Creative Social Presnets - The 1 thing i woud change in advertising. 3 September 2013
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Speakers: Pete Petrella, Co-Founder, Black Book London Abi Ellis, Group Creative Director, LBi Patrick Collister, Head of Design, Google Andy Cutbill, Creative Director (former CD, Head of Copy, R/GA) Ed Robinson, Co-founder & Creative Director, The Viral Factory
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Creative Social Presnets - The 1 thing i woud change in advertising. 3 September 2013
- 1. 1
- 2. SPEAKERS 2
- 3. @edsadad Ed Robinson @directnewideas Patrick Collister @PETA_BETA Pete Petrella @andycutbill Andy Cutbill @LBiLondon Abi Ellis 3
- 4. 4
- 10. Terrifying! 10
- 11. Careful Now 11
- 12. Win 12
- 13. FuckYeah 13
- 14. Seth Godin: Remarkability lies in the edges.The biggest, fastest, slowest, richest, easiest, most difficult. It doesn't always matter which edge, more that you're at (or beyond) the edge. Understand the urgency of the situation. Half-measures simply won't do.The only way to grow is to abandon your strategy of doing what you did yesterday, but better. Commit. 14
- 15. 80’s Porn 15
- 16. FFS 16
- 18. Is that bear, like, real? 18
- 19. Real Baby? 19
- 20. Racisn’t 20
- 21. 21
- 22. Andy Cutbill 22
- 25. 25
- 26. 26
- 27. ADVERTISING 27
- 30. MORE ROI MORE ANALYTICS LESS BRAND BUILDING 30
- 34. 3. PEER TO PEER RECOMMENDATION 34
- 35. 35
- 39. ACCELERATOR 39
- 41. OH DEAR 41
- 42. Big Business CMO (miserable bugger) 42
- 43. “I NEED TO GENERATE INCOME ” 43
- 44. 44
- 47. Ciao. 47
- 48. Abi Ellis 48
- 50. CLICHÉ ALERT! 50
- 51. 645 DAYS 51
- 52. 21 DAYS 52
- 53. 58 DAYS 53
- 54. 26 DAYS 54
- 57. AHA! 57
- 58. GAHH! 58
- 59. ? 59
- 64. NO 64
- 65. THE MUM TEST 65
- 66. SLEEP ON IT 66
- 67. SELF-EDIT 67
- 70. IDEAHERE 70
- 71. 71
- 72. Pete Petrella 72
- 73. What's the one thing I'd change about advertising? 73
- 74. Advertising It’s a trillion dollar business It’s growing year on year It challenges me, it pisses me off, it makes me laugh, it makes me envious It’s given me great friends and my wife What’s not to like? 74
- 75. 75
- 76. "Opinions are like arseholes, everybody has one." Harry Callaghan - Dead Pool 76
- 77. Whose opinion is it anyway? 77
- 78. “Good ideas can come from anywhere” 78
- 81. “The pace of change will never be this slow again.” 81
- 82. 82
- 83. Client: “What’s your view on Second Screen?” 83
- 84. Agency bod: “The Age of Second Screen is upon us!” 84
- 85. 85
- 86. 86
- 87. 87
- 88. What’s wrong with that? 88
- 89. “Survival of the busiest” Jeffrey Schwartz - Professor of psychology at the UCLA medical school 89
- 90. It’s happening in the national press. 90
- 91. 91
- 92. "If we stop exercising our mental skills, we do not just forget them: the brain map space for those skills is turned over to the skills we practice instead. " Doige - The brain that changes itself 92
- 94. So, have a POV. Just make sure it’s yours. 94
- 96. One thing I’d change… 96
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