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Introduction to CX (Customer Experience)
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Customer experience (CX) is the sum of all experiences a customer has with a supplier of goods and services, over the duration of their relationship with that supplier. How CEM Relates to CRM? Customer Relationship Management (CRM) is a business strategy to acquire, grow and retain profitable customer relationships. 80% of business managers seem to understand that CRM is a customer-centric way of doing business, not just technology to automate front-office processes.
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