Social media: the HR angle

1. Social Media: Impact on HR
November 2011

2. 55% of HR professionals rate word of mouth
as the best source of candidates
HRNext
“I’ll be stunned if 50% of candidate referrals
aren’t coming through online communities in
the next five years.”
Taleo

3. 45% of employers screen
Social Media sites
• 3 • HR and Social Media
source: careerbuilder.com 2009

4. 35%
reported they found content on social media that
caused them not to hire the candidate
• 4 • HR and Social Media
source: careerbuilder.com 2009

5. Why Social?
Most of the world lives in Social: personally and
professionally, it will impact upon you
800m Registered Users 200m Registered Users 200m Registered Users
2/3 of the global internet population are use social
networks

6. Why Social?
It’s not a fad.
It’s not going to go away.
You can’t change it. But you can influence it.
It’s already impacting your employees lives.
And your prospective hires…..

7. The Global
Conversation
Prism
Source: Brian Solis & JESS3, 2010

8. Latest Facts...

9. Social Media
62%
47.4%
read 29.0%
post
write
80.0% No10
Imagery Blogging
watch Sydney*
28.2% Micro No6
Video
upload blogging Aus*
Podcasting RSS
24.6%
feed
40.2%
listen
Forums Widgets
Chat Networks
74%
message 81.1%
belong
• UM Wave 4 and 5

10. The Facts for HR & Recruitment
72.8% of internet users read blogs and globally one new
blog is created every second of every day

11. The Facts for HR & Recruitment
Does your company
use social media to
support recruitment
efforts?
Source: Jobvite, 2010

12. The Facts for HR & Recruitment
What social platforms does your company use to support
recruitment efforts?
Source: Jobvite, 2010

13. The Facts for HR & Recruitment
Have you
successfully hired
through a social
network?
Source: Jobvite, 2010

14. The Facts for HR & Recruitment
Have you successfully hired through one of these social
networks?
Source: Jobvite, 2010

15. The Facts for HR & Recruitment
Rate the quality of candidates from these sources, with 10 being
the highest.

16. Social Media Engagement:
The Facts for HR & Recruitment
Which social media sites does your company have, & for what purpose?
The sum of all the jobs publicised on Twitter makes it
Source: Jobvite, 2010
16
the largest job board in the world.
7 July 2011

17. Application for HR

18. In the context of HR….
Social Media is not just a set of new channels
for talent sourcing and people engagement.
Its an opportunity for organisations to align
with the candidate marketplace and the
employee population to achieve business
objectives.

19. What do you want to achieve?
Use Social Media to listen to prospective talent
Use Social Media to ask questions
Use Social Media to engage: current & new talent
Use Social Media to develop your talent pipeline
Use Social Media to give legs to your EVP
Use Social Media to hire, engage, retain

20. How is it being used?
Internal EVP External
Attraction
People Engagement
Candidate relationships
Retention strategies
Talent pipelining
Training; mentoring
Assessment: pre
Assessment
appointment
Execution of Diversity strategies
Brand reputation
Enhancing ‘real life’ social
management
communities
Channeling EVP
Internal relationship building
Engagement: post
Information sharing
appointment, pre start
Onboarding
Alumni comms

21. What’s Out There?
Social Media for HR:
Online/Offline
Gaming Meetups
recruitment
Mobile Payroll
Tumblr TC (Team
Collaboration)
Flickr Twitter RSS Podcasting
HR Blog Facebook Ning;
Mobile: for
candidate YouTube Yammer
Apps: Google+ relationship
Mobile,
Tablet Online events: LinkedIn
hosted in social Sharepoint;
Google Docs

22. Keeping your EVP in the Picture…
Thought
Culture Leadership
Employer Corporate
Leadership Brand Brand Customer
Offer
Reputation Reputation
Social
Media
Strategy
Internal: External:
People Talent
Engagement Pool

23. Examples

31. This Week’s Qantas Disaster.....
Not HR specific, but a classic example of social media
#FAIL

32. This Week’s Qantas Disaster.....
Flights that leave on schedule because Management
doesn’t arbitrarily shut down the airline #QantasLuxury
Getting from A to B without the plane being grounded or
an engine catching fire #Qantasluxury
RT @kiwi_kali: #qantasluxury Somewhere in Qantas HQ a
middle aged manager is yelling at a Gen Y social media
"expert" to make it stop / LOL

33. This Week’s Qantas Disaster.....
Qantas PR abandons #qantasluxury and starts limmerick
contest instead,'There once was an airline called Qant ...'
(bugger, ran out of space)
How bout Qantas gets back to flying planes and stops
trying to hang out with the cool kids on
Twitter #Qantasluxury
Trending Australia-wide by mid morning.....

34. This Week’s Qantas Disaster.....
RT @qldred: I think Alan Joyce might be unemployed soon
#Qantasluxury
Yeah, no, sorry. I still don't buy the story that the
#QantasLuxury debacle was somehow planned for by
Qantas. They're just not that clever.
Trending globally by early afternoon.....

35. This Week’s Qantas Disaster..... The Lessons
• Listen first.
• Get involved only once you know your customers.
• Timing is critical.
• Forget participation for the sake of it. Might not be right for
your business.
• Don’t outsource your business sentiment.
• Be prepared for negativity. You can’t control the #hashtag.
• Offer something of value (Qantas prize was lame).
• Think globally (the web isn’t local).

36. Metrics

37. Social Media Metrics are Evolving....
Quantitative Qualitative
Followers
Fans Social
Views
Members media
Comments
Subscribers Sites Brand
Mentions
Retweets
Applications User Experience
Interviews
Results
Offers
Hires Employees
Best-fit Candidates Participation
Time Stakeholders Rates
Costs Investment
Resources

38. Getting Started

39. Where are mistakes happening?
Lack of strategy.
Using the environments as jobboards.
Lack of original content.
Activity that’s not audience relevant.
Box ticking.
Over compensating….

40. Strategy Development
Planning &
The Big Idea
App development: podcast,
blog, micro-blog, video,
mobile, imagery
SSEO: SM planning, buying.
Development, design.
Tracking & monitoring.
Agency In-House

41. Keep in mind….
It’s not free!
You need real resources to create success.
Give your staff a say!
Be strategic.
Measure, assess, alter your strategy. All the time.

42. Where to start?….
Determine business requirements.
Undertake needs analysis.
Agree on metrics.
Map the strategy framework.
Kick off!