Professional portfolio with my last 15 years experience in communication and sustainability.

1. Portfolio
Cássia Ayres] ]

2. Personal Profile
MSc in Corporate Social Responsibility & Sustainability - Aston
University – UK ( 2014 – 2015). BA in Social Communication -
Catholic University of Salvador – Brazil and extra courses in
field of corporate social responsibility and sustainability.
Experience covers more than 15 years working with:
tCorporate Sustainability and Social Responsibility Management
tCommunication for Development / Sustainable Communication
tSocial and Environmental Journalism
tCorporate Communication
tMedia Relations and Public Relations

3. Communication
for Development

4. Spokesperson and Opinion
Communication for Development

5. Opinion Articles
Communication for Development

6. Communication for Development
Journalism - EXAME Angola Business Magazine

7. www.ecodesenvolvimento.org/voluntarios/cassia-ayres
Communication for Development
Journalism – Eco Desenvolvimento – Webportal

8. Communication for Development
Profile
UNICEF has been working in partnership with the Government of Angola in special
programs such as 11 Commitments to Children under Millennium Development
Goals – MDG and immunization campaigns.
The goal is to ensure that all children in the country have access to their basic rights
and enjoy a better quality of life.
Services Performed
Planning of advertising campaign with the Ministry of Social Welfare on
“11 commitments”, and health preventive campaigns.

9. Planning of Advertising Campaign
Communication for Development

10. Communication for Development
Profile
The Delegation of European Union in Angola is the founder the
Programme PASS II which Support of the Public Health Sector. Developed in
collaboration with Ministry of Health, this initiative aims to improve technical
capacity in key areas of the Ministry such as Planning, Information Data System,
Human Resources and Maternal and Child Health which will impact, positively,
the level of the Angolan population’s health, specially, women and children.
Services Performed
Communication consultant, responsible for elaboration of Programme’s
communication strategy and action plan for three project’s cycle – 2014 to 2017.

11. Communication for Development
Communication Consultant

12. Social Responsibility
Sustainability

13. Social Responsibility Sustainability
Profile
Founded in 2006 by Mitrelli (Former LR Group), the Art and Culture Foundation
is a private non-profit organization whose goal is to provide social support to
the community in Angola with projects in the areas of Culture, Arts Education
and entrepreneurship.
The Foundation is a national reference in Corporate Social Responsibility, for
bringing the topic at conferences and debates with civil society, encouraging
adherence private investment in human development.
Responsibilities
Deputy Director - responsible for supervising 12 active projects, managing HR global
budget, institutional communication, being the official spokesperson of the NGO.

14. Social Responsibility Sustainability
Press Officer

15. Projects Supervisor
Social Responsibility Sustainability

16. Coordinator of “Viver” group - assisting people with HIV-AIDS
Volunteering
Social Responsibility Sustainability

17. www.kambaverde.com
Coordinator of Eco-friendly education program – “Kamba Verde”
Volunteering
Social Responsibility Sustainability

18. www.kambaverde.com
Coordinator of Eco-friendly education program
“Kamba Verde”
Volunteering
Social Responsibility Sustainability

19. Social Responsibility Sustainability
Profile
The United Nations Development Program - UNDP in Angola
integrates Developing Sustainable Business program, which aims
to increase the knowledge of private partners in the country on the principles
of Corporate Social Responsibility - CSR based on the Global Compact.
One strategy for stakeholder involvement was conducting a market study that
mapped CSR that culminated in the first national conference on the theme that
brought together business decision makers and public. Another step is to create the
first network Social Responsibility in Angola.
Services Performed
Consulting and coordination of group communication and fundraising, being a
member in coordinating both areas for the formation of CSR Network.

20. Social Responsibility Sustainability
Communication Advisory and Planning of Advertising Campaign

21. Civil Construction
and Real Estate

22. Civil Construction and Real Estate
Profile
Multinational company that operates in diverse sectors such as engineering and
construction, real estate, oil and gas, chemicals and petrochemicals, biofuels,
Defense and Technology, among others.
In Angola, the company that has existed for 30 years, stands for tradition and
important works of infrastructure in the project to rebuild the country after the
civil war.
Performed Activities
Through a partnership of advertising agency, I coordinated several campaigns
of real estate projects to A income class, such as: Nobless, Belas Garden, Arte Yetu,
acting in planning, account manager and production areas.

23. Civil Construction and Real Estate
Campaigns

24. Civil Construction and Real Estate
Profile
Kora is a mixed capital company (private-state) whose main project is the
construction, development and real estate of 40,000 affordable houses throughout
the country under the public project Meu Sonho, Minha Casa created by the
Government of Angola to provide access to housing to the lower income society.
Performed Activities
Press officer for release stage and post launch.

25. Civil Construction and Real Estate
Press Office

26. Health

27. Health
Center for health and labor safety
Profile
The CSST is the first center in Angola that provides service to public and private
companies for all profiles, acting in the early diagnosis of the clinical problems
of health, detecting the evaluation of occupational risk factors and advising for
effective treatment of occupational diseases detected.
Performed Activities
Coordination of media events.

28. Health
Press Office

29. Education

30. Education
Focus Education
Present in Angola for over 20 years, through its subsidiaries this group offers
integrated solutions in the field of education and vocational training for young
people and entrepreneurs.
Perform Activities
Communication coordination which includes, branding, advertising campaign,
and press officer on the launch and pos-launch, of Youth Village and Center of
entrepreneurship – CLESE

31. Assessoria de Imprensa e Campanha Publicitária
Education

32. Media events and advertising materials
Education

33. Agriculture

34. Agriculture
Profile
The company provides agro/industrial solutions in projects of construction
and rehabilitation of farms, material suppliers, training and management
in agro/business.
Performed Activities
Public relation, press officer and advertising consulting.

35. Coordination of media events
Agriculture

36. Agriculture
Profile
The New Society Village, previously conceived as an agricultural enterprise of
public character, completes a year and a half of private management. The new
model of sustainable self-management aims to monitor the agro-industrial and
promote socio-economic development of small farmers and farmers of the
province of Kwanza Sul - Angola.
Services Performed
Coordination of the first press conference and maintenance of existing advisory.

37. Organization of Press Tour
Agriculture

38. Telecom IT

39. Telecom IT
Profile
Net One Telecommunications aims to popularize broad band internet access in
Angola through affordable costs of modern easy to use equipment.
Launched in 2010, the company was the first to bring the innovative technology
WiMax, 4G broadband Internet, using portable and wireless devices to a target
made up of professionals and students.
Performed Activities
Coordination of advertising campaign to launch products. Assistance in press
conferences and in events of marketing relationships.

40. Coordination of Campaign Launch
Telecom IT

41. Organization of Press Conference Events
Telecom IT

42. Telecom IT
Profile
Era Optima is capital own Angolan company providing services in the geographic
information system, owns the brand Mototrax. The pioneering service in Angola
launched in 2007 allows tracking of vehicles and works by linking a built-in antenna
to a receiver that can perform transmission both CDMA as GSM, and satellite.
Services Provided
Press office and design of booth for exhibitions.

43. Press Office
Telecom IT

44. Security
and Defense

45. Security and Defense
Profile
Created by Israeli LR Group, the LRD International has extensive experience in
the field of security and defense. In Angola, the company operates since 1991,
successfully in several projects in partnership with the Ministry of Interior and
the National Police Command.
Among the major projects that stand out are the Rehabilitation and training of
Police Border Guards and the launch of the Laboratory of Forensic Science in Luanda.
Services Performed
Press office during launch projects.

46. Press Office
Security and Defense

47. Financial Market

48. Financial Market
Profile
The African Investment Bank - BAI is the one of country's largest
bank, with branches and an asset net of 83,383 million dollars
(2010). The brand has distinguished itself by diversifying services
and proximity to the consumer (Microcredit)
Created in 2006, the International Business Bank - BNI Bank was the first corporate
bank in Angola, aimed at domestic and foreign investors. Over the past three years,
the bank began service to individuals by Express Network 24.
activities carried out.
Activities Performed
BAI - Coordination and media production launch campaign of savings and
attracting investors in Portugal.
BNI - Planning and coordination of the launch campaign of Rede Expresso 24
and merchandising campaign.

49. Advertising Campaign Planning
Financial Market

50. Hospitality

51. Hospitality
Profile
Kilunda Paradise Resort is a new concept created in Luanda that allows its users
to enjoy unique experiences with nature without leaving the city. After three years
of creation, a new management changed the concept, bringing leisure combined
to facilities for the corporate market needs.
Services Performed
Rebranding, complete visual identity, website and social media support, advertising
and media relations.

52. Hospitality
www.kilundaparadise.com
Branding and Advertising
Chegou um novo conceito de
resort à cidade de Luanda
-Restaurante
-Bungalows
-Piscina
-Sala de Conferências
-Ginásio Externo
-Heliporto
-Segurança Permanente
-TV com antena parabólica
-Internet Wireless
E-mail: kilundaparadise@hotmail.com Tlf.: 923349659 Tlm.: 927202625
Endereço: Comuna da Funda, Municipío de Cacuaco, Luanda
Site: www.kilundaparadise.com Facebook: www.facebook.com/KilundaParadise

53. Public Sector

54. Public Sector
Profile
Bahia State Government
Secretariat of Industry, Commerce and Mining
Between 2001 and 2010 the State Government has invested in attracting industrial
investments at home and abroad through a policy of tax incentives.
The highlights are the automotive industry pulp and paper, footwear and furniture.
Activities
Press office and house organ production.

55. Public Sector
Profile
Angola Government
After the Civil War ended in 2002, the process of national reconstruction has
used the public sector with special emphasis on rehabilitation services and
infrastructure, aiming at socio-economic development by improving the quality
of life of the Angolan citizen.
Activities
Coordination of advertising campaign for the Department of Administration,
Employment and Social Security, Ministry of Commerce and the Provincial
Government of Luanda, the latter one is in partnership with Odebrecht Angola.

56. Advertising Campaign’s Planning
Public Sector

57. My links
Kamba Verde
www.kambaverde.com
Main Articles
www.ecodesenvolvimento.org/voluntarios/cassia-ayres
Magazine Exame Sustainability
http://pt.scribd.com/doc/118256879/EXAME-SUST2012
Youtube Channel
www.youtube.com/channel/UCCq8yNan7razHb2KOvXHzug?feature=mhee

58. Keep in touch!
UK
Phone: 00 44 (0) 7843111380
Brazil
Phone: (55) 71 3233 0597
Email
cassia.ayres2@gmail.com
Linked In
www.linkedin.com/pub/cássia-ayres/27/679/147
Skype
cassiayres1
Twitter
@cassiayres
Facebook
/cassia.ayres.14