Welcome to Curatiant, a social media management system (SMMS) that allows you to manage your Twitter account inside of Salesforce.com. Deck includes an overview of present day challenges and how Curatiant solves them and provides links to the app download page and contact pages.

1. Contact: Corey Rawdon
corey@curatiant.com
214 808 2332

2. PROBLEM STATEMENT
Social media will
become the number
two organizational
engagement method,
second only to face-to-
face interactions, within
the next five years.
However, of companies surveyed...
30% view legal, compliance, and
regulatory risks associated with social
engagement as critical or significant
25% more rate the risk as moderate
Source: http://www.altimetergroup.com/research/reports/social-media-risk-management
Source: http://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont-have-a-
social-ceo-youre-going-to-be-less-competitive/

3. CHALLENGES
1. Rogue tweets:
Damages brand reputation,
requires fire-fighting, possible
consumer backlash
Rogue tweets should /never/
happen, ever
@SecretService: Had to monitor Fox for a story. Can't.
Deal. With. The. Blathering.
U.S. Secret Service (Twitter), May 2011
@ChryslerAutos: I find it ironic that Detroit is known as the
#motorcity and yet no one here knows how to f**king drive
Chrysler Autos (Twitter), March 2011
@RedCross: Ryan found two more 4 bottle packs of
Dogfish Head’s Midas Touch beer.... when we drink we do
it right #gettngslizzerd
American Red Cross (Twitter), February 2011
@sweden: Whats the fuzz with jews. You can't even see if a
person is a jew, unless you see their penises, and even if
you do, you can't be sure!?
Country of Sweden (Twitter), June 2012
@KitchenAidUSA: Obamas gma even knew it was going
2 b bad! ‘She died 3 days b4 he became president’.
#nbcpolitics
KitchenAid (Twitter), October 2012

4. CHALLENGES
2. Social property
ownership
Leaked passwords and person-company accounts
where employees leave but take followers
attached to their personal accounts
Typical marketing or customer-service group who
are Ill-equipped to handle true engagement
Content creation is often outsourced into
agencies with media calendars that are
disconnected from employees
Creates challenges in measuring social ROI
Creates rifts between where sales, service works
and where marketing generates leads
Creates communication gap for sales, service
outside of email, phone contact
3. Engagement
at scale
4. Social
engagement occurs
outside of a
CRM platform

5. THE SOLUTION
Rogue tweets
Level 1 automatic
validation for
prohibited content
Level 2 curators for
review and
publishing
Social property
ownership
Engagement
at scale
Social engagement
inside your CRM
platform
Curatiant
OAuth keeps
passwords safe while
opening access
company-wide
Person-company
accounts become
unnecessary as
everyone can
collaborate behind the
company account and
lend their voice to the
conversation
Every employee can be
your social customer
service, sales,
marketing personnel.
Democratized content
creation = more
compelling content for
customers and partners
Current social team
elevated to brand
curators who weave the
company story
Social conversations
are fully tracked and
monitored inside the
CRM enabling easy
visibility and
reporting
Social interactions
can be related to
leads, contacts and
accounts revealing
the true social ROI
Curatiant was designed to solve the social business engagement equation: enabling true engagement
between an organization and their customers/partners while mitigating the risks that come with social
engagement including rogue tweets, social ownership and engagement at scale

6. MEET CURATIANT
Curatiant (kyu̇r-ā-te-ənt) is a social media management system (SMMS) that enables organizations to
manage their Twitter account within Salesforce. Curatiant makes the transition to social for
organizations simple by managing the flow of incoming and outgoing tweets, scaling the response
to brand mentions, and protecting against the dangers of rogue communications. Curatiant makes
real social engagement at scale without the risk possible.
Product Features:
• Content Validation: Prevents inappropriate content from being published by providing real-time
feedback for blocked content, and comments from curators on reasons for message rejection
• Conversation Collaboration: Category assignment and routing allows ‘behind-the-scenes’ scaling
of your social team by democratizing the creation of content for your Twitter account (both
general content and brand mentions)
• Audit Trail: All messages from creation through review are logged, showing salient details such as
content creator, publisher, and conversation owner
• Intuitive UX: Action-based menu headings and options speed adoption with message counters
providing ‘at-a-glance’ feedback on content awaiting action

7. READY? LET’S GO
Curatiant is available now on the Salesforce.com AppExchange:
Curatiant - Twitter Account Management for Salesforce
Already a customer and need some inspiration for using Curatiant? Not
yet a customer and want to know more about how you can use
Curatiant? Visit our Ideation Board
Want to say hi or get additional detail on Curatiant? Contact us!