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Layering
                         your
                        theme
              ideas from Sarah Nichols, MJE      AND Casey Nichols, CJE
         Whitney High School | Rocklin, Calif.   Rocklin High School | Rocklin, Calif.

Tuesday, October 18, 2011
Layering
                         your
                        theme
                               Better, easier concepts
              ideas from Sarah Nichols, MJE      AND Casey Nichols, CJE
         Whitney High School | Rocklin, Calif.   Rocklin High School | Rocklin, Calif.

Tuesday, October 18, 2011
IDEAS EVERYWHERE




Tuesday, October 18, 2011
IDEAS EVERYWHERE




Tuesday, October 18, 2011
IDEAS EVERYWHERE




Tuesday, October 18, 2011
IDEAS EVERYWHERE




Tuesday, October 18, 2011
Layer 1

               Cover
               
 State the theme verbally & visually
               
 Showcase graphics and color

               
 
 that capture the tone of the theme


Tuesday, October 18, 2011
Tuesday, October 18, 2011
Layer 2

               Theme inside
               
 Endsheets, title page, opening/closing, dividers
               
 Unify though continuation from cover

               


Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Layer 3

               Details
               
 Folios, index, colophon
                   and most importantly: typography

               


Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Layer 4

               Coverage
               
 Theme drives what we cover
               
 and/or how we cover it

               


Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Concept
                    influences
                    all decisions
Tuesday, October 18, 2011
Tuesday, October 18, 2011
DOES YOUR
                    THEME
                    HAVE NUMBER?
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
DOES YOUR THEME
             HAVE COLOR?




Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
DOES YOUR THEME
             HAVE VOICE?
                            Implied

                            Embedded

                            Invented




Tuesday, October 18, 2011
Tuesday, October 18, 2011
DOES YOUR THEME
             HAVE IMAGE?
                            Implied

                            Embedded

                            Invented




Tuesday, October 18, 2011
Tuesday, October 18, 2011
WHAT ABOUT
             GRAPHIC UNIFIERS?




Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
HOW WILL YOU
             COVER EVERYONE?




Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
WHAT ABOUT
             TYPOGRAPHY?




Tuesday, October 18, 2011
Tuesday, October 18, 2011
What MAKES
          THIS BOOK
          DIFFERENT FROM
          THE LAST?

Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
Tuesday, October 18, 2011
CONTACT US

Tuesday, October 18, 2011
CONTACT US
                            snichols@rocklin.k12.ca.us
                            cnichols@rocklin.k12.ca.us


Tuesday, October 18, 2011

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layering theme