How to build the value of your organization by leverage the power of your core values.

1. The Economics of Values

2. Why Strategy?
 “70% of organizations with a formal execution
process outperform their peers”
– Balanced Scorecard Collaborative
 “Only 30% of employees are engaged…
costing companies 75% of their profit growth”
– The Gallup Organization
 “Without vision, the people perish..”
– Proverbs 29

3. Most Effective Tools

4. 2 Questions
1. Does what you are planning differentiate
you from your competition?
2. Does it (how you are different) matter to
your current or future customers?

5. How Strategy Starts

6. What matters:

7. The Economics of Values

8. Core Values – Southwest Airlines
 Profitable 39 of 41 years
 Largest U.S. carrier
 “Best Place to Work” in 2010
 Most unionized, but never had a strike
 Highest paid employees, use 30% fewer

9. Core Values – Southwest Airlines

10. Core Values – The Southwest Way
 Warrior Spirit
 Servant’s Heart / Golden Rule
 Fun-LUVing Attitude

11. Core Values
YOUR CORE VALUES

12. Purpose: Proctor & Gamble

13. P & G’s Purpose
We will provide branded products and
services of superior quality and value that
improve the lives of the world’s
consumers.

14. Core Purpose
YOUR PURPOSE

15. Define Your Vision
 Big Hairy Audacious Goal
 Vivid Description

16. GET THE RIGHT
PEOPLE

17. Hire for Skills and Values
High
Skills
Low
Low High
Values

18. Hiring for Skills & Values
 Have a pipeline
 Scorecard:
 Mission
 Outcomes
 Competencies & Values
 Know your questions
 Take your time
 2 Separate Interviews

19. Creating a Great Workplace
The Basics
 Trust Vision
 Comraderie Autonomy
 Mastery Greater Purpose

20. Creating a Great Workplace
“How does what I’m doing
impact the company’s vision?”

21. It’s not just about your goals!
 Be
 Do
 Have
 Help

22. Creating the Great Workplace
ASK
YOUR
TEAM

23. Questions
?
www.valuesdrivenresults.com