Social media is one of the most useful marketing tools available today in the market. As a business if you are not using then in your business, you are lagging behind in your line of business. It offers new opportunities to engage customers, clients, targeted communities and brand awareness initiatives to help grow and develop brand and services. These online platforms help people to share and stay connected with one another anywhere in the world at any point of time. Companies get the opportunity to join the conversation by connecting with people through their social media accounts. If used wisely, it can help a growing business to boost brand awareness, improve customer relations, enhance sales and expand business.