Bicycle tourism is popular in Germany, with over 2 million people taking bike tours annually and millions more considering future bike tours. Germany promotes bicycle tourism through projects like "Discovering Germany by Bike" and the "Bett & Bike" accommodation network with over 5,000 listings. The ADFC certifies popular bike routes and works to expand navigation options for cyclists.

1. Bicycle tourism in
Germany
Fredericia, Nov. 1st. 2010
Thomas Froitzheim
Allgemeiner Deutscher Fahrrad-Club ADFC

2. Bicycle tourism in Germany | Fredericia | 1.11.2010
Best overview: ADFC DiscoveringMap

3. Bicycle tourism in Germany | Fredericia | 1.11.2010
Annual study of bicycle tourism:
“ADFC- Radreiseanalyse”
2.1 million German holidaymakers have
been on a bike tour with overnight in the
year 2007
2.2 million are “quite sure” they will be
planning at least one bike tour in the
next 3 years
A further 3.8 million are “considering”
a cycling holiday in this period

4. Bicycle tourism in Germany | Fredericia | 1.11.2010
Most popular bike destination abroad – Top 10
“Please mention your most popular
bike destination abroad.”
2,7
2,7
2,9
2,9
3,1
3,5
3,9
5,6
5,6
8,3
0 1 2 3 4 5 6 7 8 9
Salzburg Region
Sweden
Mallorca
Provence
Alps
Elsass
France
Switzerland
Netherlands
Southern Tyrol

5. Bicycle tourism in Germany | Fredericia | 1.11.2010
Project “Discovering Germany by bike”
Aim:positioning Germany as an
attractive country for cycling
500.000 copies and internet
presentation
Marketing cooperations and PR
German National Tourist Board –
external marketing
ADFC – internal marketing

6. Bicycle tourism in Germany | Fredericia | 1.11.2010
ADFC-network „Bett & Bike“
• „Bett & Bike” is nationwide the most successful
accommodation system in bicycle tourism
• The number of Bett & Bike-accommodations grew from
216 (1995) to more then 5.000 (2010) in 3.412
municipalities
• On www.bettundbike.de all accommodations are listed
and described, even with their exact GPS-coordinates.
• All accomodations can be downloaded as POI-data for
GPS-devices
• The ADFC-Dachgeber (list of accommodation by
mutual help) being published in 2010 (23th edition) has
actually 2.938 participants.

7. Bicycle tourism in Germany | Fredericia | 1.11.2010
ADFC-certified routes
17 ADFC-Qualitätsradrouten 2010
2 x ***** Stars
Main-Radweg
Radweg „Liebliches Taubertal“
9 x **** Stars
Vom Main zur Rhön
100 Schlösser-Route
EmsRadweg
Lahntalradweg
Fürst-Pückler-Weg
Saar-Radweg
RuhrtalRadweg
Oderbruchbahn-Radweg
Oder-Spree-Tour
6 x *** Stars
Oder-Neiße-Radweg
Radweg Berlin – Kopenhagen
Spree-Radweg
Kohle-Wind & Wasser-Tour
Bischofstour
DahmeRadweg

8. Bicycle tourism in Germany | Fredericia | 1.11.2010
Satellite Navigation for bicyclists
• High demand in bicycle navigation following
car navigation trend
• Manufacturers like Garmin quoting big
efforts
• In the last years Garmin got several
competitors (SatMap, Lowrance, Xplova,
Magellan, Falk...)
• More www-sites and portals offering their
bicycling routes as GPS-data (“tracks”) to be
downloaded (ADFC-Tourenportal)
• Hard- and software not as easy as car
navigation
• Smartphones coming up, but are less
suited for outdoor usage

9. Bicycle tourism in Germany | Fredericia | 1.11.2010
New mapping project:
OpenStreetMap
• “Wiki”-project: everybody can help
fulfilling the worldwide map
• Free of licence fees (CCbySA)
• can be used on GPS-devices as
free maps
• municipalities and entrepreneurs
can add their hotels, their ways...
• more detailed and actual than
commercial navigation maps
• very precise in big cities, lacking
content in the countryside
• Special edition “OpenCycleMap”
with bicyle routes

10. Bicycle tourism in Germany | Fredericia | 1.11.2010
Geocaching – digital treasure hunting
• Internet sites like
www.geocaching.com
show hidden „treasures“
– boxes with simple
content
• found can be
documented in the
internet
• getting new
target groups