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the
   balancing
                   act
the challenge to meet journalistic standards
             & exceed reader expectations
                            ideas from Sarah Nichols, MJE
A few questions to begin…
•   What is your yearbook mission?
•   What do you do well?
•   Where are your improvement areas?
•   How well do you know your readers?
•   Are you willing to take the next step?
Act I:
It’s about
  details
knowing the standards
•   State/regional press associations
•   National press associations
•   Staff manual
•   Training days
•   Workshops like this one!
first things first
•   Looks are everything
•   Judging a book by its cover
•   Often, less is more
•   Restraint in typography
•   Purposeful design
•   Attention-getting images
concept development
• Carefully planned theme/concept
  permeates the book both verbally
  and visually
Cover// Loudoun Valley HS, Purcellville, VA
Endsheet// Loudoun Valley HS, Purcellville, VA
Title page// Loudoun Valley HS, Purcellville, VA
Opening// Loudoun Valley HS, Purcellville, VA
Opening// Loudoun Valley HS, Purcellville, VA
Opening// Loudoun Valley HS, Purcellville, VA
Dividers// Loudoun Valley HS, Purcellville, VA
Dividers// Loudoun Valley HS, Purcellville, VA
Dividers// Loudoun Valley HS, Purcellville, VA
Closing// Loudoun Valley HS, Purcellville, VA
Parting page// Loudoun Valley HS, Purcellville, VA
reader services
• Table of contents is accurate, complete
  – All major sections, including index, closing
• Folio appears consistently and provides
  detailed information without over-
  emphasis in design
• Index is a complete alphabetical listing
  with more than just names: advertisers,
  clubs, sports teams, topics, events
the balancing act
captions as stories
• Expanded: 3-4 sentences with complete
  name(s), actions and additional info
• Provide the date and as many of the 5Ws
  and H as possible
• Go beyond what readers see in the photo
• Background info about the photo’s
  content, not the person pictured
ROLE
        REVERSAL
     Balancing on Eric Juddʼs
    shoulders, Brenden Sady
     cheers during the senior/
 junior powder puff game on
         Oct. 9. Fourteen boys
      formed the cheer squad,
  performing sideline cheers
   and a four-minute halftime
routine to “Girls Just Wanna
    Have Fun.” “We practiced
about 50 times during lunch
    to get the stunts right. My
    favorite part was the skirt
   because nobody expected
   we had them on under our
            pants,” Sady said.
keeping score
• Sports captions: additional info required
• Provide the school/team name and
  whether the game was home or away
• Get the opposing player’s full name and
  position
• Provide the outcome of the action as well
  as the game’s final score and/or other
  pertinent info not obvious in the photo
Sports
        HANDS UP. With nine
         seconds on the clock,
   Jeremy Patterson reaches
      for the pass thrown from
 quarterback Tom Schroeder
   in the Oct. 15 home game
       against West. Patterson
        caught the pass at the
     endzone and was able to
  escape West player Carlos
 Gonzales for a 27-10 win. “I
    didnʼt even think Iʼd get to
 play but Coach put me in at
    the last minute and it was
sweet being the one to make
  that catch,” Patterson said.
student life
• Coverage is a balance between in- and
  out-of-school activities
• Topics range across full calendar year
• Royalty, awards, superlatives minimized
• Emphasis toward this year specifically
the balancing act
the balancing act
the balancing act
academics
• Focus on students, not teachers
• Coverage includes captivating photo
  coverage of students engaged in the
  learning process (not typical desk shots)
• In copy, consider labs, field trips, required
  reading, standardized tests, hands-on…
• In photos, provide a new angle or
  perspective of learning with each shot
the balancing act
the balancing act
people
• Logical panel arrangement for portraits in
  alphabetical order
• Designed with names to the outside, not
  underneath (may include senior activities)
• Combined with interesting feature
  coverage (one topic per spread, unified
  with headline, photos and copy)
• Faculty/staff includes detailed info
Northview HS, Duluth, GA
the balancing act
Westlake HS, Austin, TX
clubs and organizations
• Coverage is news-driven, not based on a
  summary of the group’s purpose, goals or
  “projects” for the year
• Action shots capture more than one
  activity or event per group and are
  designed larger than posed group shots
Horizon HS, Scottsdale, AZ
consistency is key
• Group shots have simple, uniform
  background and adequate lighting
• Head sizes are consistent and large
  enough for identification
• Rows are labeled with names listed in
  order left to right (although unstated) with
  consistent titles (Front row, Row 2, Back
  row) and are same for clubs/sports/other
the balancing act
sports
• Team life is captured beyond the playing
  field, with emphasis on this year
• Photo coverage represents practice and
  other activities
• Game shots show a variety of opponents
• Each team’s results are presented in a
  reader-friendly scoreboard that is
  accurate, complete and minimal in design
the balancing act
the balancing act
the balancing act
the balancing act
the balancing act
how’s it look?
• Overall appearance of book is planned,
  unified and teen-friendly
• Designs are related but not monotonous
• Packaging is proportional
• Each spread offers multiple entry points
• Type is attractive and readable
• Color is used with purpose
Whitney HS, Rocklin, CA
Whitney HS, Rocklin, CA
Whitney HS, Rocklin, CA
Whitney HS, Rocklin, CA
the balancing act
the balancing act
the balancing act
the balancing act
the balancing act
get the picture
• Photo quality: If it’s not top-notch, don’t
  use it
• Dominant and subordinate images
• Storytelling value with each image added
• Visual variety (angle, distance, shape)
the balancing act
Act II:
 It’s about
innovation
cover
everyone
Rocklin HS, Rocklin, CA
San Clemente HS, San Clemente, CA
the balancing act
the balancing act
Whitney HS, Rocklin, CA
Specialty// Whitney HS, Rocklin, CA
Specialty// Whitney HS, Rocklin, CA
enliven
 copy
Northview HS, Duluth, GA
Rocklin HS, Rocklin, CA
Whitney HS, Rocklin, CA
play to your
 strengths
Bryant HS, Bryant, AR
the balancing act
know your
 readers
the balancing act
the balancing act
the balancing act
Northview HS, Duluth, GA
Rocklin HS, Rocklin, CA
incorporate
   trends
the balancing act
the balancing act
the balancing act
the balancing act
the balancing act
the balancing act
the balancing act
the balancing act
the balancing act
Whitney HS, Rocklin, CA
Whitney HS, Rocklin, CA
Whitney HS, Rocklin, CA
Rocklin HS, Rocklin, CA
Rocklin HS, Rocklin, CA
Rocklin HS, Rocklin, CA
Rocklin HS, Rocklin, CA
Rocklin HS, Rocklin, CA
ask
questions
Email me at snichols@rocklin.k12.ca.us

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the balancing act