE AT WORK:
Your primary PRESTIGE trigger means that you
naturally seek the next level of accomplishment.
Develop your talent for using PRESTIGE to
persuade and encourage others to support your
vision at work.

CYLE COHEN
7 / 14	 THE AVANT-GARDE  HOWARDMOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
2

MY SECONDARY TRIGGER

SECONDARY PERSONALITY
DESCRIPTORS:

REBELLION

REBELLION

•	 Embraces opportunities for change and
exploration
•	 Driven by a profound sense of adventure and
creativity
•	 Captivates with spontaneity and a quick wit
•	 Values innovation and cutting-edge thinking
•	 Inspires brainstorming and inventive problem
solving
You attract attention because you change the
game.

WHO YOU ARE:
•	
•	
•	
•	
•	

Innovative
Independent
Entrepreneurial
Edgy
Unpredictable

My secondary trigger is REBELLION.
17% of the people who took the
Fascination Advantage test also use
REBELLION as their secondary trigger.

MY SECONDARY TRIGGER: REBELLION

HOW YOU ADD VALUE:
•	 You quickly solve problems with fresh
solutions.
•	 You’re able to generate ideas that surprise
people with a new perspective.
•	 People watch to see what you’ll do next,
because you thwart tradition.

EXAMPLES OF LEADERS WHO USE
REBELLION:
Richard Branson, Don Draper, David Letterman,
Amelia Earhart, Jeff Bezos, Albert Einstein

HOW TO APPLY REBELLION AT WORK:
You are curious, unconventional, and seek new
options. Want to channel these uncommon
talents to reach your ultimate career potential?
Once you tap into your natural REBELLION
strengths, you can better persuade and captivate
your co-workers, your boss, and your customers.

CYLE COHEN
8 / 14	 THE AVANT-GARDE  HOWARDMOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
D

MY DORMANT TRIGGER

WHAT IT MEANS TO HAVE A DORMANT ALARM
TRIGGER:

ALARM

ALARM

You are an optimistic and “big picture” thinker, and eager
to start new projects. As a result, you are less likely to earn
attention by focusing on negative consequences. ALARM
personalities pay attention to deadlines and details in
order to avoid potential problems. By focusing more on
the bigger picture, you tend to be less concerned with the
nuts and bolts about how to get something done and the
milestones involved. You prefer to lock in on a goal and
use your instincts to move forward, not fearing missteps.

HOW THIS AFFECTS YOUR PERSONALITY
BRAND:
•	 Rather than focusing on deadlines and structure, you
enthusiastically pursue opportunities. You tend to steer
toward a goal rather than become mired in the details
of how to get there.
•	 You are perceived as optimistic. Your ‘can do’ attitude
invigorates those around you and makes them want to
follow you. You usually don’t look at how something can
fail but, rather, tend to focus on how it can succeed.
Although you recognize that failure is a part of life, it
doesn’t keep you from pursuing your goals. This is
unlike ALARM personalities, who are practical and
cautious.

My dormant trigger is ALARM.
14% of the people who took the
Fascination Advantage test also use ALARM
as their dormant trigger.

MY DORMANT TRIGGER: ALARM

•	 You bring an open and adventurous spirit to your work.
You tend to embrace ambiguous assignments and
unknown challenges. Your quest for variety and new
experience usually means you move head-on into areas
and ideas that ALARM personalities, might avoid.

SHOULD YOU LEARN HOW TO ACTIVATE YOUR
ALARM TRIGGER?
•	 In certain situations, you’ll want to ramp up your
use of the ALARM trigger in order to add a sense of
structure and predictability. For instance, imagine you
have a nervous new client. You’ll want to spell out all
the specifics of your process, including the budgets,
timelines and deliverables.
•	 You thrive in situations that allow you to design your
own path. Avoid jobs that are highly regimented or
tightly controlled. You’re unlikely to be your most
successful if forced to constantly measure and manage
each meticulous detail.
CYLE COHEN
9 / 14	 THE AVANT-GARDE  HOWARDMOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
THE AVANT-GARDE’S
ADVANTAGES

TOP 5 UNIQUE
COMPETITIVE ADVANTAGES

1.	 ORIGINAL

Your innovative approach has given you the reputation of
being one-of-a-kind.

2.	 ENTERPRISING

You are always looking to create the next great thing. You
have an uncanny ability to spot opportunity and turn it into
success.

3.	 FORWARD-	 	
THINKING

You inspire others to see the way forward. They look to you
for ideas about what they should be doing, what they should
be wearing, and how they should be acting.

4.	 EXPRESSIVE

Your demonstrative style and boldly creative thinking make
people take notice. Customers and employees are eager to
incorporate your ideas.

5.	 ADMIRED

You are a strong leader in your organization. You are physically and mentally competitive and successful. People
watch your actions and thinking carefully, in order to learn
and imitate.

THE AVANT-GARDE’S

PERSONALITY PITFALLS
PITFALLS

1.	 CONNECTION

POTENTIAL AREAS OF WEAKNESS
You might have the tendency to become so wrapped up in
your vision for the future that you miss the opportunity to
connect in a real and consistent way. In this case others
might perceive you as superficial or frivolous. Take time to
be in the moment, and focus on connecting with the people
around you.

CYLE COHEN
10 / 14	 THE AVANT-GARDE  HOWARDMOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
ACTION PLAN
LEVERAGING THE STRENGTHS OF THE AVANT-GARDE FOR PROFESSIONAL SUCCESS
IN THIS REPORT, YOU’VE DISCOVERED HOW YOUR PERSONALITY NATURALLY
FASCINATES OTHERS. NOW IT’S TIME TO PUT THIS LEARNING INTO ACTION. THESE
ARE YOUR FIRST 3 ACTION STEPS TO START BUILDING IMMEDIATE INFLUENCE.
KNOW WHEN TO RECOGNIZE A
CLOSING OPPORTUNITY

SHARE YOUR VISION CLEARLY

STAY GROUNDED

People often respond to your creative
ideas with the reaction, “Wow, I’ve
never thought about it that way, but
I love it.” Capture their energy, and
use it to your immediate advantage,
because it can be difficult to maintain
such an enthusiastic response over
time. Plan for this flash of inspiration.
Build the drama around your reveal.
And whenever possible, close the sale
immediately afterwards.

Your best ideas often come to you
quickly. You also know instantly what
you like, and don’t like. Therefore,
create a system that allows you to
quickly vet your employees’ ideas so no
one wastes time pursuing something
that doesn’t match your vision.

You are naturally plugged in to new
business prospects, trends and
opportunities to meet new people.
However, it’s important to also stay
grounded. Use the TRUST trigger to
balance curiosity with consistency.

ADDING VALUE:

UNDERSTANDING HOW YOUR PERSONALITY ADDS DISTINCT VALUE

The more that you can understand how your personality adds distinct and unique value,
the more you can control and replicate your successes.
The goal is to make success an intentional and controllable act, rather than a series of
lucky breaks.This all starts with identifying and applying your Fascination Advantage.
Think about your “Top 5 Unique Competitive Advantages” listed on the previous page.
Apply each adjective to your job, and how you add value at work.
When you look back upon your career successes, and see these successes not as isolated
incidences but as guideposts for your overall personality strengths, you can find the
consistent patterns in your achievements.

CYLE COHEN
11 / 14	 THE AVANT-GARDE  HOWARDMOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
ANALYTICS
INTENSITY OF MY TRIGGERS

How intense is your use of each trigger? This graph shows the strength of each trigger in your personality.
The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that
trigger. You use all the triggers, but your top two triggers (your Primary and Secondary triggers) are the ones
that most shape your personal brand.

MY TRIGGER PERCENTAGES
This chart shows the
percentage of each trigger in
your personality.
Take note: Do you have a
very high percentage of one
trigger? A high percentage
indicates a more consistent
and concentrated use of one
certain strength. A more
balanced distribution of
triggers means that you use
different triggers in different
situations.

MY TRIGGERS, COMPARED TO AVERAGE
POPULATION

This graph shows how your personality compares with the thousands of others who have taken Fascination
Advantage test. (For more in-depth information on your primary, secondary, and dormant triggers, see the
“TRIGGERS” section of this report.)

CYLE COHEN
12 / 14	 THE AVANT-GARDE  HOWARDMOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
NEXT STEPS
BUILD THE BEST TEAM WITH THE FASCINATON ADVANTAGE
You’ve just identified your own Fascination Advantage. You’ve seen the ways in which your personality is
hardwired to add value.
Now, the next question is this:
What’s the hidden value of each person on your team?
What is your team’s Fascination Advantage? How do each of the people on your team earn respect and trust from
eachother? From key decision-makers?
A few reasons to share The Fascination Advantage with your team:
1. FIND THE HIGHEST POTENTIAL IN EACH PERSON
Each personality in your company has their own Fascination Advantage. Understanding them is essential. There
is no “right” or “wrong” archetype, but there are smart choices for particular needs.
Someone whose primary personality trait is PASSION will distinguish herself in roles that include face-to-face
conversations. She will also require more in-person contact with a manager in order to stay motivated, and she
will bond quickly with customers and decision-makers.
In contrast, someone with a TRUST personality will build bonds more gradually, yet will more consistently earn
loyalty.
When you know how employees are perceived by others, you can nurture each person’s most valuable traits.
2. HELP PEOPLE PLAY TO THEIR STRENGTHS
Once you know an individual’s archetype, you can help each employee play to her strengths. Find out which
person relishes the adrenaline rush of new business prospecting, and which could be happier to oversee day-today details. You may discover that you have a natural coach in front of you with a knack for helping co-workers
invent fresh solutions.
3. RECRUIT BETTER TALENT
There’s no shortage of candidates out there- but there is a shortage of great ones! How can you focus your
resources on the personalities that are most likely to deliver what you need within a particular role? We can help
provide a clearer picture for your hiring decisions, including how to:
•	 Motivate a candidate to join your company
•	 Keep employees engaged over time
•	 Choose which personalities is a better long-term fit
4. BUILD A CULTURE YOUR EMPLOYEES WILL LOVE
When employees understand each other’s Personality Brand, they can more easily collaborate and communicate.
For instance, someone with a Mystique primary trigger will respond very differently to an unplanned performance
review or unforeseen deadline than someone with a Passion trigger.
Knowing your employees’ Fascination Advantage- and helping them understand each other’s- helps everyone
improve performance.

CYLE COHEN
13 / 14	 THE AVANT-GARDE  HOWARDMOORE

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
HOW YOUR CO-WORKERS FASCINATE
HOWYOUR CO-WORKERS FASCINATE

POWER

A LEADER WHO MAKES DECISIONS

PASSION

RELATIONSHIP-BUILDER WITH
STRONG PEOPLE SKILLS

MYSTIQUE

SOLO INTELLECT BEHIND-THE-SCENES

PRESTIGE

OVERACHIEVER WITH HIGHER STANDARDS

ALARM

PRECISE DETAIL MANAGER

REBELLION

INNOVATIVE PROBLEM-SOLVER

TRUST

STABLE, RELIABLE PARTNER

FACEBOOK
Facebook.com/HowToFascinate
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CYLE COHEN
14 / 14	 THE AVANT-GARDE  HOWARDMOORE

A step-by-step method to immediately communicate
your highest value.

Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.

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Cyle Moore -Fascination-Advantage-Report

  • 1. YOUR NATURAL FASCINATION STRENGTH THE AVANT-GARDE PRESTIGE  +  REBELLION CUSTOM REPORT FOR CYLE MOORE PRESTIGE MYSTIQUE POWER TRUST ALARM PASSION REBELLION FASCINATE PROFESSIONAL ASSESSMENT. Copyright © 2013 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, contact Hello@HowToFascinate.com.
  • 2. AT-A-GLANCE MY ARCHETYPE MY TRIGGERS Your ARCHETYPE is a combination of your primary and secondary TRIGGERS. Your PRIMARY trigger is how you are most likely to fascinate others. Of all 7 triggers, this is the one in which you score highest. Your SECONDARY trigger is the trigger you are next most likely to use. Your DORMANT trigger is the one you are least likely to use. THE AVANT-GARDE ORIGINAL ENTERPRISING FORWARD-THINKING WATCH SALLY EXPLAIN YOUR ARCHETYPE VIEW MY REPORT CYLE, you're about to find out how your personality is uniquely hardwired to fascinate customers, co-workers, and colleagues. You'll also find out how your score compares to our studies of 130,000 participants. Log into your account to watch the video on the left, in which Sally describes your unique personality advantage. Turn the page view your Fascination Advantage Report. YOUR “FASCINATION ADVANTAGE” IS THE WAY IN WHICH YOUR PERSONALITY IS MOST LIKELY TO ADD DISTINCT VALUE. WHEN YOU COMMUNICATE USING YOUR FASCINATION ADVANTAGE, YOU’RE OPERATING AT YOUR PEAK PERFORMANCE-- AND YOU’RE DOING IT EFFORTLESSLY. CYLE COHEN 1 / 14 THE AVANT-GARDE  HOWARDMOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 3. TABLE OF CONTENTS 3 4 WELCOME FROM SALLY HOGSHEAD A quick introduction on the research behind your Fascination Advantage Report MY ARCHETYPE: THE AVANT-GARDE Your archetype is the combination of your primary and secondary triggers. This is your personality’s greatest competitive advantage. There are 49 potential archetypes, and each embodies a different form of influence. 5 MATRIX OF 49 ARCHETYPES 6 MY PRIMARY TRIGGER 7 Your primary and secondary triggers are your 2 main personality advantages. MY SECONDARY TRIGGER Your primary and secondary triggers are your 2 main personality advantages. 8 MY DORMANT TRIGGER Your dormant trigger is the one you are least likely to use in your personal brand. 9 ADVANTAGES & PITFALLS Learn how you’re uniquely suited to succeed at work, and how you could unwittingly be hindering your chances of success. 10 ACTION PLAN A fast, 3-step action plan for utilizing your archetype at work. 11 ANALYTICS Find out how your results compare to the 130,000 others who have taken this test. 12 NEXT STEPS Improve your results with Fascinate training on first impressions, building teams, hiring more effectively, and identifying your customers’ personality triggers. CYLE COHEN 2 / 14 THE AVANT-GARDE  HOWARDMOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 4. HELLO SALLY, HELLO CYLE, You’re about to find out your personality’s greatest advantage… your Fascination Advantage. Other tests measure how you see the world. This one measures how the world sees you. YOU ARE THE AVANT-GARDE Your report will describe how you’re most likely to add distinct value. You’ll discover what makes your personal brand different— and better. The 28 questions you’ve answered were not based on psychology, but on branding. Each one has been carefully calibrated according to our national market studies, and results from over 140,000 participants. Our findings also include research in neurology, linguistics, and marketing. When you understand your natural personality traits, you can grow your business around these strengths. You can be operating at your peak performance, and do it effortlessly. The greatest value you can add is to become more of yourself. Now, let’s get started. I look forward to sharing your results with you! Warm regards, Sally Hogshead CYLE COHEN 3 / 14 THE AVANT-GARDE  HOWARDMOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 5. WHERE PRESTIGE MEETS REBELLION ENTER: THE AVANT-GARDE THE AVANT-GARDE YOU ARE THE AVANT-GARDE. YOU EMBODY A FRESH INTERPRETATION OF THE DETAILS, TWEAKING THE GAME TO INFLUENCE DIRECTION. YOUR CUSTOMERS AND CO-WORKERS ARE FASCINATED BY YOUR ABILITY TO BE TAPPED INTO “THE NEXT BIG THING” IN BUSINESS AND IN POP CULTURE. •• Your distinctive thinking and perspective earns you immediate respect from employees, clients and colleagues. •• You are perceived as being “in the know,” and an expert in making recommendations to others. •• Your inventive thinking inspires others to join you in the pursuit of your goals. •• You constantly seek ways change the status quo. PRIMARY TRIGGER PRESTIGE SECONDARY TRIGGER REBELLION CYLE COHEN 4 / 14 THE AVANT-GARDE  HOWARDMOORE •• You have a dramatic communication style, which keeps your audience engaged and delighted. Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 6. PRIMARY TRIGGER PASSION You connect with emotion TRUST You build loyalty with consistency MYSTIQUE You communicate with substance PRESTIGE You earn respect with higher standards You lead with command POWER ALARM You prevent problems with care REBELLION You change the game with creativity Agreeable • Accessible Dependable THE AUTHENTIC Theatrical • Emotive Sensitive THE DRAMA Observant • Assured Unruffled THE WISE OWL Predictable • Safe Unmovable THE OLD GUARD Nurturing • Loyal Sincere THE BELOVED Sterling • Skillful Restrained THE ARCHITECT Unemotional • Introverted Concentrated THE STOIC Analytical • Discreet Understated THE VAULT Perceptive • Nuanced Selective THE INTRIGUE Ambitious • Admired Focused THE MAESTRO Deliberate • Crisp Uncompromising THE LAST WORD Elegant • Astute Reserved THE ROYAL GUARD Impeccable • Subtle Capable THE DIPLOMAT Expressive • Stylish Emotionally Intelligent THE TALENT THE SHERIFF Dominant • Forceful Emphatic THE AGGRESSOR Respected • Competitive Results-Oriented THE VICTOR Rational •Intentional Substantive THE VEILED STRENGTH Dignified • Stable Hardworking THE GRAVITAS Dynamic • Inclusive Engaging THE ADVOCATE Vigilant • Exacting Prepared THE HIGH ALERT Proactive • Alert Cautionary THE WATCHDOG Driven • Disciplined Standard-Bearer Precise • Sharp Under-the-Radar THE BULLSEYE THE CRAFTSMAN Inventive • Vivid Quick-Witted THE CHANGE AGENT Original • Enterprising Forward-Thinking Clever • Unassuming Independent THE SECRET WEAPON Conscientious • Modest Curious • Open-Minded Developing over Time Preventative THE THE GOOD CITIZEN EVOLUTIONARY Attentive • Dedicated Outgoing • Experimental Out-of-the-Box Detail-Oriented THE ORCHESTRATOR Strategic • Fine-Tuned Judicious THE CATALYST You change the game with creativity SECONDARY TRIGGER THE SUBTLE TOUCH THE BLUE CHIP THE MASTERMIND THE EDITOR-IN-CHIEF Tireless • Decisive Goal-Oriented You prevent problems with care REBELLION Profound • Discerning Self-Sufficient Classic • Timeless “Best-in-Class” Methodical • Intense Self-Reliant Productive • Detailed Skilled You lead with command ALARM THE CONNOISSEUR THE GUARDIAN THE INSPECTOR You communicate with substance POWER Astute • Discriminating In-the-Know Established • Genuine Sure-Footed Private • Efficient Meticulous PRESTIGE THE RINGLEADER THE SUSTAINER THE PROVOCATEUR You earn respect with higher standards Motivating • Vigorous Compelling Steadfast • Composed By-the-Book Innovative • Witty Unconventional MYSTIQUE THE COORDINATOR THE ARTISAN You build loyalty with consistency TRUST Organized • Practical Protective You connect with emotion PASSION THE ROCKSTAR Measured • Thoughtful Craftsman-Like Elite • Progressive Advanced Pioneering • Irreverent Entrepreneurial Thorough • Diligent Imaginative THE MAVERICK THE THE LEADER TRENDSETTER QUICK-START Startling • Unpredictable Intensely Creative THE ANARCHIST THE THE PERFECTIONIST AVANT-GARDE Bold • Artistic Unorthodox Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online. CYLE COHEN 5 / 14 THE AVANT-GARDE  HOWARDMOORE
  • 7. PRIMARY TRIGGER PASSION You connect with emotion TRUST You build loyalty with consistency MYSTIQUE You communicate with substance PRESTIGE You earn respect with higher standards You lead with command POWER ALARM You prevent problems with care REBELLION You change the game with creativity Agreeable • Accessible Dependable THE AUTHENTIC Theatrical • Emotive Sensitive THE DRAMA Observant • Assured Unruffled THE WISE OWL Predictable • Safe Unmovable THE OLD GUARD Nurturing • Loyal Sincere THE BELOVED Sterling • Skillful Restrained THE ARCHITECT Unemotional • Introverted Concentrated THE STOIC Analytical • Discreet Understated THE VAULT Perceptive • Nuanced Selective THE INTRIGUE Ambitious • Admired Focused THE MAESTRO Deliberate • Crisp Uncompromising THE LAST WORD Elegant • Astute Reserved THE ROYAL GUARD Impeccable • Subtle Capable THE DIPLOMAT Expressive • Stylish Emotionally Intelligent THE TALENT THE SHERIFF Dominant • Forceful Emphatic THE AGGRESSOR Respected • Competitive Results-Oriented THE VICTOR Rational •Intentional Substantive THE VEILED STRENGTH Dignified • Stable Hardworking THE GRAVITAS Dynamic • Inclusive Engaging THE ADVOCATE Vigilant • Exacting Prepared THE HIGH ALERT Proactive • Alert Cautionary THE WATCHDOG Driven • Disciplined Standard-Bearer Precise • Sharp Under-the-Radar THE BULLSEYE THE CRAFTSMAN Inventive • Vivid Quick-Witted THE CHANGE AGENT Original • Enterprising Forward-Thinking Clever • Unassuming Independent THE SECRET WEAPON Conscientious • Modest Curious • Open-Minded Developing over Time Preventative THE THE GOOD CITIZEN EVOLUTIONARY Attentive • Dedicated Outgoing • Experimental Out-of-the-Box Detail-Oriented THE ORCHESTRATOR Strategic • Fine-Tuned Judicious THE CATALYST You change the game with creativity SECONDARY TRIGGER THE SUBTLE TOUCH THE BLUE CHIP THE MASTERMIND THE EDITOR-IN-CHIEF Tireless • Decisive Goal-Oriented You prevent problems with care REBELLION Profound • Discerning Self-Sufficient Classic • Timeless “Best-in-Class” Methodical • Intense Self-Reliant Productive • Detailed Skilled You lead with command ALARM THE CONNOISSEUR THE GUARDIAN THE INSPECTOR You communicate with substance POWER Astute • Discriminating In-the-Know Established • Genuine Sure-Footed Private • Efficient Meticulous PRESTIGE THE RINGLEADER THE SUSTAINER THE PROVOCATEUR You earn respect with higher standards Motivating • Vigorous Compelling Steadfast • Composed By-the-Book Innovative • Witty Unconventional MYSTIQUE THE COORDINATOR THE ARTISAN You build loyalty with consistency TRUST Organized • Practical Protective You connect with emotion PASSION THE ROCKSTAR Measured • Thoughtful Craftsman-Like Elite • Progressive Advanced Pioneering • Irreverent Entrepreneurial Thorough • Diligent Imaginative THE MAVERICK THE THE LEADER TRENDSETTER QUICK-START Startling • Unpredictable Intensely Creative THE ANARCHIST THE THE PERFECTIONIST AVANT-GARDE Bold • Artistic Unorthodox Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online. CYLE COHEN 6 / 14 THE AVANT-GARDE  HOWARDMOORE
  • 8. 1 MY PRIMARY TRIGGER PRIMARY PERSONALITY DESCRIPTORS: PRESTIGE PRESTIGE • Rapidly earns respect • Focuses on adding value through better execution • Conscientious of the smallest details • Motivated by a competitive spirit and determined outlook • Expects highest quality deliverables from self and others You earn respect for your higher standards. WHO YOU ARE: • • • • • Ambitious Detail-oriented Recognized Uncompromising Focused HOW YOU ADD VALUE: • People recognize you as an achiever and/or expert. • You influence people through your high expectations of yourself and others. • You constantly envision ways to improve and upgrade. EXAMPLES OF LEADERS WHO USE PRESTIGE: Ralph Lauren, Lady Diana, James Bond, Anderson Cooper, Enzo Ferrari, MIchael Bloomberg, Wolfgang Puck My primary trigger is PRESTIGE. 17% of the people who took the Fascination Advantage test also use PRESTIGE as their primary trigger. COMBINE PRESTIGE WITH: POWER to sharpen admiration MYSTIQUE to hint at hidden benefits REBELLION to set the rules on your terms ALARM to heighten demand for luxury PASSION to increase the value of irrational purchase TRUST to embody timeless fine living MY PRIMARY TRIGGER: PRESTIGE HOW TO APPLY PRESTIGE AT WORK: Your primary PRESTIGE trigger means that you naturally seek the next level of accomplishment. Develop your talent for using PRESTIGE to persuade and encourage others to support your vision at work. CYLE COHEN 7 / 14 THE AVANT-GARDE  HOWARDMOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 9. 2 MY SECONDARY TRIGGER SECONDARY PERSONALITY DESCRIPTORS: REBELLION REBELLION • Embraces opportunities for change and exploration • Driven by a profound sense of adventure and creativity • Captivates with spontaneity and a quick wit • Values innovation and cutting-edge thinking • Inspires brainstorming and inventive problem solving You attract attention because you change the game. WHO YOU ARE: • • • • • Innovative Independent Entrepreneurial Edgy Unpredictable My secondary trigger is REBELLION. 17% of the people who took the Fascination Advantage test also use REBELLION as their secondary trigger. MY SECONDARY TRIGGER: REBELLION HOW YOU ADD VALUE: • You quickly solve problems with fresh solutions. • You’re able to generate ideas that surprise people with a new perspective. • People watch to see what you’ll do next, because you thwart tradition. EXAMPLES OF LEADERS WHO USE REBELLION: Richard Branson, Don Draper, David Letterman, Amelia Earhart, Jeff Bezos, Albert Einstein HOW TO APPLY REBELLION AT WORK: You are curious, unconventional, and seek new options. Want to channel these uncommon talents to reach your ultimate career potential? Once you tap into your natural REBELLION strengths, you can better persuade and captivate your co-workers, your boss, and your customers. CYLE COHEN 8 / 14 THE AVANT-GARDE  HOWARDMOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 10. D MY DORMANT TRIGGER WHAT IT MEANS TO HAVE A DORMANT ALARM TRIGGER: ALARM ALARM You are an optimistic and “big picture” thinker, and eager to start new projects. As a result, you are less likely to earn attention by focusing on negative consequences. ALARM personalities pay attention to deadlines and details in order to avoid potential problems. By focusing more on the bigger picture, you tend to be less concerned with the nuts and bolts about how to get something done and the milestones involved. You prefer to lock in on a goal and use your instincts to move forward, not fearing missteps. HOW THIS AFFECTS YOUR PERSONALITY BRAND: • Rather than focusing on deadlines and structure, you enthusiastically pursue opportunities. You tend to steer toward a goal rather than become mired in the details of how to get there. • You are perceived as optimistic. Your ‘can do’ attitude invigorates those around you and makes them want to follow you. You usually don’t look at how something can fail but, rather, tend to focus on how it can succeed. Although you recognize that failure is a part of life, it doesn’t keep you from pursuing your goals. This is unlike ALARM personalities, who are practical and cautious. My dormant trigger is ALARM. 14% of the people who took the Fascination Advantage test also use ALARM as their dormant trigger. MY DORMANT TRIGGER: ALARM • You bring an open and adventurous spirit to your work. You tend to embrace ambiguous assignments and unknown challenges. Your quest for variety and new experience usually means you move head-on into areas and ideas that ALARM personalities, might avoid. SHOULD YOU LEARN HOW TO ACTIVATE YOUR ALARM TRIGGER? • In certain situations, you’ll want to ramp up your use of the ALARM trigger in order to add a sense of structure and predictability. For instance, imagine you have a nervous new client. You’ll want to spell out all the specifics of your process, including the budgets, timelines and deliverables. • You thrive in situations that allow you to design your own path. Avoid jobs that are highly regimented or tightly controlled. You’re unlikely to be your most successful if forced to constantly measure and manage each meticulous detail. CYLE COHEN 9 / 14 THE AVANT-GARDE  HOWARDMOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 11. THE AVANT-GARDE’S ADVANTAGES TOP 5 UNIQUE COMPETITIVE ADVANTAGES 1. ORIGINAL Your innovative approach has given you the reputation of being one-of-a-kind. 2. ENTERPRISING You are always looking to create the next great thing. You have an uncanny ability to spot opportunity and turn it into success. 3. FORWARD- THINKING You inspire others to see the way forward. They look to you for ideas about what they should be doing, what they should be wearing, and how they should be acting. 4. EXPRESSIVE Your demonstrative style and boldly creative thinking make people take notice. Customers and employees are eager to incorporate your ideas. 5. ADMIRED You are a strong leader in your organization. You are physically and mentally competitive and successful. People watch your actions and thinking carefully, in order to learn and imitate. THE AVANT-GARDE’S PERSONALITY PITFALLS PITFALLS 1. CONNECTION POTENTIAL AREAS OF WEAKNESS You might have the tendency to become so wrapped up in your vision for the future that you miss the opportunity to connect in a real and consistent way. In this case others might perceive you as superficial or frivolous. Take time to be in the moment, and focus on connecting with the people around you. CYLE COHEN 10 / 14 THE AVANT-GARDE  HOWARDMOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 12. ACTION PLAN LEVERAGING THE STRENGTHS OF THE AVANT-GARDE FOR PROFESSIONAL SUCCESS IN THIS REPORT, YOU’VE DISCOVERED HOW YOUR PERSONALITY NATURALLY FASCINATES OTHERS. NOW IT’S TIME TO PUT THIS LEARNING INTO ACTION. THESE ARE YOUR FIRST 3 ACTION STEPS TO START BUILDING IMMEDIATE INFLUENCE. KNOW WHEN TO RECOGNIZE A CLOSING OPPORTUNITY SHARE YOUR VISION CLEARLY STAY GROUNDED People often respond to your creative ideas with the reaction, “Wow, I’ve never thought about it that way, but I love it.” Capture their energy, and use it to your immediate advantage, because it can be difficult to maintain such an enthusiastic response over time. Plan for this flash of inspiration. Build the drama around your reveal. And whenever possible, close the sale immediately afterwards. Your best ideas often come to you quickly. You also know instantly what you like, and don’t like. Therefore, create a system that allows you to quickly vet your employees’ ideas so no one wastes time pursuing something that doesn’t match your vision. You are naturally plugged in to new business prospects, trends and opportunities to meet new people. However, it’s important to also stay grounded. Use the TRUST trigger to balance curiosity with consistency. ADDING VALUE: UNDERSTANDING HOW YOUR PERSONALITY ADDS DISTINCT VALUE The more that you can understand how your personality adds distinct and unique value, the more you can control and replicate your successes. The goal is to make success an intentional and controllable act, rather than a series of lucky breaks.This all starts with identifying and applying your Fascination Advantage. Think about your “Top 5 Unique Competitive Advantages” listed on the previous page. Apply each adjective to your job, and how you add value at work. When you look back upon your career successes, and see these successes not as isolated incidences but as guideposts for your overall personality strengths, you can find the consistent patterns in your achievements. CYLE COHEN 11 / 14 THE AVANT-GARDE  HOWARDMOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 13. ANALYTICS INTENSITY OF MY TRIGGERS How intense is your use of each trigger? This graph shows the strength of each trigger in your personality. The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that trigger. You use all the triggers, but your top two triggers (your Primary and Secondary triggers) are the ones that most shape your personal brand. MY TRIGGER PERCENTAGES This chart shows the percentage of each trigger in your personality. Take note: Do you have a very high percentage of one trigger? A high percentage indicates a more consistent and concentrated use of one certain strength. A more balanced distribution of triggers means that you use different triggers in different situations. MY TRIGGERS, COMPARED TO AVERAGE POPULATION This graph shows how your personality compares with the thousands of others who have taken Fascination Advantage test. (For more in-depth information on your primary, secondary, and dormant triggers, see the “TRIGGERS” section of this report.) CYLE COHEN 12 / 14 THE AVANT-GARDE  HOWARDMOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 14. NEXT STEPS BUILD THE BEST TEAM WITH THE FASCINATON ADVANTAGE You’ve just identified your own Fascination Advantage. You’ve seen the ways in which your personality is hardwired to add value. Now, the next question is this: What’s the hidden value of each person on your team? What is your team’s Fascination Advantage? How do each of the people on your team earn respect and trust from eachother? From key decision-makers? A few reasons to share The Fascination Advantage with your team: 1. FIND THE HIGHEST POTENTIAL IN EACH PERSON Each personality in your company has their own Fascination Advantage. Understanding them is essential. There is no “right” or “wrong” archetype, but there are smart choices for particular needs. Someone whose primary personality trait is PASSION will distinguish herself in roles that include face-to-face conversations. She will also require more in-person contact with a manager in order to stay motivated, and she will bond quickly with customers and decision-makers. In contrast, someone with a TRUST personality will build bonds more gradually, yet will more consistently earn loyalty. When you know how employees are perceived by others, you can nurture each person’s most valuable traits. 2. HELP PEOPLE PLAY TO THEIR STRENGTHS Once you know an individual’s archetype, you can help each employee play to her strengths. Find out which person relishes the adrenaline rush of new business prospecting, and which could be happier to oversee day-today details. You may discover that you have a natural coach in front of you with a knack for helping co-workers invent fresh solutions. 3. RECRUIT BETTER TALENT There’s no shortage of candidates out there- but there is a shortage of great ones! How can you focus your resources on the personalities that are most likely to deliver what you need within a particular role? We can help provide a clearer picture for your hiring decisions, including how to: • Motivate a candidate to join your company • Keep employees engaged over time • Choose which personalities is a better long-term fit 4. BUILD A CULTURE YOUR EMPLOYEES WILL LOVE When employees understand each other’s Personality Brand, they can more easily collaborate and communicate. For instance, someone with a Mystique primary trigger will respond very differently to an unplanned performance review or unforeseen deadline than someone with a Passion trigger. Knowing your employees’ Fascination Advantage- and helping them understand each other’s- helps everyone improve performance. CYLE COHEN 13 / 14 THE AVANT-GARDE  HOWARDMOORE Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.
  • 15. HOW YOUR CO-WORKERS FASCINATE HOWYOUR CO-WORKERS FASCINATE POWER A LEADER WHO MAKES DECISIONS PASSION RELATIONSHIP-BUILDER WITH STRONG PEOPLE SKILLS MYSTIQUE SOLO INTELLECT BEHIND-THE-SCENES PRESTIGE OVERACHIEVER WITH HIGHER STANDARDS ALARM PRECISE DETAIL MANAGER REBELLION INNOVATIVE PROBLEM-SOLVER TRUST STABLE, RELIABLE PARTNER FACEBOOK Facebook.com/HowToFascinate YOUTUBE Youtube.com/SallyHogshead TWITTER @SallyHogshead TWITTER @HowToFascinate Win the Moment EMAIL Hello@HowToFascinate.com HowToFascinate.com CYLE COHEN 14 / 14 THE AVANT-GARDE  HOWARDMOORE A step-by-step method to immediately communicate your highest value. Copyright © 2013 by Sally Hogshead and Fascinate, Inc. All rights reserved. Not for posting online.