Digital Transformation in the PLM domain - distrib.pdf
2013 CrossRef Annual Meeting Flash Update Branding Carol Anne Meyer
1. Branding
What’s the Problem?
Carol Anne Meyer!
@meyercarol!
Business Development & Marketing!
2013 CrossRef Annual Meeting!
#crossref13!
Flash Presentation!
41. CrossRef Performance: All
Usefulness
9.27
Reputation in Scholarly Communications
9.26
Reliability
9.11
8.92
Services Add Credibilty to your work
Easy to Use
8.39
Innovativeness
8.34
7.89
Value for Price
Customer Service
7.26
Tech Support
7.14
1.00
Scale: 1-10, 1 = Extremely Poor, 10 = Extremely Well
10.
42. CrossRef Performance: Compared
Publishing
Research
Library
9.73
Reputation in scholarly communications
Publishing
Research
Library
8.56
9.07
9.57
Usefulness
Publishing
Research
Library
8.14
9.33
9.47
Services add credibility to my work
Publishing
Research
Library
8.36
8.42
9.06
8.61
8.35
Reliability
Publishing
Research
Library
Innovativeness
Publishing
Research
Library
Easy to use
Publishing
Research
Library
Value for price
8.97
7.61
8.11
8.38
7.79
8.36
8.32
7.48
7.73
Technical support
Publishing
Research
Library
1.0
7.31
7.19
6.71
Customer support
Publishing
Research
Library
7.39
7.32
6.8
Scale: 1-10, 1 = Extremely Poor, 10 = Extremely Well
10.0