This document discusses the potential social impacts of augmented reality (AR) and other enabling technologies. It describes Outernext, a new association aimed at educating people and establishing best practices for AR and the emerging "Web Wide World" space. Outernext's goals are to clear obstacles to market development, lobby for guidelines, and evangelize new interactive media channels. The document provides background on Outernext's leadership team and encourages contacting them for more information.

1. are2010
Roundtable Discussion
The Social Impact of AR
outernext.com
Paul Farkas
CEO and President
Outernext LLC
Enabling technologies, social impact

2. outernext.com
Digital Enlightenment: The rules will change; markets will emerge...
You can watch and run, leave it behind. Or...
you can meet the challenge.
Markets emerge. Crush, or be crushed.
Enabling technologies, social impact

3. outernext.com
Web Wide World
Enabling technologies, social impact

4. outernext.com
Web Wide World
Web Wide World
Mobile and New Tech
AR Augmented Reality
IOT Internet of Things
Ubiquitous Computing
Semantic Web
Social Media
(opening) Government
Enabling technologies, social impact

5. outernext.com
Web Wide World
Enabling technologies, social impact

6. Call to Action
“From Web 2.0 to Web 20.0!”
~ Jack Mason, IBM Smarter Planet initiative
“ [An] important trend is the increasing realism of virtual and
augmented reality. Augmented reality has just started with
outernext.com a few iPhone apps in the last several months.
In the future we'll be online all the time.
Web Wide World
“The technologies that succeed in the marketplace
are the ones that meet our basic human needs
to communicate and socialize...
~ a Ray Kurzweil interview @ iMedia
Outernext Guidelines Initiative
Enabling technologies, social impact

7. Outernext is...
Outernext is an action-oriented association designed to
educate, lobby, consult, and fund
the emerging Web Wide World space.
Social Impact
Outernext clears obstacles to market development,
establishes guidelines and best practices for sustainable growth,
and evangelizes the interactive media channel for use
by brands and third party content providers.
Outernet members include agencies, advertisers, hand held device manufacturers,
wireless operators and service providers, retailers, software and service providers,
as well as any company focused on the vast potentials
within the growing outside, mobile, OOH channel.
Outernext.org will further serve as a global
Web Wide World Foundation.
Enabling technologies, social impact

8. Co-founders & Executive Team
Paul Farkas
CEO and President
John C. Havens
Interim CMO
outernext.com
Jack Mason
Interim CTO
Critt Jarvis
Director, Communications and Research
Contact us @Outernext
Outernext Guidelines Initiative
Enabling technologies, social impact