www.ctrl-arch.com Ctrl-Arch is a multidisciplinary firm specialized in Architecture and Interior Design. Ctrl-Arch connects different ways to live the PASSION for design and architecture. Ctrl-Arc transforms your dreams into reality.

2. Ctrl-Arch is a multidisciplinary
firm specialized in Architecture and
Interior Design. Ctrl-Arch connects
different ways to live the
PASSION for design and architecture.
ctrl-arch transforms your DREAMS into REALITY

3. Hospitality and Commercial

4. IL POSTINO
Italian Restaurant/wine&cocktail Bar
San Diego,CA
designed by Serena Zanello
2010
Brief: Owner of severals restau-
rants in SoCal asked us to tran-
sform a 7500sqf basement in a uni-
que, different , modern Italian
restaurant/Cocktail&Wine Bar which
theme was based on the Italian mo-
vie “Il Postino”.
We are in in the Hip Artist Neigh-
borhood of North Park.
An Italian Bistro & Wine Bar in San
Diego with design influences from
the Italian film of the same name.
Custom screen-printed tables and
hand painted wall graphics round
out this whimsical mail-themed spa-
ce.

6. “no design system is or should be perfect” by m.frederick

7. ZERO Cocktail Bar
Turin , Italy
designed by E.Zaniboni D.Bardini
photo by Daniele Boccallo
graphics by TrulyDesign
2010
Zero, before of a cocktail bar
acc+ording to the needs of the client,
was meant to be a new meeting point
of Piazza Vittorio in Turin. Without
being decontextualized and self cen-
tered. But with a strong personali-
ty. The union of two adjacent rooms
on the ground floor and the consequent
elimination of the dividing walls al-
low the restyling of the space and the
obvious distinction between service
areas and public spaces . The counter,
the main character, is essential for
the geometry and material consistency
without giving up a dialogue with the
new “container” that receives it. The
reinterpretation of the aesthetic of
industrial architecture and attention
to details make of Zero an essential ,
clean- and elegant space that not give
up being stylish.

10. CLOVERLEAF
Cafe/Bakery/TuttiFruttiYogurtstore
Los Angeles,CA
designed by Serena Zanello
2009
The client asked us to combine a
cafe/bakery with a yogurt store and
to design a modern Italian space
clean and essetial.
We came up with a small bakery in
the San Gabriel Valley that offers
fresh breads in a slick but comfy
environment. Custom designed & bu-
ilt display cases allow customers
to grab their own bread.

12. ...where cold and warm are melted in one space!

13. THE MERK
Italian Bistro
San Diego,CA
designed by Serena Zanello
photo by F.Bongiorno
2008
Owner of the Keating Hotel the well
known boutique hotel in the Gaslamp
Quarter wanted us to design an high-
end Italian restaurant with cocktail
bar and vip zone. Modern, essential
which would spouse perfectly -for
style and design- the adiacent Kea-
ting Hotel.
Tantilizing the senses, the design
captures the essence and ambian-
ce of a fine, yet intimate, dining
bistro. The MerK, located in the
heart of downtown San Diego’s Ga-
slamp District, radiates a sleek so-
phistication while remaining a fun,
delicious, and affordable eating en-
vironment for San Diego locals and
visitors alike.
www.themerk.com

14. Merk
The

16. AJA
Asian Restaurant/Cocktail Bar
Atlanta,GE
designed by Serena Zanello
2008
Aja is a Hip Cocktail Bar and Re-
staurant in Buckhead, Atlanta, GE.
The client asked us to convert an
old Emeril Restaurant , located on
the ground floor of a skyscraper in
a Modern Asian Restaurant/Cocktail
Bar.
We extended the patio creating a big
outside space, the “zen garden”,
connected to the dining area through
an inside-outside bar.
At the bar and all over the place
customers can see imagery who remind
the ancient Asia.Red,Wood and Black
are the main colors.
White panels with asian text are
pending from the ceiling while a
big buddah is overlooking the dining
area.
The vip zone decorated with ancient
asiatic tools and objects is located
on the mezzanine.

17. Residentials and others...

18. APARTAMENT MB
Restyling
Turin , Italy
designed by E.Zaniboni E.Coccolo
photo by tommasobuzzi.it
2008
Restyling of a low industrial buil-
ding in a private courtyard in San
Salvario, Turin. Through the reco-
very of degraded working space and
remaking its courtyard was possible
to transform a two-room apartment in
an apartment about 90 sqm. Old sheds
are been replaced with a terrace.
The apartment is connected with the
low manufactured through a glazed
area overlooking the terrace.

20. APARTMENT
“there is Restyling
no Torino, Italy
contradiction designed by E.Zaniboni D.Bardini
between 2008
A young professional decides to reno-
vate her new apartment of 70 sqm loca-
discipline ted in Corso Telesio (Turin, Italy) .
In accordance with
needs of the client, we proceed by
the
and freedom, recovering unused space distribu-
tion and creating a bright and cozy
living area where was inserted a
between
small kitchen area, off center en-
trance. The bedroom is obtained in
the space that was once destined to
become the kitchen while the old
caution and kitchen becomes the walk-in closet.
creativity.”
by R.Piano.

21. APARTMENT
Restyling
Vercelli, Italy
designed by E.Zaniboni D.Bardini
2009
The restyling of a 100 square meters
apartment located in the center of
Vercelli is characterized by fine di-
stribution of the layout and the ca-
reful reshaping of environments with
a clear distinction between living
and sleeping area. The sober use of
color and concentration of furnitu-
re and equipment on the perimeter
walls of the living area make a sun-
ny apartment, spacious and elegant.

22. CHALET
Restyling
Chamonix, FR
designed by E.Zaniboni D.Bardini
S.Toscano
2007
The private commission decides to buy
a cottage divided into two buildings
and get a single house on two levels.
Located in the heart of the village
Les Granges at Chamonix in front of
two magnificent glaciers and Taconnaz
Des Bossons, the chalet is placed
in a valuable natural context. The
“day” area, located on the ground
floor, hosts the kitchen, dining
room, double height lounge, guest
room, storage and fitness area. The
latter is equipped with every com-
fort: sauna, jacuzzi and gym. On the
first floor we find the master bedro-
om, relax room and a standard room.

23. “Objects communicate in real time.It’s not true that what is useful is beautiful.
It is what is beautiful that is useful.Beauty can improve people’s way of life and thinking.”
by A.Castelli Ferrieri

24. CESARE
Ricordando
EXHIBITION
IL MONDO CHE VERRA’ DI CESARE ROCCATI
Turin,Italy
set designed by E.Zaniboni R.Zanello
ROCCATI
2009

26. Projects we did with...

27. SHOW LIFE
Hotel de Charme
Perugia, Italy
designed by studiodoppio with
E.Zaniboni
photo by www.braviniphoto.it
2009
Restoration and Restyling of
a ‘600 farmhouse in the hil-
ls of Umbria. Inside the lar-
ge existing plots (about 1000
square meters) were carri-
ed out 25 rooms, while the
hotel resort includes a new
swimming pool and a restaurant.
The project has paid particu-
lar attention to the landscape
plan, creating an architecture
that fits well camouflaged in the
context of hills through local
materials, such as the split
stone, and green technologies.

29. The logo for the hotel
THE KEATING HOTEL was created to mirror a
portal. The outside of
the building is very hi-
storic and has the cha-
San Diego , CA racteristics of the st-
yle of architecture from
100 years ago. As one
designed by Pininfarina with S.Zanello walks thru this portal,
they travel thru a span
of time from a historical
photo by : M.Vincent F.Bongiorno building to a futuristic,
innovative, emotional and
2007 technological use of spa-
ce. Aspects of this logo
Brief: Design a Boutique Ho- are found throughout the
tel which represent Pininfarina property from the entran-
Style: clean, essential, fun- ce in the lobby to public
ctional, elegant, emotional and bathrooms, guestrooms,
technological. etc.
Interior design of a boutique
Hotel from the original design
concept to the branding of all
printed materials and collate-
ral.
The original idea was to crea-
te a very contemporary design,
keeping some elements from the
past ( bricks, stairs, details).
Also to create a flush space by
removing the existence of inte-
rior walls in each room.
www.thekeating.com

30. A contemporary interpretation and
testament to style and design that
is visually striking yet inviting
and warm. The rooms are conceived
without interior walls to create a
new interpretation of space, ta-
king away the traditional division
of the warm and wet zones (defined
as the bedroom and bathroom)

31. SWAI
San Diego , CA
Lounge/Club @ The Keating
by Pininfarina with S.Zanello
2007
As with the entrance to the lounge the
predominant colour is red, creating a
rich passionate atmosphere. The walls
are punctuated by peeks to the original
brick and stone , showing the heritage
of the building. The bar has a high-
tech feel and is made entirely from alu-
minum and steel. The social area changes
from day to night with the help of the
lighting and curtains which unroll from
the ceiling to create a more private
atmosphere.

32. LE BURREAU
BURRE’
Turin, Italy
designed by studiodoppio with
E.Zaniboni
2006
Cocktail bar located in the heart
of the historic center of Turin
and quickly became one of the
most popular nightspots night-
life of the city. The restaurant
is planimetric divided into two
rooms. In the first, the bank
and deliberately backcounter
fill almost all the space
available to become the to-
tem of the local reference.
Fronts are painted, like a
blackboard, phrases and apho-
risms related to the pleasure
of drinking and conviviality.
The other room is instead a
more private space, where you
can relax on comfortable so-
fas in a more secure environ-
ment, characterized by warm
colors and decorative fabrics.

34. Serena Zanello Architect.Interior Designer
Serena Zanello was born in Ivrea, Italy and earned her bachelor degree in Architecture at “Facoltà di Architettura, Po-
litecnico di Torino” in Dec 2003. After her studies in Italy and France ( Ecole d’architecture de Saint’ Etienne ) she
started her professional career in 2003 becoming a member of the Turin Architects Order and working with Pininfarina Extra,
one of the most renowned international design firms.
Serena worked on Pininfarina’ s first hotel design ever, a 35-room urban lifestyle hotel in downtown San Diego. This is a
project that she followed from design inception to completion and was named in the“100 Sexiest Hotels in the world 2007”
with its Sway Lounge and the Merk Restaurant. She founded with her partners Ctrl-Arch in 2008 and since then she has been
working successfully as Lead designer and Project manager on different projects located in USA.
Emanuele Zaniboni Architect Ctrl-Arch USA
340 E.Jefferson St.
Emanuele Zaniboni studied architecture and design in Torino (Italy) and at the Ecole d’ architecture de Grenoble (France). Los Angeles (CA) 90011
He graduated from the Politecnico di Torino in 2003. Until 2006 he has collaborated as an architect with different leading T +16192749893
Italian architecture firms. He then founded EZA, an interior design and architecture consultancy. He is also a creative
director and partner of Ctrl-Arch, a multi-disciplinary agency providing services related to the fields of architecture, serena@ctrl-arch.com
interior design and graphic arts based in San Diego (USA),Torino (Italy). He is passionate about graphic design, photo-
graphy and contemporary art. He collaborates with independent magazines and art network like Lompgraphy, Paratissima,
Polaroidart. He trust in value and power of art to create a better or, at least, a more beautiful, world.
Ctrl-Arch Italy
p.zza Carlo Felice 30
10121, Torino
Davide Bardini Project Architect T +39 011 19711089
F +39 011 19504490
Davide Bardini was born in Ivrea (Italy), he studied architecture at the Faculty of Architecture in Turin and at the Sint
Lucas Hogeschool voor wetenschap & Kunst in Bruxelles (Belgium).He started his professional career working for several
emanuele@ctrl-arch.com
architectural firms in Turin improving his expertise in housing and care projects. He is currently working at his bachelor davide@ctrl-arch.com
dissertation on a large scale project for the city of Turin.He founded with Emanuele and Serena Ctrl-Arch in 2008. He is
particularly interested in the methodologies of design as well as in graphic representation.
www.ctrl-arch.com

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