The document discusses search engine optimization (SEO), including what it is, its benefits for businesses, the different parts of an SEO campaign, and how to monitor its effectiveness. SEO involves improving a website's visibility in organic search results and can provide benefits like increased traffic, an edge over competitors, and measurable results. Key parts of an SEO campaign include keyword research, on-page optimizations, off-page link building, and analytics. The document also promotes Credence Digital Marketing as an SEO services provider.

1. Search Engine Optimization – A Basic Idea & Its Uses
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2. Introduction
Today, people find Internet a very effective tool to search products services that are of
interest and useful to them. Internet, off late has become a massive catalog of services,
products, subliminal and direct messages. There’s no doubt on the fact that internet has
become a channel for the right opinion and information. Therefore, a business must think of
ways to harness the benefits of the Internet to accelerate its growth. They need to be aware
of how they can take advantage of their marketing online. There are many internet
marketing companies in the market offering different types of internet marketing solutions.
One of the main internet marketing services offered by them is search engine optimization.
What is search engine optimization?
Abbreviated as SEO, Search Engine Optimization is the process of improving the volumes
and quality of traffic to a website from search engines through natural search results. It can
also target different types of search, including image search, local search, and industryspecific vertical search engines. The process of SEO works through free traffic. It is generally
a practice of improving the search engine rankings of your website.
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3. Benefits of SEO to businesses
Search Engine Optimization strategies can have tangible impact on your business. You can
reap loads of benefits by using effective SEO strategies. Some of the benefits are:
Easy way to find your website – A website is of no use if it does not have regular visitors. It
does not matter whether the website focuses on selling a product, spreading an idea,
educating public, offering information or gaining support for any cause. Your website can
only give you the advantage if it has quality traffic. Properly executed internet marketing
strategies can help to move your listing up in the search results, allowing you to reach
diversified audience and generate more visitors to your website.
Get an edge over your competitors – If you carry out a survey, you will find that there are
dozens of websites operating in your target market. You will have to plan strategies to stand
apart from your competitors in the market. You can do this with the help of SEO.
Professional SEO activities will give you an opportunity to beat the competition in your
space and claim a top spot.
Build trust – Today, Google is considered number one search engine in the world. People
across globe trust Google to search information that they need. When you use SEO
techniques to power your website, it will get prominent ranking in Google. This will help in
transferring the same trust (that Google enjoys) to your website.
Measurable results and maximum return on investment – An effective SEO campaign can
bring higher return on your investment than any other marketing strategies. It can increase
the volume of sales and profit overall. One of the most important benefits of using SEO
strategies is that you can quantify the results of SEO by positioning reports of search
engines and visitor conversion.
Cost effective methods – Search engine optimization is one of the most cost effective ways
to increase the online visibility of any business. It requires minimum amount of capital and
gives maximum exposure to your online business. SEO is cheaper and a long term solution
than any other online marketing activity.
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4. What type of businesses benefit from SEO?
Businesses of all kinds can benefit from search engine optimization. It is a long term strategy
that your business needs to invest in. It is considered an affordable and measurable strategy
that works well for small, medium or large business. Whether it is a business in
manufacturing, processing, hospitality, pharmaceutical, healthcare or education, everyone
can benefit from it.
Different parts of SEO
Search engine optimization is a summation of several activities including the On Page and
Off Page optimization.
On Page optimization refers to the efforts that are put on the website and is clearly visible.
Some of the activities that come under the category of On Page optimization include
optimizing the existing content, HTML code corrections, removal of broken links, adding
Meta or Alt tags, and adding Google or XML Site Map and analytic Setup. It is imperative to
perform this activity correctly on the website because it educates search engine crawlers
and spiders about the theme of the website and the keywords that are being targeted for
ranking.
Off Page optimization refers to all the activities that are carried off site and are not usually
visible on the website. But, these activities too result in pushing the ranking higher on search
engines. It is a regular process and must be done ethically to yield long lasting results. It also
includes the activities such as link popularity and page rank.
Checklist of key elements of SEO
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Competitive Analysis
Keyword Analysis
Content Enhancement
Code Enhancement
Link Building
Ongoing Analytics
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5. Steps followed in a successful SEO campaign
Planning
The first step to a successful SEO campaign is proper planning. You must know what you
want to achieve by using SEO strategies. A SEO campaign can only prove fruitful, if you have
done good planning of your project. By doing this, you can be successful in dominating your
online market and targeting wider audience. By doing so, you will come to know more about
your goals, and all the more find it easy to implement strategies to achieve those goals. It is
during this time that you will analyze your industry and your competitors. You need to do a
competitive analysis of your market competitors; the keywords that they are using and their
positioning in different search engines.
Execution
While executing SEO strategies for the betterment of your business, several activities must
be carried out in a well planned way. Some of the key activities include:
Keyword analysis and selection – Keyword analysis and selection is one of the most
significant aspects of SEO. During the execution stage, you need to do exhaustive analysis of
all the keywords that people look for while searching different products and services.
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6. Keyword selection is very crucial in the entire process of search engine optimization because
it works to direct only qualified prospects to websites. Analysis and selection of keywords is
designed in such a way that only most of the qualified users will able to find information that
they are interested in.
Content enhancement – Once the analysis of keywords is over, it is followed by the
process of content enhancement. This process involves the modification of webpage
content by checking keyword density and frequency. Content enhancement is not only all
about checking the frequency and density of keywords, but it is also a process to check that
the new content has a productive effect in search engines.
Code enhancement – The website rank will also depend on the code enhancement of
your website. This process allows search engine spiders to understand the structure and
pages of your website. The main aim of this process is to make website user-friendly so that
the spiders are able to read the web page properly.
Link building – Link building is a very important part of search engine optimization.
During this process, a particular website is submitted on a few good websites having good
rating in the industry. It helps a website to get noticed quickly by search engines and also
the search engines will keep on visiting the website periodically.
Monitoring and controlling
Once the SEO strategies are implemented, it is time to check the monitoring of all these
activities. You need to do the following checks to monitor the success of an SEO campaign:
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Checking the number of visitors to your website
Checking the conversion rate of visitors to customers
Checking the number of backlinks to your website
Checking the quality of backlinks to your website
Checking the increase of fans from your social campaigns
You can do all these by preparing reports to do analysis of the implemented strategies, ROI
analysis and identify areas that need improvement to increase your conversion rate.
Closing
After carrying out proper planning, execution and monitoring, it is time to check the rewards
associated with the use of strategies. During the closing phase, you can view the
quantitative growth of your business as the result of implementation of SEO strategies.
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7. Google Analytics – The best monitoring tool
Google has devised a very effective tool to monitor the success of any search engine
optimization process. This tool is known as “Google Analytics”. Google Analytics is a
fantastic tool used by millions of websites globally. It is extremely useful because it shows
the amount of traffic coming to your website and from where the users have found the
website. It also helps in knowing the pages that users visit while searching for the
information.
Available sources for hiring SEO services
Businesses interested in hiring SEO services for propelling their growth can take help from
professional digital marketing companies. There are several digital marketing companies in
the market today offering league of exceptional SEO services.
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8. About Credence Digital Marketing
Credence Digital Marketing is a leading digital marketing agency offering professional digital
marketing solutions to businesses. We have the expertise to create an online approach that
yields high returns on investment. Companies craving to make valuable difference in the
online profits and long term gains prefer to choose our global Internet Marketing solutions.
We are a team of qualified and experienced internet consultants.
Credence Digital Marketing is a one stop shop for all your digital needs because it offers
integrated marketing solutions at affordable pricing. We offer a complete array of digital
services comprising SEO, SMO, Viral marketing, Web Design and Development, Content
Writing, App Development and Mobile Optimization. If you are a new startup or a small
business, we can give you a leading edge. We are the experts in the field of search engine
optimization and know all ethical tactics to direct more quality visitors to your website.
Credence Digital Marketing works in accordance with the latest Google updates. All of our
Digital Marketing Packages are based on the changing algorithm of Google and other search
engines. We provide ethical SEO services that cater directly to the requirement of clients.
Businesses choose us the internet consultants because we promise a quick ranking
sequence and make use of logical approach to improve internet marketing.
When you hire SEO services or any other internet services from us, you will start
experiencing a steady growth. We are passionate about our work and commit good results
to our clients.
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